Royal Oak Parking Rate Increase

City of Royal Oak
Department of Community Development

211 South Williams Street
Royal Oak, MI 48067
Approval of Downtown Development Authority

Parking Recommendation
May 30, 2018
The Honorable Mayor Fournier and

Members of the City Commission:
City commissioners may recall at its January 8, 2018 meeting the following resolution was
adopted:
Be It Resolved that the city commission hereby approves the DDA’s

recommendation and directs staff to implement the rate increases for monthly
permits in the parking structures and surface lots.
Background information is provided for your consideration (Attachment 1).
The Downtown Development Authority in its role as the city’s parking committee reviewed a report
from Rich & Associates at its April 18, 2018 meeting and adopted the following resolution
unanimously:
Be it resolved, the Royal Oak Downtown Development Authority, DDA hereby

accepts the Rich & Associates report and as the city’s parking committee
recommends to the city commission that they consider implementing the report’s
recommendations.
Background and a copy of the Rich & Associates Preliminary Report (Attachment 2) and the final
report provided by Rich & Associates which included Parkmobile transactions from 2015 to
present (Attachment 3).
The following resolution is recommended:
Be it resolved, the city commission hereby approves the downtown development

authority’s recommendation and directs staff to implement the recommendations
contained in the Rich & Associates March 2018 report.
Respectfully submitted,
Timothy E. Thwing
Director of Community Development
Approved,
Donald E. Johnson
City Manager
3 Attachments
Attachment 1
Attachment 1
City of Royal Oak
Department of Community Development
211 South Williams Street
Royal Oak, MI 48067
Downtown Development Authority Recommendation

Regarding Parking Rate Increase
January 03, 2018
The Honorable Mayor Fournier and

Members of the City Commission:
The Downtown Development Authority (DDA) in its role as the city’s parking committee
considered parking rate adjustments at its December 20, 2017 meeting as recommended by a
subcommittee it created (Attachment 1). At that meeting the DDA adopted the resolutions
contained in Attachment 2.
The DDA’s action regarding rate increases is below:
Director Sophiea moved with support of Director London a resolution recommending the city
commission move forward with the rate increases for monthly permits in the parking structures
and surface lots as present by the parking subcommittee.
Director Riley moved with support of Director Krieger a resolution amending the original motion
to require a plan for the installation of all IPS meters and Parkmobile be presented at January
2018 DDA meeting. The amendment to the motion and the motion as amended were both passed
with a vote of seven yeas and one nay (Director Dunstan).
The following resolution is recommended for the city commission adoption:
Be it resolved, the city commission hereby approves the DDA’s recommendation and
directs staff to implement the rate increases for monthly permits in the parking structures
and surface lots.
Respectfully submitted,
Timothy E. Thwing
Director of Community Development
Approved,
Donald E. Johnson
City Manager
2 Attachments
Attachment 1
Meeting Date: 12/20/2017
211 Williams Street

Royal Oak, MI 48067
Phone: (248) 246-3280
downtownroyaloak.org
MEMORANDUM
DATE: December 14, 2017
TO: MEMBERS OF THE DOWNTOWN DEVELOPMENT AUTHORITY
SUBJECT: PARKING SUBCOMMITTEE RECOMMENDATIONS
At the board’s October 18, 2017 meeting it referred some parking rate recommendations from
the city to a parking subcommittee that it create at its May 2017 meeting. The subcommittee is
comprised of Directors Dunstan, Sophiea, Baglio and City Manager Johnson. The
subcommittee met on October 26th with Mr. Greg Rassel Director of Public Works and a
representative from Park Rite. The committee met again on December 5th.
The subcommittee is recommending the attached parking rate adjustments for all rate payers,
that there be no discounts or special rates and any prior discount arrangements be revoked
and/or eliminated.
The subcommittee is also recommending that Rich & Associate be hired to provide a limited
analysis to help define/adjust the “high demand areas”, to recommend the maximum time
limits (length of stay), how the parkmobile system should be deployed in order to efficiently
operate the parking system while providing a convenient and friendly system to the customer.
The undersigned is meeting with Rich & Associates on Monday, December 18th to discuss this
potential study and may have a cost estimate for the meeting. Implementation of the
parkmobile system should also a high priority of the city.
Respectfully Submitted,
________________________
Timothy E. Thwing
Executive Director
Attachment 1
Parking Rate Recommendations 12-05-2017

DDA Parking Subcommittee
Hourly Rates
On Street Parking Current Proposed
High Demand Area Before 5:00 pm $ 1.00 $ 1.25

High Demand Area After 5:00 pm $ 1.00 $ 1.50
Outside High Demand Area - all times $ 0.75 $ 0.75
Hourly Rates
Surface Lots Current Proposed
High Demand
(P1 - P8) Before 5:00 pm $ 0.50 $ 0.75
(P1 - P8) After 5:00 pm $ 0.75 $ 1.00
(P6 eliminated - new garage)
Outside High Demand Area

(P10 - P11) Before 5:00 pm $ 0.25 $ 0.50
(P10 - P11) After 5:00 pm $ 0.50 $ 0.75
(P9) All times $ 0.50 $ 0.75
Monthly Rates
Surface Lot Monthly Permits Current Proposed
(P1, P2 & P4) $ 60.00 $ 75.00

All Other Lots $ 25.00 $ 45.00
NO DISCOUNTS FOR MULTI-MONTH PERMITS
Hourly Rates
Parking Garages Current Proposed
First Two (2) Hours Free Free

After First Two (2) Hours $ 0.50 $ 0.75
Flat Rates
Parking Garages Flat Rate After 5:00 pm Current Proposed
Center $ 5.00 $ 5.00

N Lafayette $ 5.00 $ 5.00
S Lafayette $ 3.00 $ 3.00
Monthly Rates
Parking Garage Monthly Permits Current Proposed
Center $ 40.00 $ 50.00

N Lafayette $ 35.00 $ 45.00
S Lafayette $ 35.00 $ 45.00
NO SPECIAL DISCOUNTS/ALL ELIMINATED
Howard & Howard (monthly) $ 28.00 $ 45.00
3DEXCITE (monthly) $ 28.00 $ 45.00
Valet for N Lafayette (flat rate) $ 1.00 $ 3.00

Stagecrafters (flat rate) $ 1.00 $ 3.00
Attachment 1
6. PARKING RATE - RECOMMENDATIONS
MOVED by Director Johnson

SUPPORTED by Director Krieger
Be It Resolved, the Royal Oak Downtown Development Authority, DDA hereby

recommends the city commission approve the parking rate increases presented
by the parking subcommittee.
MOVED by Director Baglio

SUPPORTED by Director London

amends the original motion to require a plan for the installation of all IPS meters
and parkmobile be present next month to the DDA.
AMENDMENT TO THE MOTION FAILED UNANIMOUSLY
MOTION FAILED – 1 yea (Director Johnson) 7 nays.
********
MOVED by Director Sophiea

SUPPORTED by Director London

recommends the city commission move forward with the rate increases for
monthly permits in the parking structures and surface lots as present by the
parking subcommittee.
MOVED by Director Riley


amends the original motion to require a plan for the installation of all IPS meters
and parkmobile be presented at January 2018 DDA meeting.
AMENDMENT TO THE MOTION APPROVED – 7 yeas; 1 nay (Director

Dunstan)
AMENDED MOTION APPROVED – 7 yeas; 1 nay (Director Dunstan).
********
MOVED by Director Riley


approves the Parking Consulting Services Proposals with Rich & Associates,
Attachment 1
subject to the studying being presented to the DDA at its March 21st, 2018
meeting, allocates $9,000 from its Development Fund, and authorizes the
Executive Director to execute the agreement.
MOTION APPROVED UNANIMOUSLY.

Attachment 2
Meeting Date: 04/18/2018
211 Williams Street

Royal Oak, MI 48067
Phone: (248) 246-3280
downtownroyaloak.org
MEMORANDUM
DATE: APRIL 13, 2018
TO: MEMBERS OF THE DOWNTOWN DEVELOPMENT AUTHORITY
SUBJECT: RICH & ASSOCIATES REPORT - RECOMMENDATIONS
The Infrastructure Committee met on March 27th and discussed the recommendation provided
by Rich & Associate’s preliminary report. The committee is recommending that the DDA Board
support the report’s recommendations and forward them to the city commission.
The report addressed the following:
o Time Limits and Allocation

o High Demand Areas
o Control Equipment
o Pricing
o Enforcement
o Parkmobile & Mobile Payments
o Marketing
Should the DDA concur with the committee’s recommendation the following resolution is
suggested:

accepts the Rich & Associates report and as the city’s parking committee recommends
to the city commission that they consider implementing the reports recommendations.
Respectfully Submitted,
________________________
Timothy E. Thwing
Executive Director
Attachment 2
Parking Recommendations
Preliminary Report
March 2018
www.richassoc.com
Attachment 2
CONTENTS
INTRODUCTION
01 Study Area
Parking Supply
1
2
TURNOVER & OCCUPANCY ANALYSIS

02 Turnover
Occupancy
3
7
03
PARKING OPERATIONS & MANAGEMENT
Benchmark 16
Recommendations 17
\ OHIO Parking Master Plan 2018 PART 1EXECUTIVE SUMMARY

Attachment 2
Parking Consulting
Royal Oak, MI Preliminary Report
INTRODUCTION
This Downtown Parking Analysis prepared for the City of Royal Oak is an overview of the “high
demand areas.” The purpose of the study is to recommend the maximum time limits (length of
stay) and how the Parkmobile system should be deployed in order to efficiently operate the
parking system while providing a convenient and friendly system to customers. An update of
the parking supply was undertaken in order to conduct a turnover and occupancy analysis.
STUDY AREA
1
Attachment 2
Parking Consulting
PARKING SUPPLY
2
Attachment 2
Parking Consulting

Rich & Associates conducted a turnover and occupancy analysis in the high demand parking
area. The turnover and occupancy study involved an examination of the on-street and off-street
parking supply. Additionally, we observed vehicle movements throughout the day in public and
some private parking areas in order to understand how the system was working. The goal of the
turnover and occupancy analysis is to observe a large portion of the overall parking system, not
the entire supply.
The turnover and occupancy study occurred on Saturday March 3, 2018 and Thursday March 8,
2018 between the hours of 11:00am and 11:00pm. Thursday was chosen to conduct the
analysis because Thursdays are most often an overall average day that has a good amount of
evening traffic with restaurants. The Saturday was chosen because it typically has a higher
evening peak.
TURNOVER
The turnover portion of the analysis, where license plate numbers were recorded, applied to the
majority of the short term (2 hours or less) on-street spaces in the downtown and were
observed during each two-hour circuit. This is done to determine how long specific vehicles
were parked in certain spaces. At the same time, the turnover information also yields occupancy
results for the same on-street spaces, allowing for composite of occupancy to be derived.
Turnover is an indicator of how often a parking stall is being used by different vehicles
throughout the course of the day. Turnover is most relevant to the short-term customer trying to
find parking. The turnover summaries for both days can be found in Table 1 and Table 2 on the
following page.
The on-street spaces observed for parking turnover were signed two-hour. There were 494
(Saturday) and 490 (Thursday) short term on-street parking spaces observed (2 hours or less)
for turnover from the hours of 11:00am to 11:00pm. The average turnover for a 2-hour parking
space on this day was 4 on Saturday and 3.4 on Thursday. Perfect turnover for a 12-hour
observation day with two-hour parking would be 6.
Turnover can be low for two reasons, the first is when vehicles are parking for extended periods
in the same space or second, the overall on-street occupancy is low. The majority of the time
limited on-street parking had high occupancies on this day. With circuits occurring every two
hours, a vehicle observed in the same space more than once is considered in violation. There
were 334 vehicles in violation on Saturday and 145 on Thursday.
The violation locations are detailed on a map for each day. These maps can be found on page 6
and 7.
3
Attachment 2
Parking Consulting
Table 1
Saturday Turnover Summary
Saturday Parking Turnover Summary

of 2 hour or less on-street spaces
Vehicles that remained 2 hours or less 1649
Vehicles that remained between 2 and 4 hours 274
Vehicles that remained between 8 and 10
2
hours
3
hours
Total number of vehicles observed 1983
Total number of stalls analyzed for turnover 494
Source: Rich and Associates Field Observations
Table 2
Thursday Turnover Summary
Thursday Parking Turnover Summary
Vehicles that remained 2 hours or less 1497
0
hours
1
hours
4
Attachment 2
Parking Consulting
SATURDAY VIOLATION LOCATIONS
5
Attachment 2
Parking Consulting
THURSDAY VIOLATION LOCATIONS
6
Attachment 2
Parking Consulting
OCCUPANCY
SATURDAY MARCH 3, 2018 OCCUPANCY
Occupancy is an important aspect of parking, helping us to understand the dynamic of how
demand fluctuates throughout the day. Rich & Associates was given the counts for the parking
garages from Park-Rite for both Saturday and Thursday. The summary results of Rich &
Associates occupancy findings can be found in Graphs 1, 2, and Table 3. The full occupancy
counts can be found in on page 9hese are followed by an occupancy summary map on page 10.
Graph 1
Total Occupancy Percentage

Saturday March 3, 2018
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
11:00am - 1:00pm - 3:00pm - 5:00pm - 7:00pm - 9:00pm -
1:00pm 3:00pm 5:00pm 7:00pm 9:00pm 11:00pm
Table 3
Saturday Occupancy Summary
# of 11:00am - % 1:00pm - % 3:00pm - % 5:00pm - % 7:00pm - % 9:00pm - %
Type of Parking
spaces 1:00pm Occ1 3:00pm Occ2 5:00pm Occ3 7:00pm Occ4 9:00pm Occ5 11:00pm Occ6
Public On-Street 723 503 70% 572 79% 622 86% 613 85% 691 96% 665 92%
Public Off-Street 2452 1192 49% 1226 50% 1380 56% 1637 67% 1806 74% 1664 68%
Private Off-Street 344 200 58% 174 51% 208 60% 214 62% 252 73% 250 73%
Totals 3519 1895 54% 1972 56% 2210 63% 2464 70% 2749 78% 2579 73%
7
Attachment 2
Parking Consulting
Graph 2
Percent Occupancy by Type of Space

