Source video ad

Translation reclamă video

Description A video used as advertisement on Facebook.

Source privacy
Translation confidenţialitate
Description A state of control of one's own personal information or content.

Source unread
Translation necitit
Description A status indicating that you have not yet read a message.

Source recharge shop

Translation magazin de telefonie mobilă
Description A merchant from which a data pack can be purchased.

Source preset study

Translation studiu prestabilit
A preset study is a lift study that is created according to a template. It's the opposite of
Description
a 'custom study,' which is a freeform lift study.

Source weighted split

Translation împărţire ponderată
A type of split test in which a designated percentage of the advertiser's budget and
Description
reach is earmarked for one ad set in the test.

Source secure browsing

Translation navigare securizată
A security feature that encrypts your activity on Facebook when you access it with the
Description
prefix https://.

Source unfollow
Translation a nu mai urmări
To opt out of seeing content from a social media account and receiving notifications
Description
about that content.

Source Page like

Translation apreciere pentru Pagină
Description The number of likes of a Facebook page as a result of an ad.

Source Places Graph

Translation Places Graph
Places Graph is a developer-facing product that gives businesses location information
Description like number of check-ins, ratings, and addresses, and information about where their
users are likely located based on their location.

Source Snooze
Translation Snooze
 A feature that enables users to stop seeing posts from a person, page or group for a
Description
period of time. Once the period of time has ended, the user will start seeing posts again.

Source touch
Translation a atinge
Description To make contact with an object, interface, or surface with a body part.

Source sponsored
Translation sponsorizat
Description Referring to ads that are paid for on Facebook or Instagram.

Source prevalence
Translation frecvenţă
In content reporting contexts, the estimated measurement of how many violations
Description appear on Facebook, either before our Community Operations team removes them or
because we miss them altogether.

Source push
Translation a împinge
To use the body to move an object or body part away from oneself in a goal-oriented
Description
manner.

Source outbound clickthrough rate

Translation rată de clicuri spre exterior
A Facebook ads reporting metric that measures the percentage of time that people saw
Description
your ad and performed an outbound click.

Source wink
Translation a face cu ochiul
Description To send an animated winking notification to a recipient. A type of greeting notification.

Source social impression

Translation afişare socială
An impression that contains information about the activity of Facebook friends of the
Description
audience.

Source plan ID
Translation plan ID
A unique series of numbers in Facebook ads that identify a reach and frequency
Description
campaign plan.

Source unpublished Page post

Translation postare nepublicată în Pagină
Description A Page post created in Power Editor that appears in News Feed, but not on the Page.

Source placement
Translation poziţionare
Description The specific location an ad will be shown on a website or app. In the context of
 Facebook ads, this refers to the types of locations within Facebook properties where an
ad can be shown, like News Feed, right column or Instagram. In the context of
Facebook Audience Network, this refers to the area on a developer's app or website that
they design to show an ad.

Source Year in Review

Translation Retrospectiva anului
A selection of photos someone shared or was tagged in over the course of the calendar
Description
year that they can choose to share on their Timeline.

Source drop
Translation a scăpa
To use the body to release a digital or physical object that you were holding on to. The
Description
opposite of "grab."

Source Wit.ai
Translation Wit.ai
A natural language platform that makes it easy for developers to build applications and
Description
devices that you can talk or text to.

Source rotate
Translation a roti
To move the body, or use the body to move an object, in a circular direction wholly or
Description partly around an axis or point. "Rotate" is a finer, more controlled movement than
"turn" where the circular movement occurs close to or on the axis.

Source top
Translation top
Pertains to content that is popular with your friends, people who share your interests,
Description people who have liked the same pages, belong to similar groups, live nearby, are in
your age range, or any other demographic data in common.

Source unique 2-second continuous video views

Translation vizionări de clip video unice continue de 2 secunde
The number of people who watch a video for 2 continuous seconds or more, with at
Description
least 50% of ad pixels in view.

Source RSS feed

Translation flux RSS
A feed that uses a family of standard web feed formats to publish frequently updated
Description
information.

Source people
Translation persoane
Description More than one individual (person).

Source Sales Outcomes

Translation Rezultate comerciale
 A suite of Facebook measurement solutions products that helps businesses understand
Description
how their media spend directly impacts sales results.

Source publicly available information

Translation informaţii publice
Data that we collect from third-party sources, like online voting records, in order to
Description
expand our demographics, interests and behavior targeting for ads.

Source outro video

Translation clip video de încheiere
Description A short video that plays after a Facebook video ends.

Source video clip

Translation secvenţă video
Description A shortened form of media in video format.

Source vehicle set

Translation set de vehicule
Description A filtered group of vehicles from an advertiser's catalog on Facebook.

Source share extension

Translation extensie pentru distribuire
A feature capability of a Workplace integration that extends Composer, allowing people
Description to share content (like presentations on Dropbox) and other objects (like Jira tickets) in
their posts.

Source ROI
Translation ROI
An economic indicator that is used to evaluate the effectiveness of an investment. It is
Description
calculated as the ratio of the amount gained or lost relative to the amount invested.

Source temporary profile picture

Translation fotografie de profil temporară
A photo that will remain a person's profile picture for a finite amount of time of their
Description
choosing before reverting back to the previous profile picture.

Source voice call

Translation apel vocal
A non-video call done through Messenger in which the participants' cameras are off in
Description
the initial state. Can be 1:1 or group.

Source use
Translation a utiliza
In the context of content that brings us into compliance with the GDPR (General Data
Description Protection Regulation) on privacy regulation in the EU, to process data for a specific
purpose, for example, to personalize the ads people see.

Source View As
Translation Vezi ca
A feature that lets people see what their Facebook profile looks like to the public or a
Description
specific friend.

Source platform
Translation platformă
Description A declaration of principles and policies adopted by a political party or a candidate

Source turn off

Translation a opri
Description To deactivate, disable or shut off.

Source Purchase Protection

Translation Protecţie pentru achiziţii
A set of guarantees provided by Facebook to consumers who are buying goods from
select merchants (initially on B2C Marketplace) that ensure that consumers are able to
Description receive a refund if their order is not delivered; not as described; or if the transaction is
unauthorized. It also offers protection to the buyer if the seller does not honor their
stated return policy.

Source Translate Facebook app

Translation aplicaţia Translate Facebook
An environment within Facebook that lets people submit translations for Facebook
Description
strings.

Source process
Translation a procesa
In the context of content that brings us into compliance with the GDPR (General Data
Description Protection Regulation) on privacy regulation in the EU, to take any action on an item of
data, including storing, transmitting, or sharing data with others.

Source Soundboard
Translation Soundboard
An Instagram camera format name for a set of six audio and visual effects. Each effect
Description
is a different style (individual effects don't have names).

Source paid
Translation plătit
Referring to branded content on Instagram or Facebook in which the creator of the
Description
content is compensated by a business partner.

Source supporter badge

Translation ecuson de susţinător
An type of badge on Facebook that is used to indicate that a person has helped fund a
Description
Page with a paid monthly subscription.

Source pull
Translation a trage
 To exert force on something by physically taking hold of it and moving it toward
Description
oneself or the origin of the force.

Source United States

Translation Statele Unite
Description The United States of America (country)

Source reactivate
Translation a reactiva
Description Restore (something) to a state of activity; bring back into action.

Source original equipment manufacturer

Translation fabricant original de echipamente
A company that produces parts and equipment that may be marketed by another
Description
manufacturer.

Source update
Translation a actualiza
Description Modify to a more recent form.

Source OEM
Translation OEM
A company that produces parts and equipment that may be marketed by another
Description
manufacturer.

Source superzoom
Translation superzoom
Description A type of video on Instagram that has been captured using Superzoom.

Source test
Translation test
In ads, a test refers to any ad campaign where the goal of running the campaign is to
Description learn something specific about the effectiveness of a specific ad or the strategy driving
the ad.

Source question
Translation întrebare
Description A sentence worded or expressed so as to elicit information.

