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27RHB
September
Research 2010
Corporate Highlights
Malaysia
Institute Sdn Bhd
A member of the
RHB Banking Group
Company No: 233327 -M
S e cto r Upd at e
27 September 2010
MARKET DATELINE
Motor Recom : Overweight
Another Month Of Good Numbers (Maintained)
80.0
numbers were mainly due to the rush for car deliveries before the Hari 500,000
60.0
Raya festivities. Going into September, MAA has mentioned that TIV
400,000 40.0
20.0
300,000
numbers will be lower due to consolidation after the rush for deliveries 0.0
200,000 -20.0
and clearing of back order. We also expect the shorter working month to 100,000
-40.0
be another reason for softer sales in the coming month. YTD TIV of
-60.0
0 -80.0
2009F
2010F
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2008
409,806 achieved 70% of our full-year forecast of 587,698 and 72% of
TIV (LHS) Growth yoy % (RHS)
continued the year in top form, accounting for 26.3% (Proton) and 31.1%
50.0
(Perodua) of market share. Perodua’s market share grew (+0.6%) and 40.0
Proton’s grew (+0.3%). The non-national segment was led by Toyota that 30.0
%
had the third largest market share of 14.5%, while its Japanese 20.0
competitor Honda was next in line with 8.3%. Changes to marques 10.0
rankings are unlikely going forth, and we expect Proton and Perodua’s 0.0
2009F
2010F
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2008
dominance to continue given their popularity in the <RM50k passenger Proton Perodua Toyota Nissan Honda
vehicle segment.
Source: MAA, RHBRI
♦ Maintain 2010-12 TIV projections. Given that our TIV numbers are
still within YTD numbers, and there is a likelihood of some moderation to
TIV numbers going into the second half, we maintain our 2010-12 TIV
projections. We expect TIV to grow 9.5%, 4.0% and 3.2% in 2010-2012,
following a 2% contraction in 2009.
♦ Risks. The key risks to our projections would be: 1) Inflationary pressure
amid economic recovery; and 2) Weakening of RM against US$ and Yen.
♦ Investment case. TIV numbers have soared since the beginning of the
year, reaffirming our view that 2010 is the second year of a new 3-year
cycle for motor stocks. We maintain that our 2010 earnings growth is
expected to sustain on the back of: 1) continual industry TIV growth; 2) Joshua CY Ng
strengthened RM against US$ and Yen that would help to reduce costs of (603) 9280 2162
imported materials; and 3) positive consumer sentiment with the greater joshuang@rhb.com.my
stability of the economy. We reiterate our Overweight stance on the
sector.
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27 September 2010
♦ Yoy TIV grew 13.7%. August’s TIV reached 55,208 units (vs. 48.6k units in August 2009) as car sales
continued on its strong trend going into the eighth month of the year. Passenger TIV grew 12.5% while
commercial TIV increased significantly by 25.4%. YTD TIV of 409,806 achieved 70% of our full-year forecasts
of 587,220 and 72% of MAA’s forecast of 570,000.
♦ Mom TIV also up 3.2%. On a mom basis, sales grew as there was a rush for car deliveries before the Hari
Raya festivities. Passenger TIV grew 3.1% while commercial TIV was up by 4.3%. While MAA has mentioned
that September’s TIV numbers will be lower due to consolidation after the rush for deliveries and clearing of
back orders, we also expect the shorter working month to be another reason for softer sales in the coming
month
r Chart 4: TIV Mom & Yoy (units) Chart 5: TIV Mom & Yoy Growth
Page 2 of 6
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27 September 2010
Page 3 of 6
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27 September 2010
♦ Market leaders still Perodua and Proton. Both the national marques continued the year in top form,
accounting for 26.3% (Proton) and 31.1% (Perodua) of market share respectively. On a yoy basis, Proton’s
TIV grew 9.8% while Perodua’s TIV rose 8.9%. The non-national segment was led by Toyota that had the third
largest market share of 14.5%, while its Japanese competitor Honda was next in line with 8.3%. Changes to
marques rankings are unlikely going forth, and we expect Proton and Perodua’s dominance to continue given
their popularity in the <RM50k passenger vehicle segment.
Chart 9: Market Share Mom & Yoy Chart 10: Market Share YTD 09 vs. YTD 10
♦ Maintain 2010-12 TIV projections. Given that our TIV numbers are still within YTD numbers, and there is
the likelihood of some moderation to TIV numbers going into the second half, we maintain our 2010-12 TIV
projections. We expect TIV to grow 9.5%, 4.0% and 3.2% in 2010-2012, following a 2% contraction in 2009.
Risk
♦ Risks. The key risks to our projection would be: 1) Inflationary pressure amid economic recovery; and 2)
Weakening of RM against US$ and Yen.
