Professor Brian King

Associate Dean (Executive Education and Partnership) and Professor

School of Hotel and Tourism Management
The Hong Kong Polytechnic University

Areas of Research Expertise Areas of Teaching Expertise

 Tourism, migration & international  Destination management & marketing
education  Cultural tourism
 Hospitality & tourism education  Hotel & tourism industry structure
 Destination management & marketing
 Asia-Pacific tourism
 Resort development

Personal Introduction

Professor Brian King joined the School of Hotel and Tourism Management in 2012. He was previously
Professor at Victoria University, Melbourne, Australia where he held various Faculty and University-
wide roles. He was Head of the School of Hospitality Tourism and Marketing, Director of the Making
Victoria University change management initiative and was subsequently Pro Vice-Chancellor (Industry
and Community) and then Pro Vice-Chancellor (Students). He completed MA (Hons) and MSc degrees
in Scotland, UK and his PhD in Australia.

His industry experience includes management roles with tour operations (Wigwam International),
airlines (Qantas), and hotels (Tourism & Leisure Corporation). He is a current or previous board
member of various organizations including Destination Melbourne, Ocean Spirit Cruises and Blue
Mountains International Hotel Management School. His research expertise is in tourism and hospitality
marketing with an emphasis on cultural dimensions, emerging Asia-Pacific markets and destinations.
He has also explored the intersections between tourism, migration and international education. He has
written several books on tourism marketing, VFR travel, resorts and Asia-Pacific tourism. He is the
Foundation Co-editor-in-chief of Tourism, Culture and Communication. He is currently Visiting
Professor at Edinburgh Napier University and has also been Visiting Professor at Universities in Italy,
Fiji and the USA. He has consulted extensively to international agencies on tourism marketing and
workforce development. He has received various best paper awards, including at the Council of
Australasian Tourism and Hospitality Education (CAUTHE) conference in 2006 and at the APTA
conference in 2011. He is a frequent media commentator and chair/facilitator of industry excellence
awards and is an elected Fellow of the International Academy for the Study of Tourism (IAST) which
consists of the world’s leading tourism scholars. He has a longstanding commitment to enhancing the
reputation and effectiveness of tourism education and chairs the assessment/accreditation panel of the
International Centre for Excellence in Tourism and Hospitality Education (THE-ICE). He is a Fellow of
THE-ICE and of CAUTHE. In addition to his academic interests, he is language and music enthusiast.
He plays in a classical orchestra, has a long-standing enthusiasm for European languages and is making
modest progress learning Cantonese.

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Qualifications

[Academic Qualifications]

 PhD (1995) Monash University, Australia

 MSc (1980) University of Strathclyde, UK
 MA Hons (1979) Aberdeen University, UK
 CHE (Certified Hospitality Educator), American Hotel & Lodging Association

[Editorial Activities]

 Joint Editor-in-Chief, Tourism, Culture & Communication, 1998 to present

 Editorial Board Member (current)
o International Journal of Tourism Research
o Tourism Economics
o Tourism Recreation Research
o International Journal of Contemporary Hospitality Management
o Journal of Vacation Marketing
o Tourism Review
o Tourism Review International
o Journal of Human Resources in Hospitality and Tourism
o Journal of Hospitality and Tourism
o Hospitality and Society
o International Journal of Tourism and Travel
o Journal of Educational Travel
o Journal of Tourism Research & Hospitality

[Memberships and Roles]

 Member, Asia Regional Council, Association of Corporate Travel Executives (2015 to

present)
 Member, Scientific Advisory Board of Studia Periegetica (2016 to present)
 Advisor, International Live Events Association (ILEA) (2016 to present)
 International Academy for the Study of Tourism (Treasurer 2011 to 2015)
 Destination Melbourne (Board Member 2010 to 2013)
 Blue Mountains International Hotel Management School (Chair of Academic Board 2011 to
2016)
 Blue Mountains International Hotel Management School (Higher Education Board Member
2011 to 2016)
 Chair of Mentoring Panel, Victorian Tourism Awards (2010-2012)
 Business Mentor, Victorian Tourism Awards (2010-Present)
 Member, Advisory Board, International Hotel & Restaurant Association Awards (2007 – 2010)
 Council Member, International Recreation and Vacation Society (2014 to Present)
 Steering Committee Member, Critical Studies Asia-Pacific Consortium (2014 to Present)
 External Examiner, Bachelor of Arts (Hons) in Hospitality Operations Management
Technological and Higher Education Institute, Hong Kong (2014 to Present)

[Professional Qualifications]

 Fellow of the International Academy for the Study of Tourism (2007)

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  Fellow of the Council of Australian Universities Tourism & Hospitality Education (2008)
 Fellow of the Tourism & Hospitality Education International Centre of Excellence (THE-
ICE) (2012)

Publications

[Books]

