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In 1975, Tony Tan Caktiong and his family opened a Magnolia Ice Cream parlor
in Cubao, Quezon City which is credited as the first Jollibee outlet. The Magnolia
outlets operated by Tan's family began offering hotmeals and sandwiches upon
request from the customers which the family found out to be more popular than the
franchise' ice cream. In 1978, the family decided to cancel the Magnolia franchise
and converted the ice cream parlors they operated into fast food
outlets. Management consultant Manuel C. Lumba advised the family of the move.
The company that would be managing the chain of fast food, Jollibee Foods
Corporation, was incorporated on January 1978. By the end of that year, there were
7 branches in Metro Manila. The first franchised outlet of Jollibee opened in Santa
Cruz, Manila in 1979.
Jollibee experienced rapid growth. It was able to withstand the entry
of McDonald's in the Philippines in 1981 by focusing on the specific tastes of the
Filipino market, which differed from the American fast food company. The first
Jollibee store overseas opened in Taiwan in 1986 which is now closed. Jollibee
continued to expand and set up outlets both within the country and abroad.
History of Mcdonalds
The first McDonald’s restaurant was run by brothers Dick and Mac
McDonald in San Bernardino, California. In 1954 Ray Kroc visited the
restaurant and was so impressed by their efficiency of their operation that
he pitched his vision of creating McDonald’s restaurants across the US.
Kroc once said of his four business goals: “If I had a brick for every time I’ve
repeated the phrase Quality, Service, Cleanliness and Value, I’d probably be
able to bridge the Atlantic Ocean with them.”
Some 350 McDonald’s restaurants have been closed down so far this year -
mostly in the US and China
40% of revenue comes from Europe - mostly from the UK, France, Russia
and Germany
The number of customer visits declined more than 4% in the US last year
Previous McDonald’s CEO Don Thompson was paid $9m last year
McDonald’s will pay $9.90 an hour to its 90,000 workers from July after
months of protest over poverty wages paid by fast food chains. The current
average hourly wage is $9.01