♦ Tan Chong fully valued at this juncture. We note that the company’s share price has risen significantly and
is now close to our SOP fair value of RM6.16. While we are positive on the company’s current earnings
capability and see value to come from its recent entry into the Vietnam market, we believe the catalysts will
come only in FY12 and beyond. As such we downgrade our call on the stock to a Market perform at this
juncture. Earlier-than-expected turnaround from Nissan Vietnam Ltd. will be the key driver for us to change
our view on the stock.
Page 4 of 6
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27 September 2010
♦ Maintain overweight stance on the sector. We reaffirm that it is now the best time to invest in local motor
stocks and that it is currently into its second year of a new 3-year cycle that started in 2009. Our 2010
earnings growth is expected to continue gaining traction on the back of: 1) sustained industry TIV growth; and
2) strengthened RM against US$ and Yen that would help to reduce costs of imported materials; and 3)
positive consumer sentiment with the greater stability of the economy. We reiterate our Overweight stance
on the sector.
700000 25.0
600000 20.0
15.0
500000
10.0
400000
5.0
300000
0.0
200000
-5.0
100000 -10.0
0 -15.0
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010f 2011f
IMPORTANT DISCLOSURES
This report has been prepared by RHB Research Institute Sdn Bhd (RHBRI) and is for private circulation only to clients of RHBRI and RHB Investment Bank
Berhad (previously known as RHB Sakura Merchant Bankers Berhad). It is for distribution only under such circumstances as may be permitted by applicable
law. The opinions and information contained herein are based on generally available data believed to be reliable and are subject to change without notice, and
may differ or be contrary to opinions expressed by other business units within the RHB Group as a result of using different assumptions and criteria. This
report is not to be construed as an offer, invitation or solicitation to buy or sell the securities covered herein. RHBRI does not warrant the accuracy of anything
stated herein in any manner whatsoever and no reliance upon such statement by anyone shall give rise to any claim whatsoever against RHBRI. RHBRI and/or
its associated persons may from time to time have an interest in the securities mentioned by this report.
This report does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and
objectives of persons who receive it. The securities discussed in this report may not be suitable for all investors. RHBRI recommends that investors
independently evaluate particular investments and strategies, and encourages investors to seek the advice of a financial adviser. The appropriateness of a
particular investment or strategy will depend on an investor’s individual circumstances and objectives. Neither RHBRI, RHB Group nor any of its affiliates,
employees or agents accepts any liability for any loss or damage arising out of the use of all or any part of this report.
RHBRI and the Connected Persons (the “RHB Group”) are engaged in securities trading, securities brokerage, banking and financing activities as well as
providing investment banking and financial advisory services. In the ordinary course of its trading, brokerage, banking and financing activities, any member of
the RHB Group may at any time hold positions, and may trade or otherwise effect transactions, for its own account or the accounts of customers, in debt or
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“Connected Persons” means any holding company of RHBRI, the subsidiaries and subsidiary undertaking of such a holding company and the respective
directors, officers, employees and agents of each of them. Investors should assume that the “Connected Persons” are seeking or will seek investment banking
or other services from the companies in which the securities have been discussed/covered by RHBRI in this report or in RHBRI’s previous reports.
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27 September 2010
This report has been prepared by the research personnel of RHBRI. Facts and views presented in this report have not been reviewed by, and may not reflect
information known to, professionals in other business areas of the “Connected Persons,” including investment banking personnel.
The research analysts, economists or research associates principally responsible for the preparation of this research report have received compensation based
upon various factors, including quality of research, investor client feedback, stock picking, competitive factors and firm revenues.
Stock Ratings
Outperform = The stock return is expected to exceed the FBM KLCI benchmark by greater than five percentage points over the next 6-12 months.
Trading Buy = Short-term positive development on the stock that could lead to a re-rating in the share price and translate into an absolute return of 15% or
more over a period of three months, but fundamentals are not strong enough to warrant an Outperform call. It is generally for investors who are willing to
take on higher risks.
Market Perform = The stock return is expected to be in line with the FBM KLCI benchmark (+/- five percentage points) over the next 6-12 months.
Underperform = The stock return is expected to underperform the FBM KLCI benchmark by more than five percentage points over the next 6-12 months.
Industry/Sector Ratings
Overweight = Industry expected to outperform the FBM KLCI benchmark, weighted by market capitalisation, over the next 6-12 months.
Neutral = Industry expected to perform in line with the FBM KLCI benchmark, weighted by market capitalisation, over the next 6-12 months.
Underweight = Industry expected to underperform the FBM KLCI benchmark, weighted by market capitalisation, over the next 6-12 months.
RHBRI is a participant of the CMDF-Bursa Research Scheme and will receive compensation for the participation. Additional information on recommended
securities, subject to the duties of confidentiality, will be made available upon request.
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the actions of third parties in this respect.
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