Source partner account

Translation cont de partener
In Events Manager, the third-party platform that is connected to ad accounts or
Description
business accounts on Facebook through a partner integration.

Source organization
Translation organizaţie
Description The business area one level down from a corporation.
 Source press
Translation a apăsa
To perform the following finger movements against a touchscreen or other digital
Description
surface: long one-finger tap, lift.

Source unit
Translation modul
A series of sequentially and thematically organized Facebook posts that teach
Description
something or organize resources within a social learning group.

Source People Sets

Translation seturi de persoane
On Workplace, a management feature allowing admins to group together users into
Description defined 'sets', supporting a customized experience for people who meet specific
criteria.

Source premiere
Translation premieră
Description The first showing of a movie, episode or video.

Source payment information

Translation informaţii despre plată
Description The details within one payment method.

Source organic
Translation organic
In the Facebook Attribution product, pertaining to touchpoints that the advertiser didn't
Description
pay for.

Source parameter
Translation parametru
Description Key-value pairs that add contextual information or meta data to a base website URL.

Source update
Translation actualizare
Description An upgrade to the latest version of an app or program.

Source paid
Translation plătit
In the Facebook Attribution product, pertaining to touchpoints that the advertiser paid
Description
for.

Source play
Translation a reda
To linearly produce images, sound, and/or moving images, such as a video, while
Description
displayed on a viewable screen or surface.

Source OK
Translation OK
Description Used to express assent, agreement, or acceptance.

Source Page attribution

Translation asociere Pagină
A connection established between a Page and a Show Page that has a working
Description relationship. This feature helps viewers associate a show with a brand or company that
has a Page.

Source predicted 2-second continuous video view rate

Translation rată de vizionare estimată de clip video continuă de 2 secunde
The percentage of estimated impressions that we predict will get a 2-second continuous
Description
video view.

Source world effect

Translation efect în lumea reală
A camera effect that uses spatial positioning to lock visual content to planes and objects
Description in the world around you. Refers to both the broad technology and the specific
effect/object.

Source secret group

Translation grup secret
A type of Facebook group where new members have to be added or invited by existing
Description
members, and only current and former members can see or find the group.

Source Star
Translation Stea
A basic unit of exchange used in Facebook Gaming that allows fans to support their
Description
favorite gaming creators by purchasing and sending virtual goods during livestreams.

Source guide point

Translation punct de interes
A specific time in a 360 video at which the viewer's attention is directed to a specific
Description
place.

Source pick
Translation a alege
Description To select from a number of possibilities.

Source poll
Translation sondaj
Description A feature that allows someone to collect opinions from members of a group or event.

Source retailer
Translation comerciant
Description A merchant from which a data pack can be purchased.

Source trend
Translation a fi în vogă
Description To extend in a (positive) direction.

Source politician
Translation politician
Description A candidate seeking office or an appointed or elected government official.

Source screenshot
Translation captură de ecran
Description An image of the data displayed on the screen of a computer or mobile device.

Source poke
Translation a ciupi
Description To send a specific type of notification (a “poke”) to a friend on Facebook.

Source upload
Translation a încărca
To transfer data from one computer to another, usually from a local computer to the
Description
internet.

Source structured message

Translation mesaj structurat
A conversation experience that includes standard text messages integrated with buttons,
Description
images, lists, and more.

Source work
Translation serviciu
Description Referring to a feature of Facebook at Work.

Source wave
Translation a saluta
Description To move the hand in a fluttering manner, back and forth.

Source Requests
Translation Cereri
A folder in Messenger that contains messages from groups or people you are not
Description
friends with.

Source unique
Translation unic
Description Describing metrics that are associated to a distinct person.

Source store visits (best estimate)

Translation vizite în magazin (cea mai bună estimare)
A metric shown to advertisers that counts the estimated number of times people visited
Description
their business locations as a result of their ads.

Source text
Translation mesaj text
Description An electronic communication sent and received by cellular phone.

Source trafficking
Translation implementare
Description The act of implementing and editing digital advertising campaigns in an ads system.

Source statistical significance

Translation semnificaţie statistică
A level of validity that is assigned to a split test result when the sample size is high
Description enough and the margin of error low enough that it's unlikely it was produced by a
sampling error.

Source serve
Translation a livra
Description To distribute an ad through a mobile app or a Facebook interface.

Source Reach (Cumulative)

Translation Impact (cumulat)
The number of people who saw a particular ad sets' ads at least once over the lifetime
Description
of your campaign.

Source reach
Translation impact
Description The number of people exposed to a medium at least once during a given period.

Source pass
Translation a refuza | a ignora
To indicate the lack of desire to pursue a romantic connection with someone that's been
Description
suggested to you in Dating.

Source purchase funnel

Translation pâlnie de achiziţii
A business marketing concept used to describe how a person moves from becoming
Description
aware of a product to ultimately deciding to purchase it.

Source VPAID
Translation VPAID
An industry-standard video advertisement format used by publishers to allow ads to
Description
seamlessly play in video players.

Source spin
Translation a se învârti
To move the body, or use the body to move an object, in a circular direction wholly or
Description partly around an axis or point. "Spin" is a finer, faster movement than "rotate" where
the circular movement occurs on the axis.

Source Sad
Translation Tristeţe
One of the reactions you can choose to leave on a Facebook post, represented by a sad
Description
emoticon. When you choose Sad, you indicate sadness or sorrow about a post.

Source show
Translation emisiune | program
A type of episodic video content on Facebook that consists of a series of videos that
Description have a shared narrative or theme, such as characters, topics or concepts that remain
consistent across videos.

Source Facebook Safety Check

Translation Verificarea stării de siguranţă pe Facebook
A check-in notification tool in Facebook that allows people to quickly share that they're
Description
safe with friends and family during a disaster.

Source personal description

Translation descriere personală
A summary or short biographical statement that a person can choose to add to their
Facebook profile and show to the audience they select. This isn't the same as a person's
Description public profile. This is a type of granular data permission (also known as "GDP") that a
third-party developer app can ask permission to access in order to provide a feature or
service.

Source stream
Translation flux
Description A currently playing video that is sent from one device to another for display.

Source Standard
Translation Standard
The basic-tier purchase plan for accessing Facebook Workplace and the alternative to
Description
the more comprehensive Premium plan.

Source Storyline
Translation Parcurs
A feature in the Moves app that shows a person's activity within one day, such as place
Description
history and times spent in or traveling between different locations.

Source rewarded video

Translation clip video cu recompensă
A type of video ad that is followed by a reward, for example, in-game credit or
Description
currency. The reward is the incentive for completing the video.

Source push notification

Translation notificare push
A notification sent from a developer as part of a push campaign to a person using their
app. Push notifications generally appear to people outside of the app on the lock screen
Description
of their devices or (on some device models/operating systems) as a banner at the top of
the device screen.
 Source Translate Facebook
Translation Translate Facebook
An environment within Facebook that lets people submit translations for Facebook
Description
strings.

Source suggestions
Translation sugestii
Description Albums that the Moments app recommends you create based on photos you've taken.

Source replay
Translation a relua
Description To play a section of content (usually video) more than once.

Source quick reply

Translation răspuns rapid
Quick replies are suggested responses a person can choose from in order to easily send
Description
a message to a Page in Messenger.

Source publication linking

Translation asociere publicaţie
The process whereby writers or journalists confirm their authorial relationship to a
Description publication. This relationship allows the publication to link articles written by the
writer or journalist to the author's Facebook Page or profile.

Source unique outbound clickthrough rate

Translation rată de clicuri unice spre exterior
A Facebook ads reporting metric that measures the percentage of people who saw your
Description
ad and performed an outbound click.

Source replies
Translation răspunsuri
In Ads Interface, this is a type of optimization that involves delivering an advertiser's
Description
ads to people most likely to have a conversation with them through messages.

Source social learning group

Translation grup de social learning
A type of Facebook group in which admins can create teachable topics through
Description
ordered, trackable posts.

