&

PG Certification in
Digital Marketing & Communication

6-Month Online Program

Certified by
Contents

1. Why Digital Marketing & Communication?

2. Program Outline

3. Real Business Cases

4. Industry Projects

5. Digital Marketing ToolBox

6. Learning Experience

7. Program Content

8. Industry Partners

9. Subject Matter Experts

10. Career Support

11. Certification
“I can guarantee that the MICA and UpGrad
partnership will bring all the traditional
techniques and tools in marketing and
combine them with cutting edge learning that
will make you the most successful leader not
just in a marketing role but in the world of
business management. In an inter-connected
global world you will emerge as a responsible
responsive smart leader.”

– Dr. Preeti Shroff

Dean, MICA
“To become a successful Marketer in
today’s world, you need to have an
in-depth understanding of what marketing
means in the digital age, how to build a
brand that your customers can connect
with and achieve business goals in the
process.”

– Ronnie Screwvala
Founder, UpGrad
 Why Digital Marketing
& Communication?
Digital
Marketing & 1.5 A recent study conducted by the Direct Marketing Association,
approximated the Digital Marketing Industry to be worth US$62

lakh
billion in 2017 with growth rates significantly outperforming any
Communication other Ad type. This fast growing industry gives significant
opportunities for dynamic individuals to create careers that
Industry Jobs in the would not have been possible 10 years ago.

to be worth US$ Digital According to LinkedIn, Digital Marketing & Communication falls
into the top 5 of most required skills for hiring in today’s world.

62 BN Marketing & There are approximately 1.5 lakh jobs in the Digital Marketing &
Communication arena in India across IT/ BPO, Agencies as well

in 2017
Communication as other FMCG companies in 2017. This rise is leading to a high
demand for professionals skilled in Digital Marketing. It is an
Arena in India ever-changing, yet promising career path, with excellent
long-term prospects. In a digital world like ours, there is no way
around understanding the essence of marketing & the right
communication in a digital age.
 Why
MICA
THE SCHOOL OF IDEAS

MICA, established in 1974, is one of the premier

business management institutions in Asia-Pacific,
known for its prowess towards integrated
marketing strategy & communication. Companies
hiring from MICA include Amazon, Axis Bank, BCG,
Google, GroupM, Ogilvy and many more.

MICA has educated thousands of Marketing &

Business Leaders in the last 25 years, with alumni
stalwarts like Kunal Jeswani, CEO of Ogilvy &
Mather; Athreyan Sundarajan, VPN Commercial
Strategy and Communication APAC, FOX; Swati Rai,
Global Marketing Solutions, Facebook and many
more.

• Get access to a vibrant community of Alumni

• Receive regular updates on MICA developments
• Get the chance to network with leaders
Program Who is
Outline this for?
Whether you want to move into digital
marketing and communication or drive your
business on digital platforms, this program is
the right one for you. Professionals who will
find this program useful are:
Traditional
Marketers
Augment your marketing expertise.
Acquire holistic and channel specific
digital skill sets & apply your marketing
strategies across digital channels.
Digital
Marketers
Move beyond just Social Media, PPC or SEO.
Learn to strategize & execute cross-channel
campaigns and understand branding and
communication in a digital world.
Entrepreneurs
and Business Executives
Reach your customers online.
Attract leads, engage prospects and convert
customers using an entire suite of Digital
Marketing channels and strategies.
What can
you expect?
Deep dive into PPC Marketing, Social
Media, SEO, Content Marketing &
Analytics and understand the
fundamentals in Branding &
Marketing.
Learn from 25 World-class
Industry Experts
Instructors from
MICA and Industry Stalwarts
from Cambridge, Facebook, Razorpay,
HCL & more.
Experience
Case Studies & Projects
Solve Case Studies from Star Sports,
Thomas Cook, Grofers & more. Solve
industry projects on Google Adwords,
Remarketing, Website Designs & more.
Master Skills
& Tools
Acquire channel-level skills,
tactics & tools to attract quality
traffic & convert them across
digital sources.
Real Business Case Studies
Cases Case studies represent real life business challenges that heads of marketing &
decision makers are exposed to. We have developed these case studies with our
corporate partners. These case studies will help you experience how marketing
leaders actually solved these business problems with one or many Digital
Channels & Strategies.

