OPPORTUNITIES THREATS

1. Expansion of product range 1. Direct competitos present in

that will improve profits
the market with similar
2. Advertisment that are rational, product.

informative and creative.

2. There are other food items
3. Collaborations with different available in the market.

brands available in the 3. The chemical and

Philippines preservatives that is present
in the product that are
harmful for one’s health.

4. The present idea of making it

as the ice-breaker seems a bit
petty.

STRENGTH

1. It is an on-the-go snack when Increase product value and range Increase profit by penetrating the
travelling in a tropical country.
by offering new variety of flavors markewith customer driven
2. There is a wide variety of that are still affordable and tasty.
products that will outshine the
flavours for customers.
(O1, S2, S3)
competitors.

3. It is affordable and tasty.

(T1, S4, S5)

4. The advertising theme fits the Create new advertisments that

target market.
fits the taget market’s liking and Improve the product’s
5. The values brought by the values, but remains rational and advertisment for every individual
brand is classic.
informative.
making it as the ‘on-the-go’
(O2, S3, S4)
snack with the present product
range.

Penetrate the market with new (T5, S1, S2)

partnership and widening the

product range with different
flavors that will remain as the ‘on-
the-go snack’ and affordable.
set new advertising ideas that will
(O1, O3, S1, S2, S3)
Improve product line with its
values and various flavors and
stay affordable.

(T2, T3, S2, S3)

WEAKNESSES
 OPPORTUNITIES THREATS

1. The brand is not popularly Expand product range and Offering a wider variety of
present on social media.
promote it actively through product that is healthy and
2. The product range is still various activities and social affordable.

insufficient.
media.
(T3, W2)

3. It is not a luxurious brand.

(O1, W1, W2)

Use brand image in advertising it

Target advertising through in social media.

different partnership available in (T4, W1)

the Philippines and changing its

brand image.
Use brand image that will
(O2, O3, W3)
separate it from other food items
with the present variety of the
Advertising the product that is product.

also environmentally sustainable (T2, T4, W3)

that will separate it from the other

brands.
Use the brand image as a ‘non-
(O2, O3, W1, W3) luxurious brand’ that will offer a
wider variety of flavours also for
the less-abled.

(T1, T3, T4, W2, W3)