Source recirculation unit

Translation unitate cu recirculare
A preview of additional articles that appears inside an Instant Article with the goal of
Description
getting readers to view more content from the same publication.

Source store visits (low estimate)

Translation vizite în magazin (estimare minimă)
Description Store visits (low estimate) is a metric shown to advertisers that counts the lowest
 possible estimated number of times people visited their business locations as a result of
their ads.

Source offline event

Translation conversie offline
An ads-related action or activity that happens "offline" – not on Facebook and not on
Description an advertiser's website or app. Offline events may include store visits, leads, sales calls,
in-store purchases, activity on third-party sites (such as eBay), etc.

Source This or That

Translation This or That
A Facebook Live experience that uses augmented-reality effects to enable an
Description
interactive game.

Source pull
Translation a trage
To tap and hold on an interface and then slowly move your finger to interact with an
interface (for example, to refresh an app, or reveal a hidden option). Continuous
Description
contact with the interface controls the speed of this gesture. Pulling is slower and more
controlled than swiping.

Source sound collection

Translation colecţie audio
A grouping of music and sound effects commissioned by Facebook for use by
Description
publishers and creators in their Facebook-related content such as videos.

Source waterfall
Translation în cascadă
An advertising strategy that lets publishers move their inventory from one market to
Description
the next to optimize for revenue.

Source Test and Learn

Translation Testează şi află
This is the name of a product in Ads Manager that helps advertisers run tests on their
Description
advertisements and learn about their results.

Source playlist
Translation listă de redare
In Facebook, an aggregation of videos curated by a Show Page. Playlists can include
Description
episodes of a show and other videos.

Source reference file conflict

Translation conflict privind un fişier de referinţă
A conflict that arises when two publishers add reference files containing the same
Description
content.

Source promote
Translation a promova
Description To create an ad using an organic post on Instagram.

Source watchlist
Translation listă video
A tool in Facebook's video products that allows people to organize and manage video
Description
content they want to watch.

Source spark
Translation a aprinde
Description To start a bonfire video chat in the Bonfire app via the firestarter flow.

Source tilt
Translation a înclina
To use the body (hand, for example) to displace an object in space along an axis in such
Description
a way that the center point remains fixed.

Source Official Group

Translation grup oficial
A Group that is formally affiliated with a Page, typically via a shared parent entity or
Description
admins.

Source season
Translation sezon
An aggregation of video episodes organized in sequential order. Seasons can only
Description
include episodes of a show.

Source optimize
Translation a optimiza
To use an ads delivery feature that uses machine learning to show ads to people more
Description likely to take action. Requires historical conversion data to determine delivery
recipients.

Source paid store visits

Translation vizite în magazin plătite
A metric in Facebook ads that measures how many people visited a business's store
Description
after paying attention to or clicking on their ads.

Source Superzoom
Translation Superzoom
A video format feature on Instagram. When you shoot video using superzoom, the shot
Description
zooms in and plays back with a dramatic soundtrack.

Source turn
Translation a întoarce
To move the body, or use the body to move an object, in a circular direction wholly or
Description
partly around an axis or point, or to use the body to change the direction of something.

Source outbound CTR

Translation CTR spre exterior
A Facebook ads reporting metric that measures the percentage of time that people saw
Description
your ad and performed an outbound click.

Source personal Facebook

Translation cont personal de Facebook
For Workplace by Facebook users, a person's own personal Facebook account, as
Description
distinguished from their Workplace by Facebook profile.

Source voice clip

Translation secvenţă audio
Description A shortened form of media in audio format.

Source Security Center

Translation Centrul de securitate
A feature in Business Manager where users can monitor their account security for their
Description business on Facebook. They're prompted to take recommended actions to help keep
their account secure.

Source outbound clicks

Translation clicuri spre exterior
A Facebook ads reporting metric that measures the number of clicks, attributed to an
Description advertiser's ads, on links that take people off of Facebook-owned properties (to other
websites, apps in an app store, or app deep links).

Source show rate

Translation rată de afişare
The ratio of the total number of impressions to the total number of filled requests on a
Description
publisher's property.

Source template
Translation model
A unique number calculated by analyzing photos and videos that a person appears in,
processing and comparing those analyses with other photos and videos posted to
Description
Facebook in order to recognize when that person may be in those photos or videos.
Face recognition technology is used in calculating this number.

Source source
Translation sursă
In the Facebook Attribution product, refers to the location where touchpoints happened
Description
or where traffic came from.

Source top fan badge

Translation ecuson de fan activ
A type of badge on Facebook that is used to indicate that a person is one of the most
Description
active and engaged followers of a Page.

Source record
Translation înregistrare
An individual entry of someone's personal information uploaded by admin in order to
Description
create a Workplace account.

Source ZIP code

Translation cod poştal
A five or nine digit postal code at the end of US addresses that indicates the zone for
Description
mail delivery.

Source point
Translation a arăta spre | a indica
To use the body to direct attention to something, usually by moving in the direction of
Description
the object being attended to.

Source referring domain

Translation domeniu de provenienţă
Description The domain that traffic to a website came from.

Source TRP
Translation TRP
Description The number of impressions bought per 100 people in a target audience for an ad.

Source squeeze
Translation a apăsa
Description A gradual click (see definition for "click").

Source supporter
Translation susţinător
A person who approves of and encourages someone or something (typically a person,
Description
public figure, a movement or party, or a policy).

Source UTM parameter

Translation parametru UTM
A type of URL parameter used to capture information about the ad that refers traffic to
Description
a website. It stands for Urchin Tracking Module.

Source payment method

Translation modalitate de plată
Description The way a buyer chooses to compensate the seller for a transaction.

Source confirm
Translation a confirma
Description To establish the truth or correctness of something.

Source trailer
Translation trailer
Description A video with a 16:9 aspect ratio used to promote a show on Facebook.
 Source nudity
Translation nuditate
Description Sexually explicit material.

Source Paced Auction Bid

Translation ofertă de licitaţie ritmată constant
The bid amount that was entered in the auction, determined by the pacing of
Description Facebook's delivery system, which may be different than the bid the advertiser enters
manually.

Source theme
Translation temă
Description A type of image that can be used as an alternative to an uploaded cover photo.

Source spotlight
Translation populare
A section of a video discovery surface used to promote video content with which
Description
Facebook has a commercial or formal partnership relationship.

Source Sticker Store

Translation Magazin de stickere
Description The store where you can get stickers for use Facebook and Messenger.

Source organic reach

Translation impact organic
Description The number of people who were shown a Page post through unpaid distribution.

Source URL parameter

Translation parametru URL
Description Key-value pairs that add contextual information or meta data to a base website URL.

Source partner category

Translation categorie de la parteneri
A targeting option that is used with an ad to identify and reach the right people with the
Description
right message on Facebook, based on their activity off of Facebook.

Source recognized revenue

Translation recognized revenue
A type of income for Facebook advertisers that is calculated by subtracting ad coupons,
refunds, local taxes and other adjustments from the legal revenue. Recognized revenue
Description
is used to measure team goals and quotas, and to determine a Global Sales Operations
salesperson's commission.

Source rules-based attribution

Translation atribuire bazată pe reguli
The process of determining credit for touchpoints on a conversion path based on
Description
advertiser-defined rules.
 Source privacy settings
Translation setări de confidenţialitate
A set of options on Facebook that allow you to control what you share, located in
Description
Facebook > Settings > Privacy.

Source report
Translation a raporta
To indicate that content on Facebook is abusive or spam, an account is fake, a feature is
Description
broken or something is not working.

Source profile status

Translation stare în profil
A public and expressive update in the top section of a person's profile that can be set to
Description expire after a brief period of time. These can include text, music, activities, feelings,
stickers, or avatars.

Source result
Translation rezultat
The number of actions related to an ad objective that happened as a result of your ad. In
Description
Facebook ads reporting, the result shown is determined by the campaign objective.