Most brands face challenges in integrating social media with

their overall marketing campaigns. In this Case Study, we will
go through one of the most successful digital campaigns by
Star Sports India during the 2015 World Cup: “Mauka Mauka”.
With this case study, you will understand how they integrated
their Content and Social Media strategy into the overall
campaign, making it a massive success.

The need for new leads is never satisfied. When Thomas Cook found
out that “honeymoon packages” is a highly searched keywords, they
made this opportunity their goal. Learn how they used crowd
sourcing and backlinking to achieve the number one rank in organic
search of “honeymoon packages” and generated 8% of unique
visitors with a bounce rate of just 22%.

One of the main challenges faced by Grofer’s, India’s leading

hyperlocal foodtech company, was how to bring down the cost
of acquisition. Being an urban brand most of their communication was
in english and launching local language campaigns opened new doors
for them. Learn from one of the most successful digital-first brands of
the country how they extensively used social media marketing for
customer acquisition as well as installs.
Industry
Projects Industry Projects have been designed as real life business challenges that you
will have to solve throughout the program. These Industry Projects range from
creating web properties, setting and optimizing campaigns across multiple
digital channels like Google, Facebook, Email; analysing these and drawing
actionable insights.

In this project, you will be creating a search

Google campaign for an e-commerce business, and
Adwords decide how to create campaign structures with
keywords and ad groups and further analyse the
Marketing performance of the campaign.

User In this project, you will create and analyze

Nurturing remarketing lists & choose consumer segments
that are most profitable. Further you will create
with effective marketing communication that would
work best for your target audiences.
Remarketing

In this project, you will be analysing the

Evaluating performance of an online business with respect
Digital Metrics to business level KPIs of CAC and LTV. These
insights will help you identify and choose the
and Channels best channel for digital marketing.
Digital Marketing
Tool Box This program will give you hands-on
experience on a number of industry standard
tools which will make you job-ready. Some of
the tools covered in this program are:

Google AdWords Google Analytics Facebook Ads - Social

Search & Display Network Web Analytics Media Marketing

Hootsuite BuzzSumo Unmetric

Social Media Listening Market Analysis Social Media Listening

Google Webmasters Woorank HubSpot

(Search Console) - SEO SEO Audit Tool Email Automation Tool
 Learning
Experience Strong
Be it at school or at our jobs, peers are one of
greatest source of learning. This program is
hosted on our state-of-the-art UpGrad tech
peer-to-peer platform, which enables strong peer-to-peer
interac� t ion interaction via discussion forums, quizzes,
live polls and much more.

Dedicated Throughout the program, our student success

support to managers and teaching assistants will ensure
all your doubts, academic or otherwise, are
enable taken care of.
learning

Get Get feedback on your industry projects

1-on-1 across the entire program and develop your
digital strategy skills.
Feedback

PG On completion of this program you will

receive an official PG Certification by MICA in
Certification association with UpGrad.
by MICA
Program
Content

The program focuses on learning and applying

digital strategies & solving real industry business
challenges. It is designed to equip you with the
ability to create integrated Digital Marketing &
Communication strategies according to industry
standards and latest technology trends.
Course 1: Topics Covered

Marketing Marketing Management

through STP
Frameworks for
buidling the base

Fundamentals How are communites evolving

in the online space?
Understanding Competition
& Environment
The changed paradigm Hook Framework &
of marketing Chasm Theory

Module 1 3Cs of Marketing

Introduction to Consumer Funnel
Building Brands in Digital Space:
An Introduction