Public On-street Public Off-street private
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
11:00am - 1:00pm - 3:00pm - 5:00pm - 7:00pm - 9:00pm -
1:00pm 3:00pm 5:00pm 7:00pm 9:00pm 11:00pm
8
Attachment 2
Parking Consulting
Occupancy Counts
Block - # of 11:00am - % 1:00pm - % 3:00pm - % 5:00pm - % 7:00pm - % 9:00pm - %
Face Description spaces 1:00pm Occ1 3:00pm Occ2 5:00pm Occ3 7:00pm Occ4 9:00pm Occ5 11:00pm Occ6
1 City Lot P11 185 89 48% 35 19% 56 30% 7 4% 5 3% 5 3%
1 City Lot P10 43 41 95% 20 47% 41 95% 9 21% 14 33% 23 53%
1 City Lot P11 187 98 52% 53 28% 65 35% 54 29% 132 71% 134 72%
spaces in front of
1 courts 7 5 71% 2 29% 0 0% 0 0% 0 0% 0 0%
1 Private Permit lot 42 15 36% 4 10% 0 0% 3 7% 14 33% 14 33%
2 Emagine/Main Lot 142 140 99% 101 71% 137 96% 138 97% 142 100% 137 96%
2A On-street 8 2 25% 11 138% 7 88% 6 75% 6 75% 6 75%
2AA On-street 8 6 75% 9 113% 13 163% 13 163% 13 163% 14 175%
2D On-street 11 6 55% 11 100% 10 91% 6 55% 11 100% 10 91%
3 City Lot P4 237 171 72% 218 92% 234 99% 235 99% 237 100% 237 100%
3 On-street mid block 6 7 117% 5 83% 7 117% 5 83% 7 117% 7 117%

3C On-street 12 7 58% 10 83% 12 100% 12 100% 12 100% 12 100%
3D On-street 7 7 100% 7 100% 7 100% 7 100% 7 100% 7 100%
4 City Lot P2 64 62 97% 63 98% 64 100% 64 100% 64 100% 64 100%
4A On-street 5 4 80% 3 60% 5 100% 5 100% 5 100% 4 80%
4B On-street 8 8 100% 6 75% 8 100% 8 100% 8 100% 6 75%
4C On-street 6 5 83% 5 83% 6 100% 6 100% 6 100% 4 67%
5A On-street 6 3 50% 4 67% 6 100% 6 100% 6 100% 6 100%
5B On-street 6 5 83% 5 83% 5 83% 6 100% 6 100% 6 100%
5C On-street 7 4 57% 7 100% 7 100% 7 100% 7 100% 6 86%
5D On-street 5 5 100% 5 100% 5 100% 5 100% 5 100% 5 100%
6 City Lot P1 50 49 98% 50 100% 50 100% 54 108% 50 100% 50 100%
6A On-street 7 7 100% 7 100% 7 100% 7 100% 7 100% 7 100%
6B On-street 9 9 100% 10 111% 7 78% 8 89% 9 100% 9 100%
6C On-street 4 4 100% 4 100% 4 100% 4 100% 4 100% 4 100%
6D On-street 8 8 100% 8 100% 8 100% 8 100% 7 88% 8 100%
7 VFW Lot 19 5 26% 8 42% 8 42% 7 37% 8 42% 7 37%
7A On-street 7 2 29% 7 100% 7 100% 7 100% 7 100% 7 100%
7B On-street 1 0 0% 1 100% 0 0% 1 100% 1 100% 1 100%
7BB VFW/Private Lots 50 7 14% 11 22% 11 22% 15 30% 27 54% 35 70%
7C On-street 7 0 0% 6 86% 7 100% 5 71% 7 100% 6 86%
7D On-street 7 7 100% 7 100% 6 86% 7 100% 7 100% 7 100%
8 Morrie Private lot 16 17 106% 17 106% 19 119% 18 113% 13 81% 15 94%
8A On-street 7 6 86% 6 86% 7 100% 7 100% 7 100% 6 86%
8D On-street 6 6 100% 6 100% 6 100% 6 100% 6 100% 5 83%
8D On-street 7 6 86% 6 86% 7 100% 7 100% 7 100% 7 100%
9A On-street 8 5 63% 8 100% 6 75% 7 88% 8 100% 7 88%
9D On-street 4 4 100% 3 75% 4 100% 4 100% 4 100% 4 100%
10D On-street 12 5 42% 10 83% 9 75% 12 100% 12 100% 11 92%
13AA On-street 7 8 114% 4 57% 7 100% 1 14% 7 100% 7 100%
13B On-street 7 6 86% 7 100% 6 86% 7 100% 7 100% 8 114%
13C On-street 4 2 50% 4 100% 4 100% 3 75% 4 100% 5 125%
14 RBQ Wealth 19 3 16% 3 16% 4 21% 3 16% 12 63% 7 37%
14 Citizens Lot 28 7 25% 22 79% 19 68% 22 79% 28 100% 27 96%
14A On-street 7 6 86% 5 71% 7 100% 7 100% 5 71% 7 100%
14B On-street 3 3 100% 3 100% 3 100% 2 67% 3 100% 3 100%
14C On-street 6 5 83% 6 100% 6 100% 6 100% 6 100% 6 100%
14D On-street 5 5 100% 4 80% 5 100% 5 100% 5 100% 4 80%
15 Private Lot 16 1 6% 2 13% 2 13% 3 19% 1 6% 1 6%
15A On-street 6 6 100% 6 100% 6 100% 6 100% 6 100% 6 100%
15B On-street 7 7 100% 7 100% 7 100% 7 100% 7 100% 7 100%
15D On-street 9 9 100% 9 100% 9 100% 9 100% 9 100% 9 100%
16B On-street 6 6 100% 6 100% 6 100% 6 100% 6 100% 6 100%
16D On-street 4 4 100% 4 100% 4 100% 3 75% 4 100% 4 100%
17 City Lot P3 50 49 98% 50 100% 49 98% 50 100% 50 100% 48 96%
17B On-street 6 6 100% 6 100% 6 100% 6 100% 6 100% 6 100%
18 City Lot P7 155 76 49% 154 99% 155 100% 154 99% 155 100% 155 100%
18D On-street 10 0 0% 5 50% 8 80% 10 100% 10 100% 6 60%
19 City Lot P8 57 1 2% 3 5% 12 21% 49 86% 54 95% 47 82%
19A On-street 16 2 13% 7 44% 13 81% 16 100% 16 100% 14 88%
19A On-street 19 2 11% 1 5% 1 5% 7 37% 18 95% 13 68%
19B On-street 9 0 0% 1 11% 1 11% 4 44% 7 78% 3 33%
19D On-street 21 0 0% 5 24% 13 62% 8 38% 20 95% 21 100%
20B On-street 8 6 75% 8 100% 8 100% 8 100% 8 100% 7 88%
20D On-street 4 4 100% 2 50% 4 100% 3 75% 4 100% 4 100%
20 City Garage B 993 334 34% 370 37% 416 42% 569 57% 619 62% 519 52%
21 On-street (alley) 12 6 50% 10 83% 11 92% 11 92% 12 100% 10 83%
21 Private Alley lot 8 4 50% 5 63% 5 63% 4 50% 5 63% 5 63%
21B On-street 7 7 100% 7 100% 7 100% 7 100% 7 100% 7 100%
21C On-street 7 7 100% 7 100% 8 114% 5 71% 7 100% 7 100%
21D On-street 11 11 100% 11 100% 11 100% 11 100% 11 100% 11 100%
22A On-street 8 8 100% 8 100% 8 100% 7 88% 3 38% 8 100%
22B On-street 6 5 83% 6 100% 6 100% 6 100% 6 100% 4 67%
22C On-street 9 7 78% 9 100% 9 100% 9 100% 9 100% 8 89%
22D On-street 11 10 91% 11 100% 10 91% 11 100% 11 100% 11 100%
23A On-street 8 5 63% 6 75% 8 100% 8 100% 8 100% 7 88%
23B On-street 10 0 0% 4 40% 9 90% 10 100% 10 100% 6 60%
23D On-street 6 5 83% 6 100% 6 100% 4 67% 6 100% 6 100%
24 City Lot P9 120 85 71% 74 62% 70 58% 94 78% 117 98% 108 90%
24C On-street 6 5 83% 6 100% 5 83% 6 100% 5 83% 5 83%
24D On-street 12 8 67% 12 100% 12 100% 12 100% 12 100% 12 100%
25A On-street 5 7 140% 6 120% 6 120% 5 100% 6 120% 6 120%
25B On-street 9 9 100% 9 100% 9 100% 9 100% 9 100% 9 100%
25B On-street 12 12 100% 12 100% 12 100% 12 100% 12 100% 12 100%
25C On-street 5 4 80% 5 100% 6 120% 6 120% 6 120% 5 100%
25D On-street 16 15 94% 16 100% 12 75% 16 100% 15 94% 15 94%
26A On-street 7 8 114% 7 100% 7 100% 6 86% 7 100% 7 100%
26B On-street 13 13 100% 13 100% 13 100% 13 100% 13 100% 13 100%
26C On-street 6 4 67% 5 83% 5 83% 2 33% 6 100% 5 83%
26D On-street 7 7 100% 6 86% 6 86% 3 43% 5 71% 7 100%
27A On-street 7 5 71% 3 43% 4 57% 2 29% 7 100% 5 71%
27B On-street 17 10 59% 14 82% 15 88% 9 53% 17 100% 17 100%
27D On-street 7 0 0% 0 0% 0 0% 0 0% 0 0% 4 57%
28C On-street 4 3 75% 3 75% 2 50% 4 100% 4 100% 4 100%

29A On-street 2 0 0% 0 0% 2 100% 1 50% 2 100% 2 100%
29B On-street 14 14 100% 12 86% 13 93% 13 93% 13 93% 14 100%
29C On-street 10 5 50% 6 60% 5 50% 3 30% 5 50% 6 60%
29 City Garage C 481 194 40% 197 41% 232 48% 362 75% 373 78% 338 70%
30A On-street 8 4 50% 3 38% 5 63% 3 38% 6 75% 7 88%
31A On-street 14 7 50% 2 14% 8 57% 11 79% 12 86% 11 79%
31B On-street 7 1 14% 3 43% 1 14% 3 43% 5 71% 6 86%
31C On-street 14 0 0% 2 14% 8 57% 10 71% 14 100% 11 79%
Totals 3632 1895 52% 1972 54% 2210 61% 2464 68% 2749 76% 2579 71%
9
Attachment 2
Royal Oak Consulting
10
Attachment 2
Parking Consulting
THURSDAY MARCH 8, 2018 OCCUPANCY

Graphs 3, 4, and Table 5 are the summary results of the Thursday occupancy findings. The full
occupancy counts can be found on page and is followed by a map summary of the occupancy
on page 14. Graph 5 is a comparison of Saturday and Thursdays counts.
Graph 3
Occupancy Counts
Thursday March 8, 2018
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
11:00am - 1:00pm - 3:00pm - 5:00pm - 7:00pm - 9:00pm -
1:00pm 3:00pm 5:00pm 7:00pm 9:00pm 11:00pm
Table 5
Thursday Occupancy Summary
# of 11:00am - % 1:00pm - % 3:00pm - % 5:00pm - % 7:00pm - % 9:00pm - %
Type of Parking
Public On-Street 659 292 44% 332 50% 304 46% 402 61% 433 66% 293 44%
Private 344 148 43% 165 48% 176 51% 175 51% 201 58% 155 45%
Totals 3632 1841 51% 1843 51% 1648 45% 1840 51% 1740 48% 1083 30%
11
Attachment 2
Parking Consulting
Graph 4

100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
11:00am - 1:00pm - 3:00pm - 5:00pm - 7:00pm - 9:00pm -
1:00pm 3:00pm 5:00pm 7:00pm 9:00pm 11:00pm
Graph 5
Saturday vs. Thursday Occupancy Total