Source spark
Translation scânteie
A customizable conversation starter sent in the Bonfire app via push notification to
Description
friends the user chooses.

Source Org Chart

Translation Organigramă
Description On Workplace, a tool to explore the organizational structure of your company.

Source return on advertising spend

Translation rentabilitate a cheltuielilor de publicitate
A way to measure the effectiveness of advertising that calculates the dollars earned per
Description
dollars spent.

Source Show Page

Translation Pagină de program
Description A video-focused Facebook Page template that provides a public presence for a show.

Source Transformation Center

Translation Centru de documentare
A destination that houses documentation for Workplace designed to help businesses get
Description
started using Workplace.

Source pre-campaign planning

Translation planificare înainte de campanie
Planning activities on and off Facebook before an advertiser spends money on
Description
advertising.
 Source stare
Translation a privi îndelung
Description To look and hold the look. (See definitions for "look" and "hold.")

Source third-party
Translation de la terţi
Relating to apps, sites, or software created by a company other than Facebook or
Description
Facebook-owned companies.

Source receipt
Translation chitanţă
Description A statement of money paid.

Source share
Translation a distribui | a posta | a adăuga | a partaja
Description To publish content to a selected audience on a platform (such as a feed).

Source see first

Translation a vedea mai întâi
Description To choose to see all posts from someone at the top of your News Feed in Facebook.

Source catalog
Translation catalog
A business asset used for storing and managing items advertisers want to promote on
Description
Facebook.

Source Profile Pictures

Translation Fotografii de profil
Description The Facebook album that contains all of a person's Facebook profile pictures.

Source viewed impression

Translation afişare văzută
Description An ad metric measuring if the ad was actually seen by the target audience when served.

Source verify
Translation a verifica
Description To establish the truth or correctness of something.

Source choose
Translation a alege
Description To select from a number of possibilities.

Source set
Translation set
Description A named group of posts viewable on your profile that share the same topic or audience.
 Source social graph
Translation grafic social
Description A representation of the interconnection of relationships in an online social network.

Source pinch
Translation a depărta/apropia degetele
To perform the following finger movements against a touchscreen or other digital
Description
surface: two-finger press, move inwards or outwards, lift.

Source video window

Translation fereastră video
Description A dialog box that houses a video conversation in Messenger or Facebook Messages.

Source recommend
Translation a recomanda
To advise or suggest a choice, course of action, etc. is appropriate, beneficial, or the
Description
like.

Source ticker
Translation Desfăşurător
Description A feed that shows your friends' activity on Facebook that's separate from News Feed.

Source popular
Translation popular
Pertaining to content that a majority of your friends liked, showed interest in, watched,
Description
reacted to, or commented on (or commented on posts like it).

Source Olympic Games

Translation Jocurile Olimpice
An international sporting event featuring summer and winter sports competitions in
Description which thousands of athletes from around the world participate in a variety of
competitions.

Source pop up
Translation pop-up
Description To appear suddenly in a user interface over the top of other windows.

Source topic
Translation subiect
Description A discreet subject or theme.

Source pop-up notification

Translation notificare pop-up
A notification for an app or program that appears out of context while you are doing
Description
other tasks.

Source ads targeting

Translation criterii de ţintire a reclamelor
Description The process of defining an audience for your ads.

Source People You May Know

Translation Poate îi cunoşti
A Facebook feature that helps people find friends via mutual friends, work and
Description
education info, and other factors.

Source URL
Translation URL
Description The location of a web page on the internet.

Source right column

Translation coloana din dreapta
Description A section on the right side of Facebook desktop.

Source suggested
Translation sugerat | sugerată
Pertaining to content shown to you that was chosen by Facebook or an algorithm based
on your prior activities (e.g. likes). There can be many types of suggested posts:
Description
Facebook or the algorithm can suggest apps, events, videos, pages, movies, games, ads,
and many more.

Source username
Translation nume de utilizator
Description The name that people choose to appear in the URL for Facebook on the web.

Source transaction
Translation tranzacţie
Description A specific exchange of money for goods or services.

Source timestamp
Translation dată şi oră
Description A digital record of the time at which a certain event occurred

Source place tip

Translation sfat despre loc
Information that appears in Facebook's News Feed that provides relevant information
Description
about a location you are currently at, for example, friends' photos and check-ins.

Source staging period

Translation perioadă de verificare
The period of time advertisers have to review new publishers, as part of the publisher
Description staging feature. The staging period occurs at regular intervals, and lasts for a standard
duration. For example, it might happen once a month, and last for a week.

Source toolbar
Translation bară de instrumente
Description A panel of controls designed to provide quick access to specific commands.
 Source real-time
Translation în timp real
Description Referring to metrics that are updated instantly or with very little delay.

Source unique outbound CTR

Translation CTR unic spre exterior
A Facebook ads reporting metric that measures the percentage of people who saw your
Description
ad and performed an outbound click.

Source passcode
Translation cod de acces
An optional series of 4 digits you can set up to use instead of your password when
Description
logging into Facebook using single sign-on.

Source screen reader

Translation cititor de ecran
A software application that conveys what's on a visual display through text or other
Description
non-visual means.

Source project
Translation proiect
A selected set of items in Business Manager that can be organized and assigned to
Description
people.

Source property
Translation proprietate
An asset such as an app or website that a publisher wants to monetize on a digital
Description
platform.

Source smartphone
Translation smartphone
A mobile phone with internet connectivity and advanced computing capabilities like
Description
apps, a camera, GPS, touchscreen functionality, and media playback abilities.

Source segment
Translation segment
A portion of an app's overall audience made up of a group (or groups) of people
Description
selected by a developer using Facebook Analytics for Apps.

Source publication
Translation publicare
Description A newspaper, magazine or packaged broadcast media product.

Source suggest
Translation a sugera
Description An action taken by Facebook or an algorithm to show you a person in the Dating
experience based on your prior Facebook activities (i.e. likes, events, etc.) and dating
 preferences (i.e. gender, age, location).

Source offer
Translation ofertă
Description A promotion or discount offered by a business.

Source version
Translation versiune
Description Within Campaign Planner, a version is a specific instance of a plan.

Source see
Translation a vedea
Description To visually perceive something.

Source register
Translation a se înscrie
Description To create an official list or record.

Source registration
Translation înscriere
A process in Facebook Events that involves creating and managing a sign-up list for an
Description
event.

Source proctor
Translation supraveghetor
Description A person who monitors students during an examination.

Source ROAS
Translation ROAS
A way to measure the effectiveness of advertising that calculates the dollars earned per
Description
dollars spent.

Source threshold billing

Translation facturare în funcţie de prag
A system for billing where Facebook will bill you for the amount you’ve spent, and
Description
then raise your threshold.

Source third-party fact checker

Translation instituţie terţă de verificare a informaţiilor
A Poynter-approved, third-party fact checking organization that has access to
Description
Facebook's fact checking tool.

Source Page
Translation Pagină
A public profile specifically created for businesses, brands, celebrities, causes, and
Description
other organizations.

Source smart push

Translation smart push
A Facebook notifications filter based on machine learning. When the filter is on, people
Description
get fewer push notifications (only highlights).

Source public group

Translation grup public
A type of Facebook group where anyone on Facebook can see the group, its members
Description
and their posts.

Source unpin
Translation a desprinde
To remove a pinned post on Facebook (in a group) or a pinned group (in a
Description
conversation).

Source recognized device

Translation dispozitiv recunoscut
The computers and mobile phones a person saves to his or her Facebook account
during the login process. The list of recognized devices is linked to a Facebook account
Description
from the Recognized Devices section of Security Settings, where they can be viewed
and edited.

Source wave
Translation a saluta
In Messenger and Facebook, an action that allows people to send their friends a waving
Description
hand emoji to say hello.

Source self-injury
Translation autovătămare
Deliberate injury to oneself, typically as a manifestation of a psychological or
Description
psychiatric disorder.

Source remarketing segment

Translation segment de remarketing
Description A group of people who have already shown interest in an advertiser's site.