Fundamentals of
Unconscious drivers
of consumption

Marketing
This module will build your basics in marketing. You
will learn the concepts and tools necessary for any
marketer to run any successful campaign or create
powerful brands and strategies.
We will also teach you how marketing has changes its
facettes over the years and how new technologies are
used to create a superior marketing experience both for
brands as well as consumers.
Outcome
You will gain a detailed understanding of the 4Ps framework for different
types of businesses and how to analyse the competitive environment of any
company. You will acquire a deep understanding of the ABC of Marketing
and Branding. You will also be able to understand advantages of Digital
Marketing Channels over Traditional Marketing Channels and also analyse
where traditional marketing is relevant.
 Topics Covered
Course 1:
Marketing Evolution of communities
Types: Action, Local, Professional,
Principles of content creation in the
modern world

Fundamentals
Interest based communities
Aspirations of communities
Creating a community
Leveraging a community
Content creation strategies
Evolution of Communication
New approach towards communication:
Messaging vs residue, authenticity,

Module 2
Relevance, Open and helpful
Evolution of content
Style of communication in digital

Content & Communication

in the Digital Space
To connect with the consumer, it is essential to learn the most
effective ways of communicating with the onset of Digital. In
this cross device, cross channel ecosystem it becomes very
important to understand communities, content formats and
how different types of communication can be leveraged to
connect best with the consumer and convert her.
Outcome
You will be able to identify and create the right communication strategy
for a particular business model with respect to a particular business
goal. Further you will be trained in the tactics required to create and
leverage communities to evangelise and grow your product/service.
 Topics Covered
Course 1:
Marketing Purchase Funnel
Zero moment of Truth (ZMOT)
Customer Acquisition Cost
Customer Lifetime Value

Fundamentals Introduction to Digital Channels

Paid vs. Organic channels
Funnel Level Metrices

Module 3
Digital Marketing
Channels and Metrics
This module will introduce you to a fundamental
concept in marketing known as the Purchase Funnel.
Using this, you will learn how to select digital channels &
relevant metrices along the Purchase funnel to influence
your consumers in the right manner at each stage.
Outcome
You will be able to translate business goals into marketing goals
using metrics like customer acquisition costs and lifetime value of a
consumer. You will be able to identify the right consumer funnel for
various business sectors and identify right channels and
metrics to track success.
 Topics Covered
Course 2:
Digital Channels • Types of websites
• UI/UX

Deep Dive Part - 1 • Design Fundamentals

• Information architecture
• Wireframing
• Marketing + Design team collaboration

Module 4
Designing and Building
a Website
This module will help you understand the digital
counterparts of the brand properties and the best
practices for website design and user experience
creation in various industries.
Outcome
You will be able to build the digital footprints of brand properties using
best practices for website design and user experience creation. You will
learn the key principles of enhancing the user experience to get higher
conversions including visual design, interaction design, wireframing and
information architecture: all from a marketer's perspective. To connect the
dots, you will then understand how you, as a marketer, can collaborate
with the designing and tech team to give out the best app or website for
your users.
 Topics Covered
Course 2:
Digital Channels • Organic content on Social
Media channels
• Social media aggregation tools
• Measuring social media

Deep Dive Part - 1 • Paid social media marketing

• Mapping social media
campaign performance

platforms to funnel stages

Module 5
Social Media Marketing
& Optimization
This module will teach you how to leverage social
media using organic and paid methods to achieve
Outcome
your marketing goals. You will be able to plan content based on social media platforms
and also community building and user base growth hacking across
channels. You will also be able to measure performance of social
media campaigns using metrics and translating to actual business
growth in terms of brand lift & customer acquisition.
 Topics Covered
Course 2:
Digital Channels • Google’s search algorithm
• Keywords Selection
• Off-page SEO strategy
• Black-Hat SEO