Sat Occupancy Totals Thur. Occupancy Totals
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
11:00am - 1:00pm - 3:00pm - 5:00pm - 7:00pm - 9:00pm -
1:00pm 3:00pm 5:00pm 7:00pm 9:00pm 11:00pm
12
Attachment 2
Parking Consulting
Occupancy Counts
Face Description spaces 1:00pm Occ.2 3:00pm Occ.3 5:00pm Occ.4 7:00pm Occ.5 9:00pm Occ.6 11:00pm Occ.7
1 City Lot P11 185 43 23% 25 14% 20 11% 2 1% 2 1% 2 1%
1 City Lot P10 43 20 47% 17 40% 28 65% 24 56% 15 35% 11 26%
1 City Lot P11 187 125 67% 124 66% 119 64% 75 40% 68 36% 49 26%
spaces in front of
1 courts 7 5 71% 2 29% 2 29% 0 0% 0 0% 0 0%
2 Emagine/Main Lot 142 100 70% 110 77% 109 77% 103 73% 118 83% 99 70%
2A On-street 8 1 13% 1 13% 1 13% 1 13% 1 13% 1 13%
2AA On-street 8 1 13% 1 13% 1 13% 1 13% 1 13% 1 13%
2D On-street 11 1 9% 1 9% 1 9% 1 9% 1 9% 1 9%
3 City Lot P4 237 116 49% 154 65% 116 49% 144 61% 234 99% 140 59%
3C On-street 12 1 8% 6 50% 8 67% 6 50% 12 100% 10 83%
3D On-street 7 6 86% 5 71% 7 100% 6 86% 6 86% 3 43%
4 City Lot P2 64 47 73% 62 97% 54 84% 61 95% 62 97% 44 69%
4A On-street 5 3 60% 4 80% 4 80% 4 80% 5 100% 3 60%
4B On-street 8 1 13% 7 88% 3 38% 5 63% 8 100% 3 38%
4C On-street 6 4 67% 5 83% 6 100% 6 100% 6 100% 5 83%
5A On-street 6 2 33% 4 67% 6 100% 1 17% 6 100% 4 67%
5B On-street 6 1 17% 2 33% 3 50% 3 50% 6 100% 2 33%
5C On-street 7 0 0% 6 86% 1 14% 5 71% 7 100% 6 86%
5D On-street 5 3 60% 3 60% 4 80% 3 60% 5 100% 2 40%
6 City Lot P1 50 36 72% 49 98% 43 86% 50 100% 48 96% 23 46%
6A On-street 7 7 100% 6 86% 7 100% 7 100% 6 86% 7 100%
6B On-street 9 4 44% 6 67% 4 44% 7 78% 8 89% 3 33%
6C On-street 4 3 75% 3 75% 3 75% 4 100% 4 100% 4 100%
6D On-street 8 8 100% 8 100% 8 100% 8 100% 8 100% 8 100%
7 VFW Lot 19 3 16% 3 16% 12 63% 7 37% 18 95% 9 47%
7A On-street 7 0 0% 6 86% 2 29% 5 71% 7 100% 3 43%
7B On-street 1 0 0% 0 0% 0 0% 0 0% 1 100% 0 0%
7C On-street 7 0 0% 2 29% 1 14% 0 0% 7 100% 3 43%
7D On-street 7 1 14% 6 86% 4 57% 2 29% 7 100% 3 43%
8A On-street 7 1 14% 1 14% 1 14% 1 14% 1 14% 1 14%
8D On-street 6 5 83% 3 50% 2 33% 6 100% 6 100% 5 83%
8D On-street 7 7 100% 7 100% 7 100% 7 100% 7 100% 4 57%
9A On-street 8 1 13% 1 13% 1 13% 1 13% 1 13% 1 13%
9D On-street 4 0 0% 0 0% 0 0% 2 50% 4 100% 1 25%
10D On-street 12 0 0% 2 17% 3 25% 1 8% 6 50% 5 42%
13AA On-street 7 1 14% 1 14% 1 14% 1 14% 1 14% 1 14%
13B On-street 7 7 100% 3 43% 6 86% 6 86% 7 100% 7 100%
13C On-street 4 1 25% 1 25% 1 25% 1 25% 1 25% 1 25%
14 RBQ Wealth 19 8 42% 11 58% 12 63% 5 26% 4 21% 3 16%
14 Citizens Lot 28 12 43% 12 43% 10 36% 17 61% 25 89% 21 75%
14A On-street 7 6 86% 4 57% 4 57% 6 86% 5 71% 5 71%
14B On-street 3 3 100% 2 67% 3 100% 3 100% 3 100% 2 67%
14C On-street 6 4 67% 6 100% 5 83% 6 100% 6 100% 4 67%
14D On-street 5 2 40% 3 60% 3 60% 5 100% 5 100% 5 100%
15 Private Lot 16 6 38% 6 38% 7 44% 9 56% 8 50% 4 25%
15A On-street 6 3 50% 6 100% 6 100% 6 100% 6 100% 6 100%
15B On-street 7 7 100% 7 100% 7 100% 7 100% 7 100% 7 100%
15D On-street 9 9 100% 9 100% 8 89% 9 100% 9 100% 7 78%
16B On-street 6 7 117% 7 117% 6 100% 7 117% 7 117% 7 117%
16D On-street 4 3 75% 2 50% 3 75% 3 75% 3 75% 1 25%
17 City Lot P3 50 46 92% 40 80% 42 84% 50 100% 50 100% 50 100%
17B On-street 6 5 83% 6 100% 5 83% 5 83% 6 100% 5 83%
18 City Lot P7 155 112 72% 113 73% 112 72% 117 75% 116 75% 93 60%
18D On-street 10 1 10% 1 10% 1 10% 1 10% 1 10% 1 10%
19 City Lot P8 57 1 2% 2 4% 1 2% 12 21% 8 14% 0 0%
19A On-street 16 1 6% 1 6% 2 13% 2 13% 1 6% 2 13%
19A On-street 19 0 0% 2 11% 1 5% 1 5% 0 0% 1 5%
19B On-street 9 0 0% 0 0% 1 11% 0 0% 1 11% 0 0%
19D On-street 21 9 43% 7 33% 10 48% 19 90% 15 71% 4 19%
20B On-street 8 7 88% 3 38% 3 38% 6 75% 8 100% 5 63%
20D On-street 4 3 75% 4 100% 1 25% 4 100% 4 100% 2 50%
20 City Garage B 993 405 41% 299 30% 397 40% 381 38% 286 29% 94 9%
21 On-street (alley) 12 12 100% 9 75% 6 50% 14 117% 7 58% 4 33%
21B On-street 7 7 100% 7 100% 7 100% 7 100% 7 100% 7 100%
21C On-street 7 1 14% 1 14% 1 14% 1 14% 1 14% 1 14%
21D On-street 11 11 100% 11 100% 10 91% 11 100% 11 100% 5 45%
22A On-street 8 1 13% 1 13% 1 13% 1 13% 1 13% 1 13%
22B On-street 6 4 67% 3 50% 6 100% 6 100% 5 83% 6 100%
22C On-street 9 4 44% 7 78% 6 67% 9 100% 5 56% 2 22%
22D On-street 11 4 36% 7 64% 6 55% 9 82% 5 45% 2 18%
23A On-street 8 4 50% 5 63% 2 25% 5 63% 6 75% 4 50%
23B On-street 10 1 10% 1 10% 1 10% 1 10% 1 10% 1 10%
23D On-street 6 4 67% 2 33% 3 50% 6 100% 6 100% 1 17%
24 City Lot P9 120 90 75% 99 83% 95 79% 90 75% 65 54% 55 46%
24C On-street 6 6 100% 5 83% 5 83% 6 100% 5 83% 5 83%
24D On-street 12 6 50% 7 58% 5 42% 11 92% 12 100% 10 83%
25A On-street 5 6 120% 4 80% 4 80% 6 120% 7 140% 7 140%
25B On-street 9 9 100% 9 100% 9 100% 9 100% 9 100% 6 67%
25B On-street 12 12 100% 11 92% 8 67% 12 100% 11 92% 7 58%
25C On-street 5 5 100% 4 80% 3 60% 4 80% 5 100% 3 60%
25D On-street 16 9 56% 11 69% 7 44% 15 94% 16 100% 5 31%
26A On-street 7 6 86% 6 86% 7 100% 7 100% 6 86% 2 29%
26B On-street 13 11 85% 12 92% 6 46% 12 92% 13 100% 9 69%
26C On-street 6 1 17% 1 17% 1 17% 1 17% 1 17% 1 17%
26D On-street 7 0 0% 0 0% 0 0% 1 14% 4 57% 2 29%
27A On-street 7 1 14% 1 14% 1 14% 1 14% 1 14% 1 14%
27B On-street 17 5 29% 4 24% 3 18% 16 94% 12 71% 6 35%
27D On-street 7 0 0% 0 0% 4 57% 1 14% 0 0% 0 0%
28C On-street 4 2 50% 3 75% 1 25% 2 50% 4 100% 3 75%
29A On-street 2 1 50% 2 100% 0 0% 2 100% 2 100% 2 100%
29B On-street 14 4 29% 8 57% 9 64% 11 79% 8 57% 6 43%
29C On-street 10 1 10% 1 10% 1 10% 1 10% 1 10% 1 10%
29 City Garage C 481 355 74% 360 75% 139 29% 257 53% 152 32% 74 15%
30A On-street 8 1 13% 1 13% 1 13% 1 13% 1 13% 1 13%
31A On-street 14 1 7% 1 7% 1 7% 1 7% 1 7% 1 7%
31B On-street 7 1 14% 1 14% 1 14% 1 14% 1 14% 1 14%
31C On-street 14 6 43% 5 36% 8 57% 7 50% 14 100% 9 64%
Totals 3632 1841 51% 1843 51% 1648 45% 1840 51% 1740 48% 1083 30%
13
Attachment 2
Royal Oak Consulting
13
Attachment 2
Parking Consulting
REVIEW OF IPS METER REVENUE

Though occupancy numbers cannot be pulled from this data we can see the peak times of the
year. We think there needs to be a discussion on why April through July of 2015 had such
different numbers than the other years shown. A continuous review of the revenue can help find
problems with the system and help understand the number of enforcement and collection
personnel needed.
Graph 6
IPS METER REVENUE

$100,000.00
$95,000.00
$90,000.00
$85,000.00
$80,000.00
$75,000.00
$70,000.00
$65,000.00
$60,000.00
2014 2015 2015 2017 2018
*2018 revenue data is only January and February
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Attachment 2
Parking Consulting
REVIEW OF PARKING OPERATIONS AND MANAGEMENT
Benchmark
City Ann Arbor, MI Birmingham, MI Detroit, MI Ferndale, MI Grand Rapids, MI Mt. Clemens, MI Traverse City, MI Royal Oak, MI
Rates
$1/hr at 30min - 4hr
meters
Neighborhood:
$0.80 at 4-8hr
Standard: $1.60/hr $1/hr
meters
On-Street Low Demand: $0.50 - 1/hr Midtown-Eastern $0.50/hr $1.25 - 1.75/hr $1/hr $0.75 - 1/hr
$0.60 at 6-10hr
$0.80/hr Market: $1.50/hr
meters
Downtown: $2/hr
some meters have
first 30mins free
On-Street Time Limits 30mins - 10hrs 1hr - 12hrs 2hrs - 10hrs 10hrs 30mins - 10hrs 30mins -12hrs
Structures: $1.20/hr 2 hours: $0

Garage: $2 - 4/hr
Lots: $1.50/hr 1-3 3 hours: $2
$12 - 20 max First two hours free
hrs 4 hours: $4 $0.50/hr $1/hr
Off-Street $10 flat $0.50/hr Monroe Garage: $0.25-0.50/hr after
$1.70/hr 4+ hours 5 hours: $6 2 - 3 - 10hr limits $10 daily max
Free first hour $3-5 flat max
Flat Rate: $4 / $3-5 6 hours: $8
Lots: $2 - 10 flat
after 3pm +6 hours: $10
Cash / Coin / Credit

