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STRATEGIES
Dr. Debadyuti Das
Innovations at McDonald’s
Indoor seating (1950s)
Drive-through window (1970s)
Adding breakfast to the menu (1980s)
Adding play areas (late 1980s)
Redesign of the kitchens (1990s)
Self-service kiosk (2004)
Now three separate dining sections
Innovations at McDonald’s
Indoor seating (1950s)
Drive-through window (1970s)
Six out of the
Adding breakfast to the menu (1980s)
seven are layout
Adding play areas (late 1980s)
decisions!
Redesign of the kitchens (1990s)
Self-service kiosk (2004)
Now three separate dining sections
McDonald’s New Layout
Accidents
The introduction of new
products or services
Safety hazards
The Need for Layout Design (Cont’d)
Changes in
environmental Changes in volume of
or other legal output or mix of
requirements products
Morale problems
Changes in methods
and equipment
Additional needs for layout design
• Higher utilization of space, equipment and people
• Improved flow of information, materials and
people.
• Improved customer/client interaction
• Flexibility
Layout Design considerations
• Requires substantial investments of money and
effort
• Involves long-term commitments
• Has significant impact on cost and efficiency of
short-term operations
Basic Layout Types
• Process layout
• Product layouts
• Fixed-Position layout
• Cellular layout
• Office layout
• Retail layout
• Warehouse layout
Basic Layout Types
• Process layout
• Layout that can handle varied processing requirements.
Deals with low/moderate volume, moderate/high variety
production
• Product layout
• Layout that uses standardized processing operations to
achieve smooth, rapid, high-volume flow
• Fixed Position layout
• Layout in which the product or project remains
stationary, and workers, materials, and equipment are
moved as needed
Basic layout types
• Cellular layout
• Arranges machinery and equipment to focus on a
production of a single product or a group of related
products
• Office layout
• Positions workers, their equipment and spaces/offices
to provide for movement of information
• Retail layout
• Allocates shelf space and responds to customer
behaviour
• Warehouse layout
• Addresses trade-off between space and material
handling
Process Layout
Process Layout
(functional)
Product A
Product B L L L L D D
Product C D D
L L L L
D D
M M
G G G
M M
Advantages of Process Layouts
Laboratories
Painting (2) 30 50 10 0
Receiving (4) 50 0
Shipping (5) 0
Testing (6)
Process Layout Example
Area 1 Area 2 Area 3
40’
50 30
1 2 3
10
100
4 5 6
50
Process Layout Example
n n
= $570
Process Layout Example
Revised Interdepartmental Flow Graph
30
50 100
2 1 3
50 100
50
4 5 6
Process Layout Example
n n
= $480
Process Layout Example
Area 1 Area 2 Area 3
40’
1 A A A A B B 1 D D D D B B
2 A A A A B B 2 D D D D B B
3 D D D D D D 3 D D D E E E
4 C C D D D D 4 C C D E E F
5 F F F F F D 5 A A A A A F
6 E E E E E D 6 A A A F F F
(a) (b)
Computer Software
Three dimensional visualization software allows
managers to view possible layouts and assess
process, material
handling,
efficiency,
and safety
issues
Product Layout
Product Layout
(sequential)
Product A
L D M G
Product B
L D L G
Product C
L D M L G
Product Layout
Raw
Station Station Station Station Finished
materials 1 2 3 4 item
or customer
Material Material Material Material
and/or and/or and/or and/or
labor labor labor labor
Cell 1 Cell 2
L M D M D L
D L G G D L
L D L D
M L G L M
Cell 4 Cell 3
Cellular Layout
Objective is to maximize
profitability per square foot of floor
space
Sales and profitability vary directly
with customer exposure
Five Helpful Ideas for Supermarket
Layout
1. Locate high-draw items around the
periphery of the store
2. Use prominent locations for high-impulse
and high-margin items
3. Distribute power items (items that dominate
a purchasing trip) to both sides of an aisle
and disperse them to increase viewing of
other items
4. Use end-aisle locations because they have
a very high exposure rate
Store Layout
Retail Slotting
Manufacturers pay fees to retailers to
get the retailers to display (slot) their
product
Contributing factors
Limited shelf space
An increasing number of new products
Better information about sales through
POS data collection
Closer control of inventory
Servicescapes
Ambient conditions - background
characteristics such as lighting, sound,
smell, and temperature
Spatial layout and functionality - which
involve customer
circulation path planning,
aisle characteristics, and
product grouping
Signs, symbols, and
artifacts - characteristics
of building design that
carry social significance
Warehousing and Storage Layouts
OT
O utput capacity =
CT
OT
CT = cycle tim e =
D
Determine the Minimum Number
of Workstations Required
(D)( t)
N =
OT
c d e
0.7 min. 0.5 min. 0.2 min.
Example 1: Assembly Line Balancing
Revised
Time Assign Time Station
Workstation Remaining Eligible Task Remaining Idle Time
1 1.0 a, c a 0.9
0.9 c c 0.2
0.2 none - 0.2
2 1.0 b b 0.0 0.0
3 1.0 d d 0.5
0.5 e e 0.3 0.3
0.3 - - 0.5
Calculate Percent Idle Time
0.8 0.6
c d f g h
1.0 0.4 0.3
Solution to Example 2
a b e
f g h
c d
Parallel Workstations
Bottleneck
60/hr. 60/hr.
1 min. 1 min. 1 min.
30/hr.
1 min. 30/hr.
Parallel Workstations