 Backer, E & King, B.E.M. (eds) (2015) VFR Travel Research: International Perspectives.
Channelview Publications, Bristol.
 Truong, T-H & King, B.E.M. (2010) Tourism Service Experiences in Vietnam. Nova Science
Publishers, Hauppauge NY, USA.
 Harris, R., Jago, L.K. & King, B.E.M. (2005) Cases Studies in Tourism & Hospitality
Marketing. Pearson, Melbourne.
 Kee, P. & King, B.E.M. (eds) (1999) Asia-Pacific Tourism: Regional Co-operation, Planning
& Development. Hospitality Press, Melbourne.
 King, B.E.M. (1997) Creating Islands Resorts. Routledge Advances in Tourism Series
Routledge, London. Pp. 286.
 King, B.E.M. & Hyde, G. (1989) Tourism Marketing in Australia. Hospitality Press,
Melbourne.

[Book Chapters]

 King, B.E.M. and Qiu, H (2017) Experiential Tourism and Hospitality Learning: Principles and
Practice. In Benckendorff, P and Zehrer, A (eds) International Handbook of Teaching and
Learning in Tourism. Edward Elgar Publishing.
 King, B.E.M. (2016) Resort Development. In Jafari, J & Xiao, H (eds) Encyclopaedia of
Tourism. Cham Switzerland Pp700-702 Springer, London.
 King, B.E.M. (2015) Appropriate Tourism, Bilateral Agreement, Change Management,
Destination Marketing Organization (DMO), International Hotel & Restaurant Association
(IH&RA), Visiting Friends and Relatives (VFR), Youth Tourism. In Cater, C. Garrod, B. and
Low, T. eds. The Encyclopedia of Sustainable Tourism. Pp 31-32. CABI, Oxford.
 Yang, X, Wang, D and King, B.E.M. (2015) Your Stories Online, the Heuristics of My Next
Journey. In Xiang (Robert) Li, (ed) Chinese outbound tourism 2.0 Pp 273-288. Apple
Academic Press, New Jersey.
 King, B.E.M. and Gardiner, S. (2015) Chinese outbound student-tourists –developing a taste
for independent travel. In Xiang (Robert) Li, (ed) Chinese outbound tourism 2.0 Pp 319-336.
Apple Academic Press, New Jersey.
 Backer, E. and King, B.E.M. (2015) VFR Travel: Progressing Towards Greater Recognition In
Backer, E. and King, B.E.M. (eds) VFR Travel Research: International Perspectives Pp 1-12.
Channelview Publications, Bristol.
 King, B.E.M. and Dwyer, L. (2015) The VFR and Migration Nexus – the impacts of migration
on inbound and outbound Australian VFR tourism. In Backer, E. and King, B.E.M. (eds) VFR
Travel Research: International Perspectives Pp 46-58. Channelview Publications, Bristol.
 Backer, E. and King, B.E.M. (2015) Local Impacts, Global Prospects: The Future of VFR
Travel In Backer, E. and King, B.E.M. (eds) VFR Travel Research: International Perspectives
Pp 207-218. Channelview Publications, Bristol.
 Briggs, C, Moscardo, G, Murphy, L, Gooch, M & King, B.E.M. (2013) Tourism & the Great
Barrier Reef: Healthy Reef, Healthy Industry. In Benckendorff, P & Lund-Durlacher, D. (eds)
International Cases in Sustainable Travel and Tourism Pp 57-72. Goodfellow, Abingdon, UK.