Cash / Coin / Credit Cash / Coin / Credit Cash / Coin / Credit Coin / Cash / Coin / Application / Coin / Cash / Coin / Cash /
Payment Type / Application /
/ Cashcard / Application / Application Application Cashcard Application Application
Cashcard
High Demand Zones Yes Yes Yes No Yes No Yes Yes
Dynamic Pricing No No No No No No No No
Management
TIF/Revenues
DDA - 53%
Operations Parking Municipal Parking
City / Auto Parking Automobile Parking Auto Parking Fund
Funding Structure 23% Capital Assessment District Department (quasi- City DDA
Fund System Fund (City) (City)
20% to City (City) City)
4% to Alternative
Transportation
Off-Street: Republic Traverse City
Operational Structure Off-Street: SP+ Off-Street: ParkRite City Mobile GR (City) The Parking System Off-Street: ParkRite
Parking Parking Services
Technology
GR Park /
Mobile Applications epark Parkmobile Passport Parking Parkmobile Parkmobile Parkmobile Parkmobile
Parkmobile
Branding Mix No Yes No Mix No No No
Meter Technology CivicSmart CivicSmart N/A N/A CivicSmart CivicSmart CivicSmart Mix
Kiosk Technology T2 N/A Cale T2 Parkeon N/A T2 MacKay
On-Street Meter Meter Kiosk Kiosk Mix Meter Meter Meter
Lot Kiosk Controlled Gate N/A Kiosk Controlled Gate Meter Kiosk / Meter Kiosk / Meter
Controlled Gate / Controlled Gate /
Garage Controlled Gate Controlled Gate N/A Controlled Gate N/A Controlled Gate
Kiosk Meter
EV Parking 29 spaces 0 spaces 0 spaces 2 spaces 15 spaces 0 spaces 4 spaces 5 spaces
Enforcement
Days Mon-Sat Mon-Sat Mon-Sat Mon-Sat Mon-Sat Mon-Fri Mon-Sat Mon-Sat
Hours 8am-6pm 9am-9pm 7am-10pm 8am-9pm 8am-6pm 8am-6pm 8am-6pm 11am-12am
Municipal Parking Public Services Traverse City
Staffing Police Police Police Police Police
Department Department Parking Services
Handicap Parking Metered Metered Metered Metered Metered Metered free - time limited Metered
Handhelds & LPR Handhelds & LPR
Technology Handhelds (PBS) LPR (PBP) LPR (PBS) Handhelds (PBS) Handhelds (PBS) Handhelds (PBS)
(PBS) (PBS)
Fines
$10-20 / $20-40 /
Cost $10 / $20 / $40 / $60 $10 / $20 $45 / $65 / $95 $10 / $25 $10-20 $10 / $20 / $30 $10
$30-60
30 days / +30 days
24 hrs / 14 days / 30 10 days / 90 days / 15 days / 30 days /
Payment Timeline 10 days / +10 days in-state / +30 days 72 hrs / 10 days 10 days / +10 days 72 hrs
days / +30 days +90 days 60 days
out-of-state
Permits
Residential
Residential: w/
Public: Standard / Residential Residential
Type Public Guests N/A Public Public
Reserved / Limited / Public Public
Public
Lots
Residential: $50 Residential: $0
Residential: $0-48
Business: $155-165 Residential: $8 Residential: N/A Business: $20 Garage: $48 Garage: $28-50
Cost Business: Lot - $48 N/A
/ $205-220 / $30 / Business: $35-70 Business: $75-150 Month / $60 Quarter Lot: $36 Lot: $25-60
Garage - $154
$90-115 / $240 Annual
Residential: Mail / Residential: Police Residential: City
ParkRite: Online /
City Hall Department Business: Online & Hall Online / Paper / Online / Paper /
Purchase Methods N/A Paper / Phone / In
Business: Republic Business: SP+ Phone Business: Online & Phone / In Person Phone / In Person
Person
Parking website/phone City Hall
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Parking Consulting
RECOMMENDATIONS
It is important to note when examining a parking system, that most parking patrons, in general,
will first seek the most convenient parking to their destination. Most often, these are on-street
spaces. Their second choice will then be a nearby surface lot. If these choices are not available,
they will then seek a parking structure. It is the returning customers more familiar with the area
and employees that you can train or encourage by use of time limits or cost to consider the use
of the parking garages as a first choice.
There are several factors that can benefit these downtown customers and the system as a
whole by increasing the use of the parking structures. The primary use of parking structures by
customers will limit the traffic congestion as patrons circle the blocks to find parking. Limiting
the use of the on-street spaces to short-term patrons, encourages turnover and the availability
of these spaces for the short-term customer. For the parking patron, during the daytime hours,
the first two hours of parking in the structures is free as opposed to having to pay from the first
minute for on-street parking. In the evening hours, patrons parking in one of the downtown
garages can stay downtown for extended periods with a known flat rate charge that will max out
at $3.00 to $5.00 depending on location. Royal Oak’s current parking structure inventory places
the community in an advantageous position. The structures are conveniently located and are
well lighted, maintained and user-friendly.
Rich & Associates was specifically asked to address certain issues regarding time limits,
allocation, the high demand area, parking applications, control equipment and enforcement. The
recommendations are provided to make Royal Oak’s parking system more efficient and friendly
for parkers to use.
1. Time Limits and Allocation
On-Street
Two-hour parking should be the predominant duration for on-street parking as it suits the needs
of the majority of customers and visitors. Based on parking Best Practices, it is generally agreed
that on-street parking should be reserved for short term customers and visitors. While
individuals requiring more than two hours should be directed to off-street parking areas. On
some blocks it may be appropriate to provide 15 or 30-minute parking for use as pick-up and
drop off and loading spaces. Where needed, these 15 or 30-minute spaces (loading zones)
should be located at either the first or last spaces on the block face. These spaces do not
belong to a specific use, rather the space is for anyone who has a short-term errand or quick
pick-up.
Royal Oak follows these best practices leaving the majority of on-street parking at 2 hours with
some 15-30 minute and loading zone parking provided. It is recommended that the on-street
parking remain two hours or less.
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Parking Consulting
Off-Street
The majority of the off-street parking should be long-term for customers and visitors who plan
on spending longer periods of time in the City. Additionally, public off-street parking is where
most employees of downtown businesses that do not have parking associated with their
workplace should park. It is important that long-term parking be easily located and the longer
term permissibility understood.
With several garages available in the downtown, it is important to try and keep the employees
from using street parking. When reviewing the turnover and occupancy analysis it is clear that
the majority of employees are parking off-street. This same data also shows that many people
preferred to park in the lots before choosing a parking structure. While conducting the analysis
there were several cars observed circling and waiting at the ends of aisles for spaces to up even
though the structures had available parking and were close by.
2. High Demand Area
Rich & Associates was specifically asked to assess the High Demand Area, which charges
higher rates, and determine if the area should be expanded or changed. The differential in the
parking prices is to try and move customers to the off-street parking, in lots and parking
garages.
During the occupancy counts there were several areas that consistently had high to full
occupancies. The on-street spaces along E. Third street to Knowles Street, W. Fourth Street to
S. Lafayette Avenue, W. Sixth Street from Washington to S. Lafayette and S. Lafayette from W.
Fourth to West Seventh were full for the majority of day and evening during the counts. They
should all be included into the High Demand Area due to the demand for these spaces.
The lots around the farmers market and the P9 lot should not be added to the High Demand
Area. As is their purpose, these lots provide additional parking that is more remote from high
activity points and are not consistently full at this time.
3. Control Equipment
Parking Garages
The parking control equipment in the garages has all been updated to Amano Mcgann. There
are options to pay on foot using coin, cash and credit card or pay in-lane using a credit card.
Giving the option to pay with multiple payment forms at the pay on foot machines provides a
convenience for customers who prefer not use a credit card or want a non-pressured experience
from potentially backing up traffic at the gate while paying.
The City should look into third-party labels for the payment equipment (see pictures on the
following page) to help explain the process and inform customers what type of credit card, bill
and coin denominations are accepted. The directions on using the payment equipment needs to
be explicitly spelled out to avoid confusion. Some people have been known to put their credit
card in the bill slot, and vice versa, jamming the machine.
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Parking Consulting
Rich & Associates was also asked to look into allowing for cash payment at the gate when
leaving the garage. We do not recommend this as it could lead to long lines with customers
fumbling trying to find payment. It would also require the installation of new, more expensive,
machines that accept cash and cash machines also require higher, on-going, maintenance
costs than a card only machine.
Parking Lots
The parking lots have a variety of meters. Lots P11, P10, P7, and P8 have MacKay pay-by-plate,
machines. Lot P4, P2, and P1 have a mix of Duncan and IPS meters. Lot P9 has Duncan meters
and has a MacKay pay and display machine.
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Parking Consulting
Overall it can be confusing and sometimes frustrating with so many types of meters. Payment
at the meters varies with the pay stations accepting credit card, cash and coin and IPS meters
accepting credit card and coin and Duncan meters only accepting coin.
Consider using the MacKay pay station in Lot P9 strictly for parkers using the train. This would
provide a convenience and Amtrak customers would not have to purchase a permit through City
Hall. When or if additional MacKay pay by plate meters are added to the lot and the single
meter heads are removed this meter could be converted to a pay by plate meter and used by all
customers in the lot.
On-Street Parking
The on-street meters are a mix of IPS and Duncan. IPS meters accepting credit card and coin
and Duncan meters only accepting coin. Consider expanding the use of IPS meters throughout
the high demand area to provide a convenience to customers wanting to pay with a credit card.
4. Parking Pricing
Rich & Associates examined the parking rates that were recommended from the DDA Parking
Subcommittee in December (shown below). These numbers will allow for a more dynamic
pricing model which charges higher rates for the most convenient parking and allows raising the
rates when the parking is in highest demand.
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Attachment 2
Parking Consulting

Hourly Rates
Hourly Rates
High Demand
(P1 - P8) Before 5:00 pm $ 0.50 $ 0.75
(P1 - P8) After 5:00 pm $ 0.75 $ 1.00
(P10 - P11) Before 5:00 pm $ 0.25 $ 0.50
(P10 - P11) After 5:00 pm $ 0.50 $ 0.75
(P9) All times $ 0.50 $ 0.75
Monthly Rates
(P1, P2 & P4) $ 60.00 $ 75.00
Hourly Rates
Flat Rates
Center $ 5.00 $ 5.00
Monthly Rates
Center $ 40.00 $ 50.00
N Lafayette $ 35.00 $ 45.00
S Lafayette $ 35.00 $ 45.00
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Parking Consulting
5. Enforcement
Parking enforcement currently operates between 11:00 am to 12:00 am. As office and retail
uses continue to expand in the downtown, it may be necessary to begin enforcement earlier in
the day. Starting enforcement at 10:00 am would help ensure the first cycle of on-street parkers
are gone by the 12:00 pm high demand time period. In order to keep enforcement shifts the
same length, nighttime enforcement could end at 11:00 pm.
Royal Oak has experienced difficulties in enforcing the lots with the pay-by-plate method and
Parkmobile. While the parking kiosks successfully integrate with Parkmobile, the bigger issue is
the difficulty of determining who has paid for parking and verifying the validity of all of the
plates in the lot. This issue could be addressed by moving to a handheld LPR (license plate
recognition) system for the enforcement officers. This type of handheld allows the officer to
take a picture of each plate and automatically determine if the parker has paid or not. This
would be more efficient than having enforcement staff examine a printed report looking for
each plate to match up to vehicles.
Due to the overall size of the downtown and the number of off-street parking spaces that use
pay by plate, it would be beneficial for Royal Oak to look into a mounted LPR system to conduct
enforcement in the lots. Mounted LPR systems work like the handheld units, with cameras
mounted to a vehicle that take pictures of license plates as the enforcement officer drives
through the lots. The software for the system determines if the parker has paid for parking or
not. If a vehicle has not paid, the enforcement officer will then process and print the citation for
the vehicle and then continue on the route. This can also help reduce the number of
enforcement officers needed, making the enforcement process efficient.
6. Parkmobile and Mobile Payments
Parkmobile provides an opportunity for Royal Oak to offer a convenient way for customers to
pay for parking in the downtown without needing to pull out cash, coins or a credit card (once
the account is set up). Currently Parkmobile is only available in the lots, though it will soon be
available at a select number of on-street meters in the downtown area. For any mobile
application to work it is necessary to market the product and provide directions on how to use
the app. There are recommendations on marketing the parking system in following
recommendations.
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Attachment 2
Parking Consulting
Current Parkmobile Locations in Royal Oak
Zone Number Location Name
9301 6th Street Lot
9302 3rd and Williams Lot
9304 7th and Main Lot
9306 Farmers Market
9307 S Main St
9308 S Washington
Off-Street
As the Parkmobile system is expanded to more areas in the downtown, it would be beneficial for
the City to allow for permits to be purchased through Parkmobile as well. It is not recommended
to try and tackle this all at once, but to phase this program once the on-street expansion is
complete and working well. Parkmobile would also be a way to sell train parking permits. This
would be an additional convenience for train customers who consistently use the lot.
Parkmobile would also allow the City to expand pay by plate parking to all of the lots.
Additionally, the City could work with Parkmobile and ParkRite to allow for Parkmobile
payments in the garages to expand the payment convenence to customers.
On-Street
Parkmobile will be offered on Main Street and Washington Street with the stickers going on
meters as soon as weather permits. It would be beneficial for Parkmobile to be offered
throughout the entire downtown area. This would provide the same convenience to customers
wherever they park. This could also save the City from needing to upgrade all coin operated
meters.
Enforcement
Parkmobile has been able to resolve the issues with IPS meters and customers receiving tickets
when they had paid for parking. In early meetings of this study, it was noted that enforcement
officers did not like dealing with Parkmobile in the lots. This issue could be addressed by
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Attachment 2
Parking Consulting
moving to a handheld LPR (license plate recognition) as discussed in the Enforcement

recommendation.
Parkmobile Integrations
Competitors Applications
There are several parking applications like Parkmobile, with some of the apps allowing for
branding in the city they are in. Alternative apps include Passport Parking, Parking Panda and
PayByPhone. The parking industry is changing rapidly and most meter companies have a phone
application that works with most parking enforcement software. The app company will typically
work out the issues with the meter and/or enforcement platforms in order to make the
application work in your community. It is becoming common for large cities to have multiple
apps so customers can choose their favorite. This is also a convenience for the customer who
travels, allowing them to use the app already installed on their phone.
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Parking Consulting
7. Marketing
Marketing is a key aspect of a successful parking system. Marketing should be done every time
there is a change to the parking system and should be directed towards downtown employees,
business owners, residents, customers and visitors of the downtown. It is important to help
encourage downtown employees to park in the long term parking areas, leaving the most
valuable on-street parking for customers and visitors. Additionally, an individual’s perception of
Royal Oak is greatly enhanced if they know ahead of time where they can park and what, if any,
restrictions on parking duration apply. Marketing will be vital to a successful transition of
adding time limited durations and parking enforcement to the downtown.
Marketing materials can include direct mailings, brochures, maps, kiosks, on-line web pages and
articles in magazines and newspapers. Information contained in the marketing materials should
include location, up-coming changes, regulations, fine payment options and any other
information relating to the parking system. The marketing materials for the City, DDA and
ParkRite should be the same. It is recommended each entity work together to provide one
parking page that can be accessed from all three websites. It is important that the information
is consistent and easy to understand. A link should be provided to downtown businesses so
they can steer people from their website directly to the Downtown Royal Oak Parking Site.
Flyers that list the downtown businesses included with a map showing parking areas and key
attractions work well to market both the businesses and the parking system. The flyer is even
more beneficial if it includes the durations of parking both on-street and off-street. Develop a
flyer that explains parking rules for public distribution and that can be carried by the Parking
Enforcement Officers and provided to downtown businesses. This flyer is intended to be
marketed toward customers and visitors of the City as well as employees. There should be clear
distinctions of where employees should park and where customers wanting to spend more than
two hours downtown can park.
Key Marketing Efforts:
 Market the Parkmobile application and work with Parkmoblie to provide stickers,
directions and videos for the parking page on the Royal Oak website to teach parkers
how to use the meters.
 Use the parking page on the Royal Oak website to add directions on how to use the pay
by plate meters, the pay on foot meters in the garages and the pay and display meter in
Lot 9.
 Advertise that train parkers can pay for parking with the pay and display machine in Lot
9. Provide a link to Amtrak as well.
 Market the first 2 hours free that is available in the parking structures.
 Develop a Brand for parking in downtown Royal Oak and use it in all areas of parking.
25
Attachment 3
Thwing, Tim
From: anorris@richassoc.com
Sent: Friday, April 20, 2018 10:34 AM
To: Thwing, Tim
Subject: RE: Final Report
Attachments: Royal Oak, MI Final Report 4.20.2018.compressed.pdf
Follow Up Flag: Follow up

Flag Status: Flagged
Tim,
This version is fixed. I just received some information from Parkmobile so I also included a graph of the Parkmobile
transactions from 2015-current in the report.
Annaka Norris
Parking Planner
Rich & Associates | Parking consultants
Business: (248) 353-5080 | Cell: (248) 763-8012
www.richassoc.com
Download my VCard
From: Thwing, Tim <TimT@romi.gov>

Sent: Wednesday, April 18, 2018 2:00 PM
To: anorris@richassoc.com
Subject: RE: Final Report
Annaka,
I haven’t done a complete re-read of the report but it appears that page 11 is in the report twice. I believe the second
one should be Thursday Occupancy and page 15.
From: anorris@richassoc.com <anorris@richassoc.com>

Sent: Friday, April 13, 2018 5:33 PM
To: Thwing, Tim <TimT@romi.gov>
Subject: Final Report
Tim,
Attached is the final report. Please review.
Thank you,
1
Attachment 3
Parking Recommendations
Final Report
April 2018
www.richassoc.com
Attachment 3
Parking Consulting-Final Report
CONTENTS
INTRODUCTION
01 Map Study Area

