Marketing Management

Instructor : Prof. Arshia Ahmad

Program : Mcom

Assign # 1
Select any two organizations from services sector and make a comparison of their marketing mix.

Assign # 2
Select any three Brands of a product category and compare their positioning plans highlighting their
Competitive Advantage. (Discussing the competencies they have built their Competitive Advantage at)

Assign # 3
Select the companies who are competing each other in different categories and the areas they are strong in, as
compared to other ones. Suggest the weaker brand areas they should focus at. (Select 4, 5 product categories
and then make reports on these bases)

Assign # 4
A company cannot device marketing strategies without segmenting its market. If organizations don’t do
segmentations, they do not know whom & what to sell. Pick any 3 product categories of your choice and
suggest new segments to which the existing product can be offered?
 Marketing Management
Instructor : Prof. Arshia Ahmad
Program : Mcom

Project Brief: Devising Marketing Plan

Students are required to select any brand of their choice and make it’s basic marketing plan according to the
given “Marketing Plan Outline”. Instructions for the project are as under:-

 Develop groups of 3 to 5 students.

 Select any brand which is at decline stage.
 Identify the reasons of downfall through market survey.
 Based on the findings of survey, devise a “Marketing Plan our “ for Your Brand.
 Late submission will not be accepted.

Project distribution
Phase-I (6th Week) Conduct market survey & identify your prospective
brand or company as well as reasons for decline
Phase-II (14th Week) Report submission
Phase-III (15th Week) Presentations (half Hour Presentations at least)

Report Layout
The project report should contain all the necessary contents. The contents of project report may be;
 Title page containing names & roll numbers
 Table of contents
 Executive summary
 Introduction of organization including name of company, mission, vision, marketing mix you will be
devising for the company to the marketing communication sales and distribution plans.
 Propose strategies to WOW the customers .
 Conclusions and recommendations
 Supporting documents if any
 Appendix if necessary.

Note: The project will be submitted in hard form as well as presentation of the project is compulsory. Maximum
length should be 20 pages.