Hassan Tariq

House No. 230 Ghumanabad Near Hala Naka Road Hyderabad Sindh
Cell: 0092-302-3900159 Email: 786hassantariq@gmail.com

PROFILE SUMMARY

• Over 5 years of experience in Marketing, Brand Management, Campaign Management,

Advertising Agency / Vendor Management and Creative Team Leadership
• Expertise in developing & implementing promotion plans and managing communication for
brands including all above the line and below the line activities for brand building
 Skilled in end-to-end campaign development and implementation of all marketing initiatives
for new product launch
 Over 5 years of cross-cultural experience of Managing procurement procedures including
procurement quality requirements. Develop Purchase Strategy, Supplier Selection Criteria,
Evaluate Offers, Negotiate PO terms and OEM Contracts.
 Evaluate Product performance and manage the supplier relationship by analyzing the
financial budget
• An effective communicator with strong planning, interpersonal and people management
skills; Possesses language proficiency in English, Urdu, Punjabi and Sindhi. Open to
worldwide relocation

CORE COMPETENCIES
 ATL & BTL Marketing  Corporate Communication
 Brand Building  Public Relations
 Supply chain  Negotiating
 New Product launch  Business Development
 Time Management  Tech Savvy

EXPERIENCE

Marketing and Procurement Manager Aug, 2013–April, 2018

PROGRESSIVE TRADERS (PVT) LTD
Karachi, Pakistan

1) Identify marketing opportunities by analyzing consumer requirements, competitor's

strengths and weaknesses
2) Developing the marketing strategy for the company in line with company objectives.
3) Overseeing the company’s marketing budget.
4) Creation and publication of all marketing material in line with marketing plans.
5) Planning and implementing promotional campaigns.
6) Manage and improve lead generation campaigns, measuring results.
7) Preparing catalogs, guides and application manual that enhanced the sales representative’s
understanding of complex product features that made them sell more effectively

8) Improving the sales figure by selling the Goods directly to Big Industries &Mega Projects

9) ATL & BTL Marketing to make the brand visible in all over Pakistan market

10) Attending conferences, meetings, and industry events to remain up to date and competitive.

11) Analyzing potential strategic partner relationships for company marketing.

12) Managing entire correspondence with International & Local Vendors for Product Improvement, PO
terms, Compensation policies etc.

13) Handling over all procurement related matter from foreign and local vendors including the product
packaging matter

14) Managing Stocks and placing new orders as per Karachi, Lahore and Islamabad regions customer
necessity.

15) Negotiating with the Suppliers for reasonable FOB, CIF and CFR prices

16) Negotiate International Suppliers for Sole Agency & OEM contract.

17) Liaison with import Dept. for Payment, Quantity matters, Shipment Matters, Packing List
matters, Declaration matters
18) Lead development of the Trade Strategy to achieve defined business objectives (+12-15%
growth) across all product categories
Key Items Imported worldwide and Marketed in Pakistan:
For Building Material Products :
These all brandsare directly and indirectly sold to customers, Dealers & different Projects Managers.

 Vanachai Laminate Flooring from Thailand

 Mulia Glass Blocks from Indonesia & Chinese Glass Blocks from China

 Diamond Fiber Cement Board from Thailand

 Hongbo Roof Sheets 4 layer technology from China

 Yuemei Pc Sheets from China

 PVC Foam Board from china Under OEM Protalia Pvc Foam Board

 Sanitary Ware from different companies of China Under OEM Protalia Sanitary Ware

 Wooden Flooring from Thailand Under OEM Protalia Wooden Flooring

For Cement Industries :
Trials were conducted in Deewan cement & Lucky cement Industries.

 Fosroc products from Turkey & Dubai, Cement Grinding Aids for different cement Industries of
Pakistan

For Bread & Baking Industries :

These all brandsare directly and indirectly sold to bread Industries, biscuit industries, cake Industries &
through Dealers channel.

 Green House (Malaysia) Flavors &Emulcos

 Pakmaya (Turkey) Bread Improver EKA-300, Cake Premixes and Yeast VEGA

 Angle Yeast {China} Cakegel & Calcium Propionate.

For Agriculture Sector :

It is sold directly to Dealers &Customers

 Tillers from China for agriculture use OEM Propower

For Textile Sector :

It is sold directly to Dealers &Customers

 Sales & Marketing of Locally manufactured Glue Fixol & Powerlith all over Pakistan

For FMCG Sector :

Sold directly throughDealers channel

 Soapfrom Malaysia UnderOEM Paradise

 Air Freshener from Turkey under OEM Paradise

 Tennis Balls from ChinaUnder OEM Silver

 Battery Cells from China Under OEM Powerplus

 Coil& Aerosolfrom Turkey under OEM Jumbo Maxcoil& Fast Kill Aerosol

For Chemical Industries (Indenting Business):

 Gum Rosin from China to Pakistan customers

 Sodium Sulphate Anhydrous from China to Pakistan customers

 Calcium Propionate from South Africato Pakistan customers

 Sodium Nitratefrom China to Pakistan customers

 Soda Ash from India to Pakistan customers

 Calcium Acetatefrom China to Pakistan customers

 Cocoa Powderfrom China to Pakistan customers

 Chromium Sulphate from India to Pakistan customers

 Sulphur B2B sale in Pakistan

 Ethanol Alcohol B2B sale in Pakistan

 Latex from Thailandto Pakistan customers

Trainee June, 2012– July, 2012

National Bank of Pakistan, Market Branch
Hyderabad, Pakistan
1) Promoting and marketing the branch and its products
2) Meeting with customers and resolving any problems or complaints
3) Ensuring there’s a high level of customer service
4) Overseeing the efficient day to day processes
5) Pursuing lifelong professional and educational development

Trainee Aug, 2008 - Aug,

2009
Works & Services Department, Govt. of Sindh
Hyderabad, Pakistan
1) Undertake a structured program of learning including personal study, academic work
2) Manage expenditure from a small research budget
3) Provide administrative support to an academic team of teachers
4) Draft and Interpret regulations and deal with queries and complaints procedures
5) Coordinate examination and assessment processes
6) Maintain quality assurance, including course evaluation and course approval procedure
 EDUCATION

MBA Marketing University of Sindh, Jamshoro 2014

BBA Marketing University of Sindh, Jamshoro 2011
Intermediate Government College, Kalimori 2008
Matriculation Agha Khan School 2005
CERTIFICATION

IOSH Working Safely U.K Certified Course from CORSHE

IOSH Managing Safely U.K Certified Course from CORSHE
Certificate of Excellence for best Performance in Progressive Traders 2017
Certificate of Excellence for best Performance in Progressive Traders 2016
Certificate of Recognition for Excellent Performance in Progressive Traders 2015
Certificate for 2nd award in Hamd Competition from Agha Khan
Well versed MS Word, Excel &PowerPoint Office course from Fatima Jinnah Center
1st award in Azan Competition from Muhammadi Mosque

Reference shall be given upon request