Source plan
Translation plan
Description Within Campaign Planner, a plan is a set of versions of an ad campaign.

Source pin
Translation a fixa
Description To attach or fasten something in a specified position.

Source target
Translation a ţinti
Description To define an audience for an ad.

Source priority
Translation prioritate
The precedence of one targeting group over another in a campaign when multiple
Description
targeting groups are assigned.

Source Sports Stadium

Translation Sports Stadium
A feature of Facebook where people can experience sports in real-time with stats,
Description
friends and experts.

Source vision
Translation viziune
Description A concept or plan for what the future could look like.

Source spam
Translation spam
Description Irrelevant or inappropriate posts or messages often sent to many recipients.

Source session
Translation sesiune
Description A period of time during which a person is logged into a device or app.

Source Wi-Fi
Translation Wi-Fi
A signal allowing computers, smartphones, or other devices to connect to the Internet
Description
or communicate with one another wirelessly within a particular area.

Source Your Activity

Translation Activitatea ta
A surface within Instagram and Facebook that allows users to see and manage how
Description
much time they spend.

Source security
Translation securitate
Description The state of being free from danger or threat

Source recommended
Translation recomandat | recomandată
Pertaining to content you see because another person thought it might be desirable,
Description
suitable, or relevant to you.

Source total store visits

Translation total vizite în magazin
Description A metric in Facebook ads that measures how many people visited a business's store.

Source story highlights

Translation repere din poveşti
Description Photos or videos that have been added to the Instagram Story Highlights feature.
 Source undo
Translation a anula
Description Changing an action you’ve already completed.

Source Reactions
Translation Reacţii
An extension of the Like button in Facebook which gives people more ways to express
Description themselves and share their reaction to a post. The collection of Reactions includes
Like, Love, Haha, Wow, Sad and Angry.

Source third party

Translation terţ
Relating to apps, sites, or software created by a company other than Facebook or
Description
Facebook-owned companies.

Source WhatsApp Business

Translation WhatsApp Business
A messaging and calling app that helps small and medium business owners
Description
communicate with their customers and grow their business.

Source zero balance

Translation sold zero
Description The state of having no data balance left on your SIM and/or no prepaid pack.

Source unlike
Translation a anula aprecierea
Description To remove or undo the action of liking a post.

Source successfully
Translation cu succes
Description Achieving or having achieved success.

Source unique outbound clicks

Translation clicuri unice spre exterior
A Facebook ads reporting metric that measures the number of people who performed
Description
an outbound click.

Source preference
Translation preferinţă
Description An option or choice selected by a person.

Source Page Insights

Translation Statisticile Paginii
Description A feature of Facebook Pages that provides data about your Page's performance.

Source set up
Translation a configura
Description To prepare or customize an app, program, feature or device to use it for the first time.
 Source view
Translation a vedea
Description To look at something.

Source preset
Translation presetare
Description A control on software that is set or adjusted beforehand to facilitate use.

Source Wow
Translation Uau!
One of the reactions you can choose to leave on a Facebook post, represented by a
Description surprised emoticon. When you choose Wow, you indicate that you think a post is
surprising.

Source selfie
Translation selfie
Description A picture taken of oneself with a camera on a mobile device.

Source permission
Translation permisiune
Description The right to access information.

Source website
Translation site web
Description An internet location maintaining one or more related pages.

Source Facebook Marketing Partner

Translation Partener de marketing Facebook
A third-party company who uses the Facebook Ads API to develop their own
Description customized tools for advertisers. Certain companies are given special distinctions like
Strategic Preferred Marketing Developer (SPMD) and Mobile Me.

Source Pages API

Translation API Pagini
An application programming interface that allows Facebook Platform developers to
Description
access the underlying data that is presented on a Page.

Source open group

Translation grup deschis
A type of Facebook group where anyone on Facebook can see the group, its members
Description
and their posts.

Source story
Translation articol
A narrative account of events, which can take the form of a post, an article, or other
Description
item of content.
 Source post-by-email address
Translation adresă pentru postare prin e-mail
An e-mail address that allows you to send a Facebook post via e-mail that then shows
Description
as a status update on your News Feed.

Source thumbnail
Translation miniatură
Description An image that’s reduced in size, usually used for identification or organization.

Source offline event manager

Translation manager de conversii offline
The section of Ads Manager where advertisers can upload or import data about offline
Description
events, or actions that happened outside of Facebook or a website or app.

Source reach and frequency

Translation impact şi frecvenţă
An ad buying type that guarantees that an advertiser will reach an established number
Description
of people within a target audience at a specified frequency at a fixed price.

Source search
Translation a căuta
Description To look for something with a search feature or search engine

Source performance
Translation rezultate
The collection of primary metrics that measure of how well ads work relative to an
Description
objective.

Source publish
Translation a publica
To change the state of something (for example, a Page or a Page post) from draft (not
Description
yet visible to an audience) to available (visible to that audience).

Source preview
Translation previzualizare
A view of a Page that appears when someone places their cursor over a Page's name in
Description
places like News Feed or Facebook search results on desktop.

Source touchpoint
Translation interacţiune
Description In the Facebook Attribution product, any measurable interaction with an ad.

Source relevance score

Translation punctaj de relevanţă
A visible metric in the Facebook ads reporting tools that is calculated dynamically
Description
based on the incoming positive and negative feedback from reader interaction.

Source performance marketing

Translation marketing bazat pe rezultate
A form of online marketing and advertising programs in which advertisers pay when a
Description
specific action is completed; such as a sale, lead or click.

Source potential audience

Translation audienţă potenţială
The total possible audience an ad or boosted post may reach based on the targeting
Description
criteria.

Source pop
Translation a apăsa
To press firmly to navigate to something on an iPhone 6S or greater with 3D Touch
Description
capability.

Source powered by
Translation oferit de
Description

Source trending topic

Translation subiect în vogă
A subject (people, things, articles, posts, videos, photos, topics or links) that is the most
Description
shared, mentioned or tagged thing on Facebook for a given time period.

Source seller
Translation vânzător
Description A person or business who is sells items.

Source tracking
Translation a urmări
The act of collecting data about actions or events for future usage. Most often, this
Description
refers to tracking data from ads, including impressions, clicks and conversions.

Source tracking placement

Translation poziţionare de urmărire
The location of a website where ads can be served that have HTML fragments that
Description
allow Atlas to record information on ads that are served in this location by third parties.

Source restricted audience

Translation audienţă restricţionată
An audience on Facebook that has boundaries selected by demographic. Posts can be
Description
limited by age (e.g. 18+), language (only Portuguese), etc.

Source promotion
Translation promovare
A concept used to abstract Facebook’s ad campaign object model (ad, ad set and
Description
campaign) for smaller businesses.

Source showmark
Translation logo program
A logo, logotype or graphic with a transparent background that appears as an overlay
Description
on videos published by shows.

Source time zone

Translation fus orar
One of the 24 regions or divisions of the globe approximately coinciding with
Description
meridians at successive hours from the observatory at Greenwich, England.

Source selfielapse
Translation selfielapse
Description A time-lapse video taken with the front-facing camera on a phone, using Hyperlapse.

Source Shift key

Translation tasta Shift
Description A key on a computer keyboard that shifts the keyboard into capital or lowercase letters.

Source whitelist
Translation a autoriza
To place people or entities that are known, trusted or explicitly permitted into a special
Description
category that has access to something. Specifically this often refers to email addresses.

Source partner
Translation partener
A person or organization who is not part of a business, but who works on Facebook
Description
Pages, ad accounts or other assets for a business.

Source partner
Translation partener
In Events Manager, the third-party platform that is connected to ad accounts or
Description
business accounts on Facebook through a partner integration.

Source production articles

Translation articole în producţie
In Facebook, a library of Instant Articles that can be toggled between live and draft,
Description unlike articles in the Development Articles library, which are permanently unpublished
or in draft mode.

Source sequence
Translation secvenţă
Description The order in which ads are shown within the targeting group.

