MMS - Syllabus Marketing Specialization

(Syllabus as per University of Mumbai)

Semester wise Subject List

MMS - Semester - I
(Core Subjects All Specializations)

1. Perspective Management
2. Business Communication and Management
Information Systems
3. Organisational Behaviour
4. Financial Accounting
5. Operations Management
6. Marketing Management
7. Managerial Economics
8. Business Statistics

MMS - Semester - II
(6 Core Subjects and 2 Specialization Electives)

1. Cost & Management Accounting

2. Financial Management
3. Operations Research
4. Human Resources Management
5. Legal Aspects of Business & Taxation
6. Business Research Methods
7. Specialization Elective I
8. Specialization Elective II
Electives (Students are supposed to choose any two of the following specialization Electives
as per their area of specialization)

Semester II Marketing Specialization Electives

(Any Two)
1. Rural Marketing
2. Event Management
3. Retail Management
4. Export Documentation & Procedures

Semester II Finance Specialization Electives

(Any Two)
1. Financial Markets, Products & Institutions
2. Analysis of Financial Statements
3. International Finance
4. Banking & Insurance

Semester II Human Resource Specialization

Electives (Any Two)
1. Indian Ethos in Management
2. Human Resource Planning
3. Human Resource Information Systems
4. Compensation & Benefits
Semester II Operations Specialization Electives
(Any Two)
1. Total Quality Management
2. Supply Chain Risk and Performance Measurement
3. Designing Operations Systems
4. Technology Management & Manufacturing Strategy

Semester II Information Technology

Specialization Electives (Any Two)
1. E - Commerce
2. Networking and Communications
3. Enterprise Applications
4. Software Quality Assurance & Marketing

Semester II Corporate Law Specialization

Electives (Any Two)
1. Legal environment of business
2. Legal Theories and Documentation
3. REALTY
4. Regulatory Aspects of Marketing and Advertising

Semester II Education Management

Specialization Electives (Any Two)
1. Education as a system
2. Technologies for learning
3. Historical Issues and Education Policy
4. Curriculum Management and Planned Change

Semester II Consulting Specialization Electives

(Any Two)
1. Consulting Tools
2. International Consulting
3. Consulting Solutions
4. Consulting and Culture

MMS - Semester - III

Marketing Specialization Subjects

1. International Business
2. Strategic Management
3. Product & Brand Management
4. Sales Management & Sales Promotion
5. Consumer & Industrial Buyer Behaviour
6. Financial Aspects of Marketing
7. Marketing Elective – I
8. Marketing Elective – II
9. Summer Internship
Sem III Electives
1. Services Marketing
2. Distribution And Supply Chain Management
3. Marketing Research & Analytics
4. Customer Relationship Management
MMS - Semester - IV
Marketing Specialization

1. Management Control Systems

2. Creativity & Innovation Management
3. Strategic Marketing Management
4. Integrated Marketing Communications &
Digital Marketing
5. Marketing Elective I
6. Marketing Elective II
7. Industry Oriented Dissertation Project
Sem IV Electives
1. Quantitative Models In Marketing
2. Business To Business Marketing
3. Media Planning & Strategy
4. Emerging Trends In Marketing

Note: Syllabus shall be subject to change, if any, as per university guidelines.