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‘Allin becorting stingy hells he fre for tra portals - Economic Times
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Airlines becoming stingy; hotels the
future for travel portals 2 oj
Tage: yata | Travelocty | Tovelgus | tavel portals | Sunday ET | Soutnest Anes | OneTravel |
rmakemytne | Indigo [naan aiines | Hse | Fant Bookings | Clearp | CheapOar | Book | sities |
airwave | airtnaa
1s hard to imagine that Indlanavation ever enoyed a goat
run, gen tat has ong been synonyms wih soaring
fares, cecinig demand, mounting losses and
consequently, carters going bust. Yel, the years 2005 0
2007 wore rial eferert fom present day
bn thane tines, gay arin lunch was ininont and
Chap fares ware nota fash nthe pan a8 thy are toca.
Kingfisher tines and ici were up inthe ai A ra of
lowcost arings such as JagsonAiings, Ait One, Premier
‘Arand East West Anes wer wating inthe wings. Air ah Soknge hy nt)
Deccan ant Re ors ere around as were enemy
ofr: “Ar Deccan celatates 2nd ela wth 20000 lowers
Uokets, “Ar Doosan fo oer Foe lokes to eqent Hyer”
Heck, even Aire (hin Aina) was stil aproft-making
caer then, ens Christmas al year ord
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‘was aginst tis pleasing bockctop that Yatra.com was launched in August 2006. Theanine trae stato
had a sold business case. Indian shes were buzzing wih mary carers = move wore onthe way = ad they
were all wing customers with compete fares. tems reve compaies woul help passengers scan a
‘de vrey of fers an ck the best one. Taking ight wae a Massie even then tat least booking
‘one wae becoming eae. no ime, Yatra and ether ening fe such ae Makemy/sp and Cart wore
reaping oh ewan,
But whan ET Magazine met Yatra present Sharat Dhl recently, he was rtcent abut th atin bookings
busines, He pretood otk in dota aba the hotels and hokdays business. Hotels ar tho AAU ontne
‘nel for many reasons, he says.
Huge Opportunity
For starters, they ae 8 masshe markt, says Ohl. "es nt only about the fe
homestay and one-star properties across the length ans bread fhe count
12, but eis budge,
brother words, the market
‘icles eccnomicimes indies ccnv2013-06-30hevsi40272283 1 jagsor-airlines-raw-agents-cost-uest airings 1mss ‘Aitinas becoring stingy hotels te ure for al portals - Economic Times
's totaly agreed. The fhe-star haa comptes wih a nosis propery, sccordng to Ohl AL the end of
‘he day, bon need tl ha reors. Beem Ine: thre are so many of hem, ans they requre a common
Platform." Translation: big opportunity fr Yatra and cher oni val compares.
Inthe case ofhoal, ntemet taal
‘ormparies haw more to ofl thant ight
booking serdces. Customers can compare
rot any prices and destitions, but also a
whole host of parameters such as star
Telcos)
Paarsiaty
3 ‘rating, quality of rooms, features, reviews of
ge 25000 cups athe tk. coat, tw
88 airline part ofthe business is haraly orowing,
zg 20000 ‘says Dhall, “Foreign air traval is still growing
5 15000 tidy, bt tv te does tise"
Be
2° 10000 Smarter Caries
2 5000 iis otha ose wy. Ais, ng es
° tolosing money contention
costs and improv margins. They nll
that ravet agents, bt the physical ara
nine anant, were ding very ricaly a€* a
thoirexpense, In. ime, sites began to
cute commission they pay travel ages.
In Yate cate atne commissions, which
‘oro neatly 5% four yoars ago, hae flan to 2%. Dhal says ane commissions hae actualy declined to
‘or than 50% inthe last 5-8 yore. “Yeah, i ren, “es Oral
-Aifinos are ering a hard bargain, according to him. "Theo are eny five (domestic) aitines so t's not
‘éticut. So om 8% to 2%, they wil push commissions dow to ze soon Hot soon, ertualy” Adines
‘also became smart. They began to woo customers fe book recy on hr wabates rather than pice
‘comparison websites tk Yatra. Not oly are those websites easy to shop ut they also ofr fights at leas
Fs 300 cheaper hana tral pot They ae also bumping up servees. hdiGo fr insta, allows
passengers lo book aca along wih fight
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Customers took the cue. Comparing fv aitines wobsiles i easy. A price sawy customer wil actly relish
‘te prospect. Say, fo an oni ava company, hs an apt desertion lor neady ery Indian. Te is 8
‘btelpracadent neve nthe US, forintance, Daa Aifines dupes thee tel fms 8° CheopOa,
(OneTravel and Book. Online bookings for Southwest Aine, the only aiine 2 consistonly make profs, aro
Craig Jonks, President of Aiine/Arcrat Projects In, an ation consultancy based in New York, says aitinos
‘1 inte! a 2 way to net pay tational large commissions of 810% to ational ral agents. “you
‘went B30 tothe US industry dalogue in the 1990s, you would fa that high wae agent commissions were @
huge, huge issue. ll tnt is mostly way own, wih seme excestons,* he says.
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‘Airlines becoming stingy, hotels tw ure for al portals - Economic Times
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articles economictimes inatmes.conv2013-06-30news/40272283 1 jagsor-ailines-ravel-agents-cas-westairines