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 Lee, C-F. & King, B.E.M. (2012) A Determination of Destination Competitiveness for
Taiwan’s Hot Springs Tourism Sector Using the Delphi Technique. In Geoffrey I. Crouch &
J.R. Brent Ritchie (eds) Competitiveness And Tourism Vol. 3. Edward Elgar Publishing,
Cheltenham, UK.
 King, B.E.M. & Buckingham, C. (2012) A Liveable and Sustainable City that loves Visitors. In
Lipman, G et al (eds) Green Growth & Travelism Pp 75-83. Goodfellow Ltd, UK
 Charlie, C, Pearlman, M.J & King, B.E.M. (2012) A conceptual framework for environmental
governance networks: an analysis of small island destinations in Indonesia and the Coral
Triangle. In Pineda, F.D and Brebbia CA (eds) Sustainable Tourism V Pp 189-204. WIT Press,
Southampton, UK.
 Ismail, F, King, B.E.M & Ihalayanake, R. (2011) Host and Guest Perceptions of Tourism
Impacts in Island Settings: a Malaysian Perspective. In Carlsen, J & Butler, R. (eds) Island
Tourism Development. Journeys Towards Sustainability. CABI Wallingford, UK.
 Truong, T-H & King, B.E.M. (2009) Host-Guest Cultural Interactions: Service Encounters
between Vietnamese Hosts and International Visitors. In Berge, P. M & Eliassen, S.B. (eds)
Hospitality and Tourism Management Pp 1-33. Nova Science Publishers, Hauppauge NY,
USA.
 King, B.E.M. & Pearlman, M.V. (2009) Planning for Tourism at Local and Regional Levels:
Principles, Practices and Possibilities. In Jamal, T. & Robinson, M. (eds) Handbook of
Tourism Studies. Sage, London.
 King, B.E.M. & White, L. (2009) The Diversification of the Commercial Home – Evidence
from Regional Australia. In Lynch, P, McIntosh, A. and Tucker, H. (eds) The Commercial
Home in Tourism: International Perspectives. Routledge, London
 White, L & King, B.E.M. (2009) The Great Barrier Reef Marine Park: Natural Wonder and
World Heritage Area. In Frost, W & Hall, C.M. (eds) Tourism and National Parks:
International Perspectives on Development, Histories and Change. Routledge, London
 Truong, T-H & King, B.E.M. (2008) An Assessment of Service Quality in Vietnam: The
Cross-Cultural Perspectives of Chinese and American Tourists. In Phạn,C (ed) Vietnam:
Economic, Political and Social Issues. Nova Publishers, Hauppauge NY, USA
 Zhang, W., King, B.E.M.& Zeleznikow, J. (2008) Environmental Considerations in Customer
Complaint Knowledge Management in Hotels. In Lloyd-Walker, B., Burgess, S., Manning, K.
& Tatnall, A. (Eds) The New 21st Century Workplace. Pp 37-45 Heidelberg Press, Melbourne.
 King, B.E.M. (2007) The Postmodern Resort and The Pleasure Periphery: the Case of
Australia’s Coastal Tourism Resorts. In Agarwal, S. & Shaw, G. (eds) Coastal Tourism Resorts:
A Global Perspective. Pp 157 – 173. Channel View, Clevedon,
 King, B.E.M. (2007) Tourism and Hospitality Education in the Asia-Pacific Region –
Building Sustainability through Stakeholder Engagement. In Raj, A. (ed) Sustainability,
Profitability and Successful Tourism. Pp 247-256 Kaniska Publishers, New Delhi, India.
 King, B.E.M. & Truong, T.H. (2006) An Assessment of Service Quality in Vietnam: The
Cross-Cultural Perspectives of Chinese and American Tourists. In Liu, T.V. (ed) Tourism
Management: New Research Pp 1-39. Nova Science Publishers, Hauppauge
 King, B.E.M. & Berno, T. (2006) The Fiji Islands: Rebuilding Tourism in an Insecure World.
In Mansfeld, Y. and Pizam, A. (eds) Tourism, Security and Safety. From Theory to Practice
Pp.66-81. Elsevier, Oxford. ISBN 0-7506-7898-4
 Prideaux, B., King, B.E.M., Dwyer, L. & Hobson P. (2006) The Hidden Cost of Cheap Group
Tours – A Case Study of Business Practices in Australia. In Chen, J.S. (ed) Advances in
Hospitality and Leisure Vol.2 Pp. 49-70 Elsevier, Oxford.
 King, B.E.M. & Craig-Smith, S. (2005) Australasia. In Airey, D and Tribe, J (eds). An
International Handbook of Tourism Education Pp. 111-122. Elsevier, Oxford