Deep Dive Part - 1 • On-page SEO strategy • SEO Tools

Module 6
Search Marketing
Search Engine Optimization (SEO)
95% of search result clicks happen on the first page
of Google results. This module covers the steps you Outcome
need to take for your website to appear on top of
Here you will get an overview of what Google & other search
search engine results when users search for terms
engines identify as a SEO optimized page, learn how to implement
relevant to your business.
On and Off page SEO strategies. On completion you will be able to
identify keywords relevant to your business and use them in
website content for better ranking and measure SEO impact using
tools like Google Analytics and Webmaster Search Console.
 Topics Covered
Course 3:
Digital Channels • PPC basics
• Google Adwords
• Targeting using Adwords
• Negative keywords

Deep Dive Part - 2 • Types of search ads

• Mapping search ads to the
• Measuring performance and
optimization
purchase funnel • Ad copy A/B Testing

Module 7
• Structuring a campaign in • Google Shopping Ads
Adwords • Gmail Sponsored Promotions

Search Marketing
Search Engine Marketing (SEM)
This module will teach you how to create search ads for
the right keywords. You will also learn how to structure
your campaigns and measure their performance which
will help you reach the best results.
Outcome
This module will help you understand different types of ads
facilitated by Google and the different online properties which can be used
to place such ads. You will be able to understand Google's methodology for
evaluating ranking of ads and set up a search network campaign. You will
also be able to create and execute strategies for Google Shopping
campaigns and Gmail sponsored promotion campaigns targeted to
Gmail users based on keywords in their emails.
Course 3: Topics Covered

Digital Channels • Publishers and advertisers • Demand-side and supply-side

Deep Dive Part - 2 • Types of display ads

• Affiliate Marketing
platforms
• Ad networks
• Ad exchanges • Google Display Network
• Display Ad Builder

Module 8
Display and Affiliate
Marketing
In this module, you will learn how to create ads that can
appear on websites and apps across the internet.
Display ads on an average get 4 times as many views as Outcome
search ads. Understand display advertising, types of display
ads and the roles of major ecospace elements such as You will be able to set up a display campaign in Google Adwords and
advertisers and publishers. In this module, you will get an use the performance data to optimize it. You would also understand
overview of real-time bidding and how to access ad types of display ads and major ecospace elements like, advertiser and
publisher. You will get an overview of real-time bidding with examples.
exchanges using an ad network.
Also how to access ad exchanges using an ad network.
 Topics Covered

Course 3: • Creating an editorial calendar • Content distribution strategy

Digital Channels
• Buyer personas • Content marketing metrics
• Keyword-based topic selection • Lead hooks
of content • Ebooks

Deep Dive Part - 2 • Creating in-house content

• Outsourcing content
•
•
White papers
Guides

Module 9
Content Marketing
This module covers multiple methods you can use Outcome
content across multiple digital channels like websites, social
You will be able to plan and decipher what kind of content will help
and SEO to increase traffic.
you improve the discoverability of your product. Also, you will
know how to appropriately distribute content in the form of
e-books, whitepapers and webinars to generate leads.
 Topics Covered
Course 3:
Digital Channels •
•
Parts of an email
Types of marketing emails
• Drip Emails
• Email automation

Deep Dive Part - 2

• Building an email list • Using email automation tools
• Segmenting an email list

Module 10.1
User Nurturing
Email Marketing & Nurturing
Email is one of the most effective channels of paid Outcome
marketing since it is high targeted and you communicate
directly with the user. This module covers email from a You will be able to write compelling marketing emails, build and
marketer’s perspective. You will learn how to write emails segment lists of email IDs. You will also be able to use the right
that help convert leads to customers or customers to tools to automate the email sending process and very importantly,
repeat customers. measure the effectiveness of your email campaigns.
 Topics Covered
Course 3:
Digital Channels •
•
Definition of remarketing
Cookie-based tracking
•
•
Dynamic remarketing
Setting up lists in AdWords

Deep Dive Part - 2

• List-based remarketing • Remarketing on Facebook
• Google Analytics remarketing • Measuring impact of
• Email-based remarketing remarketing