Map Parking Supply
1
2

02 Turnover
Table 1 Saturday Turnover Summary
3
4
Table 2 Thursday Turnover Summary 4
Map Saturday Violation Locations 5
Map Thursday Violation Locations 6
Comparison of 2005 and 2018 Turnover 7
Occupancy 7
Graph 1 Occupancy Percentage Saturday 8
Table 4 Saturday Occupancy Summary 8
Graph 2 – Percent Occupancy by Type Saturday 9
Table 5 Saturday Occupancy 10
Map Saturday Occupancy 11
Graph 3 Thursday Occupancy 12
Table 6 Thursday Occupancy Summary 12
Graph 4 Percent Occupancy by Type Thursday 13
Graph 5 Saturday vs Thursday Occupancy Total 13
Table 7 Thursday Summary 14
Map Thursday Occupancy 15

Attachment 3
Parking Consulting-Final Report
2005 Vs 2018 Occupancy Counts 16

Graph 6 Thursday March 8 2018 On-Street vs
Thursday July 8, 2005 On-Street 16
Graph 7 Saturday March 3, 2018 On-Street vs
Saturday July 9, 2005 On-Street 17
Review of IPS Meters and Revenue 18
Graph 8 IPS Meter Revenue 18
Graph 9 Cash vs. Credit Years 2014-2018 19
03
PARKING OPERATIONS & MANAGEMENT
Review of Parking Operations and Management 19
Benchmark 20
Recommendations 21
1. Time Limits and Allocations 21
2. High Demand Area 22
3. Control Equipment 22
Table 8 Single Space Meter Types 25
Map Parking Meters 26
4. Parking Pricing 27
5. Enforcement 28
6. Parkmobile and Mobile Payments 29
Graph 9 Cash vs. Credit Years 2014-2018 30
7. Marketing 32
Sample Parking Brochure 33
APPENDIX

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INTRODUCTION
This Downtown Parking Analysis prepared for the City of Royal Oak is an overview of the “high
demand areas.” The purpose of the study is to recommend the maximum time limits (length of
stay) and how the Parkmobile system should be deployed in order to efficiently operate the
parking system while providing a convenient and friendly system to customers. An update of
the parking supply was undertaken in order to conduct a turnover and occupancy analysis.
STUDY AREA
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PARKING SUPPLY
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Rich & Associates conducted a turnover and occupancy analysis in the high demand parking
area. The turnover and occupancy study involved an examination of the on-street and off-street
parking supply. Additionally, we observed vehicle movements throughout the day in public and
some private parking areas in order to understand how the system was working. The goal of the
turnover and occupancy analysis is to observe a large portion of the overall parking system, not
the entire supply.
The turnover and occupancy study occurred on Saturday March 3, 2018 and Thursday March 8,
2018 between the hours of 11:00am and 11:00pm. Thursday was chosen to conduct the
analysis because Thursdays are most often an overall average day that has a good amount of
evening traffic with restaurants. The Saturday was chosen because it typically has a higher
evening peak.
TURNOVER
The turnover portion of the analysis, where license plate numbers were recorded, applied to the
majority of the short term (2 hours or less) on-street spaces in the downtown and were
observed during each two-hour circuit. This is done to determine how long specific vehicles
were parked in certain spaces. At the same time, the turnover information also yields occupancy
results for the same on-street spaces, allowing for composite of occupancy to be derived.
Turnover is an indicator of how often a parking stall is being used by different vehicles
throughout the course of the day. Turnover is most relevant to the short-term customer trying to
find parking. The turnover summaries for both days can be found in Table 1 and Table 2 on the
following page.
The on-street spaces observed for parking turnover were signed two-hour. There were 494
(Saturday) and 490 (Thursday) short term on-street parking spaces observed (2 hours or less)
for turnover from the hours of 11:00am to 11:00pm. The average turnover for a 2-hour parking
space on this day was 4 on Saturday and 3.4 on Thursday. Perfect turnover for a 12-hour
observation day with two-hour parking would be 6.
Turnover can be low for two reasons, the first is when vehicles are parking for extended periods
in the same space or second, the overall on-street occupancy is low. The majority of the time
limited on-street parking had high occupancies on this day. With circuits occurring every two
hours, a vehicle observed in the same space more than once is considered in violation. There
were 334 vehicles in violation on Saturday and 145 on Thursday.
The violation locations are detailed on a map for each day. These maps can be found on pages
5 and 6.
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Table 1
Saturday Turnover Summary
Saturday Parking Turnover Summary
Vehicles that remained 2 hours or less 1649 83%
Vehicles that remained between 2 and 4 hours 274 14%
less than
less than
less than
Table 2
Thursday Turnover Summary
Thursday Parking Turnover Summary
Vehicles that remained 2 hours or less 1497 91%
less than
Vehicles that remained between 10 and 12 less than
1
hours 1%
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SATURDAY VIOLATION LOCATIONS
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THURSDAY VIOLATION LOCATIONS
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COMPARISON OF 2005 AND 2018 TURNOVER

Though the numbers of parking spaces observed is not exactly the same, the area observed for
turnover was similar. Table 2 shows that since the 2005 study the on-street turnover rate has
increased. The current study showed that 91% of vehicles stayed less than two hours where the
2005 study had 86% staying less than 2 hours. Additionally, the number of violations beyond
four hours has decreased to around 2% from 5% in 2005.
Table 3
Thursday 2005 vs. 2018 - Turnover Summary
Parking Turnover Summary

Thursday July 7, 2005
On-Street 15 min - 3 hour Meter
1,362
Vehicles that remained less than 2 hours
(86.4%)
Vehicles that remained between 2 and 4 hours 134 (8.5%)
Total number of vehicles analyzed 1,575
Number of parking stalls in sample (1,322 total) 558
OCCUPANCY
SATURDAY MARCH 3, 2018 OCCUPANCY
Occupancy is an important aspect of parking, helping us to understand the dynamic of how
demand fluctuates throughout the day. Rich & Associates was given the counts for the parking
garages from Park-Rite for both Saturday and Thursday. The summary results of Rich &
Associates occupancy findings can be found in Graphs 1, 2, and Table 4. The full occupancy
counts can be found in on page 9, these are followed by an occupancy summary map on page
10.
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Graph 1
Total Occupancy Percentage

100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
11:00am - 1:00pm - 3:00pm - 5:00pm - 7:00pm - 9:00pm -
1:00pm 3:00pm 5:00pm 7:00pm 9:00pm 11:00pm
Table 4
Saturday Occupancy Summary
# of 11:00am - % 1:00pm - % 3:00pm - % 5:00pm - % 7:00pm - % 9:00pm - %
Type of Parking
Public On-Street 723 503 70% 572 79% 622 86% 613 85% 691 96% 665 92%
Private Off-Street 344 200 58% 174 51% 208 60% 214 62% 252 73% 250 73%
Totals 3519 1895 54% 1972 56% 2210 63% 2464 70% 2749 78% 2579 73%
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Graph 2

100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
11:00am - 1:00pm - 3:00pm - 5:00pm - 7:00pm - 9:00pm -
1:00pm 3:00pm 5:00pm 7:00pm 9:00pm 11:00pm
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Table 5 Occupancy Counts Saturday

Occupancy Counts
Face Description spaces 1:00pm Occ1 3:00pm Occ2 5:00pm Occ3 7:00pm Occ4 9:00pm Occ5 11:00pm Occ6
1 City Lot P11 185 89 48% 35 19% 56 30% 7 4% 5 3% 5 3%
1 City Lot P10 43 41 95% 20 47% 41 95% 9 21% 14 33% 23 53%
1 City Lot P11 187 98 52% 53 28% 65 35% 54 29% 132 71% 134 72%
spaces in front of
1 courts 7 5 71% 2 29% 0 0% 0 0% 0 0% 0 0%
2 Emagine/Main Lot 142 140 99% 101 71% 137 96% 138 97% 142 100% 137 96%
2A On-street 8 2 25% 11 138% 7 88% 6 75% 6 75% 6 75%
2AA On-street 8 6 75% 9 113% 13 163% 13 163% 13 163% 14 175%
2D On-street 11 6 55% 11 100% 10 91% 6 55% 11 100% 10 91%
3 City Lot P4 237 171 72% 218 92% 234 99% 235 99% 237 100% 237 100%

3C On-street 12 7 58% 10 83% 12 100% 12 100% 12 100% 12 100%
3D On-street 7 7 100% 7 100% 7 100% 7 100% 7 100% 7 100%
4 City Lot P2 64 62 97% 63 98% 64 100% 64 100% 64 100% 64 100%
4A On-street 5 4 80% 3 60% 5 100% 5 100% 5 100% 4 80%
4B On-street 8 8 100% 6 75% 8 100% 8 100% 8 100% 6 75%
4C On-street 6 5 83% 5 83% 6 100% 6 100% 6 100% 4 67%
5A On-street 6 3 50% 4 67% 6 100% 6 100% 6 100% 6 100%
5B On-street 6 5 83% 5 83% 5 83% 6 100% 6 100% 6 100%
5C On-street 7 4 57% 7 100% 7 100% 7 100% 7 100% 6 86%
5D On-street 5 5 100% 5 100% 5 100% 5 100% 5 100% 5 100%
6 City Lot P1 50 49 98% 50 100% 50 100% 54 108% 50 100% 50 100%
6A On-street 7 7 100% 7 100% 7 100% 7 100% 7 100% 7 100%
6B On-street 9 9 100% 10 111% 7 78% 8 89% 9 100% 9 100%
6C On-street 4 4 100% 4 100% 4 100% 4 100% 4 100% 4 100%
6D On-street 8 8 100% 8 100% 8 100% 8 100% 7 88% 8 100%
7 VFW Lot 19 5 26% 8 42% 8 42% 7 37% 8 42% 7 37%
7A On-street 7 2 29% 7 100% 7 100% 7 100% 7 100% 7 100%
7B On-street 1 0 0% 1 100% 0 0% 1 100% 1 100% 1 100%
7C On-street 7 0 0% 6 86% 7 100% 5 71% 7 100% 6 86%
7D On-street 7 7 100% 7 100% 6 86% 7 100% 7 100% 7 100%
8A On-street 7 6 86% 6 86% 7 100% 7 100% 7 100% 6 86%
8D On-street 6 6 100% 6 100% 6 100% 6 100% 6 100% 5 83%
8D On-street 7 6 86% 6 86% 7 100% 7 100% 7 100% 7 100%
9A On-street 8 5 63% 8 100% 6 75% 7 88% 8 100% 7 88%
9D On-street 4 4 100% 3 75% 4 100% 4 100% 4 100% 4 100%
10D On-street 12 5 42% 10 83% 9 75% 12 100% 12 100% 11 92%
13AA On-street 7 8 114% 4 57% 7 100% 1 14% 7 100% 7 100%
13B On-street 7 6 86% 7 100% 6 86% 7 100% 7 100% 8 114%
13C On-street 4 2 50% 4 100% 4 100% 3 75% 4 100% 5 125%
14 RBQ Wealth 19 3 16% 3 16% 4 21% 3 16% 12 63% 7 37%
14 Citizens Lot 28 7 25% 22 79% 19 68% 22 79% 28 100% 27 96%
14A On-street 7 6 86% 5 71% 7 100% 7 100% 5 71% 7 100%
14B On-street 3 3 100% 3 100% 3 100% 2 67% 3 100% 3 100%
14C On-street 6 5 83% 6 100% 6 100% 6 100% 6 100% 6 100%
14D On-street 5 5 100% 4 80% 5 100% 5 100% 5 100% 4 80%
15 Private Lot 16 1 6% 2 13% 2 13% 3 19% 1 6% 1 6%
15A On-street 6 6 100% 6 100% 6 100% 6 100% 6 100% 6 100%
15B On-street 7 7 100% 7 100% 7 100% 7 100% 7 100% 7 100%
15D On-street 9 9 100% 9 100% 9 100% 9 100% 9 100% 9 100%
16B On-street 6 6 100% 6 100% 6 100% 6 100% 6 100% 6 100%
16D On-street 4 4 100% 4 100% 4 100% 3 75% 4 100% 4 100%
17 City Lot P3 50 49 98% 50 100% 49 98% 50 100% 50 100% 48 96%
17B On-street 6 6 100% 6 100% 6 100% 6 100% 6 100% 6 100%
18 City Lot P7 155 76 49% 154 99% 155 100% 154 99% 155 100% 155 100%
18D On-street 10 0 0% 5 50% 8 80% 10 100% 10 100% 6 60%
19 City Lot P8 57 1 2% 3 5% 12 21% 49 86% 54 95% 47 82%
19A On-street 16 2 13% 7 44% 13 81% 16 100% 16 100% 14 88%
19A On-street 19 2 11% 1 5% 1 5% 7 37% 18 95% 13 68%
19B On-street 9 0 0% 1 11% 1 11% 4 44% 7 78% 3 33%
19D On-street 21 0 0% 5 24% 13 62% 8 38% 20 95% 21 100%
20B On-street 8 6 75% 8 100% 8 100% 8 100% 8 100% 7 88%
20D On-street 4 4 100% 2 50% 4 100% 3 75% 4 100% 4 100%
20 City Garage B 993 334 34% 370 37% 416 42% 569 57% 619 62% 519 52%
21 On-street (alley) 12 6 50% 10 83% 11 92% 11 92% 12 100% 10 83%
21B On-street 7 7 100% 7 100% 7 100% 7 100% 7 100% 7 100%
21C On-street 7 7 100% 7 100% 8 114% 5 71% 7 100% 7 100%
21D On-street 11 11 100% 11 100% 11 100% 11 100% 11 100% 11 100%
22A On-street 8 8 100% 8 100% 8 100% 7 88% 3 38% 8 100%
22B On-street 6 5 83% 6 100% 6 100% 6 100% 6 100% 4 67%
22C On-street 9 7 78% 9 100% 9 100% 9 100% 9 100% 8 89%
22D On-street 11 10 91% 11 100% 10 91% 11 100% 11 100% 11 100%
23A On-street 8 5 63% 6 75% 8 100% 8 100% 8 100% 7 88%
23B On-street 10 0 0% 4 40% 9 90% 10 100% 10 100% 6 60%
23D On-street 6 5 83% 6 100% 6 100% 4 67% 6 100% 6 100%
24 City Lot P9 120 85 71% 74 62% 70 58% 94 78% 117 98% 108 90%
24C On-street 6 5 83% 6 100% 5 83% 6 100% 5 83% 5 83%
24D On-street 12 8 67% 12 100% 12 100% 12 100% 12 100% 12 100%
25A On-street 5 7 140% 6 120% 6 120% 5 100% 6 120% 6 120%
25B On-street 9 9 100% 9 100% 9 100% 9 100% 9 100% 9 100%
25B On-street 12 12 100% 12 100% 12 100% 12 100% 12 100% 12 100%
25C On-street 5 4 80% 5 100% 6 120% 6 120% 6 120% 5 100%
25D On-street 16 15 94% 16 100% 12 75% 16 100% 15 94% 15 94%
26A On-street 7 8 114% 7 100% 7 100% 6 86% 7 100% 7 100%
26B On-street 13 13 100% 13 100% 13 100% 13 100% 13 100% 13 100%
26C On-street 6 4 67% 5 83% 5 83% 2 33% 6 100% 5 83%
26D On-street 7 7 100% 6 86% 6 86% 3 43% 5 71% 7 100%
27A On-street 7 5 71% 3 43% 4 57% 2 29% 7 100% 5 71%
27B On-street 17 10 59% 14 82% 15 88% 9 53% 17 100% 17 100%
27D On-street 7 0 0% 0 0% 0 0% 0 0% 0 0% 4 57%
28C On-street 4 3 75% 3 75% 2 50% 4 100% 4 100% 4 100%