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  Kain, D. & King, B.E.M. (2004) Destination-based Product Selections by International
Backpackers to Australia. In Richards, G and Wilson, J. (eds). The Global Nomad. Backpacker
Travel in Theory & Practice Pp 196-216. Channel View, Clevedon, UK.
 Nguyen, T.H. & King, B.E.M. (2004) The Culture of Tourism in the Diaspora. The Case of the
Vietnamese Community in Australia. In Coles, T & Timothy, D. (eds) Travel to Promised
Lands Tourism, Space & Diaspora Pp 172-187. Routledge, London
 King, B.E.M. (2004) Cambodia. Emerging Destinations-International Special Report Pp 25-
49. Mintel, London
 King, B.E.M. & Berno, T (2002) Transforming Negative Publicity into Positive
Communication. Tourism Recovery in the Fiji Islands The Economic Impact of Tourism in the
Islands of Asia & the Pacific Pp 170-184 World Tourism Organization, Madrid
 Nguyen, T.H. & King, B.E.M. (2002) International Travel & the Vietnamese Diaspora. The
Vietkieu in Australia. In Hall, M & Williams, A.M. (eds) Tourism & Migration: New
Relationships between Production & Consumption Pp 221-240 Kluwer, Dortrecht
 King, B.E.M. (2001) Resort-based Tourism on the Pleasure Periphery. In Harrison, D (ed)
Tourism in the Less Developed World: Issues & Case Studies Pp 175-190 CABI, Wallingford.
 King, B.E.M. & Spearritt, P. (2001) Resort Curtilages. The Creation of Physical &
Psychological Tourist Spaces. In Holmes, D. (ed) Virtual Globalisation: Virtual
Spaces/Tourist Spaces Pp 245-261 Routledge, London.
 King, B.E.M. & Slavik, C. (2001) Accommodation Distribution. Transforming YWCA
Australia into 2001 Travel Ys International. In Laws, E. & Buhalis, D. (eds) Tourism
Distribution Channels Pp 185-201. Continuum International, London
 McVey, M. & King, B.E.M. (1999) Tourism in the Pacific Island Microstates. Regional
Experiences and Prospects. In Kee, P & King, B.E.M. (eds) Asia-Pacific Tourism: Regional
Co-operation, Planning & Development Pp 55-72. Hospitality Press, Melbourne.
 Kee, P. & King, B.E.M. (1999) Introduction. In Kee, P. & King, B.E.M. (eds) Asia-Pacific
Tourism: Regional Co-operation, Planning & Development Pp 17-21. Hospitality Press,
Melbourne.
 King, B.E.M. & Kee, P. (1999) Conclusion and Future Prospects. In Kee, P. and King, B.E.M.
(eds) Asia-Pacific Tourism: Regional Co-operation, Planning & Development Pp 211-216.
Hospitality Press, Melbourne.
 King, B.E.M. (1997) Developing a Regional Concept in a Resort Destination Area. Challenges
& Opportunities in the Whitsundays. In Teare, R., Farber Canziani B. and Brown, G. (eds.)
Global Directions: New Strategies for Hospitality & Tourism Pp 357-382. Cassell, London.
 King, B.E.M. (1996) Australian Market Perceptions of Resorts. Integrated Tourism Planning in
the Pacific Island Countries ESCAP Tourism Review No 17 Pp 174-187. United Nations
ESCAP, New York
 King, B.E.M., Pizam, A. & Milman, A. (1995) Social Impacts of Tourism: Host Perceptions.
In McIntosh, Goeldner & Ritchie, J.B.R. Tourism. Practices, Principles & Philosophies Pp
251 – 263. Wiley, New York. 7th edition.
 King, B.E.M. (1994) Australian Attitudes to Island Resort Holidays in Queensland & Fiji. In
Seaton, T. et. al. (eds.) Tourism: the State of the Art Pp 347-359. Wiley & Sons, Chichester.
 King, B.E.M. (1993) Research on Resorts A Review. In Cooper, C. & Lockwood, A. (eds.)
Progress in Tourism, Recreation & Hospitality Management Vol 5 Pp 165-180. John Wiley,
Chichester

[Selected Journal Articles]

 Huang W.J, King, B.E.M & Suntikul, W (2017) VFR Tourism and the Tourist Gaze:
Overseas Migrant Perceptions of Home International Journal of Tourism Research
DOI:10.1002/jtr.2104
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 Hsu, A.Y.C., King, B.E.M., Wang, D. & Buhalis, D. (2016) In-destination Tour Products
and the Disrupted Tourism: Progress and Prospects. Information Technology & Tourism.
DOI 10.1007/s40558-016-0067-y
 Lee, C.F. & King, B.E.M. (2016) Determinants of attractiveness for a seniors-friendly
destination: a hierarchical approach. Current Issues in Tourism. DOI:
10.1080/13683500.2016.1250725
 Backer, E & King, B.E.M. (2016) VFR Traveller Demographics: The Social Tourism
Dimension. Journal of Vacation Marketing DOI: 10.1177/1356766716665439
 Tang, C, King, B.E.M. & Pratt, S. (2016) Predicting Hotel Occupancies with Public Data:
An Application of OECD Indices as Leading Indicators. Tourism Economics.
DOI:10.1177/1354816616666670
 Jorgensen, M.T., Law, R., & King, B.E.M (2016) Understanding the Past, Anticipating the
Future - A Critical Review of China Outbound Tourism Research. Journal of Travel &
Tourism Marketing. DOI: 10.1080/10548408.2016.1220889
 Kim, B., Kim, S. & King, B.E.M. (2016) The Sacred And The Profane: Identifying Pilgrim
Traveler Value Orientations Using Means-End Theory. Tourism Management 56: 142-155
 Qiu Zhang, H. Fan, D, Tse, T. & King, B.E.M. (2016) Creating A Scale For Assessing
Socially Sustainable Tourism. Journal of Sustainable Tourism
http://dx.doi.org/10.1080/09669582.2016.1173044
 Tolkach, D., King, B.E.M. & Whitelaw, P.A. (2016) Creating Australia's National
Landscapes: Issues of collaborative destination management. Journal of Destination
Marketing and Management 5(2): 117-132
 Ji, M., Li, M. & King, B.E.M. (2016) Incremental Effects of Shanghai Free-Trade Zone - an
Internet Informed Assessment of Hong Kong’s Tourism Competitiveness. Journal of China
Tourism Research 12(1): 24-41
 Tung, V and King, B.E.M. (2016) The Stereotyping of Tourism Management Students in a
Business School Setting. Journal of Teaching in Travel & Tourism 16(1): 60-77
 Cheng-Fei, Lee & King, B.E.M. (2016): International Students in Asia: Travel Behaviors
and Destination Perceptions. Asia Pacific Journal of Tourism Research 21(4): 457-476
 Tang, C, Kulendran, N, King, B.E.M. & Yap, M. (2015) Research note: Using demand
determinants to anticipate fluctuations in hotel occupancy. Tourism Economics 22(1): 179-
187
 Tang, C, King, B.E.M. & Kulendran, N. (2015) Estimating Future Room Occupancy
Fluctuations to Optimize Hotel Revenues. Journal of Travel & Tourism Marketing 32(7):
870-885
 Ji, M., Li, M., & King, B.E.M. (2015) The Impacts of China's New Free-trade Zones on
Hong Kong Tourism. Journal of Destination Marketing & Management 4 (4): 203-205
 Shi, S, King, B.E.M. & Chang, C-H (2015) Tourist Perceptions of Event - Sponsor Brand
Fit and Sponsor Brand Attitudes. Journal of Travel & Tourism Marketing 32 (6): 761-777
 Cheng-Fei, Lee & King, B.E.M. (2015): International Students in Asia: Travel Behaviors
and Destination Perceptions. Asia Pacific Journal of Tourism Research 21(4): 457-476
 King, B.E.M and Gardiner, S. (2015) Chinese international students: an Avant-garde of
Independent Travellers? International Journal of Tourism Research 17 (2): 130–139
 Tolkach, D. & King, B.E.M. (2015) Strengthening Community-Based Tourism in a New
Resource-Based Island Nation: Why and How? Tourism Management 48: 386-398
 Kim, S, Im, H & King, B.E.M. (2015) Muslim Travelers in Asia: The Destination
Preferences and Brand Perceptions of Malaysian Tourists. Journal of Vacation Marketing 21
(1): 3-21

