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RESEARCH COMMUNICATION
Abstract
Objective—To study the impact of tobacco advertisements and other social factors on the smoking habits of adolescents
in Calcutta, India.
Design — Cross sectional, school based survey of students in the IXth and XIth grades. The responses were analyzed
by binary logistic regression.
Participants— High School students in Calcutta aged 14 to 18 years.
Main Outcome Measure — Smoking Status as defined by ever smokers of tobacco products.
Results— 1973 students were interviewed (males-73.79% and females-26.21%). Increased tobacco use was associated
with older age-groups, male gender, government-run schools, having parents or peers who were smokers, and if the
respondent was also a chewer. The likelihood of a respondent being a smoker was 8.5 times greater (95% CI: 5.05-
14.43) if he or she had a smoker friend, and about 4.5 times (95% CI: 2.7-7.4) if he or she had a smoker sibling. In
the multivariate model, the parents’ smoking status did not have a statistically significant association with respondent’s
smoking status. Television advertisements of tobacco products had no statistically significant association with
respondents’ smoking status.
Conclusions— The finding of tobacco advertisements not having a significant association with smoking habits among
adolescents could be due to the fact that, at the time of this survey, tobacco advertisements were not frequent in the
prime channels due to Government regulations. Peer influence had the strongest association with adolescent smoking.
It is therefore suggested that the peer influence factor should be considered for anti-tobacco regulatory activities
that target adolescent smoking in India.
1 Department of Epidemiology & Bio-statistics, Chittaranjan National Cancer Institute, Calcutta, India. 2 Health Services Research, St.
Louis University School of Public Health, St. Louis, MO 63108
Address for Correspondence: Dr. Urmi Sen, Department of Epidemiology and Biostatistics, Chittaranjan National Cancer Institute 37,
S.P. Mukherjee Road, Calcutta 700026, Fax: 91-33-475 7606, e-mail: urmisen@hotmail.com
Table 2. Bivariate Distribution of Select Key Independent Variables with Reference to Being a Smoker
smoked. Otherwise, peer was a smoker if either brother or a bivariate distribution were then entered into a binary logistic
friend smoked. regression model. They were regressed on the smoking status
(with smokers=1) as the outcome variable. Based on this
Main Outcome Measure logistic regression model, the strength of association between
Smoking Status of the respondent was the outcome the independent and outcome variables was determined by
variable. This was determined by answer to the question the odds’ ratio (with 95% Confidence Interval). The level
variable. This was determined by answer to the question the odds’ ratio (with 95% Confidence Interval). The level
whether the students ever smoked. If the student answered of significance was kept at alpha = 0.05
‘yes’, he or she was labeled as a smoker.
Results
Univariate statistics
Frequency distributions were reported for all independent Out of 2349 students initially selected for the survey, 1973
and outcome variables by gender. (83.4 percent) students responded to the survey. Males and
females were comparable with respect to age distribution
Bivariate statistics . and the type of schools attended. Among smokers and
Cross-tabulations were reported for all independent chewers of tobacco, proportion of males were significantly
variables with the smoking status. The statistical significance higher. A higher proportion of males reported that their
was determined by chi-square tests. The significance level parents and friends smoked cigarettes. No statistically
was fixed at alpha = 0.05 significant difference was found in the proportion of males
and females who reported about their siblings as cigarette
Multivariate statistics smokers. Besides, the recall of tobacco advertisements were
All statistically significant independent variables from the higher for male students. ( Table 1 )
Asian Pacific Journal of Cancer Prevention, Vol 1, 2000 307
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