29A On-street 2 0 0% 0 0% 2 100% 1 50% 2 100% 2 100%
29B On-street 14 14 100% 12 86% 13 93% 13 93% 13 93% 14 100%
29C On-street 10 5 50% 6 60% 5 50% 3 30% 5 50% 6 60%
29 City Garage C 481 194 40% 197 41% 232 48% 362 75% 373 78% 338 70%
30A On-street 8 4 50% 3 38% 5 63% 3 38% 6 75% 7 88%
31A On-street 14 7 50% 2 14% 8 57% 11 79% 12 86% 11 79%
31B On-street 7 1 14% 3 43% 1 14% 3 43% 5 71% 6 86%
31C On-street 14 0 0% 2 14% 8 57% 10 71% 14 100% 11 79%
Totals 3632 1895 52% 1972 54% 2210 61% 2464 68% 2749 76% 2579 71%
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THURSDAY MARCH 8, 2018 OCCUPANCY

Graphs 3, 4, and Table 6 are the summary results of the Thursday occupancy findings. The full
occupancy counts can be found on page 13 and is followed by a map summary of the
occupancy on page 14. Graph 5 is a comparison of Saturday and Thursdays counts.
Graph 3
Occupancy Counts
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
11:00am - 1:00pm - 3:00pm - 5:00pm - 7:00pm - 9:00pm -
1:00pm 3:00pm 5:00pm 7:00pm 9:00pm 11:00pm
Table 6
Thursday Occupancy Summary
# of 11:00am - % 1:00pm - % 3:00pm - % 5:00pm - % 7:00pm - % 9:00pm - %
Type of Parking
Public On-Street 659 292 44% 332 50% 304 46% 402 61% 433 66% 293 44%
Private 344 148 43% 165 48% 176 51% 175 51% 201 58% 155 45%
Totals 3632 1841 51% 1843 51% 1648 45% 1840 51% 1740 48% 1083 30%
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Graph 4

100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
11:00am - 1:00pm - 3:00pm - 5:00pm - 7:00pm - 9:00pm -
1:00pm 3:00pm 5:00pm 7:00pm 9:00pm 11:00pm
Graph 5
Saturday vs. Thursday Occupancy Total

Sat Occupancy Totals Thur. Occupancy Totals
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
11:00am - 1:00pm - 3:00pm - 5:00pm - 7:00pm - 9:00pm -
1:00pm 3:00pm 5:00pm 7:00pm 9:00pm 11:00pm
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Table 7 Occupancy Counts Thursday

Occupancy Counts
Face Description spaces 1:00pm Occ.2 3:00pm Occ.3 5:00pm Occ.4 7:00pm Occ.5 9:00pm Occ.6 11:00pm Occ.7
1 City Lot P11 185 43 23% 25 14% 20 11% 2 1% 2 1% 2 1%
1 City Lot P10 43 20 47% 17 40% 28 65% 24 56% 15 35% 11 26%
1 City Lot P11 187 125 67% 124 66% 119 64% 75 40% 68 36% 49 26%
spaces in front of
1 courts 7 5 71% 2 29% 2 29% 0 0% 0 0% 0 0%
2 Emagine/Main Lot 142 100 70% 110 77% 109 77% 103 73% 118 83% 99 70%
2A On-street 8 1 13% 1 13% 1 13% 1 13% 1 13% 1 13%
2AA On-street 8 1 13% 1 13% 1 13% 1 13% 1 13% 1 13%
2D On-street 11 1 9% 1 9% 1 9% 1 9% 1 9% 1 9%
3 City Lot P4 237 116 49% 154 65% 116 49% 144 61% 234 99% 140 59%
3C On-street 12 1 8% 6 50% 8 67% 6 50% 12 100% 10 83%
3D On-street 7 6 86% 5 71% 7 100% 6 86% 6 86% 3 43%
4 City Lot P2 64 47 73% 62 97% 54 84% 61 95% 62 97% 44 69%
4A On-street 5 3 60% 4 80% 4 80% 4 80% 5 100% 3 60%
4B On-street 8 1 13% 7 88% 3 38% 5 63% 8 100% 3 38%
4C On-street 6 4 67% 5 83% 6 100% 6 100% 6 100% 5 83%
5A On-street 6 2 33% 4 67% 6 100% 1 17% 6 100% 4 67%
5B On-street 6 1 17% 2 33% 3 50% 3 50% 6 100% 2 33%
5C On-street 7 0 0% 6 86% 1 14% 5 71% 7 100% 6 86%
5D On-street 5 3 60% 3 60% 4 80% 3 60% 5 100% 2 40%
6 City Lot P1 50 36 72% 49 98% 43 86% 50 100% 48 96% 23 46%
6A On-street 7 7 100% 6 86% 7 100% 7 100% 6 86% 7 100%
6B On-street 9 4 44% 6 67% 4 44% 7 78% 8 89% 3 33%
6C On-street 4 3 75% 3 75% 3 75% 4 100% 4 100% 4 100%
6D On-street 8 8 100% 8 100% 8 100% 8 100% 8 100% 8 100%
7 VFW Lot 19 3 16% 3 16% 12 63% 7 37% 18 95% 9 47%
7A On-street 7 0 0% 6 86% 2 29% 5 71% 7 100% 3 43%
7B On-street 1 0 0% 0 0% 0 0% 0 0% 1 100% 0 0%
7C On-street 7 0 0% 2 29% 1 14% 0 0% 7 100% 3 43%
7D On-street 7 1 14% 6 86% 4 57% 2 29% 7 100% 3 43%
8A On-street 7 1 14% 1 14% 1 14% 1 14% 1 14% 1 14%
8D On-street 6 5 83% 3 50% 2 33% 6 100% 6 100% 5 83%
8D On-street 7 7 100% 7 100% 7 100% 7 100% 7 100% 4 57%
9A On-street 8 1 13% 1 13% 1 13% 1 13% 1 13% 1 13%
9D On-street 4 0 0% 0 0% 0 0% 2 50% 4 100% 1 25%
10D On-street 12 0 0% 2 17% 3 25% 1 8% 6 50% 5 42%
13AA On-street 7 1 14% 1 14% 1 14% 1 14% 1 14% 1 14%
13B On-street 7 7 100% 3 43% 6 86% 6 86% 7 100% 7 100%
13C On-street 4 1 25% 1 25% 1 25% 1 25% 1 25% 1 25%
14 RBQ Wealth 19 8 42% 11 58% 12 63% 5 26% 4 21% 3 16%
14 Citizens Lot 28 12 43% 12 43% 10 36% 17 61% 25 89% 21 75%
14A On-street 7 6 86% 4 57% 4 57% 6 86% 5 71% 5 71%
14B On-street 3 3 100% 2 67% 3 100% 3 100% 3 100% 2 67%
14C On-street 6 4 67% 6 100% 5 83% 6 100% 6 100% 4 67%
14D On-street 5 2 40% 3 60% 3 60% 5 100% 5 100% 5 100%
15 Private Lot 16 6 38% 6 38% 7 44% 9 56% 8 50% 4 25%
15A On-street 6 3 50% 6 100% 6 100% 6 100% 6 100% 6 100%
15B On-street 7 7 100% 7 100% 7 100% 7 100% 7 100% 7 100%
15D On-street 9 9 100% 9 100% 8 89% 9 100% 9 100% 7 78%
16B On-street 6 7 117% 7 117% 6 100% 7 117% 7 117% 7 117%
16D On-street 4 3 75% 2 50% 3 75% 3 75% 3 75% 1 25%
17 City Lot P3 50 46 92% 40 80% 42 84% 50 100% 50 100% 50 100%
17B On-street 6 5 83% 6 100% 5 83% 5 83% 6 100% 5 83%
18 City Lot P7 155 112 72% 113 73% 112 72% 117 75% 116 75% 93 60%
18D On-street 10 1 10% 1 10% 1 10% 1 10% 1 10% 1 10%
19 City Lot P8 57 1 2% 2 4% 1 2% 12 21% 8 14% 0 0%
19A On-street 16 1 6% 1 6% 2 13% 2 13% 1 6% 2 13%
19A On-street 19 0 0% 2 11% 1 5% 1 5% 0 0% 1 5%
19B On-street 9 0 0% 0 0% 1 11% 0 0% 1 11% 0 0%
19D On-street 21 9 43% 7 33% 10 48% 19 90% 15 71% 4 19%
20B On-street 8 7 88% 3 38% 3 38% 6 75% 8 100% 5 63%
20D On-street 4 3 75% 4 100% 1 25% 4 100% 4 100% 2 50%
20 City Garage B 993 405 41% 299 30% 397 40% 381 38% 286 29% 94 9%
21 On-street (alley) 12 12 100% 9 75% 6 50% 14 117% 7 58% 4 33%
21B On-street 7 7 100% 7 100% 7 100% 7 100% 7 100% 7 100%
21C On-street 7 1 14% 1 14% 1 14% 1 14% 1 14% 1 14%
21D On-street 11 11 100% 11 100% 10 91% 11 100% 11 100% 5 45%
22A On-street 8 1 13% 1 13% 1 13% 1 13% 1 13% 1 13%
22B On-street 6 4 67% 3 50% 6 100% 6 100% 5 83% 6 100%
22C On-street 9 4 44% 7 78% 6 67% 9 100% 5 56% 2 22%
22D On-street 11 4 36% 7 64% 6 55% 9 82% 5 45% 2 18%
23A On-street 8 4 50% 5 63% 2 25% 5 63% 6 75% 4 50%
23B On-street 10 1 10% 1 10% 1 10% 1 10% 1 10% 1 10%
23D On-street 6 4 67% 2 33% 3 50% 6 100% 6 100% 1 17%
24 City Lot P9 120 90 75% 99 83% 95 79% 90 75% 65 54% 55 46%
24C On-street 6 6 100% 5 83% 5 83% 6 100% 5 83% 5 83%
24D On-street 12 6 50% 7 58% 5 42% 11 92% 12 100% 10 83%
25A On-street 5 6 120% 4 80% 4 80% 6 120% 7 140% 7 140%
25B On-street 9 9 100% 9 100% 9 100% 9 100% 9 100% 6 67%
25B On-street 12 12 100% 11 92% 8 67% 12 100% 11 92% 7 58%
25C On-street 5 5 100% 4 80% 3 60% 4 80% 5 100% 3 60%
25D On-street 16 9 56% 11 69% 7 44% 15 94% 16 100% 5 31%
26A On-street 7 6 86% 6 86% 7 100% 7 100% 6 86% 2 29%
26B On-street 13 11 85% 12 92% 6 46% 12 92% 13 100% 9 69%
26C On-street 6 1 17% 1 17% 1 17% 1 17% 1 17% 1 17%
26D On-street 7 0 0% 0 0% 0 0% 1 14% 4 57% 2 29%
27A On-street 7 1 14% 1 14% 1 14% 1 14% 1 14% 1 14%
27B On-street 17 5 29% 4 24% 3 18% 16 94% 12 71% 6 35%
27D On-street 7 0 0% 0 0% 4 57% 1 14% 0 0% 0 0%
28C On-street 4 2 50% 3 75% 1 25% 2 50% 4 100% 3 75%
29A On-street 2 1 50% 2 100% 0 0% 2 100% 2 100% 2 100%
29B On-street 14 4 29% 8 57% 9 64% 11 79% 8 57% 6 43%
29C On-street 10 1 10% 1 10% 1 10% 1 10% 1 10% 1 10%
29 City Garage C 481 355 74% 360 75% 139 29% 257 53% 152 32% 74 15%
30A On-street 8 1 13% 1 13% 1 13% 1 13% 1 13% 1 13%
31A On-street 14 1 7% 1 7% 1 7% 1 7% 1 7% 1 7%
31B On-street 7 1 14% 1 14% 1 14% 1 14% 1 14% 1 14%
31C On-street 14 6 43% 5 36% 8 57% 7 50% 14 100% 9 64%
Totals 3632 1841 51% 1843 51% 1648 45% 1840 51% 1740 48% 1083 30%
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2005 VS. 2018 OCCUPANCY COUNTS

Graph 6 and 7 compare the on-street occupancy counts for both a Saturday and a Thursday in
2005 to the Thursday and Saturday counts we conducted this year in March. It was assumed
that the occupancy would be much higher in the peak summer months and the numbers
confirm this. The occupancies were conducted in the same area though there have been several
changes to the on-street and off-street parking since this count took place.
In the Appendix are the Peak Occupancy Maps from all of the counts undertaken during the
2005 report. The maps show many of the same trends including that the majority of the on-
street parking is full during the day and night. The on-street still has higher occupancies than the
off-street and Saturdays have a higher occupancy than the week.
This information is provided for management purposes to observe trends and the overall
occupancies, it is not provided to adjust the demand model. It would be beneficial for the
parking enforcement staff to conduct occupancy counts during the same time period in the
summer to allow for a direct comparison of the on-street parking system.
Graph 6
Thursday March 8, 2018 On-street Occupancy vs.