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 Hu, S, Chen, P-T & King, B.E.M. (2014) Television as a travel purchasing medium:
Transporting rich information and its impact. Journal of Vacation Marketing 20 (4): 295-
307
 Dwyer, L., Seetaram, N., Forsyph, P & King, B.E.M. (2014) Is the Migration-Tourism
Relationship only about VFR? Annals of Tourism Research 46: 130-143
 Ong, F., Lockstone-Binney, L., King, B.E.M. & Smith, K. (2014) The Future of Volunteer
Tourism in the Asia-Pacific Region: Alternative Prospects. Journal of Travel Research 53
(6): 680-692
 Whitelaw, P.A., King, B.E.M. & Tolkach, D (2014) Protected areas, conservation and
tourism-financing the sustainable dream. Journal of Sustainable Tourism 22 (4): 584-603
 Zeng Z.L., Prentice. C & King, B.E.M. (2014) To Gamble or not? Perceptions of Macau
among Mainland Chinese and Hong Kong Visitors. International Journal of Tourism
Research 16 (2): 105-112
 King, B.E.M., Breen, J & Whitelaw, P.W. (2014) Hungry for Growth? Small and Medium-
sized Tourism Enterprise (SMTE) Business Ambitions, Knowledge Acquisition & Industry
Engagement. International Journal of Tourism Research 16(3):272-281
 Hanlon, C, & King, B.E.M. (2013). Service Learning: A Case of Providing Benefits to All
parties. The Australasian Journal of University-Community Engagement 8 (2): 15-41
 Prentice, C & King, B.E.M. (2013 forthcoming) Applying the service profit chain in the casino
industry. Journal of Business Research
 Chang, C-H, Shu, S & King, B.E.M. (2013) Novelty in theme park physical surroundings:
an application of the stimulus-organism-response paradigm. Asia Pacific Journal of Tourism
Research 19(6):680-699
 Kamisan, P. A. & King, B.E.M. (2013) Transactional and Transformational Leadership: A
Comparative Study of the Difference between Tony Fernandes (Airasia) and Idris Jala
(Malaysia Airlines) Leadership Styles from 2005-2009. International Journal of Business
and Management 8 (24): 107-116
 Prentice, C, Chen J-P & King, B.E.M. (2013) Employee performance outcomes and burnout
following the presentation-of-self in customer-service contexts. International Journal of
Hospitality Management 35: 225-236
 Wijaya, S., King, B.E.M., Nguyen, T & Morrison, A. (2013) International visitor dining
experiences: A conceptual framework. Journal of Hospitality & Tourism Management 20:
34–42
 Gardiner, S. King, B.E.M. & Wilkins, H, (2013) The travel behaviours of international
students: nationality-based constraints & opportunities. Journal of Vacation Marketing 19
(4): 287-299
 Prentice, C & King, B.E.M. (2013) Emotional intelligence and adaptability – service
encounters between casino hosts and premium players. International Journal of Hospitality
Management 32: 287-294
 Prentice C. & King, B.E.M. (2013) Impacts of personality, emotional intelligence &
adaptiveness on service performance of casino hosts. A hierarchical approach. Journal of
Business Research 66 (9): 1637-1643
 Ong, F., Pearlman, M., Lockstone-Binney, L. & King, B.E.M. (2013) Virtuous volunteer
tourism: towards a uniform code of conduct. Annals of Leisure Research 16 (1): 72-86
 Tolkach, D, King, B.E.M. & Pearlman, M. (2013) An attribute-based approach to classifying
community-based tourism networks. Journal of Tourism Planning & Development 10 (3): 319
- 337
 Charlie, C., King, B.E.M. & Pearlman, M. (2013) The Application of environmental
governance networks in small island destinations: evidence from Indonesia & the Coral
Triangle. Journal of Tourism Planning & Development 10 (1): 17-31

