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  • Brand Personality

    Enviado por

    Monir Hosen
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    The garment industry is the main source of foreign exchange of Bangladesh. It has been the key export division for the last 25 years. Garment factories provide employment to 40 percent of total industrial workers of Bangladesh. So garment industry is the source of employment in Bangladesh. But without the proper laws the worker are demanding their various wants and as a result, conflict begins with the industry. This report made to identify Problems of Garments Industry in Bangladesh and how to recover this problem. Introduction Problems of Garments Industry in Bangladesh The Ready Made Garments industry of Bangladesh has expanded dramatically over the last three decades. The history of the Readymade Garments Sector in Bangladesh is a fairly recent one. Nonetheless, it is a rich and varied tale. The recent struggle to realize Workers’ Rights adds an important episode to the story. The RMG industry of Bangladesh has expanded dramatically over the last three decades. Traditionally, the jute industry dominated the industrial sector of the country until the 1970s. Since the early 1980s, the RMG industry has emerged as an important player in the economy of the country and has gradually replaced the jute industry. Although Bangladesh is not developed in industry, it has been enriched in Garment industries in the recent past years. In the field of Industrialization garment industry is a promising step. The sector now dominates the modern economy in export earnings, secondary impact and employment generated. It has given the opportunity of employment to millions of unemployed, specially innumerable uneducated women of the country. It is making a significant contribution in the field of our export income. Bangladesh exports 35 types of garment products to about 31 countries around the world. The RMG sector is a 100% export-oriented industry. That Bangladesh today is considered an economic competitor in terms of international garment manufacturing by other countries of the region and beyond is the country since gaining independence in 1971. It appears much of the socio-economic development in the first decade of the twenty-first century for Bangladesh and its approximately 1.5 million women workers depends on the continuing success of the RMG industry. Problems surrounding readymade garments sector: The garment industry of Bangladesh has been the key export division and a main source of foreign exchange for the last 25 years. National labor laws do not apply in the EPZs, leaving BEPZA in full control over work conditions, wages and benefits. Garment factories in Bangladesh provide employment to 40 percent of industrial workers. But without the proper laws the worker are demanding their various wants and as a result conflict is began with the industry Raw materials: Bangladesh imports raw materials for garments like cotton, thread color etc. This dependence on raw materials hampers the development of garments industry. Moreover, foreign suppliers often supply low quality materials, which result in low quality products Unskilled workers: Most of the illiterate women workers employed in garments are unskilled and so their products often become lower in quality. Improper working environment: Taking the advantages of workers’ poverty and ignorance the owners forced them to work in unsafe and unhealthy workplace overcrowded with workers beyond the capacity of the factory floor and improper ventilation. Most of the garment factories in our country lack the basic amenities where our garment workers sweat their brows from morning to evening to earn our countries the major portion of our foreign exchange. Anybody visiting the factory the first impression he or she will have that these workers are in a roost. Improper ventilation, stuffy situation, filthy rooms are the characteristics of the majority of our factories. The owners’ profit is the first priority and this attitude has gone to

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    The garment industry is the main source of foreign exchange of Bangladesh. It has been the key export division for the last 25 years. Garment factories provide employment to 40 percent of total industrial workers of Bangladesh. So garment industry is the source of employment in Bangladesh. But without the proper laws the worker are demanding their various wants and as a result, conflict begins with the industry. This report made to identify Problems of Garments Industry in Bangladesh and how to recover this problem. Introduction Problems of Garments Industry in Bangladesh The Ready Made Garments industry of Bangladesh has expanded dramatically over the last three decades. The history of the Readymade Garments Sector in Bangladesh is a fairly recent one. Nonetheless, it is a rich and varied tale. The recent struggle to realize Workers’ Rights adds an important episode to the story. The RMG industry of Bangladesh has expanded dramatically over the last three decades. Traditionally, the jute industry dominated the industrial sector of the country until the 1970s. Since the early 1980s, the RMG industry has emerged as an important player in the economy of the country and has gradually replaced the jute industry. Although Bangladesh is not developed in industry, it has been enriched in Garment industries in the recent past years. In the field of Industrialization garment industry is a promising step. The sector now dominates the modern economy in export earnings, secondary impact and employment generated. It has given the opportunity of employment to millions of unemployed, specially innumerable uneducated women of the country. It is making a significant contribution in the field of our export income. Bangladesh exports 35 types of garment products to about 31 countries around the world. The RMG sector is a 100% export-oriented industry. That Bangladesh today is considered an economic competitor in terms of international garment manufacturing by other countries of the region and beyond is the country since gaining independence in 1971. It appears much of the socio-economic development in the first decade of the twenty-first century for Bangladesh and its approximately 1.5 million women workers depends on the continuing success of the RMG industry. Problems surrounding readymade garments sector: The garment industry of Bangladesh has been the key export division and a main source of foreign exchange for the last 25 years. National labor laws do not apply in the EPZs, leaving BEPZA in full control over work conditions, wages and benefits. Garment factories in Bangladesh provide employment to 40 percent of industrial workers. But without the proper laws the worker are demanding their various wants and as a result conflict is began with the industry Raw materials: Bangladesh imports raw materials for garments like cotton, thread color etc. This dependence on raw materials hampers the development of garments industry. Moreover, foreign suppliers often supply low quality materials, which result in low quality products Unskilled workers: Most of the illiterate women workers employed in garments are unskilled and so their products often become lower in quality. Improper working environment: Taking the advantages of workers’ poverty and ignorance the owners forced them to work in unsafe and unhealthy workplace overcrowded with workers beyond the capacity of the factory floor and improper ventilation. Most of the garment factories in our country lack the basic amenities where our garment workers sweat their brows from morning to evening to earn our countries the major portion of our foreign exchange. Anybody visiting the factory the first impression he or she will have that these workers are in a roost. Improper ventilation, stuffy situation, filthy rooms are the characteristics of the majority of our factories. The owners’ profit is the first priority and this attitude has gone to