Thursday July 8, 2005 On-street Occupancy
100%
90% 86%
82%
80%
70%
70% 66%
61% 63%
60% 60%
60%
50%
50% 44% 46% 44%
40%
30%
20%
10%
0%
11:00am - 1:00pm - 3:00pm - 5:00pm - 7:00pm - 9:00pm -
1:00pm 3:00pm 5:00pm 7:00pm 9:00pm 11:00pm
2018 On-Street Totals 2005 On-street Totals
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Graph 7
Saturday March 3, 2018 On-street Occupancy vs.

Saturday July 9,2005 On-street Occupancy
100% 95%
91%
90% 85% 83% 80%
77%
80% 73%
67% 65%
70% 61%
57% 55%
60%
50%
40%
30%
20%
10%
0%
11:00am - 1:00pm - 3:00pm - 5:00pm - 7:00pm - 9:00pm -
1:00pm 3:00pm 5:00pm 7:00pm 9:00pm 11:00pm
2018 On-Street Totals 2005 On-street Totals
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REVIEW OF IPS METERS AND REVENUE

Graph 8 is an overview of the IPS meter revenue from 2014 through February 2018. Though
occupancy numbers cannot be pulled from this data, we can see the peak times of the year. A
continuous review of the revenue can help find problems with the system and help understand
the number of enforcement and collection personnel needed. There should be a discussion on
why April through July of 2015 had such higher numbers in revenue than the other years shown.
Graph 8
IPS Meter Revenue

$100,000.00
$95,000.00
$90,000.00
$85,000.00
$80,000.00
$75,000.00
$70,000.00
$65,000.00
$60,000.00
2014 2015 2016 2017 2018
*2018 revenue data is only January and February
Graph 9 shows the number of payments made in cash compared to the number of payments
made with a credit card. The number of payments made in cash is decreasing while the credit
card payments are increasing. This is a common trend in parking systems around the US, with
many customers preferring the convenience of paying with a credit card.
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Graph 9
Meter Payment
Cash vs. Credit Years 2014-2018
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
2014 2015 2016 2017 2018
Cash % Credit %
*2018 revenue data is only January through March

The chart on the following page is a benchmark review of parking operations and management
practices for similar communities in Michigan. This chart compares:
 Rates charged for on- and off-street parking areas.
 permit types and rates,
 fine structure,
 management structure i.e. funding and operational,
 technology such as mobile applications, meters and kiosk technology,
 enforcement, department responsible and technology used.
This information was used to help in making the recommendations provided in the report. Royal
Oak follows many parking best practices allowing the parking system to accommodate changes
in land use and plan for proper allocation and durations. Recommendations to the parking
system are found on the following pages.
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Benchmark
Mt.
Birmingham, Grand Traverse Royal Oak,
City Ann Arbor, MI Detroit, MI Ferndale, MI Clemens,
MI Rapids, MI City, MI MI
MI
Rates
$1/hr at 30min -
4hr meters
Neighborhood: $0.80 at 4-8hr
Standard:
$1/hr meters
$1.60/hr $1.25 -
On-Street $0.50 - 1/hr Midtown-Eastern $0.50/hr $1/hr $0.60 at 6-10hr $0.75 - 1/hr
Low Demand: 1.75/hr
Market: $1.50/hr meters
$0.80/hr
Downtown: $2/hr some meters
have first
30mins free
On-Street 30mins -
30mins - 10hrs 1hr - 12hrs 2hrs - 10hrs 10hrs 30mins - 10hrs
Time Limits 12hrs
Structures: Garage: $2 -
$1.20/hr 2 hours: $0 4/hr
First two
Lots: $1.50/hr 1- 3 hours: $2 $12 - 20 max
$0.50/hr hours free
3 hrs 4 hours: $4 Monroe $1/hr
Off-Street $10 flat $0.50/hr 2 - 3 - 10hr $0.25-0.50/hr
$1.70/hr 4+ 5 hours: $6 Garage: Free $10 daily max
limits after
hours 6 hours: $8 first hour
$3-5 flat max
Flat Rate: $4 / +6 hours: $10 Lots: $2 - 10
$3-5 after 3pm flat
Cash / Coin /
Cash / Coin / Cash / Coin / Cash / Coin / Coin /
Credit / Coin / Cash / Coin / Cash / Coin / Cash /
Payment Type Credit / Credit / Credit / Application /
Application / Application Application Application
Cashcard Application Application Cashcard
Cashcard
High Demand
Yes Yes Yes No Yes No Yes Yes
Zones
Dynamic
No No No No No No No No
Pricing
Management
TIF/Revenues
DDA - 53%
Automobile
Operations Parking Municipal Parking
Funding City / Auto Parking Auto Parking
23% Capital Assessment Department City DDA
Structure Parking Fund System Fund Fund (City)
20% to City District (City) (quasi-City)
(City)
4% to Alternative
Transportation
Traverse City
Operational Off-Street: Off-Street: Mobile GR The Parking Off-Street:
Off-Street: SP+ City Parking
Structure Republic Parking ParkRite (City) System ParkRite
Services
Technology
Mobile GR Park /
epark Parkmobile Passport Parking Parkmobile Parkmobile Parkmobile Parkmobile
Applications Parkmobile
Branding Mix No Yes No Mix No No No
Meter
CivicSmart CivicSmart N/A N/A CivicSmart CivicSmart CivicSmart Mix
Technology
Kiosk
T2 N/A Cale T2 Parkeon N/A T2 MacKay
Technology
On-Street Meter Meter Kiosk Kiosk Mix Meter Meter Meter
Controlled
Lot Kiosk Controlled Gate N/A Kiosk Meter Kiosk / Meter Kiosk / Meter
Gate
Controlled Gate / Controlled Controlled Gate Controlled
Garage Controlled Gate Controlled Gate N/A N/A
Kiosk Gate / Meter Gate
EV Parking 29 spaces 0 spaces 0 spaces 2 spaces 15 spaces 0 spaces 4 spaces 5 spaces
Enforcement
Days Mon-Sat Mon-Sat Mon-Sat Mon-Sat Mon-Sat Mon-Fri Mon-Sat Mon-Sat
Hours 8am-6pm 9am-9pm 7am-10pm 8am-9pm 8am-6pm 8am-6pm 8am-6pm 11am-12am
Public Traverse City
Municipal Parking
Staffing Police Police Police Police Services Parking Police
Department
Department Services
Handicap free - time
Metered Metered Metered Metered Metered Metered Metered
Parking limited
Handhelds & Handhelds Handhelds & Handhelds Handhelds Handhelds
Technology LPR (PBP) LPR (PBS)
LPR (PBS) (PBS) LPR (PBS) (PBS) (PBS) (PBS)
Fines
$10 / $20 / $40 / $10-20 / $20-
Cost $10 / $20 $45 / $65 / $95 $10 / $25 $10-20 $10 / $20 / $30 $10
$60 40 / $30-60
24 hrs / 14 days / 30 days / +30 10 days / 90

Payment 10 days / +10 72 hrs / 10 10 days / +10 15 days / 30
30 days / +30 days in-state / +30 days / +90 72 hrs
Timeline days days days days / 60 days
days days out-of-state days
Permits
Residential
Residential: w/
Public: Standard Residential Residential
Type Public Guests N/A Public Public
/ Reserved / Public Public
Public
Limited / Lots
Residential: $0 Residential:
Residential: $50
Residential: $8 Residential: N/A Business: $20 $0-48 Garage: $28-
Business: $155- Garage: $48
Cost Business: $35- Business: $75- Month / $60 Business: Lot N/A 50
165 / $205-220 / Lot: $36
70 150 Quarter / $240 - $48 Garage Lot: $25-60
$30 / $90-$115
Annual - $154
Residential: Residential: ParkRite:
Residential: Mail
Police City Hall Online / Paper Online / Paper / Online /
Purchase / City Hall Business: Online
Department Business: / Phone / In N/A Phone / In Paper /
Methods Business: & Phone
Business: SP+ Online & City Person Person Phone / In
Republic Parking
website/phone Hall Person
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RECOMMENDATIONS
It is important to note when examining a parking system, that most parking patrons, in general,
will first seek the most convenient parking to their destination. Typically, these are on-street
spaces. Their second choice will then be a nearby surface lot. If surface lots are not available,
they will then seek a parking structure. It is the returning customers more familiar with the area
and employees that you can train or encourage by use of time limits and or cost to consider the
use of the parking garages as a first choice.
There are several factors that can benefit these downtown customers and the system as a
whole by increasing the use of the parking structures. The primary use of parking structures by
customers will limit the traffic congestion as patrons circle the blocks to find parking. Limiting
the use of the on-street spaces to short-term patrons, encourages turnover and the availability
of these spaces for the short-term customer. For the parking patron, during the daytime hours,
the first two hours of parking in the structures is free. In the evening hours, patrons parking in
one of the downtown garages can stay downtown for extended periods with a known flat rate
charge that will max out at $3.00 to $5.00 depending on location. Royal Oak’s current parking
structure inventory places the community in an advantageous position. The structures are
conveniently located and are well lighted, maintained and user-friendly.
Rich & Associates was specifically asked to address certain issues regarding time limits,
allocation, the high demand area, parking applications, control equipment and enforcement. The
recommendations are provided to make Royal Oak’s parking system more efficient and friendly
for parkers to use.
1. Time Limits and Allocation

On-Street
Two-hour parking should be the predominant duration for on-street parking as it suits the needs
of the majority of customers and visitors. Based on parking Best Practices, it is generally agreed
that on-street parking should be reserved for short term customers and visitors. While
individuals requiring more than two hours should be directed to off-street parking areas. On
some blocks it may be appropriate to provide 15 or 30-minute parking for use as pick-up and
drop off and loading spaces. Where needed, these 15 or 30-minute spaces (loading zones)
should be located at either the first or last spaces on the block face. These spaces do not
belong to a specific use, rather the space is for anyone who has a short-term errand or quick
pick-up.
Royal Oak follows these best practices leaving the majority of on-street parking at 2 hours with
some 15-30 minute and loading zone parking provided. It is recommended that the on-street
parking remain two hours or less.
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Off-Street
The majority of the off-street parking should be long-term for customers and visitors who plan
on spending longer periods of time in the City. Additionally, public off-street parking is where
most employees of downtown businesses that do not have parking associated with their
workplace should park. It is important that long-term parking be easily located and the longer
term permissibility understood.
With several garages available in the downtown, it is important to work to keep the employees
from using street parking. When reviewing the turnover and occupancy analysis it is clear that
the majority of employees are parking off-street. This same data also shows that many people
preferred to park in the lots before choosing a parking structure. While conducting the analysis
there were several cars observed circling and waiting at the ends of aisles for spaces to open
even though the structures had available parking close by.
2. High Demand Area

Rich & Associates was specifically asked to assess the High Demand Area, which charges
higher rates, and determine if the area should be expanded or changed. The differential in the
parking prices is to try and move customers to the off-street parking, in lots and parking
garages.
During the occupancy counts there were several areas that consistently had high to full
occupancies. The on-street spaces along E. Third street to Knowles Street, W. Fourth Street to
S. Lafayette Avenue, W. Sixth Street from Washington to S. Lafayette and S. Lafayette from W.
Fourth to West Seventh were full for the majority of day and evening during the counts. They
should all be included into the High Demand Area due to the demand for these spaces.
The lots around the farmers market and the P9 lot should not be added to the High Demand
Area. As is their purpose, these lots provide additional parking that is more remote from high
activity points and are not consistently full at this time.
3. Control Equipment
Parking Garages
The parking control equipment in the garages has all been updated to Amano McGann. There
are options to pay on foot using coin, cash and credit card or pay in-lane using a credit card.
Giving the option to pay with multiple payment forms at the pay on foot machines provides a
convenience for customers who prefer not use a credit card or want a non-pressured experience
from potentially backing up traffic at the gate while paying.
The City should look into third-party labels for the payment equipment (see pictures on the
following page) to help explain the process and inform customers what type of credit card, bill
and coin denominations are accepted. The directions on using the payment equipment needs to
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be explicitly spelled out to avoid confusion. Some people have been known to put their credit
card in the bill slot, and vice versa, jamming the machine.
It is also recommended to add a bar code scanner to all machines once Parkmobile and Amano
McGann work out the programing to allow the phone application to work with the equipment.
When ordering new equipment for the parking structure, the newest version of this equipment
comes with the option of an external bar code scanner built into the unit. This will allow users of
Parkmobile the option to use the application where ever they park in downtown Royal Oak. The
cost is approximately $1,800.00 for the scanners, while the cost to retrofit the machines is to be
determined.
Rich & Associates was also asked to look into allowing for cash payment at the gate when
leaving the garage. We do not recommend this as it could lead to long lines with customers
fumbling trying to find payment. It would also require the installation of new, more expensive,
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machines that accept cash. These cash machines would also require higher, on-going,
maintenance costs due to jams and keeping the machines stocked with coin for change.
Parking Lots
The parking lots have a variety of meters. Lots P11, P10, P7, and P8 have MacKay pay-by-plate,
machines. Lot P4, P2, and P1 have a mix of Duncan and IPS meters. Lot P9 has Duncan meters
and has a MacKay pay and display machine.
Overall it can be confusing and sometimes frustrating with so many types of meters. Payment
at the meters varies with the pay stations accepting credit card, cash and coin and IPS meters
accepting credit card and coin and Duncan meters only accepting coin. Lot P4 will soon become
a development and the 76 IPS meters in this lot can be moved to on-street locations in the High
Demand Area.
HDA IPS Duncan Total

Off-Street 187 214 401
Consider using the MacKay pay station in Lot P9 strictly for parkers using the train. This
provides a convenience for Amtrak customers by not having to purchase a permit through City
Hall. When, or if, additional MacKay pay by plate meters (approximately $9,900 per unit) are
added to the lot and the single meter heads are removed, this meter could be converted to a pay
by plate meter (cost to be determined) and used by all customers in the lot.
Consider converting all of the lots to pay by plate machines to provide consistency in the
parking system. Ease of use is an important component of getting customers to park in lots.
This would also make the enforcement of the lots more efficient if LPR is used (discussed
further in the Enforcement recommendation).
On-Street Parking
The on-street meters are a mix of IPS and Duncan throughout the study area. IPS meters
accepting credit card and coin and Duncan meters only accept coin. Consider expanding the
use of IPS meters throughout the high demand area to provide a convenience to customers
wanting to pay with a credit card. There will be 76 IPS meters that can be moved from Lot P4
once construction begins on this site. This will leave 92 meters to be upgraded in the HDA.
These meters are approximately $495 per unit.