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 Ryu, S, King, B.E.M. & Zuhair, S (2013) The perceived risks of travelling overseas: evidence
from Korea. Tourism Review International 17(2): 75-88
 Hanlon, C, King, B.E.M. & Orbell, S. (2012) A University – sport partnership: towards a
sustainable knowledge-transfer model. The Australasian Journal of University- Community
Engagement 7 (2): 19-38
 Forsyth, P, Dwyer, L, Seetaram, N & King, B.E.M. (2012) Measuring the economic impact
of migration-induced tourism. Tourism Analysis 17 (5): 559 - 571
 Prentice C & King B.E.M. (2012). Emotional intelligence in a hierarchical relationship –
evidence for frontline personnel. Services Marketing Quarterly 33 (1): 34-48
 Prentice, C, King, B.E.M. & Ohtsuka, K. (2012) Casino Service Quality, Tiered Customer
Segments, and Casino Player Retention. Services Marketing Quarterly 33 (4): 277-291
 Tolkach, D., Pearlman, M. & King, B.E.M. (2012) Key Implementation factors in Pro-Poor
Tourism. Tourism Recreation Research 37 (1): 3-13
 Chiang, C, King, B.E.M. & Nguyen, T-H. (2012) Information searching and the travel
behaviours of MICE travellers: A cross-cultural study. International Journal of Tourism
Research 14 (2): 103–115
 Chiang, C, King, B.E.M. & Nguyen, T-H. (2012) Taiwan’s MICE visitors: business, leisure
& education dimensions. International Journal of Culture, Tourism and Hospitality Research 6
(1): 21-33
 Davidson, M, King B.E.M. & Wang, Y (2011) The experiences of Chinese tourism &
hospitality postgraduate students in Australia. Tourism Recreation Research 36 (1): 39-48
 Prentice, C & King, B.E.M. (2011) Relationship marketing in the casino industry Journal of
Vacation Marketing 17 (1): 51-63
 Michael, I, Armstrong, A, Badran, B & King, B.E.M. (2011) Dubai outbound tourism: A
comparison of expatriate & Emirati travellers. Journal of Vacation Marketing 17 (1): 83-91
 Lee, C-F. & King, B.E.M. (2011) International competitiveness in hot springs tourism – an
application of the AHP approach. Tourism Analysis 15 (5): 531–544
 Prentice, C & King, B.E.M. (2011) The influence of emotional intelligence on the service
performance of casino frontline employees. Tourism and Hospitality Research 11 (1): 49-66
(B)
 Truong, T-H & King, B.E.M. (2010) Cultural Values and Service Quality: Host and Guest
Perspectives Tourism, Culture & Communication 10 (1): 15-32
 Truong, T-H & King, B.E.M. (2009) An Evaluation of Satisfaction Levels of Chinese
Tourists in Vietnam. International Journal of Tourism Research 11 (6): 521-535
 Lee, C-F. & King, B.E.M. (2009) A Determination of Destination Competitiveness for
Taiwan’s Hot Springs Tourism Sector using the Delphi Technique. Journal of Vacation
Marketing 15 (3): 243-257
 King, B.E.M. & Tang, C.H. (2009) China’s Outbound Tourism during the 1980s: A Socio-
Political Perspective. Anatolia: An International Journal of Tourism & Hospitality Research
20 (1): 18-32
 Osti, L., Turner, L. & King, B.E.M. (2009) Cultural differences in travel guidebooks
information search. Journal of Vacation Marketing 15 (1): 63-78
 Davidson, M., King, B.E.M. & Lee, R. (2008) The Purchasing experiences of Chinese
tourism and hospitality students in Australia. Journal of Hospitality & Tourism Education
20 (1): 30-37
 Lee, C-F. & King, B.E.M. (2008) Using the Delphi Technique to Assess the Potential of the
Taiwan’s Hot Springs Tourism Sector. International Journal of Tourism Research 10 (4):
341 – 352