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    17 visualizações3 páginas

    Brand Personality

    Enviado por

    Monir Hosen
    The garment industry is the main source of foreign exchange of Bangladesh. It has been the key export division for the last 25 years. Garment factories provide employment to 40 percent of total industrial workers of Bangladesh. So garment industry is the source of employment in Bangladesh. But without the proper laws the worker are demanding their various wants and as a result, conflict begins with the industry. This report made to identify Problems of Garments Industry in Bangladesh and how to recover this problem. Introduction Problems of Garments Industry in Bangladesh The Ready Made Garments industry of Bangladesh has expanded dramatically over the last three decades. The history of the Readymade Garments Sector in Bangladesh is a fairly recent one. Nonetheless, it is a rich and varied tale. The recent struggle to realize Workers’ Rights adds an important episode to the story. The RMG industry of Bangladesh has expanded dramatically over the last three decades. Traditionally, the jute industry dominated the industrial sector of the country until the 1970s. Since the early 1980s, the RMG industry has emerged as an important player in the economy of the country and has gradually replaced the jute industry. Although Bangladesh is not developed in industry, it has been enriched in Garment industries in the recent past years. In the field of Industrialization garment industry is a promising step. The sector now dominates the modern economy in export earnings, secondary impact and employment generated. It has given the opportunity of employment to millions of unemployed, specially innumerable uneducated women of the country. It is making a significant contribution in the field of our export income. Bangladesh exports 35 types of garment products to about 31 countries around the world. The RMG sector is a 100% export-oriented industry. That Bangladesh today is considered an economic competitor in terms of international garment manufacturing by other countries of the region and beyond is the country since gaining independence in 1971. It appears much of the socio-economic development in the first decade of the twenty-first century for Bangladesh and its approximately 1.5 million women workers depends on the continuing success of the RMG industry. Problems surrounding readymade garments sector: The garment industry of Bangladesh has been the key export division and a main source of foreign exchange for the last 25 years. National labor laws do not apply in the EPZs, leaving BEPZA in full control over work conditions, wages and benefits. Garment factories in Bangladesh provide employment to 40 percent of industrial workers. But without the proper laws the worker are demanding their various wants and as a result conflict is began with the industry Raw materials: Bangladesh imports raw materials for garments like cotton, thread color etc. This dependence on raw materials hampers the development of garments industry. Moreover, foreign suppliers often supply low quality materials, which result in low quality products Unskilled workers: Most of the illiterate women workers employed in garments are unskilled and so their products often become lower in quality. Improper working environment: Taking the advantages of workers’ poverty and ignorance the owners forced them to work in unsafe and unhealthy workplace overcrowded with workers beyond the capacity of the factory floor and improper ventilation. Most of the garment factories in our country lack the basic amenities where our garment workers sweat their brows from morning to evening to earn our countries the major portion of our foreign exchange. Anybody visiting the factory the first impression he or she will have that these workers are in a roost. Improper ventilation, stuffy situation, filthy rooms are the characteristics of the majority of our factories. The owners’ profit is the first priority and this attitude has gone to

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    de 3

    The brand is sincere: The below chart shows percentage and number of people respond in each

    critetia. The brand is sincere as 55.4% agree that the brand is sincere. 21.4% people response as
    neutral. 3.6% people think that disagree about the brand.

    Sincerity to the Samsung


    60

    50

    40

    30 Percentage
    Frequency
    20

    10

    0
    Agree Neutral Disagree Strongly disagree

    The brand gives excitement: The chat shows number of respodent and percentage of response
    to each option.42.9% people were neutral about the brand and 37.5% people disagree that the
    brand gives excitement. And only 7.1% people agree that brand gives excitement.

    Excitement of Samsung
    50
    45
    40
    35
    30
    25 Frequency
    20
    Percent
    15
    10
    5
    0
    Strongly Agree Agree Neutral Disagree Strongly
    disagree
    The brand has competence: Samsung is dependable brand as 58.9% people agree that the
    brand has competence. 12.5% people think that thebrand has competence and only 1.8% people
    think that the brand has no competence. As most people think that the brand has competence for
    this it can say that the brand (Samsung) has competence.

    Competence of Samsung
    60
    50
    40
    30 Frequency

    20 Percent

    10
    0
    Strongly Agree Neutral Disagree Strongly
    Agree Agree

    The brand is sophisticted (distinctive): The brand Samsung is sophisticated as 57.1% people
    think that the brand has sophisticated value. And only 3.6% people strongly disagree about the
    sophis tication.

    Sophistication of the Samsung


    60

    50

    40

    30 Frequency
    percent
    20

    10

    0
    Strongly Agree Agree Neutral Disagree Strongly
    disagree
    The brand has ruggedness: The brand has powerful and strong as 55.4% people think that the
    brand has strong preference. 1.8% people think the brand has no power. So, it can say that the
    brand has ruggedeness.

    Ruggedness of Samsung
    60

    50

    40

    30 Frequency
    Percent
    20

    10

    0
    Strongly Agree Agree Neutral Disagree Strongly
    disagree

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