CARDIFF SCHOOL OF MANAGEMENT: ASSIGNMENT FEEDBACK PROFORMA

STUDENT NAME: PROGRAMME:

STUDENT NUMBER: YEAR: 09/10 GROUP: WALEMBA

Module Number: Term: 2 Module Title: Research Methods

Tutor Responsible For Marking This Assignment: Peter Redding

Module Leader: Eleri Jones, John Gunson

Assignment Due Date: 03/03/10 Hand In Date:

ASSIGNMENT TITLE:

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SECTION A: SELF ASSESSMENT (TO BE COMPLETED BY THE STUDENT)

In relation to each of the set assessment criteria, please identify the areas in which you
feel you have strengths and those in which you need to improve. Provide evidence to
support your self-assessment with reference to the content of your assignment.
STRENGTHS AREAS FOR IMPROVEMENT

I certify that this assignment is a result of my own work and that all sources have been
acknowledged:

Signed:__________________________________________
Date__________________________________________________

SECTION B: TUTOR FEEDBACK

(based on assignment criteria, key skills and where appropriate, reference to professional
standards)

STRENGTHS AREAS FOR IMPROVEMENT AND TARGETS

FOR FUTURE ASSIGNMENTS

MARK/GRADE AWARDED DATE: SIGNED

ASSIGNMENT MODERATED BY: DATE

MODERATOR’S COMMENTS:

SHORT ESSAY

Research design is the logical sequence that connects the generated empirical data
to the initial research objectives of the study and ultimately to its customers (Yin.
1994). As the research aim and objectives have since been established, it is integral
to success of the research that there is a detailed methodical approach to the data
collection. Naoum, 2007 states that, “research strategy can be defined as a way in
which research objectives can be questioned”.

Qualitative research consists of detailed descriptions of events, people, interactions

and observed behaviours (Patton, 1992) and opinion. It seeks to describe and
explain both perspective and behaviour of the people studied (Brannen, 1992).
Information gathered in qualitative research can be classified under two categories,
namely exploratory and attitudinal research (Naoum, 1998). The main examples of
methods of collecting qualitative data are individual interviews, focus groups, direct
observation and case studies. In order to achieve the aims and objectives of any
research, exploratory research is more appropriate. Open ended questions are
useful to obtain detailed information and provide more range of experiences and
opinions. Using this qualitative research method, the interview questions can be
designed in a formal manner in order to seek simple data/information from the
participants.