Source picture
Translation fotografie
Description A digital image.

Source split test

Translation test comparativ
 A self-service tool in the ads creation flow that allows an advertiser to conduct a
Description
controlled experiment comparing multiple ad sets to see which performs the best.

Source reference URL

Translation URL de referinţă
A URL entered by a third-party fact checker into the third party fact checking tool to
Description
dispute or support the accuracy of a flagged article on Facebook.

Source Security Checkup

Translation Verificarea securităţii
Description A tool for reviewing and enhancing they security of your Facebook account.

Source prediction
Translation estimare
Within reach and frequency buying, an estimate of a campaign's likely reach, frequency
Description
and CPM.

Source store visits (high estimate)

Translation vizite în magazin (estimare maximă)
A metric shown to advertisers that counts the highest possible estimated number of
Description
times people visited their business locations as a result of their ads.

Source shop
Translation magazin
Description A place to browse for and purchase items.

Source two-factor authentication

Translation autentificare cu doi factori
A Facebook security feature where we require a login code as well as a password to log
in. If you set up two-factor authentication, you'll be asked to enter a login code every
Description
time you try to access your Facebook account from a new computer, mobile phone or
browser.

Source rep
Translation rep
A politician or government official that serves you (specifically) in government (USA).
Description
You may have multiple representatives at the local, state and national level.

Source screen name

Translation pseudonim
An alternate name that people can choose for themselves to use on Facebook. This
Description name enables the person to interact with Groups and Pages, post on their timeline, and
follow people without using the name they go by in everyday life.

Source weekly active users

Translation utilizatori activi săptămânal
Description A measurement of the success rate of online social games and social networking
services. Typically, metrics are measured by counting the number of unique users
 during a specific measurement period, such as within the previous 7 days.

Source trusted contacts

Translation contacte de încredere
A Facebook security feature where you can choose friends you can reach out to if you
Description
need help getting into your account.

Source still
Translation captură
Description A still image which is part of a series to compose a video game, video, or movie.

Source subscribe
Translation a se abona
Description To sign up to receive content or notifications.

Source people-based
Translation în funcţie de persoane
Referring to leveraging real people, instead of cookies alone, when measuring the
Description
effectiveness of advertising.

Source post
Translation a posta
To publish a piece of content (ex. a photo, a status update) on a social networking
Description
platform.

Source security key

Translation cheie de securitate
A hardware device that you can use to securely log in to Facebook through two-factor
Description authentication (Login Approvals). We only allow security keys that meet the U2F
authentication standard.

Source star
Translation stea
Description To highlight or flag something.

Source skin smoothing

Translation efect de uniformizare a pielii
In Facebook Camera, the digital (advanced machine learning) process of equalizing
Description
skin tone based on the skin's most prevalent tone.

Source pre-roll
Translation înainte de redare
Referring to an advertisement that plays before video content in a website or mobile
Description
app.

Source sign up
Translation a se înscrie
Description To create an account and join an app or service.
 Source Power Editor
Translation Power Editor
The tool designed for larger Facebook advertisers who need to create lots of ads at
Description
once and have precise control of their campaigns.

Source position
Translation punct de vedere
Description A point of view that is held on an issue. Often referring to politics.

Source takedown report

Translation raport de ştergere
In Rights Manager, a report that results in an action taken by the Facebook Intellectual
Description
Property Operations (IP Ops) team to remove a video from Facebook.

Source rewind
Translation rewind
A video format on Instagram. Videos are recorded as normal, then played back in
Description
reverse.

Source US
Translation SUA
Description The United States of America (country)

Source personal
Translation personal
Concerning one's private life rather than public or professional life, or matters that may
Description
be sensitive to that person.

Source recirculation ad
Translation reclamă cu recirculare
An ad that runs in Instant Article recirculation units for publishers using Audience
Description
Network.

Source tag
Translation etichetă
A marker that identifies a specific piece of information (such as an issue, a person, a
Description
place) within in a larger context (for example, a post or comment)

Source protection
Translation protecţie
Onavo Protect's data protection feature. It uses a VPN to send all of your data through
Description our secure servers, protecting your data from being hacked if you're on an unsecured
network.

Source Video Player Ad-Serving Interface Definition

Translation VPAID
Description An industry-standard video advertisement format used by publishers to allow ads to
 seamlessly play in video players.

Source Workplace Premium

Translation Workplace Premium
The higher-tier purchase plan for accessing Facebook Workplace, allowing customers
Description
access to features additional to what the Workplace Standard plan offers.

Source Messenger payments

Translation plăţi în Messenger
Description The Facebook feature that allows you to send or receive money in Messenger.

Source study percentage

Translation procent de studiu
The percent of the audience for an ad campaign that was included in the study group of
Description
a brand lift study.

Source redeem
Translation a valorifica
Description To use an offer provided by a business.

Source sponsored message

Translation mesaj sponsorizat
A Messenger ad type in the ads interface. The sponsored message ad unit allows an
Description advertiser to send a targeted message to people in Messenger who have an existing
Messenger conversation with their business.

Source overlapping ad set

Translation set de reclame suprapus
An ad set that overlapped in the auction with another ad set in the same account, due to
Description
targeting similar audiences.

Source snooze
Translation snooze
To stop seeing posts from a person, page or group for a period of time. Once the period
Description
of time has ended, you will start seeing posts again.

Source Peek
Translation Peek
A type of pressure-sensitive interaction available on iPhone 6S or greater that allows
Description
you to press lightly to preview something.

Source sync
Translation a sincroniza
Description To cause data to remain identical in more than one location.

Source right-click
Translation clic dreapta
Description To click on a screen object or a link by depressing the right-hand button on a mouse or
 touchpad.

Source return on investment

Translation rentabilitate
An economic indicator that is used to evaluate the effectiveness of an investment. It is
Description
calculated as the ratio of the amount gained or lost relative to the amount invested.

Source page
Translation pagină
Description A screen or section of a web page or app.

Source slideshow
Translation montaj
A type of video that's created using still images or videos, and may contain a music
Description
soundtrack.

Source pan
Translation a panorama
Description To progressively view more of a 360 space, video or photo.

Source relevant
Translation relevant
Pertaining to content or experiences that are appropriate and useful to a person and may
Description
have been personalized to them.

Source see all

Translation vezi tot
A prompt that enables you to see all of something (a list, an article) that is currently
Description
truncated.

Source Pop
Translation Pop
A type of 3D Touch interaction available on iPhone 6S or greater that allows you to
Description
press firmly to navigate to something.

Source Town Hall

Translation Implicare civică
A Facebook feature in which people can look up who their elected representatives are,
Description
get in touch with them and edit settings related to their civic activity on Facebook.

Source search box

Translation casetă de căutare
An interface element that acts as the field used to input a query for the purposes of
Description
retrieving information.

Source Target Rating Point

Translation punct de rating ţintă
Description The number of impressions bought per 100 people in a target audience for an ad.
 Source refresh
Translation a actualiza
Description To update an existing instance of something (a browser, a campaign) to its latest state

Source text message

Translation mesaj text
Description An electronic communication sent and received by cellular phone.

Source write
Translation a scrie
Description To compose text, like for a post or for a caption of a photo.

Source Restricted list

Translation listă Restricţionaţi
A friend list where you can put friends with whom you only want to share posts that
Description
you've shared with the public.

Source size
Translation dimensiune
Description How large a file is for an ad.

Source profile
Translation profil
A collection of digital information that identifies a specific person, such as your name
Description
and profile picture (for example, your Facebook profile)

Source peek
Translation peek
To press lightly to preview something on an iPhone 6S or greater with 3D Touch
Description
capability.

Source sticker
Translation sticker
Description An icon or animation that you can add to social media conversations.

Source phish
Translation a înşela
To impersonate a company or person in email or other communication in an attempt to
Description
get information from someone (e.g., user name, password).

Source verification code

Translation cod de verificare
A unique code used to confirm that your Page is associated with a real business
Description
delivered via your business phone number.

