SEO

Strategy for Canva

- The Netherlands –
Terry Berends
berendsterry@gmail.com
+31623691556
 Strategy Topics

-  Target group
-  Seo strategies
-  The Numbers
-  Conclusions
 Strategy Phases
 Target Group
•  Focus SEO on 5 Tiers
(teachers, Nonprofits,
students, design,
photography, business)
•  Focus on ExcisPng Canva
brand equity in NL à what
does the Target group want.
•  Culture à We are known as
‘greedy with money’ Free
(Gra)s) needs to be used.
 Teachers / EducaPon
•  Target: Teachers,
companies in educaPon.
•  Keyword research à
there is a market for
design material ‘maken’,
‘materiaal’
•  Blog posts 1200 words à
inform Teachers what
they can do with Canva.
 Non Profit
•  Target Non Profit
organizaPons.
•  Keyword research à
there is a market for
design material
‘reclame’ ‘campagne’
•  Weekly blog posts to
reach the target group
 Student
•  Target Students, student
unions, student ciPes.
•  My business
Gostageamerika.nl We place
students for internships in
USA. I have 3 years
experience to target them!
•  Use LocaPon tags to reach
student ciPes
•  Weekly blog posts 1200
words
•  BIG POTENTIAL MARKET!
 Design
•  Target Graphic
designers, individuals
who need design help.
•  Keyword research à
there is a market for
‘maken’, ‘Ontwerpen’
•  Weekly blog posts to
inform target group with
Canva service
 Photography
•  Target photographers,
individuals etc.
•  Keyword research à
there is a market for
creaPng an ‘album’
‘templates’
•  With blog posts ‘owning’
that Canva is your
partner!
 Business
•  Target e.g. Start ups, sole
traders who want to start
a business.
•  BIG MARKET à business
cards, standard markePng
material, brochures is
what people look for,
perfect for Canva!!
•  Weekly blog posts to
inform about what Canva
can do for you
 Brand Equity Canva
•  Extra research à people
look for Canva in NL, a
start!
•  Use these keywords to
built brand equity
•  Weekly blogposts for
brandbuilding and
awareness à combi with
Social Media, SEA strategy
 The Numbers …
•  5 Tiers to built the brand
•  3.5 million reach!
•  3 months à Google
robots, visible in google
•  6 months à page 1
•  Combine Social Media,
SEA strategy
•  Linkbuilding, backlinks
 Customer Experience
 Prepare, Asses, Improve
 SEO Process
•  Blogposts 1 p/week à
1200 words.
•  Linkbuilding, Backlinks
•  MetadescripPons
•  ‘Free’, ‘Trial period’à
PromoPon
•  Seo link with SEA à
landingpages with
CTA’s
•  Content Calender
 Longtail Keywords

Keyword: (internship New York) Stage New York à Page 1 google

My business: Gostageamerika.nl in 6 months page 1 in NL using my longtail strategy

Keyword: (internship America) Stage Amerika à Page 1 Google

 Conclusion
•  3.5 Million reach!
•  Big potenPal market in NL
•  Low compePPon 0.09 (google keyword
planner)
•  6 months, page 1 google
•  I have experience building the Dutch market