Proposal for

Phillip Khan-Panni
Blog and Social Media
Marketing Strategy
2nd July 2012
Digital Marketing| Strategy | Campaigns | Training

Digital Marketing| Strategy | Campaigns | Training

Berkeley Square House, Berkeley Square, London, W1J 6BD
www.ZiiRii.com
Executive Summary
Requirements
• Reach out to a wider, global audience with Phillip’s speaking and other consultancy
services
• Understand current market position for brand “Phillip Khan-Panni”
• Critique, analyse and review current online presence
• Consolidate existing fragmented web presence into one strong portal
• Revamp and migrate all content to www.PhillipKhan-Panni.com
• Design, create and implement leading edge and current fit Blog at www.PhillipKhan-
Panni.com
• Enable blog technology to be self-updating by client on a regular basis

Considerations
• Create a unified, powerful and clear marketing message through Digital Media
• Impactful, inspirational and interactive website and blog at www.PhillipKhan-Panni.com
• Ease of use for client to write blog posts himself
• Ability to easily upload images and videos

Recommendations
• Evaluate market position against other thought leaders in the same market as Phillip
Khan Panni
• Create, evaluate and implement marketing strategy based around web presence and
Social Media impact
• Critically evaluate and revamp all copy and branding so that it’s consistent across all
digital platforms
• Create and implement a powerful Social Media strategy

Why use ZiiRii?

• Over 10 years experience of online and FMCG marketing
• Experienced with creating a powerful online presence and Social Media strategy that
works
• Experienced across industrial sectors and verticals
• Skilled, dedicated, experienced team

Digital Marketing| Strategy | Campaigns | Training

Berkeley Square House, Berkeley Square, London, W1J 6BD
www.ZiiRii.com
Introduction
Requirements
Phillip Khan-Panni currently has 3 websites / blogs:-

www.PhillipKhan-Panni.com

www.PKPCommunicators.com/

www.PKPCommunicators.wordpress.com/

These websites however present a mixed message and the blog at WordPress is outdated and
gives the wrong impression since it’s not self-hosted.

Instead, we believe that Phillip Khan-Panni needs a single solid website and blog platform to
present and market his services and to raise his profile to that of his peers.

His single website at www.PhillipKhan-Panni.com will ultimately become a show case of his
professional speaking and other services.

We recommend creating and implementing a powerful marketing strategy based around Phillip
Khan-Panni’s web presence, using all the latest Social Media trends and tools.

As well as creating the website with a blog, we can also offer the following which will really
enhance the impact of Phillip’s work.

• Social Media strategy

• Advice on which tools to use and how to use them
• Advice on good practice and practical ways to implement Social Media usage.
• Possible management of regular updates on a rolling monthly programme.

Digital Marketing| Strategy | Campaigns | Training

Berkeley Square House, Berkeley Square, London, W1J 6BD
www.ZiiRii.com
Scope
This document gives a high-level view of what is required and some suggested solutions.

The quotation covers the basic requirements as understood from the brief telephone meeting with
Phillip Khan-Panni in June 2012.

• An overall review of current positioning

• Social Media strategy based around revamped website
• Creation of leading edge website
• Establishing ongoing Social Media programme

We will make additional recommendations where we feel they would be useful - these will fall
outside the scope of the quotation and will be shown as options to consider.

Recommendations
Our recommendations are as follows:-

• Revamp the site at http://www.PhillipKhan-Panni.com/ and base it on WordPress. The

new website and blog to be impactful, inspirational and interactive with the latest Social
Media features.

• Migrate the content from http://PKPCommunicators.com/ and

http://PKPCommunicators.wordpress.com/ where appropriate to http://www.PhillipKhan-
Panni.com/

• Train Philip Khan-Panni to create blog posts himself on an ongoing basis with articles,
images and video updates.

• Expand on Phillip’s current exposure and following on Ecademy and build on this on
other Social Media channels – Facebook, LinkedIn and Twitter

• Create and implement a powerful Social Media strategy across certain recommended
channels – Facebook, Twitter and LinkedIn and others.

