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Rehan Ahmed
[Pick the date]
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Table of Contents

1. Introduction & History …………………………………………… 3

2. Vision & Mission of NFL ………………………………………… 3
3. Core Value ………………………………………………………. 4
i. Passion …………………………………………………… 4
ii. People-Centric …………………………………………... 4
iii. Customer Focus …………………………………………. 4
iv. Leadership ………………………………………………. 4
v. Teamwork ………………………………………………. 4
vi. Ethics ……………………………………………………. 4
vii. Excellence in Execution ………………………………... 4
viii. Accountability ………………………………………….. 4
4. Human Resource Management ………………………………….. 5
i. Strategy …………………………………………………. 6
ii. TA & OD ………………………………………………… 6
iii. HR’s Planning ……………………………………………. 6
5. CSR and Community Mobilization Activities …………………… 7
i. Aagahi Adult Literacy Program (AALP) …………………. 7
ii. Aasmoon Lootfun Primary Girls School ………………….. 7
iii. School of Britannica ………………………………………. 8
iv. Aman Ghar ………………………………………………… 8
v. Iodized & Iron Fortified Salt ……………………………… 8
vi. Water Filtration Plants ……………………………………. 9
vii. Saaf Paani Sehatmand Zindagi ……………………………. 9
viii. Value Chain Empowerment ………………………………. 9
ix. Pakistan Agriculture Coalition ……………………………. 10
x. Breast Cancer & Anti-Tobacco Awareness ………………. 10

Rehan Ahmed BM-26452 Reflection of HR, CSR, Ethics, and Innovation (National Foods
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xi. Hepatitis B & C Vaccination & Awareness Drives ………… 10

xii. In-House Clinics ……………………………………………… 11
xiii. Emergency Relief – Flood and IDP Assistance ……………… 11
6. Ethics and Work Ethics………………………..…………………….. 12
i. Unfair Means …………………………………………………. 12
ii. Respect and honesty ………………………………………….. 12
iii. Conflict of Interest ………………………………………….... 12
iv. Confidentiality ………………………………………………. 13
v. Statutory Compliance ………………………………………… 13
vi. Financial Integrity ……………………………………………. 13
vii. Health, Safety and Community Responsibility ……………….. 13
1. Customer Innovation/Change ……………………..……………….. 14
i. Solar Project ………………………………………………….. 14
ii. Launching of Multi Fortified Salt ……………………………. 14
iii. National Foods Chili Centre Kunri …………………………… 14
iv. Customer Complaint Handling System ………………………. 14

Rehan Ahmed BM-26452 Reflection of HR, CSR, Ethics, and Innovation (National Foods
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Introduction and History of National Foods Limited (NFL)

National Foods Limited (NFL), established in 1970, is Pakistan's driving multi class Foods
Company with more than 250 distinct items in 12 categories.NFL holds ISO 9001, ISO
18001, ISO 22000 and HACCP confirmations alongside SAP Business Technology to
drive its solid duty to quality and administration brilliance.
In accordance with NFL's Vision 20/20 of turning into a Rs. 50 billion organization, we
are as of now on our method for being perceived as a globally eminent brand in more than
40 nations crosswise over 5 landmasses around the world.
NFL is devoted to enhancing the prosperity of our general public through constant
advancement of creative nourishment items and an extensive variety of Corporate Social
Responsibility programs.

NFL has effectively settled itself as a multinational nourishments organization with an

autonomous auxiliary, National Foods DMCC, in 2013, taking into account the Middle
Eastern market in Dubai. This structure was further extended with 2 more auxiliaries in
Canada, (National Epicure Limited) and United Kingdom, (National Foods Pakistan UK
Limited) taking into account the North American and European markets individually.

NFL keeps on growing its frame of reference over the fringes, with Holland, Taiwan,
Nigeria and Iraq being the late most increments to NFL's universal customer base.
Vision and Mission of NFL

“Our vision is to be a Rs. 50 billion food company by the year 2020 in the convenience
food segment by launching products and services in the domestic and international
markets that enhance lifestyle and value for our customers through management
excellence at all levels.”

