Escolar Documentos
Profissional Documentos
Cultura Documentos
News
6 News
BRIEFS
Legislators awarded
co-op honor.
8 On the
COVER
Cooperators connect
with lawmakers.
14 Robots and
SENSORS
Co-ops get real-time grid
feedback from new
24 Cooperation
ON DISPLAY
Huey’s Hideaway is a
unique children’s museum.
technologies.
4
10
LETTER FROM THE EDITOR
We don’t have customers.
MY CO-OP
15 Find out what’s happening at your
local electric cooperative.
March 2018 3
Please recycle
As a member, you have the right to vote in your co-op’s board elections. Customers can’t say the same.
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A
1990s policy debate whose echoes persist The dynamics are not unprecedented. Similar forces
involved the idea of discarding the regulated have disrupted the deregulated electricity business at
electric utility and breaking up its components least once before, though not always affecting power
(“functional segmentation” in the wonk-speak of the plant owners: The first major disruption affected busi-
time), expecting the resulting new companies to burst out nesses that owned no generation at all. The common
of their stodgy business model and engage in deregulat- factor is natural gas.
ed, “swashbuckling competition,” to use another phrase
often invoked in those days, however implausibly. Hat? Check. Cattle? No. Electric deregulation
It’s debatable how much “deregulation” occurred, spawned the appearance of energy marketers, compa-
since it was enacted by officials with career interests in nies that theoretically could consist of little more than
making every consumer feel like a winner and unem- an individual with a telephone and credit card. The idea
barrassed to pursue that end through more regulation. was to have no generating capacity but to buy whole-
Nearly half the states took the plunge into retail electric sale power from someone who did, and sell it to retail
competition. Wisconsin was more than halfway to customers at a price lower than the incumbent utility’s.
joining them when other experiments imploding—think Around the turn of the century, natural gas prices
California’s skyrocketing electricity prices and rolling climbed high enough that a lot of marketers couldn’t
blackouts—convinced this state’s legislative and regu- afford the power to serve customers they’d signed up.
latory officials to step back from the cliff. Many quit the business, dropping customers back on
While 23 states adopted deregulation, there’s still the doorstep of the utility they’d left.
no state that doesn’t regulate utilities. The relevant Merchant plant owners don’t have the problem
question today isn’t what path a state will take but what of being unable to obtain power supplies, but they’re
path a utility prefers. One early deregulation enthusiast caught in a squeeze when, like FES, their fleet is mainly
is trying hard to go back where it came from. coal and nuclear plants and natural gas prices turn the
opposite way from the move that scuttled marketers.
Reversing Course Among the largest U.S. utilities, As gas prices plummeted in recent years, wholesale
Akron, Ohio-based FirstEnergy owns 10 regulated elec- power bids that would make money for coal and nuclear
tric distribution companies serving approximately generation grew increasingly resistible. Today, it’s not
6 million customers in Ohio, Pennsylvania, New Jersey, marketers but merchants exiting the business or seeking
Maryland, Virginia, and West Virginia. market rule changes to stay afloat.
FirstEnergy also owns FirstEnergy Solutions (FES),
which in turn owns a fleet of power plants with more Full Circle Though an early and major merchant
than 13,000 megawatts of generating capacity. Oddly, plant sector participant, by the fall of 2016 FirstEnergy
this presents a major problem for FirstEnergy. was planning to offload as many as 13 power plants. In
The FES fleet is made up of what the industry calls November of that year, Columbus Business First quoted
merchant plants, outside the structure of the regulat- FirstEnergy CEO Chuck Jones saying, “competitive
ed utility and selling power into regional wholesale generation is weighing down the rest of the company.”
markets. The early days of electric deregulation put And in one of those echoes of the 1990s policy
merchant plants at the cutting edge of a reinvented debate, late in January FirstEnergy happily announced
industry. Big companies bought up generating facilities a $2.5 billion cash infusion from a group of investors
to sell their output at whatever price the traffic would to support its return to the status of a “fully regulated
bear. The problem for today’s merchant-plant owners is utility company.”
that the traffic no longer bears a price that allows many Moody’s Investor’s Service called the move “a step
of their plants to be profitable. in the right direction.”—Dave Hoopman
March 2018 11
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powder, cinnamon, nutmeg, ginger, and salt. In a separate bowl, whisk peanut butter, oil, eggs, sugar, and water. Mix pumpkin puree
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al 10 minutes and wait for sauce to thicken. Allow to cool and serve.
of Wisconsin
March 2018 23
COOPERATION R
ural Wisconsin offers an abundance of entertain-
ment options suitable for families with little ones,
but exploring a hands-on children’s museum is not
typically one of them. For this kind of experience, most
Museum Coordinator Kayla Ahles, pictured above left, welcomes visitors to Huey’s Hideaway children’s museum. Inside, children
will find a bounty of hands-on exhibits, including an outdoor area complete with a fishing activity as well as a variety of miniature
businesses in the City Life area. (Photos courtesy of Keith Wohlfert)
use their imaginations and explore new as well as Dairyland Power Cooperative, members. And it’s just a great place for
ideas through play. The ground floor sponsors the STEM (science, technolo- families to spend time together.”
