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“We have nowhere to go except everywhere” is the typical saying of multinational

To this we may add, “There is no way we can leave you! We engulf you, we touch all
walks of your life”.
True International business touches every walk of our lives. Most of the products we
consume everyday are supplied to us by global businesses.
The paste we use to clean our teeth – Colgate, Close-up, Pepsodent
The brush we use – colgate, oral-b
The dress we wear – Levi, Lee, Spykar Jeans, Peter England, Raymonds…..
The mobile phones – Nokia, Sony Ericsson, Motorola
The vehicle we commute to the college or office – 2 wheeler Honda, Suzuki, Kawasaki;
Four wheeler – Honda, Toyoto, Mitsubishi, Ferrari, Cheverolet
The entertainment programmes we enjoy, the news we listen
The coffee we have – Nescafe
The beverages we consume – coke, pepsi
The shoes we wear – Bata , Nike,
The music we listen
The books we read --- all are made available to us at our doorstep by multinational

This all is possible because of one phenomenon called “Globalisation”

It is said now that the world has become a ‘global village’ ; ‘the world is flat’.
Globalization refers to the worldwide phenomenon of technological, economic,
political and cultural exchanges, brought about by modern communication,
transportation and legal infrastructure as well as the political choice to consciously
open cross-border links in international trade and finance. It is a term used to
describe how places and human beings are becoming more intertwined with each
other around the world economically, politically, and culturally.
How was this process of Globalisation started?
Let's discuss the world. To answer the question,
There have been three eras of globalization.
The first lasted from 1492 – when Columbus set sail, opening trade between the Old
World and the New World- until around 1800. I would call this era Globalization 1.0.
It shrank the world from a size large to a size medium. Globalization 1.0 was about
countries and muscles.
That is, in Globalization 1.0 the key agent of change, the dynamic force driving the
process of global integration was how much brawn – how much muscle, how much
horsepower, wind power, or later, steam power – your country had and how creatively
you could deploy it.
In this era, countries and governments (often inspired by religion or imperialism or a
combination of both) led the way in breaking down walls and knitting the world together,
driving global integration.
[Imperialism occurs when a strong nation takes over a weaker nation or region and
dominates its economic, political, or cultural life. This type of foreign policy was
practiced by European nations and Japan throughout the 1800s and early 1900s.]

In Globalization 1.0 the primary questions were : Where does my country fit into global
competition and opportunities? How can I go global and collaborate with others through
my country?

The second great era, Globalization 2.0, lasted roughly from 1800 to 2000, interrupted by
the Great Depression and World Wars I and II.
This era shrank the world from a size medium to a size small.
In Globalization 2.0, the key agent of change, the dynamic force driving global
integration, was multinational companies. These multinationals went global for markets
and labor, spearheaded first by the expansion of the Dutch and English joint-stock
companies and the Industrial Revolution.
In the first half of this era, global integration was powered by falling transportation costs,
thanks to the steam engine and the railroad, and in the second half by falling
telecommunication costs – thanks to the diffusion of the telegraph, telephones, the PC,
satellites, fiber-optic cable, and the early version of the World Wide Web.
It was during this era that we really saw the birth and maturation of a global economy, in
the sense that there was enough movement of goods and information from continent to
continent for there to be a global market, with global arbitrage in products and labor.
The dynamic forces behind this era of globalization were breaking through in hardware –
from steamships and rail roads in the beginning to telephones and mainframe computers
toward the end.
The big questions in this era were : Where does my company fit into the global economy?
How does it take advantage of the opportunities? How can I go global and collaborate
with others though my company?

Around the year 2000 we entered a whole new era : Globalization 3.0.
Globalization 3.0 is shrinking the world from a size small to a size tiny and flattening the
playing field at the same time.
And while the dynamic force in Globalization 1.0 was countries globalizing and the
dynamic force in Globalization 2.0 was companies globalizing, the dynamic force in
Globalization 3.0 - the thing that gives it its unique character – is the newfound power
for individuals to collaborate and compete globally.
And the lever that is enabling individuals and groups to go global so easily and so
seamlessly is not horsepower, and not hardware, but software – all sorts of new
applications – in conjunction with the creation of a global fiber-optic network that has
made us all next door neighbors
Individuals must now ask, Where do I fit into the global competition and opp of the day,
and how can I, on my own, collaborate with others globally.

"is globalisation possible without God", the simple answer is "yes". Globalisation is after
all itself a code word, a mask, for not using the C-word, capitalism. Globalisation is
basically the latest phase of expanding capitalism. This not something which is neutral,
this is a capitalism that has its rules: it has its economic rules, it has its political rules, it
has its cultural rules and it has its military rules. It is a system. At the heart of this system
is the United States of America, the world's only existing empire today. The first time in
the history of humanity that you have just had a single empire, so dominant, whose
military budget is higher than the military budgets of the next 15 countries put together,
and whose military-industrial complex itself is the eleventh largest economic entity in the
world. This is the reality we live in, and this is the reality which confronts us in different

Globalization, or globalisation, is the increasing interdependence, integration and

interaction among people and corporations in disparate locations around the world. It is
an umbrella term which refers to a complex of economic, trade, social, technological,
cultural and political interrelationships.