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Core Values Of NFL

Passion:
We act with intense positive energy and are not afraid to take risks. We challenge
ourselves continuously, we’re good at what we do, and we take pride in which we are.
People-Centric:
We put our people first. We treat them with respect and actively contribute towards their
development.
Customer Focus:
We see the world through the eyes of our customers. We do everything possible to make
them happy.
Leadership
We are part of the solution, never the problem. we act like owners and have a positive
influence on others.
Teamwork:
Our roles are defined, not our responsibilities. we believe in going the extra mile to
accomplish our goals. We coach and support each other to ensure everyone wins. We
have a “WE versus I” mindset.
Ethics:
We don’t run our business at the cost of human or ethical values.
Excellence in Execution:
We say. We do. We deliver. We talk with our actions. We strive for nothing but the best.
Execution is the key to winning!
Accountability:
We see. We act. We take full responsibility of our actions and results. We don’t blame
others for our mistakes; we analyze them and correct them.

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Human Recourse Management & Employees of NFL

Strategy:

The Department of Human Resources is working towards actualizing the best business
hones deliberately adding to the association's development. An assortment of ventures
were executed effectively and on many undertakings H.R is chipping away at, for
example, creating abilities of its kin, constant finance dispensing of NFL and outsider
representatives, dispatch of the business mark alongside the worker handbook,
acceptance of administration learners consistently for to urge new graduate to work with
NFL, Introduction of SMART objective setting and execution examinations alongside
patching up the whole corporate correspondence pack.
Talent Acquisition & Organizational Development:
The Talent Acquisition and Organizational Development (TA&OD) work centered its
endeavors around building the inward and outer picture of NFL through the dispatch of
its boss image - Building Excellence in People, which can now be seen over all
hierarchical marking material. These endeavors were supplemented by the dispatch of
NFL's first since forever manager handbook, giving a one-window investigate the
organization's amazing history, items, values, capabilities, strategies, corporate social
obligation projects and wellbeing, security and environment activities. Nearby the
representative handbook, different other marking materials was likewise created and
propelled to institutionalize the introduction and enlistment anticipate the new joiners.

Moreover the OD work likewise stretched out crosswise over colleges across the country
to lead continue composing and meeting aptitudes workshops in Karachi, Lahore,
Faisalabad and Islamabad - covering 9 Tier II and Tier III colleges. In addition, SMART
objective setting and examination mindfulness sessions were additionally completed over
all NFL premises including its 6 deals locales, incorporating both Management and non-
administration representatives. The target behind these mindfulness sessions was to
decrease execution examination strife and support one on one dialog keeping in mind the
end goal to enhance representative execution and encourage input. These sessions were

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additionally utilized as a Forum to support discourse with non-administration staff for

tending to their inquiries and concerns.

Close by these activities, the Communications work this year arranged and devoted an
entire day to cross-useful engagement in view of the subject of 'Drawing out the SPICE
inside you'. This trip was arranged around different imaginative and intuitive exercises
for more than 100 members having a place with the HR and QRD office. While the Town
Hall gatherings this time around, were held at Forum and Port Qasim Plant highlighting
the accomplishments and execution of International Division and Sales individually. It
likewise gave the NFL representatives a chance to specifically interface and meet the
CEO and the administration group. Another real activity drove by Communications was
the patching up of the corporate correspondences pack to institutionalize and mark all
correspondence crosswise over NFL. This activity is firmly adjusted to the dispatch of
our Going Green Drive that spotlights on killing paper wastage, utilizing re-usable
envelopes and actualizing environment well disposed procedures over the organization.
The Industrial Relations (IR) office likewise went up against various ventures this year,
including however not restricted to the screening of laborers amid mango-cutting season
and giving Hepatitis treatment to all its outsider specialists.
NFL’s Human Recourse Planning

HR incorporate the social capital that they contract for their organization, the
representatives that they contract are talented and experienced in light of the fact that they
continually taking a shot at propelling new items in market so for that the need
experienced staff which can help them in accomplishing their targets and objectives in
less time, National Foods has its legitimate R&D group who works just on the item
advancement and to keep up the nature of existing items and in addition.

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Corporate Social Responsibility & Community Mobilization

National Foods Limited are focused on the reason for making an economical positive
change by contributing back to the group we work in. Our long haul and strong CSR
programs look to emphatically affect the lives of individuals, by focusing on the
underlying driver of the issues that thwart the

Plausibility of a superior future. Our attention stays on enhancing the social prosperity
and personal satisfaction in Pakistan, through distinguishing activities in 3 key regions,
which are (i) Empowering Women Today through Education And Literacy, (ii)
Promoting Healthy Lifestyles through Offering Nutritional Meal Solutions and (iii)
Ensuring Sustainable Livelihoods through Community Development. We, at NFL, feel
advantaged to be of administration to our general public. Our CSR activities fall under 3
centered classifications:

Our CSR activities fall under 3 centered classifications:

1. Training and Literacy – Empowering Women Today

2. Wellbeing and Nutrition – Promoting Healthy Lifestyles

3.Group Development – Ensuring Sustainable Livelihoods

2. Aagahi Adult Literacy Program (AALP):
NFL trusts that an informed lady guarantees a brighter future for her family. This makes
the part of a lady out and out extremely huge and crucial, consequently implanting
instruction as an indispensable part of the family's future. Henceforth, since 2005 NFL
has worked together with The Citizens Foundation (TCF) in propelling and running a
huge crusade called the Aagahi Adult Literacy Program. This interesting system intends
to enable ladies by showing them fundamental education and numeracy aptitudes inside a
traverse of 3 months.NFL and TCF have effectively supported this program for over 10

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years now - coming to crosswise over 40 urban areas across the nation, changing the lives
of more than 38,000 ladies and 2 00,000 relatives on a normal. We anticipate our
proceeded with coordinated effort with TCF and new accomplices like Shield
Corporation and Bayer Group to quickly increase and quicken the pace and reach of this
program.
Aasmoon Lootfun Primary Girls School:
NFL alongside its worldwide wholesaler from Mauritius is supporting and dealing with a
school for females in a standout amongst the most penniless regions of Karachi, called
Kati Pahsari. In accordance with our objective to standardize the significance of female
education, ALPGS has now been effectively running for more than 4 years. With a
continuous increment in the quantity of understudies every year, NFL will keep on
scaling it up and additionally extend the extent of this program. NFL, with the assistance
of its wholesaler, has fulfilled what appeared to be unimaginable a couple of years prior,
consequently, empowering females to go to class and get quality training close to their
homes.
School of Britannica:
Training is for everybody - taking after this idea, NFL has banded together with School
of Britannica to bolster and support instruction for youngsters hailing from financially
shaky foundations through supporting their school duplicates and journals for nothing.
This has energized many school-going kids to gain instruction, who were at first hesitant
to go to class since they needed minimum essentials. NFL and School of Britannica
together, have made it less demanding for the less advantaged to pick up information and
upgrade their learning.
Aman Ghar:
As a nourishments organization, NFL genuinely comprehends the significance of
wellbeing and sustenance as a basic requirement for the ideal physical development and
mental improvement of our kids. In the wake of such emergency, where more than 40%
of our youngsters are malnourished, NFL cooperated with Aman Foundation through the
stage of Aman Ghar to give feeding suppers to the school-going offspring of Khuda ki
Basti. To date, NFL and Aman Ghar together have served more than 3,000,000 suppers
totally free of cost. NFL bolsters this program by giving in-kind, where more than 3,500

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suppers are cleanly arranged in more than 10 schools each day. In addition, NFL has
likewise as of late propelled "NFL Goody Bags", where delightful blends of various NFL
items are conveyed among the understudies before the on-set of their get-aways and
Ramadan. Anticipating

Rejoining school, these kids make the most of their get-aways while crunching on
National's Goodies!
Iodized & Iron Fortified Salt:
NFL spearheaded the utilization of Iodized Salt through an open private organization
with UNICEF to handle the grave issue of Micronutrient Malnutrition in Pakistan. NFL,
as a dynamic social national, stepped up with regards to advance mindfulness in regards
to the banquet of expending and keeping up satisfactory Iodine levels alongside
propelling Iodized Salt and Iron Fortified Salt to address And lighten Iron Deficiency
Anemia (IDA) – a condition that can bring about different issue extending from
cretinism, goiter to gentle mental and physical hindrance. In future, NFL expects to
augment its item run by offering more nutritious supper arrangements through ceaseless
research, advancement and development.
Water Filtration Plants - Access to Safe & Clean Drinking Water:
NFL perceives that one of the greatest difficulties in Pakistan is openness to safe and
clean drinking water. Therefore, NFL has left determined to introduce water filtration
plants in all the provincial groups it works in inside Pakistan, alongside giving this help
to its work drive. As a major aspect of NFL's vital vision, our endeavors are centered
around giving access to clean drinking water by introducing water filtration plants in the
Chili developing zones of Sindh and other provincial territories that are denied of water
openness. At present, there are 3 water filtration

plants giving safe and clean drinking water to more than 15,000 individuals free of cost.
Besides, NFL is presently cooperating with TCF to additionally extend and introduce 2
more water filtration plants in the provincial group and trusts that this coordinated effort
will guarantee long haul maintainability of our vision.
Saaf Paani Sehatmand Zindagi:

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Saaf Paani Sehatmand Zindagi – the slogan fortifies the essential certainty that spotless
water is major to a sound life! So as to install this adjustment in our kin and guarantee the
manageability of this activity, we have given all our assembly line laborers the chance to
take clean drinking water to their homes once a day with no cost. Notwithstanding this,
NFL banded together with Aman Health Foundation to spread mindfulness in regards to
the significance and regale of expending clean drinking water. This mindfulness drive was
led at all NFL offices across the nation including SITE, Port Qasim and Muridke.
Value Chain Empowerment:
Chilies are one of NFL's significant fixings developed basically in Tharparkar, Sindh.
Along these lines, NFL has set up its own Chili accumulation focus in Kunri to connect
with reasonably with the Chili cultivating groups of this devastated region. The point of
NFL's Chili gathering focus is to prevalently enhance the nature of Chilies by taking out
the perils of Aflatoxin and pesticide buildup. NFL supports tenant farmers and ranchers
to give these Chilies by offering an exceptional cost in kind. This guarantees the Chilies
provided by NFL are in consistence with the worldwide norms, and additionally profiting
the cultivating groups through enhanced vocations. NFL as of now sources half of its
prerequisite specifically from these agriculturists, with the point of sourcing it 100% later
on. Connected to this Value Chain activity is our long haul objective of guaranteeing
procedure change, improving nature of Chilies and expanding crop yields. In this way,
we have likewise introduced various water filtration plants in the Tharparkar locale to
give the Chili developing groups openness to safe and clean water.
Pakistan Agriculture Coalition:
As a team with Pakistan Agriculture Coalition (PAC), NFL often urges its ranchers to
guarantee a superior future by further upgrading their aptitudes through professional
trainings that concentrate on adjusting the current cultivating systems with present day
universal practices and dynamic strategies that at last enhance the profitability and nature
of yields.
Breast Cancer & Anti-Tobacco Awareness:
Every once in a while, NFL teams up with its regarded accomplices to assemble an all the
more all around educated society through sorting out mindfulness sessions that touch
upon a variety of various wellbeing and security issues.Our latest mindfulness drive

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concentrated on Breast Cancer. As indicated by World Health Organization

(WHO),Breast Cancer influences almost 40,000 ladies every year and is observed to be
available in both female and male people. Then again, Lung Cancer and Tuberculosis is
another raising wellbeing worry that was highlighted to make mindfulness. NFL held
hands with Shaukat Khanum Memorial Cancer Hospital and Research Center for
directing educational sessions all inclusive giving essential data to every one of its
members. This included careful steps, first stage self-registration, signs of heading off to
a specialist and other important statistical data points.
Hepatitis B & C Vaccination & Awareness Drives:
Consistently NFL not just arranges intuitive and instructive mindfulness sessions on
Hepatitis B and C, additionally gives free immunization to every one of its
representatives over all offices across the nation, including each new acceptances well.

In-House Clinics:
With the end goal of giving the advantage of free therapeutic meetings, emergency
treatment, customary registration and drugs to our representatives and work drive, NFL
has set up 3 in-house facilities at SITE, Port Qasim and Muridke individually.
Emergency Relief – Flood and IDP Assistance:
NFL takes awesome pride in being a Pakistan-based organization that stands by its kin to
advance peace and strength in the country. While emphasizing our dedication as an
organization to bolster our kin, NFL held hands with Omair Sana Foundation to help the
Internally Displaced Persons (IDP) and the Internally Displaced Families (IDF) show in
Bannu and North Waziristan district of Pakistan. Besides, NFL appropriated nourishment
and medicinal supplies among the casualties of surges in inside Sindh and Punjab, where
various inner divisions and representatives appreciated circulating the truly necessary
guide to the influenced masses. This venture was embraced in association with the
National Rural Support Program (NRSP).