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  Rao, D, & King, B.E.M. (2007) Entrepreneurial Disposition in Fiji’s Tourism Sector. An
Investigation using the Self-Directed Search Method. Journal of Hospitality & Tourism 5
(1): 33 -50
 Nishimura, S., King, B.E.M. & Waryszak, R. (2007) The Use of Travel Guidebooks by
Packaged and Non-Packaged Japanese Travellers: A Comparative Study. Journal of
Vacation Marketing 13 (4): 291-310
 Nishimura, S., Waryszak, R. & King, B.E.M. (2007) The Use of Guidebooks by Japanese
Overseas Tourists. A Quantitative Approach. Journal of Travel Research, 45 (3): 275 – 284
 Dwyer, L., King, B.E.M. & Prideaux, B. (2007) The Effect of Unethical Business Practices
on Australian Inbound Package Tourism. Asia Pacific Journal of Tourism Research 12 (1):
47-64
 King, B.E.M. (2007) Response to Yeoman et al.: Pursuing Competitive Advantage Through
“Authenticity”: An Assessment of Scotland’s Tourism Prospects. Tourism Management 28:
1141-1143

[Selected Conference Papers]

 S. Thio & B. King. (2016) The Managerial Competencies Required by Indonesia’s Leading
Hotel Groups: A Preliminary Investigation. 3rd International Hospitality and Tourism
Conference 2016 & 2nd International Seminar on Tourism 2016. Bandung, Indonesia. This
paper won the best paper award in its track at the conference
 Wijaya, S., Morrison, A., Nguyen, T.H., King, B.E.M. (2016) Exploration of Culinary
Tourism in Indonesia: What Do The International Visitors Expect? Proceedings of the Asia
Tourism Forum 2016 – The 12th Biennial Conference of Hospitality and Tourism Industry in
Asia, Bandung, Indonesia
 Gu, Q.S., Qiu, H & King, B.E.M. (2016) Identifying facilitators, constraints of wine tourism
for outbound Chinese tourists. Proceedings of the 9th Academy of Wine Business Research
Conference 2016. Adelaide, Australia
 Chen, A & King, B.E.M. (2015) Case Study: Leadership Comparison Between International
Leader And Local Leader In Hotel Industry. Proceedings of The 5th Advances In
Hospitality & Tourism Marketing And Management (AHTMM) Conference. Beppu, Japan
 Gu, Q.S., King, B.E.M., & Qiu, H (2015) The prevalence of wine tourism studies in
hospitality and tourism journals: A literature review and suggestions for future research.
Proceedings of the 2015 APacCHRIE / APF Conference. Auckland, New Zealand
 Ong, F.,Lockstone-Binney, L., King, B.E.M. & Smith, K. A. (2014) The Future of
Volunteer Tourism in the Asia-Pacific Region: Alternative Prospects. Proceedings of the
TTRA APac Conference 2014. Melbourne, Australia
 Backer, E., & King, B.E.M. (2014) The Demographic Dividend of VFR Travel: Guidance
from Australia. Proceedings of the Global Tourism and Hospitality Conference and Asia
Tourism Forum. Hong Kong Pp 2154-2175
 Ong, F., Lockstone-Binney, L., & King, B.E.M. (2014) Volunteer Tourism Programs: A
Stakeholder Matrix. Proceedings of the 25th Council for Australasian Tourism and
Hospitality Education (CAUTHE) Conference Brisbane, Australia. Pp 449-461
 King, B.E.M. (2014) Experiential Hospitality and Tourism Education: Practices in Three
Continentals. International Conference on Experiential Leaning in Hospitality and Tourism.
Macau University of Science and Technology. (keynote presentation)
 Wijaya, S., King, B.E.M. & Nguyen, T-H. (2013) International Visitor Encounters with
Local Food: A Preliminary Conceptual Model. Proceedings of the 23rd Council for
Australasian University Tourism and Hospitality Education (CAUTHE) Conference Lincoln
University, Christchurch New Zealand. Pp 914-924