Digital Marketing| Strategy | Campaigns | Training

Berkeley Square House, Berkeley Square, London, W1J 6BD
www.ZiiRii.com
Schedule and fees
One-off fees
Develop a Social Media Strategy (optional) £475
Develop an optimised Social Media strategy to further build on Phillip’s
established following (half day)

Design and Produce New Website £1,800

• Create 2 mockup designs
• Choose one design and implement
• Create key pages to go with the blog
• Setup up blog backup facility
• Setup subscriber options
• Identify and implement targeted blog plug-ins
• Set up Social Media icons

Produce brand pages on Social Media platforms £150- £550

(optional)
Background or signature pages for selected Social Media platforms

We have quoted a range of fees as it depends on the chosen Social Media

channels and the strategy to be employed.

WordPress and Social Media Training £300

(recommended)
2 Hour session over video-conference

Management fees (optional)

Manage Social Media accounts (optional) £300
Use tools to manage updating of Social Media accounts & report on
analytics – monthly fee

Digital Marketing| Strategy | Campaigns | Training

Berkeley Square House, Berkeley Square, London, W1J 6BD
www.ZiiRii.com
About ZiiRii
Background
We are innovative internet strategists, specialising in Social Media and online marketing. With
years of experience of understanding the internet and all types of businesses inside out, we help
our clients turn clicks into paying customers, and build their brand awareness.

Our unique approach helps you develop a voice that's guaranteed to be heard in the vast
expanse of the internet. We have a growing team of designers, copywriters and internet experts
who know how to engage an audience and bring the personal touch to business relationships.

Within our team we have creative thinkers who produce innovative ideas that are workable in the
real world. By including people who can work strategically alongside people who are able to
deliver at the detailed level, we have a strong and comprehensive team.

Experience
We have extensive experience in all types of businesses, from start-ups to multi-national
companies. We have inside knowledge of how major institutions control brand awareness whilst
allowing employees the flexibility to speak on their behalf.

We have an in-depth knowledge of the use of Social Media and especially the creation of
powerful blog platforms.

Digital Marketing| Strategy | Campaigns | Training

Berkeley Square House, Berkeley Square, London, W1J 6BD
www.ZiiRii.com
ZiiRii Team (key members)

Arvind Devalia
Arvind comes from a solid corporate and marketing background and he now
brings his entrepreneurial spirit and panache to the world of Social media
marketing.

Arvind has been involved in online marketing for the past 13 years and is well
known for his many internet projects.

Shilpa Panchmatia
Shilpa is an entrepreneurial businesswoman born and bred. She is a marketer
by profession and spent several years in the FMCG sector before starting her
first business.

She is sought after as an advisor because she understands whether a

business model is viable or not. Her strategic thinking ensures that she finds the quickest and
best way to make a business plan work.

Theresa Truscott
An ex-teacher, Theresa also has over 25 years experience in business. She
has worked extensively in IT in both the public and private sectors, giving her
a broad understanding of business practice.

Theresa has been involved in online marketing for the past 10 years and has
made it her mission to keep up to date with the latest trends in both online and face to face
networking.

Digital Marketing| Strategy | Campaigns | Training

Berkeley Square House, Berkeley Square, London, W1J 6BD
www.ZiiRii.com
Examples of Websites and Blogs created by ZiiRii:-
www.AlysonSchafer.com/

www.AngeliqueTsang.com

www.ArvindDevalia.com/blog

www.BooksLovedbyKids.com/

www.CindyStern.com/

www.EasyScienceExperiments.co.uk

http://www.2Londres.com/

http://www.ZiiRii.com

Digital Marketing| Strategy | Campaigns | Training

Berkeley Square House, Berkeley Square, London, W1J 6BD
www.ZiiRii.com
 ZiiRii
Cutting Edge Social Media
Theresa has over 25 years experience in business. She worked extensively in IT for both public and
Berkeley Square House, Berkeley Square
London, W1J 6BD
P 0207 558 8282
Twitter SMMtips
E admin@ZiiRii.com
www.ZiiRii.com

Digital Marketing| Strategy | Campaigns | Training

Berkeley Square House, Berkeley Square, London, W1J 6BD
www.ZiiRii.com