MEDIA AND INFORMATION LITERACY (MIL)

THE EVOLUTION OF TRADITIONAL

TO NEW MEDIA (Part 1)
Traditional vs. New Media
Technological Determinism vs. Cultural Determinism
Normative Theories of the Press

Mr. Arniel Ping

St. Stephen’s High School MIL PPT 04
Manila, Philippines Revised: October 5, 2017
 LEARNING COMPETENCIES
Learners will be able to…
• identify traditional media and new media and
their relationships (MIL11/12EMIL-IIIb-5);
• discuss the characteristics of traditional media
and new media (SSHS);
• define technological determinism and cultural
determinism (SSHS);
 LEARNING COMPETENCIES
Learners will be able to…
• compare technological determinism with cultural
determinism (SSHS);
• search latest theory on information and media
(MIL11/12EMIL-IIIb-7);
• discuss the Normative Theories of the Press
(SSHS); and
• evaluate the type of media in the Philippines
using the Normative Theories of the Press (SSHS).
 TOPIC OUTLINE

I. The Evolution from Traditional to New

Media
A. Traditional Media vs. New Media
B. Technological Determinism vs. Cultural
Determinism
C. Normative Theories of the Press
D. Class Activity
1. Class Debate
 VIDEO PRESENTATION

History of Communication
by Volke.com
https://www.youtube.com/watch?v=rDkxsNmKDGk
 CARTOON ANALYSIS

Source: https://amt.caltech.edu/resources/cartoons
 FORMATIVE ASSESSMENT
Traditional or New Media?
1. Magazine 6. Tabloid
2. Broadsheet 7. Paperback Novel
3. Radio 8. Television
4. Online Video Games 9. Web Video Portals
5. Online Telephony and
Messaging Capability
P. 19, Media and Information Literacy by Boots Liquigan,
Diwa Learning Systems Incorporated
 VIDEO PRESENTATION

History of Social Media

by ShoutOut Digital (YouTube)
https://www.youtube.com/watch?v=Ha3dHchSZDQ
 VIDEO PRESENTATION

How Has Technology Changed Us?

The Medium is the Message
by BBC Radio 4 (YouTube)

https://www.youtube.com/watch?v=Ko6J9v1C9zE
 CLASS ACTIVITY: CLASS DISCUSSION

1. Explain the statement of Marshall

McLuhan that “The Medium is the
Message”.
2. Does technology shaped us or is it us who
shaped technology? Explain your answer
and give an example.
 MEDIA AND GOVERNMENT

Normative Theories of the Press

Authoritarian
Soviet Media
Libertarian
Social Responsibility
Textbook pp. 25- 26
 CLASS ACTIVITY:
COOPERATIVE LEARNING
Normative Theories Media Functions of
of the Press Control Media
Authoritarian

Soviet Media

Libertarian

Social Responsibility

Textbook pp. 25- 26

 FORMATIVE ASSESSMENT: RECITATION

How will you describe

media in the
Philippines using the
normative theories of
the press?

Source: https://www.johntaylorgatto.com/2015/09/
FORMATIVE ASSESSMENT: CARTOON ANALYSIS

Source: http://wecommunication.blogspot.com/2012/01/theories-of-mass-communication.html
 FORMATIVE ASSESSMENT: CLASS DEBATE

Is censorship in
the media
necessary?

Source: http://targetgdpi.com/2014/03/media-censorship-good-or-bad.html
 REFERENCES
• Media and Information Literacy Curriculum Guide by
DepEd
• Media and Information Literacy by Boots C. Liquigan,
Diwa Learning Systems Inc.
• http://communicationtheory.org/normative-theory-four-
theories-of-the-press/
• https://www.youtube.com/watch?v=rDkxsNmKDGk
• https://www.youtube.com/watch?v=VE8GHioR1YU
• https://www.youtube.com/watch?v=Ko6J9v1C9zE
• https://www.youtube.com/watch?v=rDkxsNmKDGk
• http://www.philshttps://www.youtube.com/watch?v=EAxKac
tVrpQ