Module 10.2
User Nurturing
Remarketing
95% of a website's visitors do not carry out any Outcome
transactions on their first visit. This module teaches you
how to set up and use remarketing within your digital cam- You will be able to create relevant ads for your website visitors
paigns to increase the chances of converting according to their actions and measure the conversions through
visitors on your website to customers. remarketing and evaluate means to improve your strategy.
 Topics Covered
Course 3:
Digital Channels • Lead Fit-Indicators
• Lead Interest Score-Indicators
• Leads nurturing
• Lead conversion rates

Deep Dive Part - 2

• Lead Grid (Sales Ready/Sales
Qualified)
• Lead Quality analysis by
source
• Lead Quality analysis by page
measurement
• Integration of CRM with
marketing automation

Module 10.3
visits

User Nurturing
Lead Management
For a campaign to successfully connect marketing
efforts to sales efforts is imperative. In this module you will
learn how to score leads based on actions, how to imple-
ment different techniques for lead activity measurement
and how to respond to lead activities to convert leads to
customers.
Outcome
You will be able to nurture a contact into a prospect using multiple
techniques and channels and how to bridge the gap between the
digital marketing and the sales team, thus, streamlining the
conversion process.
 Topics Covered
Course 4:
Marketing Analytics •
•
Google Analytics
Integrating Google properties
•
•
Source attribution
UTM URL building

& Integrated Strategy

• Setting up goals in GA • e-commerce analytics
• Custom views in GA • Conversion tracking
• Measuring page views

Module 11
Web, Mobile & App Analytics
Unlike in traditional marketing, performance of every
campaign can be measured to a much greater degree in
digital marketing using analytics. In this module you will Outcome
learn how to measure and analyse performance metrics
across digital channels such as SEO, SEM, Social Media, You will be able to understand your website visitors, sources of
Display etc. on web, mobile and app. website traffic and also measure the performance of campaigns at
an organization level by using metrics such as CTR, Cost per
conversion and organic data.
 Topics Covered

Course 4: • Definition of Growth Hacking

Marketing Analytics •
•
Intersection of Product, Tech and Marketing
Acquisition Growth Hacking

& Integrated Strategy

• Activation Growth Hacking
• Retention Growth Hacking
• Referral Growth Hacking

Module 12
Growth Hacking
In this module, you will learn a relatively new concept in
marketing known as growth hacking. You will use data Outcome
from past marketing efforts to identify opportunities that
can create consistent growth with You will understand what growth hacking is and how it can help
boost marketing results across the funnel, from acquisition to
minimal efforts and resources.
retention. Also, you will be able to analyse existing product and
user data to draw one relevant metric to evaluate and apply
different hacks across digital channels and marketing funnels.
 Topics Covered
Course 4:
Marketing Analytics
• Building an integrated digital marketing plan
• Situation Analysis
• Mapping the marketing plan by the user journey

& Integrated Strategy •

•
B2B vs B2C marketing plans
Analysing your performance: CAC vs Scale model

Module 13
Defining a Robust Digital
Marketing Strategy
Unlike in traditional marketing, performance of every Outcome
campaign can be measured to a much greater degree in
digital marketing using analytics. In this module you will You will be able to evaluate the performance of digital channels in ac-
learn how to measure and analyse performance metrics cordance to marketing goals and apply your accumulated knowledge
across digital channels such as SEO, SEM, Social Media, to create comprehensive marketing plans, based on spends strategy
Display etc. on web, mobile and app. for each channel and funnel stage contribution.
Additional
Topics

Mobile Marketing
Across the program you will be training in various
aspects of mobile marketing and cross device
marketing. The different elements where we’ll be
covering mobile are:
Facebook Marketing on Mobile
Using SEM for Mobile Ads
App Store Optimization on Mobile
Mobile Analytics
Industry
Partners We generate original, state-of-the-art
content with our industry partners who deliver recorded
lectures on cutting-edge topics, sponsor projects with
real data sets, and mentor students along the way.