On-
Street 282 168 450
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It is also recommended that all of the IPS meters be geocoded to create a meter map that will
allow for better management of the meter system. In the IPS back office system there is an
opportunity to download an application on to a cell phone that can be used to geocode each
meter. A person will need to locate each IPS meter in the downtown using the application on a
tablet or cell phone in order to use this feature. Rich & Associates spoke with IPS tech support
and this information was emailed to the Royal Oak parking operations. The mapping feature for
IPS will show when meters are full or when there is an issue with the meter, without having to go
through extensive lists and then locate the meter that has an issue. Additionally, when using the
mapping feature, it is possible to see which meters are in use at any given time. This feature
provides efficiencies with maintenance and collections of the meters.
Rich & Associates has inventoried the types of meters on-street and in the lots, along with their
locations. Table 8 summarizes the types of each meter and the following map shows the
locations.
Table 8
Single Space Meter Types

On-Street 282 168 450
Total 469 382 851
Non-HDA IPS Duncan Total

On-Street 11 260 271
Total 11 380 391
Total Meters IPS Duncan Total

On-Street 293 428 721
Total 480 762 1242
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PARKING METER BY TYPE AND LOCATION
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4. Parking Pricing
Rich & Associates examined the parking rates that were recommended from the DDA Parking
Subcommittee in December (shown below). These numbers will allow for a more dynamic
pricing model which charges higher rates for the most convenient parking and allows raising the
rates when the parking is in highest demand.

Hourly Rates
Hourly Rates
High Demand
(P1 - P8) Before 5:00 pm $ 0.50 $ 0.75
(P1 - P8) After 5:00 pm $ 0.75 $ 1.00
(P10 - P11) Before 5:00 pm $ 0.25 $ 0.50
(P10 - P11) After 5:00 pm $ 0.50 $ 0.75
(P9) All times $ 0.50 $ 0.75
Monthly Rates
(P1, P2 & P4) $ 60.00 $ 75.00
Hourly Rates
Flat Rates
Center $ 5.00 $ 5.00
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Monthly Rates
Center $ 40.00 $ 50.00
N Lafayette $ 35.00 $ 45.00
S Lafayette $ 35.00 $ 45.00
5. Enforcement
Parking enforcement currently operates between 11:00 am to 12:00 am. As office and retail
uses continue to expand in the downtown, it may be necessary to begin enforcement earlier in
the day. Starting enforcement at 10:00 am would help ensure the first cycle of on-street parkers
are gone by the 12:00 pm high demand time period. In order to keep enforcement shifts the
same length, nighttime enforcement could end at 11:00 pm.
Royal Oak has experienced difficulties in enforcing the lots with the pay-by-plate kiosks. While
the parking kiosks successfully integrate with Parkmobile, the bigger issue is the difficulty of
determining who has paid for parking and verifying the validity of all of the plates in the lot. This
issue could be addressed by moving to a handheld LPR (license plate recognition) system for
the enforcement officers. This type of handheld allows the officer to take a picture of each plate
and automatically determine if the parker has paid or not. This would be more efficient than
having enforcement staff examine a printed report looking for each plate to match up to
vehicles. This is an add on that can be installed on the new handhelds that are being purchased
from CivicSmart. Rich & Associates spoke with the manufacturer and is waiting for a cost
estimate.
Due to the overall size of the downtown and the number of off-street parking spaces that use
pay by plate, it would be beneficial for Royal Oak to look into a mounted LPR system to conduct
enforcement in the lots. Mounted LPR systems work like the handheld units, with cameras
mounted to a vehicle that take pictures of license plates as the enforcement officer drives
through the lots. The software for the system determines if the parker has paid for parking or
not. If a vehicle has not paid, the enforcement officer will then process and print the citation for
the vehicle and then continue on the route. This can also help reduce the number of
enforcement officers needed, making the enforcement process more efficient.
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6. Parkmobile and Mobile Payments

Parkmobile provides an opportunity for Royal Oak to offer a convenient way for customers to
pay for parking in the downtown without needing to use cash, coins or a credit card (once the
account is set up). Currently Parkmobile is available in the lots and has just been deployed to a
select number of on-street meters in the downtown area. For any mobile application to work it is
necessary to market the product and provide directions on how to use the app. There are
recommendations on marketing the parking system in following recommendations.
Parkmobile was first launched during 2015 in the 6th and Center Lot (48 meters) and has been
slowly added to additional lots over time. The most recent expansion of the Parkmobile service
is on-street, now available at the meters located on Main Street and Washington Avenue. Since
this install on-street, the number of transactions has almost doubled.
Current Parkmobile Lot Locations in Royal Oak
Zone Number Location Name
9301 6th Street Lot
9302 3rd and Williams Lot
9306 Farmers Market
9307 S Main St
9308 S Washington
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Graph 10
Number of Parkmobile Transactions Per Month

2015-2018
8000
7000
6000
5000
4000
3000
2000
1000
Off-Street
As the Parkmobile system is expanded to more areas in the downtown, it would be beneficial for
the City to allow for permits to be purchased through Parkmobile as well. It is not recommended
to try and tackle this all at once, but to phase this program once the on-street expansion is
complete and working well. Parkmobile would also be a way to sell train parking permits. This
would be an additional convenience for train customers who use the lot.
Parkmobile would also allow the City to expand pay by plate parking to all of the lots.
Additionally, the City could work with Parkmobile and ParkRite to allow for Parkmobile
payments in the garages to expand the payment convenience to customers.
On-Street
Parkmobile will be offered on Main Street and Washington Street with the stickers going on
meters as soon as weather permits. It would be beneficial for Parkmobile to be offered
throughout the entire downtown area. This would provide the same convenience to customers
wherever they park. Additionally, this could save the City from needing to upgrade all coin
operated meters.
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Enforcement
Parkmobile has been able to resolve the issues with IPS meters and customers receiving tickets
when they had paid for parking. In early meetings of this study, it was noted that enforcement
officers did not like dealing with Parkmobile in the lots. This issue could be addressed by
moving to a handheld LPR (license plate recognition) as discussed in the Enforcement
recommendation.
Parkmobile Integrations
Competitors Applications
There are several parking applications like Parkmobile, with some of the apps allowing for
branding in the city they are in. Alternative apps include Passport Parking, ParkPlus, Park&GO,
EasyPark and PayByPhone. The parking industry is changing rapidly and most meter companies
have a phone application that works with most parking enforcement software. The application
company will typically work out the issues with the meter and/or enforcement platforms in
order to make the application work in your community. It is becoming common for large cities
to have multiple apps so customers can choose their favorite. This is also a convenience for the
customer who travels, allowing them to use the app already installed on their phone.
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7. Marketing
Marketing is a key aspect of a successful parking system. Marketing should be done every time
there is a change to the parking system and should be directed towards downtown employees,
business owners, residents, customers and visitors of the downtown. It is important to help
encourage downtown employees to park in the long term parking areas, leaving the most
valuable on-street parking for customers and visitors. Additionally, an individual’s perception of
Royal Oak is greatly enhanced if they know ahead of time where they can park and what, if any,
restrictions on parking duration apply. Marketing will be vital to a successful transition of
adding time limited durations and parking enforcement to the downtown.
Marketing materials can include direct mailings, brochures, maps, kiosks, on-line web pages and
articles in magazines and newspapers. Information contained in the marketing materials should
include location, up-coming changes, regulations, fine payment options and any other
information relating to the parking system. The marketing materials for the City, DDA and
ParkRite should be the same. It is recommended each entity work together to provide one
parking page that can be accessed from all three websites. It is important that the information
is consistent and easy to understand. A link should be provided to downtown businesses so
they can steer people from their website directly to the Downtown Royal Oak Parking Site.
Flyers that list the downtown businesses included with a map showing parking areas and key
attractions work well to market both the businesses and the parking system. The flyer is even
more beneficial if it includes the durations of parking both on-street and off-street. Develop a
flyer that explains parking rules for public distribution and that can be carried by the Parking
Enforcement Officers and provided to downtown businesses. This flyer is intended to be
marketed toward customers and visitors of the City. A separate flyer is recommended to
address employee’s needs. There should be clear distinctions of where employees should park
and where customers wanting to spend more than two hours downtown can park. An example
of flyer is located on the following page.
Key Marketing Efforts:
 Market the Parkmobile application and work with Parkmoblie to provide stickers,
directions and videos for the parking page on the Royal Oak website to teach parkers
how to use the meters.
 Use the parking page on the Royal Oak website to add directions on how to use the pay
by plate meters, the pay on foot meters in the garages and the pay and display meter in
Lot 9.
 Advertise that train parkers can pay for parking with the pay and display machine in Lot
9. Provide a link to Amtrak that they can push out to riders when purchasing tickets.
 Market the first 2 hours free that is available in the parking structures.
 Develop a Brand for parking in downtown Royal Oak and use it in all areas of parking.
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34
Attachment 3
APPENDIX
City of Royal Oak Parking Planning Study
Michigan Final Report
MAP 4
Rich and Associates, Inc. Page 2-15

Parking Consultants - Planners 05-06
Attachment 3
APPENDIX
MAP 5

Attachment 3
APPENDIX
MAP 6

Attachment 3
APPENDIX
MAP 7

Attachment 3
APPENDIX
MAP 8

Attachment 3
APPENDIX
MAP 9


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City of Royal Oak

Department of Community Development

Approval of Downtown Development Authority

May 30, 2018

The Honorable Mayor Fournier and

Be It Resolved that the city commission hereby approves the DDA’s

Background information is provided for your consideration (Attachment 1).

Be it resolved, the Royal Oak Downtown Development Authority, DDA hereby

The following resolution is recommended:

Be it resolved, the city commission hereby approves the downtown development

Downtown Development Authority Recommendation

January 03, 2018

The Honorable Mayor Fournier and

The DDA’s action regarding rate increases is below:

The following resolution is recommended for the city commission adoption:

Meeting Date: 12/20/2017

211 Williams Street

DATE: December 14, 2017

TO: MEMBERS OF THE DOWNTOWN DEVELOPMENT AUTHORITY

SUBJECT: PARKING SUBCOMMITTEE RECOMMENDATIONS

Parking Rate Recommendations 12-05-2017

High Demand Area Before 5:00 pm $ 1.00 $ 1.25

Outside High Demand Area - all times $ 0.75 $ 0.75

Outside High Demand Area

(P1, P2 & P4) $ 60.00 $ 75.00

First Two (2) Hours Free Free

Center $ 5.00 $ 5.00

Center $ 40.00 $ 50.00

Valet for N Lafayette (flat rate) $ 1.00 $ 3.00

6. PARKING RATE - RECOMMENDATIONS

MOVED by Director Johnson

Be It Resolved, the Royal Oak Downtown Development Authority, DDA hereby

MOVED by Director Baglio

Be It Resolved, the Royal Oak Downtown Development Authority, DDA hereby

AMENDMENT TO THE MOTION FAILED UNANIMOUSLY

MOTION FAILED – 1 yea (Director Johnson) 7 nays.

MOVED by Director Sophiea

Be It Resolved, the Royal Oak Downtown Development Authority, DDA hereby

MOVED by Director Riley

Be It Resolved, the Royal Oak Downtown Development Authority, DDA hereby

AMENDMENT TO THE MOTION APPROVED – 7 yeas; 1 nay (Director

AMENDED MOTION APPROVED – 7 yeas; 1 nay (Director Dunstan).

MOVED by Director Riley

Be It Resolved, the Royal Oak Downtown Development Authority, DDA hereby

MOTION APPROVED UNANIMOUSLY.

Meeting Date: 04/18/2018

211 Williams Street

DATE: APRIL 13, 2018

TO: MEMBERS OF THE DOWNTOWN DEVELOPMENT AUTHORITY

SUBJECT: RICH & ASSOCIATES REPORT - RECOMMENDATIONS

The report addressed the following:

o Time Limits and Allocation

Be It Resolved, the Royal Oak Downtown Development Authority, DDA hereby

TURNOVER & OCCUPANCY ANALYSIS

\ OHIO Parking Master Plan 2018 PART 1EXECUTIVE SUMMARY

TURNOVER & OCCUPANCY ANALYSIS

Saturday Parking Turnover Summary

SATURDAY VIOLATION LOCATIONS

THURSDAY VIOLATION LOCATIONS

Total Occupancy Percentage

Percent Occupancy by Type of Space

3 On-street mid block 6 7 117% 5 83% 7 117% 5 83% 7 117% 7 117%

29 On-street mid block 9 4 44% 2 22% 2 22% 5 56% 6 67% 5 56%