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  Tolkach, Denis & King, B.E.M. (2013) Establishing a Community-Based Tourism Network
in Timor Leste: Opportunities & Prospects. Proceedings of the 23rd Council for Australasian
University Tourism and Hospitality Education (CAUTHE) Conference Christchurch New
Zealand. Pp 856-870
 Wijaya, S., King, B.E.M., & O'Mahony, B. (2011) Culinary tourism in Indonesia: The
dining experiences of international visitors. 10th Asia Pacific Forum, University of Nevada
Las Vegas (UNLV), Singapore.
 Chang, C.-H., Chen, P.-T., Hu,H.-H. & King, B.E.M. (2011) The Effect of Newness of
Physical Surroundings on Theme Park Visitors’ Repurchase Behaviour.17th Asia Pacific
Tourism Association Annual Conference. Seoul, South Korea. This paper won the best
paper award at the conference*
 Breen, J., King, B.E.M. & Karanasios, S (2010) Information Behaviour & Knowledge
Acquisition amongst Small & Medium Sized Tourism Operators Looking to the Future:
Economic and Social Regeneration through Entrepreneurial Activity. 33rd Annual ISBE
Conference. London
 Davidson M., Wilkins, H, King, B.E.M., Hobson, P, Craig-Smith, S & Gardiner, S. (2010)
Travel Behaviour of International Students Competition & Collaboration between Regional
Tourism Destinations. Proceedings of the 16th Asia Pacific Tourism Association (APTA)
Annual Conference Macao SAR, China Pp 999-1001
 King, B.E.M. & Craig-Smith, S. (2010) Tourism & Hospitality Education in Australia:
Emerging Issues & Future Prospects. 20th Council for Australasian University Tourism and
Hospitality Education (CAUTHE) Conference Hobart, Tasmania
 Prentice, C & King, B.E.M. (2010) The Role of Relationship Selling to the performance of
Casino Employees. 20th Council for Australasian University Tourism and Hospitality
Education (CAUTHE) Conference Hobart, Tasmania
 King, B.E.M. (2009) Tourism & Hospitality Education in Australia: Past, Present & Future.
International Academy for the Study of Tourism Biannual Conference Palma de Mallorca,
Spain
 King, B.E.M. (2009) Engagement between Postsecondary Education and the Tourism Industry
in Australia. Towards a “Whole of Supply Chain” Approach. In Carlsen, J., Hughes, M.
Holmes, K. & Jones, R. (Eds) See Change: Tourism & Hospitality in a Dynamic World.
Proceedings of the 18th Council for Australasian University Tourism and Hospitality
Education (CAUTHE) Conference Curtin University, Perth. Pp 1 – 5.
 Davidson, M, Wang, Y & King B.E.M. (2008) Critical Issues in the Australian Chinese
Student Market. Cultural and Event Tourism: Issues and Debates. Proceedings of the
International Conference Pp 914 – 930. 2008 Alanya, Turkey. ISBN 978-9944-223-73-7

Consultancies

[Consultancies and Professional Practice]

 Towards a More Competitive Destination Hong Kong. An Industry Roadmap For the
Federation of Hong Kong Hotel Owners (with Mimi Li and Barry Mak). Report submitted
in March 2016.
 Review of the Banyan Tree Management Academy for Banyan Tree Hotels & Resorts (with
Ada Lo). Report submitted in Feb 2015.
 Development of Travel and Tourism Program for King Abdulaziz University, Saudi Arabia.
Client: King Abdulaziz University (with Chon, K, Mak, B, Tse, T, and Weber, K). Report
submitted in November 2013

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 Effective Learning and Information Channels for Small and Medium Tourism Enterprises
Funded by the Sustainable Tourism Co-operative Research Centre (AU$77,000). Technical
Project report published in 2010 (with Breen and Walker)
 International Education Visitation – Tourism Opportunities Funded by the Sustainable
Tourism Co-operative Research Centre (AU$65,000). Technical project report published in
2010 (with Davidson, Wilkins, Craig-Smith and Hobson)
 Tourism and Migration in Australia 1990-2005. Funded by the Sustainable Tourism Co-
operative Research Centre (AU$20,000). Technical project completed in 2010 (with Forsyth,
Dwyer & Seetaram).
 An Investigation of Volunteering Flexibility in the Tourism Sector. Client Victoria University.
Internal Competitive Grant ($15,000). Project completed (with Lockstone, Deery and Smith)
 Brand Development and Positioning for Tropical North Queensland. (TNQ). Client: Cummins
& Partners. Project complete. Bid was successful. Cummins & Partners now handle the TNQ
marketing account.
 A Qualitative Investigation into the Purchase Experiences of Chinese Tourism & Hospitality
Masters Students in Australia. Client: International Centre of Excellence for Tourism &
Hospitality Education. Project complete (with Lee & Davidson)
 Urban Tourism Precincts Funded by the Sustainable Tourism Co-operative Research Centre.
Project complete (with Griffin, Haylar and Wood).
 Information Needs within the Australian Tourism Industry: A Scoping Study. Funded by the
Sustainable Tourism Co-operative Research Centre. Project complete (with McGrath & Moore)
 Melbourne Waterfront Tourism Strategy Preparation of a tourism strategy for the Yarra River
Precinct and Docklands Area in the lead up to the Melbourne 2006 Commonwealth Games.
Client: Tourism Victoria. Project complete (with Deery, Bergin, Pearlman & Jago).
 Tourism and Poverty Alleviation Project. Development of Community Consultation and
Provision of Advice to TARU Area Development Plan. Mombasa, Kenya, Client: World
Vision Australia (pro bono) (with Bauer)
 Unethical Practices in the China, Korea and Taiwan Inbound Tourism Markets. Clients: the
Australian Council of Tourism Ministers and the Sustainable Tourism Co-operative Research
Centre Project complete (with Prideaux & Dwyer)
 Managing Volunteers & Paid Workforces in the Museums Sector. Australian Research Council
Linkage Grant. Clients: National Museum of Australia & Museums Victoria. Project complete
(with Deery & Jago)

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