Future paths in the internationalization process of Telenor

Telenor is already a well-established multinational company which was founded in 1970 and it operates
in 29 countries but even so, due to technological advancements revenues in the telecommunication
industry are drastically falling. It is one of the world's largest mobile telecommunications companies with
operations in Scandinavia, Eastern Europe and Asia.

It has extensive broadband and TV distribution operations in four Nordic countries, and a 10-year-old
research and business line for Machine-to-Machine technology. At the moment they have over 250
million customers and over 200 000 employees.

I would like to research which are the paths through which Telenor can increase their global presence,
specifically, where should they go from here in regards with their operations.

For my third semester I had an internship at Telenor, and the task of our group was to increase their
value proposition. In the course of the semester we have developed a multi sided mobile application in
which B2C customers would get tailored discounts from the city shops and also the app would generate
aggregated data about shopping behavior for B2B customers.

I will try to explain their internationalization process, how they developed and some possible future
paths and motives in regards with their internationalization perspectives based on the current state of
affairs.

On the first look, Uppsala Model can explain their internationalization process since they have
internationalized their operations sequentially, first in the Nordic countries, where the psychic distance
was low, then to Eastern Europe, and finally starting 2013 they have internationalized their operation in
Asia.