Source offer claim

Translation obţinere de ofertă
Description A response to an offer as a result of a Facebook ad.

Source Privacy Checkup

Translation Opţiuni de confidenţialitate
Description A feature that lets people review and change their privacy settings.

Source People You May Invite

Translation Persoane pe care le-ai putea invita
A feature that gives a person the opportunity to invite their uploaded contacts to join
Description
Facebook.

Source right side

Translation partea dreaptă
Description On the right side (of a user interface).

Source see more

Translation vezi mai multe
Description An indication that there is more available to view.

Source profile picture

Translation fotografie de profil
A photo that represents someone's identity on Facebook. It appears on a person's
Description
Timeline and next to their name elsewhere on Facebook.

Source online
Translation online
Description Connected to the internet.

Source Support Inbox

Translation Inbox de asistenţă
A folder on Facebook in which someone can view and receive updates from the
Description
Facebook Help Team.

Source Onavo
Translation Onavo
Description A set of apps that count, compress and protect mobile data.

Source third-party
Translation terţ
Description Referring to apps, products or brands that are not owned by Facebook.

Source personal identifiable information

Translation informaţii care pot identifica persoane
Data that can be used to identify a specific person such as name, phone number, email
Description
or a social security number.

Source reference file

Translation fişier de referinţă
 A video added by a publisher containing content that they own the rights to. Reference
Description
files are used to detect matching videos.

Source universal tag

Translation etichetă universală
An html tag added to an advertiser's site that passes back all of the data about what
Description
people do on that site.

Source secret conversation

Translation conversaţie secretă
A feature in Messenger that allows encrypted, private conversations between two
people. The conversations are only accessible on the devices that they are initiated
Description
from, and are encrypted from view by others or Facebook. You can set the time that
secret conversations are visible before they are deleted.

Source create account

Translation a crea un cont
Description To create an account and join an app or service.

Source WAU
Translation WAU
A measurement of the success rate of online social games and social networking
Description services. Typically, metrics are measured by counting the number of unique users
during a specific measurement period, such as within the previous 7 days.

Source video still

Translation captură video
Description A still image which is part of a series to compose a video game, video, or movie.

Source reserve
Translation a rezerva
Within reach and frequency buying and TRP buying, the act of holding an ad set to use
Description
in a campaign that starts in the future.

Source online proctored exam

Translation examen online supravegheat
A type of exam where the test-taker is observed online by a remote test administrator
Description
who supervises the exam through the test-taker's webcam and microphone.

Source offline event upload

Translation încărcare de conversii offline
A static data file or an automated data feed that is imported to, and contained within, an
Description
offline event set.

Source Payments in Messenger

Translation Plăţi în Messenger
Description The Facebook feature that allows you to send or receive money in Messenger.
 Source plan type
Translation tip de plan
The method by which an advertiser creates a plan to buy a campaign in the auction,
Description
with reach and frequency, or with TRP (target rating point) buying

Source price floor

Translation preţ minim
The minimum amount that must be paid for each impression on an app or website. In
Description the context of Facebook Audience Network, publisher set a CPM price floor to ensure
ads below a certain CPM do not show up on their app or website.

Source product set

Translation set de produse
Description A filtered group of items from an advertiser's product catalog on Facebook.

Source setting
Translation setare
Description An option that you can adjust in an app or service.

Source personalize
Translation a personaliza
To design or tailor an experience based on an individual's specifications, needs or
Description preferences. Used when the entity doing the personalization is the "system" or other
machine-generated parts of Facebook.

Source style
Translation stil
Description A distinctive quality, form, or type of something

Source Photo Map

Translation Hartă foto
An Instagram feature that lets you browse a map of locations of photos taken by you or
Description
other people.

Source security code

Translation cod de securitate
Description The three or four digit code on credit and debit cards used for verification.

Source payment info

Translation informaţii despre plată
Description The details within one payment method.

Source web page

Translation pagină web
Description A page of content on the internet.

Source outbound click

Translation clic spre exterior
 A click that sends visitors away from their current location to an outside web site or
Description
other location.

Source reshare
Translation a redistribui
Description To share a shared item.

Source success story

Translation poveste de succes
Description An account of the achievement of success through Facebook advertising.

Source Safety Check

Translation Verificarea stării de siguranţă
A check-in notification tool in Facebook that allows people to quickly share that they're
Description
safe with friends and family during a disaster.

Source Space bar

Translation bară de spaţiu
Description The bar at the bottom of a keyboard that makes a space between words.

Source shortcut
Translation comandă rapidă
Description A shorter or quicker way to accomplish something.

Source Photos of You

Translation Fotografii cu tine
The section of a person’s Facebook profile that shows photos other people have tagged
Description
them in.

Source sensitive
Translation sensibil
Description Kept secret or with restrictions on disclosure to avoid endangering security.

Source webcam
Translation cameră web
Description A video camera that inputs to a computer connected to the Internet.

Source FMP
Translation FMP
A third-party company who uses the Facebook Ads API to develop their own
Description customized tools for advertisers. Certain companies are given special distinctions like
Strategic Preferred Marketing Developer (SPMD) and Mobile Me.

Source package
Translation pachet
Description A group of multiple placements on a publisher site purchased for one price.

Source room
Translation cameră
Description An online collaboration space that you create with Facebook's Rooms app.

Source upsell
Translation upsell
A marketing technique used encourage a customer to move from considering one item
Description
to another that would have higher profitability.

Source photo
Translation fotografie
Description A digital image.

Source post
Translation postare
An individual item of content (ex. a photo, a text post) published on a social
Description
networking platform.

Source streak
Translation serie
A period of time where you and a friend in the Flash app consistently reply to a chat or
Description
flash soon after receiving it.

Source Preferred Audience

Translation Audienţă preferată
An option in the Facebook Pages composer that allows a Page admin to choose the
Description
audience they want to see a post. Other people outside this audience may see it too.

Source save
Translation a salva
Description To commit or preserve something.

Source study group

Translation grup de studiu
Description A segment of an ad campaign's audience that was included in a brand lift study.

Source disable
Translation a dezactiva
Description To deactivate, disable or shut off.

Source Rights Manager

Translation Rights Manager
A tool in Facebook Pages settings that helps video publishers protect and manage their
Description
intellectual property on Facebook.

Source spend
Translation a cheltui
Description To use money.
 Source tag review
Translation revizuirea etichetelor
An option in Facebook that lets you approve or dismiss tags that people add to your
Description
posts.

Source video
Translation clip video
Description A digital movie

Source topic
Translation subiect
A tagging element that allows people to categorize and search for posts within a
Description
specific group.

Source TRP Buying

Translation Achiziţie TRP
Description The number of impressions bought per 100 people in your target audience

Source paid reach

Translation impact plătit
Description The number of people who were shown a Page post as a result of ads.

Source unfriend
Translation a şterge din lista de prieteni
Description To select to no longer be friends with someone on Facebook.

Source zero-rating
Translation cu funcţionalitate redusă
An internet product or service that's been reduced in size or functionality so it can be
Description
used without incurring data charges.

Source route
Translation itinerariu
The spaces on a person's Storyline in the Moves app that represents the distance and
Description
mode of travel between two markers.

Source slow-mo
Translation slow-mo
Description On Instagram, a camera format that records video in a slow motion format.

Source places
Translation locuri
Locations you have visited that appear on Facebook under the places category in
Description
Timeline.

Source shake
Translation a scutura
Description To move or sway the body, or use the body to move or sway an object back and forth.
 Movement is rapid, ballistic.

Source style editor

Translation editor stilistic
In Facebook, the tool that allows you to set styles for Instant Articles. It can be found in
Description
the Instant Articles publishing tools tab of Facebook Pages.

Source remove
Translation a şterge
Description Take something away deliberately so that it is no longer visible.

Source Protection Center

Translation Centrul de protecţie
Description the area in Onavo Protect where you can turn your VPN protection on and off.