Syllabus Design the syllabus for UpGrad’s program in

order to guarantee that the program is extremely
Design relevant to Industry needs.

Work closely with UpGrad & MICA to create

lectures in the Program. And also define
Lecturing learning objectives for modules, assignments
& assessments for students.

Solve Industry relevant case studies and projects

Industry based on past marketing campaigns of top
Projects brands. Also setup and optimize live campaigns
on channels such as Facebook.
Industry Experts
We at UpGrad & MICA believe you need to learn
from the best in class in order to join the digital elite
of the coming years. We have tied up with the big
leaguers of the industry who have shaped
digital at brands such as:

THE SCHOOL OF IDEAS

Falguni Vasavada-Oza
Associate Professor
Academic Area: Strategic Marketing
Oza is a double gold medallist working as an
Associate Professor, Marketing Area and the
Chairperson of Online Programmes at MICA.
Prior to MICA, she has worked with the MBA
Department of Saurashtra University and
Christ College.
Dr. Falguni Vasavada-Oza has researched
and published papers on cross cultural
communication, content analysis, account
planning and portrayals in Advertising.
Currently she is working on Advertising and
IMC, Account Planning, Social Media
Insights, Youth as Consumers, Portrayals in
Advertising, Content Analysis of
Commercials and Public Relations.
She holds a Bachelors and Masters degree
in Business Administration and a Ph.D. in
Advertising.
Siddharth Deshmukh
Associate Dean – Industry & Alumni Partnerships,
Associate Professor and Area Leader – Digital
Platform & Strategies
Siddharth graduated as a "first MICAn" in 1996
(first batch of MICA’s two-year flagship PGDM)
and returned back to his Alma Mater in a new
capacity.
He also teaches foundation courses in Digital
Transformational Frameworks and User
Experience Design. Besides these, Siddharth has
taught various other digital and non-digital
courses across institutes.
Besides teaching, Siddharth’s mandate is to
connect and build the MICA brand with industry,
alumni, students and other stakeholder
partnerships. He is the in-charge of Marketing,
Alumni Relations, Placements and MDP
functions at MICA.
Rajneesh Krishna
Associate Dean and Professor, Area
Leader - Strategic Marketing
Dr. Krishna is Associate Dean and a Professor in
Strategic Marketing at MICA. Armed with a Ph.D.
[ST1] from IIT Bombay, Dr. Krishna joined Mudra
Institute of Communications, Ahmedabad in
2000 as an Associate Professor. He has been
since held various teaching and institution
building roles at MICA.
Rajneesh conceived and established MICAMINDS
– a student led research and consultancy wing.
He also chaired the committee which
conceptualized and founded the Digital
Marketing and Communication specialization at
MICA. He has served variously as Area Head,
Digital Communication Management; Dean,
Research; Chair, Curriculum Committee; Head,
Academic Affairs at the institute.
Jaideep Prabhu
Jaideep Prabhu is a professor of marketing
at Cambridge University.
He is the co-author of Jugaad Innovation
described by The Economist as "the most
comprehensive book" on the subject of
frugal innovation.
He has consulted leading digital brands such
as Barclays, Vodafone, Nokia, Phillips. He is
an alumnus of IIT-Delhi and the
University of Southern California.
In this program he will teach the
fundamentals of marketing and branding.
Sakhee Dheer
Sakhee heads Facebook's Digital
Marketing across Asia Pacific region. She
is responsible for all Facebook advertising
products, websites, CRM, analytics and
social; from strategy till execution.
Previously she was leading Digital
Marketing & Analytics for Microsoft APAC.
She leads the APAC social media operations
center and is responsible for driving APAC's
end-to-end marketing measurement efforts
(ROMI). Prior to this Sakhee has held multiple
roles at Microsoft from working at Microsoft
IT India to
leading Customer Partner Experience
Programs for Enterprise
Services in APAC.
During this program she will teach on web,
mobile and app analytics.
Apurva Chamaira
Apurva Chamaria is a Vice President and
the Head of Corporate Marketing at HCL
Technologies, one of the leaders in the
world’s IT Industry.
Apurva is author at Bloomsbury India and
venture partner at EDUGILD, where he is
advising StartUps in their digital stratgies.
He is the co-author of “You are the Key:
Unlocking Doors Through Social Selling.”,
where he details out the opportunities for
individuals to leverage social media for
sales.
In this program he will teach in detail
about how to build a robust digital
marketing strategy and how to optimize
conversions.
Karan Sarin
Karan is the CMO at Razorpay, one of the
leading mobile payments solution providers.
He is the former Head of Marketing at
OnePlus India, where he is overseeing the
foray and growth of one of the most
innovative smart device companies in the
world. Like no other brand, OnePlus, under
Karan’s leadership has created frugal
content marketing campaigns with immense
impact.
Earlier, Karan was a Director at Flipkart,
where he built Flipkart’s Gift Cards business
from ground-up to a multi-million dollar
business.
In this program, Karan will teach you the
depth of content marketing in a digital
world.
Sujoy Golan
Sujoy is the head of marketing at UnBxd,
an e-commerce product discovery platform.
He is the former Head of Global Digital
Marketing at Inmobi – the world’s largest
mobile Ad platforms. He coaches startups
and is a guest lecturer at IIM Calcutta, where
he teaches students Digital & Growth
Marketing.
Prior to his stint at Inmobi, Sujoy was a
category head at FlipKart and has shaped
their digital foray in India for years.
In this program, Sujoy will teach you
retargeting, display & affiliate marketing
and search engine marketing.
Sumit Verma
Sumit Verma is a Senior Manager of Digital
Marketing at Grofers, where he leads
Grofer’s Digital Marketing Initiatives and
optimizes the digital initiatives at one of
the leading digital-first brands in India.
Before joining Grofers, Sumit worked with
Facebook, where he was part of the Global
Marketign Solutions Team and identified
new strategies for the world’s largest
social media network.
In this program he will teach you the
concept of mobile app marketing and
equip you with everything required to
market your app successfully.
 Career
Support Interview for the digital marketing roles of your
liking. Get all the guidance you need for writing
your CV and preparing for the interviews.