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Ethics / Work Ethics

NFL puts stock in leading its operations with solid moral and good guidelines. NFL's
Statement of Code of Ethics and Business Practices intends to give direction on doing its
business related choices and exercises. We wish to accomplish perfection in all circles of
our operations for which business morals frame the premise. Any gathering entering any
type of agreement with NFL will undoubtedly conform to the given rules. NFL's
Statement of Code of Ethics and Business Practices.
1. Unfair Means: Any use of bribery, kickbacks or any form of payment in cash/kind to
obtain business related or otherwise gainful benefit for the company is strictly prohibited.
Excessive business gifts and entertainment also hold the same meaning and NFL does not
approve of such payments.
2. Respect and honesty: NFL believes in giving respect to individuals. We aim to operate
in a manner that discourages discrimination, harassment and/or influence. Discrimination
refers to favoritism based on a particular aspect of an individual’s personality.
Harassment includes gender harassment creating an intimidation, hostile or offensive
work environment causing interference with work performance. Influence could be an
abuse of authority or the wish to alter personal beliefs.
3. Conflict of Interest: NFL prohibits actions that are in conflict with the company’s
business interests. This may include but is not limited to:
• Providing assistance to the competition or holding ownership interests in a customer,
supplier, distributor or competitor.

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• Making personal gains at the company’s expense.

4. Confidentiality: NFL believes in confidentiality of information related to company’s
business activities. The company expects employees not to disclose or divulge by any
means the confidential and commercially sensitive information except to the authoritative
personnel requiring it. Furthermore, they should use their best endeavors to prevent the
disclosure of such information by other people. The obligation of confidentiality shall
survive the expiration or the Cessation of contacts with NFL and is equally applicable to
intellectual property.
5. Statutory Compliance: NFL believes in providing total support and cooperation to all
the governmental and regulatory bodies irrespective of the extent of prevalent
enforcement.
6. Financial Integrity: NFL believes in complete compliance with the accepted
accounting rules and procedures. This includes but is not limited to:
• Transparency: NFL discourages any illegal activity for the purpose of any benefit to the
company or others. All information supplied to the stakeholders and/or auditors must be
authentic and transparent.
• Disclosure: All transactions must be fully disclosed and must be for the purpose stated
for.
7. Health, Safety and Community Responsibility: NFL is fully committed to health,
safety and Responsibility towards environment and community. All activities of NFL
must portray Responsibility towards the community and nation as a whole. NFL seeks to
employ procedures that are safe, healthy and environment-friendly.

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Customer Innovation/Change
Solar Project:
In accordance with feasible vitality advancements, the group effectively executed NFL's
first-historically speaking Solar Energy Project at PQ. Sun based vitality has developed as
a profoundly critical wellspring of giving cost-productive, solid and secure vitality
arrangement, because of its plenitude and even circulation around the world. Charged
straightforwardly from the sun, this venture will spare millions in electrical, upkeep and
repair costs in the coming years.

Launching of Multi Fortified Salt:

Remembering our shopper's wellbeing, NFL propelled Multi-Fortified Salt in the nearby
market which contains Zinc, Folic Acid and Iodine as micronutrients, fundamental for
development. As a team with CSR, this Multi-Fortified Salt was likewise circulated in the
Thar (Sindh) area to battle against the broad micronutrient lack of healthy sustenance issue

National Foods Chili Centre Kunri:

NFL is pleased to be the main organization in Pakistan that has spearheaded in building up
a divert in its Kunri Chili fields for enhancing the nature of its Chili yields. This
additionally guarantees its smooth supply alongside giving feasible intends to its Share
Croppers to enhance their employments. To finish this objective, NFL has additionally
prepared and instructed its field laborers at Kunri to guarantee that the entire procedure,
beginning from sorting Chilies gathered from the GeoTextiles to dispatching main part of
Aflatoxin free Chili at the NFL premises, stays faultless. Furthermore, NFL has
additionally purchased 2 sections of land of land for lab inquire about, where in a joint
effort with Market Development Facility (MDF) constant upgrades are being made
towards the refinement of the Dundi cut product.

Customer Complaint Handling System:

A critical accomplishment by the Quality capacity this year was the dispatch of Customer
First – a client protestation taking care of framework that produces status provides details
regarding a general and in addition month to month premise. These objections are
completed from the time they are recorded till its last conclusion. Client First has been
intended to record all protestations on an intranet based entryway with its total traceability

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as far as plant, district, bunch, items and SLAs submitted by the QRD groups. The
framework stays live and overhauled at all circumstances through committed staff
guaranteeing best quality practices to gage the recurrence and seriousness of every single
protest held up. We plan to upgrade our client benefit levels by building center around
persistent changes through investigating more elements of this entryway by giving access
to our interior clients in the main stage and our outer clients over the site combined with
other CRM activities in the second stage.

Rehan Ahmed BM-26452 Reflection of HR, CSR, Ethics, and Innovation (National Foods
Strategic Objectives)