RESUMEN DISTRIBUTION SYSTEMS

WALTER JAVIER CEBALLOS LOPEZ

SERVICIO NACIONAL DE APRENDIZAJE

(SENA)

TECNOLOGO EN GESTIÓN LOGÍSTICA – (1181749)

SANTIAGO DE CALI (VALLE DEL CAUCA)

2017
RESUMEN DISTRIBUTION SYSTEMS

WALTER JAVIER CEBALLOS LOPEZ

YOLANDA TORRES CALDERON

Logistics Management Instructor

SERVICIO NACIONAL DE APRENDIZAJE

(SENA)

TECNOLOGO EN GESTIÓN LOGÍSTICA - (1181749)

SANTIAGO DE CALI (VALLE DEL CAUCA)

2017
 INTRODUCTION

The starting point for selecting the most effective distribution channel plan lies in the clear
identification of the market objective. In addition, each market must be analyzed to
determine the cost of providing distribution channel services. Customers value highly the
service derived from a strategy and policy according to the marketing plan of the
organizations, but at the time of making their purchase, opted for the product of the
competition whose costs were much lower, because the cost of Distribution was smaller in
longer times. Competition reflected this savings in costs to customers with cheaper prices.
In today's economy, most products do not sell their goods directly to end users, among
them and users are in a number of intermediaries who perform various functions and bear
different names.

Intermediary marketers: Wholesalers and retailers, buy, acquire the rights and re-sell the
merchandise.

Intermediaries’ agents: brokers, representatives of manufacturers and sales agents, look

for customers and can negotiate a number of the producer but do not acquire the rights of
the goods.

Facilitators: transport companies, warehouses, and banks and advertising agencies,

assist in the distribution but do not acquire the rights of the goods, nor negotiate
purchases or sales.
EXPORT LOGISTICS
 TRANSPORT TRANSPORT

TIENDA
DON
PEPE

MARKETING PLAN SHOPPING PLAN WITH SUPPLIERS PLAN CENTER OF DISTRIBUTION POINT OF SALE

DELIVERY TIMES

FINAL CLIENT
The delivery time is between 6 and 7 days.

Understand from the time the order order is generated, the production lot is made, and the ground
INDUSTRIAL WHOLE SALER
transportation time to the customer.
CLIENT FINAL CLIENT
FACTORY

FINAL CLIENT
 Supermarkets

Colombian
importer
distributors

Stores
CHOTA
MARSAN
Colombia

Wholesaler

Colombian
Retailer
Informal

VALUE CHAIN

CATERING

TECHNOLOGICAL DEVELOPMENT

HUMAN RESOURCES

COMPANY INFRASTRUCTURE

INTERNAL OPERATIONS EXTERNAL MARKETIN SERVICES

LOGISTICS LOGISTICS AND
SALES
 CONCLUDING

Decisions about distribution channels give products the benefits of place and time
benefits to the consumer. The beneficial of place refers to the fact of taking a
product near the consumer so that it does not have to travel great distances to
obtain it and thus satisfy a necessity.