Based on past work profile and personal

Select the right strengths, we would help you identify the
right job profile and right companies to
profile for you work for.

Through personalised career mentoring

with Industry Experts, we would get
Prepare for you ready to highlight your skill and
experience in the best manner. This
your interviews includes 1-on-1 mentoring rounds to share
CV feedback and prepare you for interviews.

Our industry partners would receive

Get shortlisted by our profiles and program score sheet of the
students, and they would shortlist suitable
industry partners candidates for various positions.
Certification Get Certified by MICA & UpGrad

This program will provide you more than enough expertise to pass
Google and Facebook certifications.
Certification Facebook Certification

Certificate of Completion

has fully completed

Growing Business with Facebook

On
Valid for one year from date

Mayank Kumar Andy Hwang

FOUNDER & MD DIRECTOR OF SMALL BUSINESS
UPGRAD FACEBOOK

On successful completion of the social media module including

Facebook content, you will receive an exclusive certificate from
Facebook highlighting your expertise in Digital Marketing &
Communication using Facebook strategies.
 &

PG Certification in
Digital Marketing & Communication
Program Fee: INR 79,500 + taxes (0% EMI option also available)
Next batch starts on 1st May 2018

Certified by

https://upgrad.com/programs/digital-marketing/
https://upgrad.com/programs/digital-marketing/
https://upgrad.com/programs/digital-marketing/
https://upgrad.com/programs/digital-marketing/
https://upgrad.com/programs/digital-marketing/

Reach out to us at:

1-800-270-5552 or digitalmarketing@upgrad.com