houses an arts and crafts area, a baby/ gy, engineering, and math) room. Among the activities in the STEM
toddler room, and a City Life section “Taylor Electric is proud to be sup- room include a pedal bicycle generator
with playhouse versions of downtown porting Huey’s Hideaway, which is an provided by Taylor Electric. Children
businesses such as a hair salon, grocery asset to our community. It’s just one of can take a turn pedaling the bike to see
store, and bank. Downstairs, children the ways we abide by the seventh coop- just how much energy is required to
can play in a pretend ice cream shop and erative principle, Concern for Communi- light up a light bulb. There’s also a giant
a miniature police station. Another room ty,” said Mike Schaefer, CEO of Taylor Lite Brite display hand-made by Schae-
is devoted to science, and yet another Electric. “It also exemplifies the fifth fer and his son-in-law, Dave Fleegel.
area focuses on industries specific to co-op principle—Education, Training, “All the rooms are sponsored,” Ahles
Taylor County, including agriculture. and Information—because kids learn pointed out. “That was one of our main
There’s also an area dedicated to the a lot about electricity by playing in the goals with this museum—to include
outdoors, set up with a camping theme. STEM room we sponsor.” everyone in the community and keep
Each of these fully equipped areas is Clark Electric CEO Tim Stewart everything local.”
made possible by the support of the local agrees. “We believe in investing in
business community, including Taylor future generations,” he said. “Many of Grassroots Effort Huey’s Hideaway
Electric Cooperative, headquartered in the youth activities and opportunities we began as an idea shared by a group of
Medford. Taylor Electric is one of the support are geared more toward teens parents who got to talking about how
museum’s sponsors and, along with and school-aged children, but Huey’s nice it would be to take their families to
neighboring Clark Electric Cooperative Hideaway reaches our very youngest a children’s museum without having to
March 2018 25
drive at least an hour to get there. They visited children’s mu- several different Arts and Crafts Camps.
seums in Eau Claire, Madison, and Milwaukee and took notes During October Co-op Month, Huey’s Hideaway hosted a
on what they liked and what they thought could be adapted weekly program staffed by personnel from the area’s various
back home. They formed what is now a nine-person board cooperatives. Taylor Electric took its turn leading an October
of directors, and set to work raising funds, soliciting donated Co-op Month program, with Marketing and Customer Ser-
materials, and securing a building. vices Representative Lainie Kellnhofer and Lineman Brandon
They also worked on creating a mascot. Ahles said the Ahrens putting on an electric safety demonstration.
directors pulled together a list of possible ideas and names that
would create a visual identity for the museum and lend itself Still Growing Ahles said many guests who visit Huey’s
well to a mascot. Huey is the name that stood out. Hideaway for the first time say they are surprised to find such
The cheerful, purple owl named Huey is now a regular an extensive children’s museum in a community the size of
presence within the museum, and he makes appearances at Medford. However, she added that Huey’s Hideaway is still a
other community events as well. work in progress, with more features in the works.
Future plans include adding more exhibits to the City Life
Community Support Ahles said the community has been area, including an eye clinic. The board is also developing a
generous in its support, in a variety of ways. For example, she plan for a natural playground to be added outdoors. In addi-
said the museum’s reading area is supplied with books from tion, Ahles is preparing new summer camps and programs.
the Medford Public Library, which rotates the books every two Whatever changes are made at Huey’s Hideaway, some
weeks so young visitors always have something fresh to read. things will remain the same. Children will have fun here ex-
Also, community members have donated their time to serve ploring interactive exhibits, and they won’t have to travel to a
as teachers or lead workshops for the frequent special pro- big city to do it.—Mary Erickson
grams and mini-camps offered at the museum. Last summer’s Huey’s Hideaway is located at 317 S. Main Street, Medford, WI
schedule of events included a Music and Movement Camp and 54451. To learn more, visit hueyshideaway.org or call 715-748-4839.
Classified ads reach more than 171,000 mailboxes. RATES: For non-members of Wisconsin rural electric co-ops: one insertion, $25 minimum (up to 20 words); additional
words, $1.25 each. For members of Wisconsin rural electric co-ops: one insertion, $14 minimum (up to 20 words); additional words, $.70 each. Count name, address, and
phone number as part of ad. Please include zip code. FOR PROOF OF MEMBERSHIP, please include your address label from your copy of the magazine. FREQUENCY
DISCOUNTS: 2% discount for 3 months; 5% for 6 months; 10% for 12 months. DEADLINE: 1st of the month prior to the month in which the ad is to appear. All classified
ads must be paid in advance. There is no agency discount on classifieds. Make check or money order payable to: WECA. Mail to: WECN, Attn. Dylan Pingitore, 222 W.
Washington Ave., Ste. 680, Madison, WI 53703. Ph: 608-467-4599. Email dylan@weca.coop
28
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March 2018 29