Source Partner Integrations

Translation Integrări cu parteneri
A product in Events Manager that allows ad accounts and business accounts to set up
Description
their partner integrations.

Source tour
Translation turneu
Description A group of similar events that have different locations and times.

Source sort
Translation a sorta
Description To arrange data in a prescribed sequence.

Source people-based
Translation în funcţie de persoane
Referring to targeting, measuring and optimizing advertising that focuses on the real
Description person viewing the ad as opposed to less precise identifiers such as cookies, devices,
email addresses, etc.

Source pacing
Translation ritm
A method of measuring and projecting a campaign end date based on the rate that ads
Description
are being served today.

Source deal
Translation ofertă
Description A promotion or discount offered by a business.

Source discount
Translation reducere
Description A promotion or discount offered by a business.

Source snapshot
Translation instantaneu
A version of Custom Audience that includes info from a specific window of time and
Description
does not change in size

Source SMS
Translation SMS
Description An electronic communication sent and received by cellular phone.

Source tag suggestions

Translation sugestii de etichetare
A feature in Facebook that suggests a tag when a person's identity is detected in a
Description
photo.

Source offline event set

Translation set de conversii offline
A container or collection of data files, also known as a data set, that contain data about
Description offline events for a business. An advertiser creates an offline event set in the offline
event manager (in Ads Manager) and then can import data into that offline event set.

Source on-target
Translation ţintă
Referring to metrics like ad impressions, reach and frequency as they relate to the
Description
intended audience, according to Nielsen Digital Ad Ratings.

Source watch
Translation a viziona
Description To play or view a video, usually for a specific duration of time.

Source profile video

Translation clip video de profil
Description A short video that represents someone's identity on Facebook.

Source Protect
Translation Protect
An Onavo app for Android that monitors mobile data usage and allows blocking and
Description
limiting apps from using too much data.

Source story
Translation poveste
The product of the Facebook and Instagram Stories features: a content type consisting
Description of photos and/or videos combined into a sequence, and available for others to view for
a limited period of time.

Source store visits

Translation vizite în magazin
A metric shown to advertisers that counts the estimated number of times people visited
Description
their business locations as a result of their ads.
 Source past
Translation în trecut
Description Having existed in a time before the present

Source partner
Translation partener
An advertiser, developer, publisher or data provider that provides data to help us show
Description
the right ads to the right people.

Source safety
Translation siguranţă
The knowledge of maximizing a person's personal safety and security risks to private
Description information and property associated with using the internet, and the self-protection
from computer crime in general.

Source type
Translation a scrie
Description Write (something) on a device by pressing or tapping the keys.

Source targeting
Translation ţintire
Description The process of defining an audience for your ads.

Source @username
Translation @numedeutilizator
Description The name that people choose to appear in the URL for Facebook on the web.

Source PII
Translation PII
Data that can be used to identify a specific person such as name, phone number, email
Description
or a social security number.

Source weight
Translation pondere
Description The distribution of ads within a campaign.

Source provide
Translation a furniza
Description To supply or make available something wanted or needed.

Source pre-campaign study

Translation studiu înainte de campanie
An ads product that lets advertisers plan creative messages and art for their ad
Description campaigns by exploring how people in defined audiences are talking about specific
topics on Facebook.

Source offline
Translation offline
Description Referring to the state of being disconnected from the internet.

Source whitelist
Translation listă albă
A list or collection of people or entities that are known, trusted or explicitly permitted.
Description Specifically this often refers to a list of e-mail addresses that a mail server or e-mail
client program is configured to accept as valid, incoming mail.

Source secret key

Translation secret key
The unique ID associated with an InMobi native placement. In the context of Audience
Description Network, publishers must get the secret key from InMobi before they can connect their
InMobi account to a mediation platform.

Source optimization goal

Translation obiectiv de optimizare
The goal that an advertiser or publisher is trying to optimize for when they create an ad
Description
or placement on Facebook.

Source previous
Translation anterior
Description existing or occurring earlier in time or order.

Source PID
Translation PID
Description A unique series of numbers that identify a reach and frequency prediction.

Source representative
Translation reprezentant
A politician or government official that serves you (specifically) in government (USA).
Description
You may have multiple representatives at the local, state and national level.

Source traffic
Translation trafic
In Facebook Ads, a marketing objective that refers to the number of visits to a website
Description
or app.

Source paid partnership

Translation parteneriat plătit
A business relationship between Instagram and a content creator, in which the creator
Description
of branded content on Instagram is compensated by a business partner.

Source Watch
Translation Watch
Facebook's planned viewing video platform, which includes a dedicated section of both
Description the Facebook mobile and www experiences, as well as standalone apps dedicated to
video discovery and consumption.
 Source post-roll
Translation după redare
Description Referring to an advertisement that plays after a video on a website or mobile app.

Source subscription group

Translation grup de abonaţi
A type of closed group on Facebook restricted to members who make recurring
Description payments. Members get access to exclusive content, mentorship, expert advice and
other benefits.

Source property manager

Translation manager proprietate
A user role within Business Manager that allows the user to do any read and write task
Description
on a property.

Source workset
Translation set de active
A group of assets (Pages, ad accounts, pixels, etc.) in Business Manager that can be
Description
worked on by people who are given access.

Source Workplace Chat

Translation Workplace Chat
The mobile messaging app for people using Workplace by Facebook, and the
Description
messaging feature within Workplace on the web.

Source refine
Translation a rafina
To improve (something) by making small changes, in particular make (an idea, theory,
Description
or method) more subtle and accurate.

Source tab
Translation filă
Description A section or sub-section of a web page or app.

Source watch
Translation vizionare
Description An instance of a video being played or viewed, usually for a specific duration of time.

Source Sets
Translation Seturi
A feature on Facebook that allows people to create and view named groups of posts
Description
that share the same topic or audience.

Source plan
Translation plan
In Events, a specific future activity that includes, at minimum, a date and time. Plans
Description can also include location, plan name, and the ability for everyone in the conversation to
indicate whether they will attend.
 Source Story Highlights
Translation Repere din poveşti
An Instagram feature that allows a user to add individual photos and videos to a special
Description
non-ephemeral section of their profile.

Source Store Visit Insights

Translation Statistici despre vizitele în magazin
A business product that gives businesses data on how many people visited their
Description
physical store. it counts all visitors, not specifically people who've seen ads.

Source ultimate bestie

Translation cel mai tare prieten
A friend in the Flash app that you share back and forth with more frequently than all of
Description
your respective friends and have maintained this status for the past 2 months.

Source partner integration

Translation integrare cu partener
In Events Manager, a connection between ad accounts or business accounts on
Description Facebook and third-party platforms like Shopify, Wordpress, and Magento that helps
Facebook advertisers improve their advertising results.

Source WhatsApp
Translation WhatsApp
Description A free messaging app available for Android and other smartphones.

Source Premium
Translation Premium
The higher-tier purchase plan for accessing Facebook Workplace, allowing customers
Description
access to features additional to what the Workplace Standard plan offers.

Source Saved
Translation Salvate
A feature/surface in Facebook where items you have saved to view later are stored for
Description
viewing.

Source sensitive content

Translation conţinut sensibil
Description Content that a user may find upsetting, offensive or triggering.

Source premium
Translation premium
Description Pertaining to an item of high or extra value or cost.

Source pre-game
Translation înainte de joc
Referring to an advertisement that displays before a user can play a game in an app or
Description
on a website.
 Source social campaign
Translation campanie socială
A type of ad campaign that is planned in Campaign Planner with the ability to purchase
Description
in the auction or with reach and frequency buying (as opposed to TRP buying)

Source off-Facebook
Translation în afara Facebook
Referring to activity that happens in places other than on Facebook, either online or
Description
offline.

Source quick creation

Translation creare rapidă
A form of ads creation in which an advertiser can fill in just the bare minimum of
Description details, such as name and objective, and create an incomplete ad campaign that they
can edit and complete later.

Source remix
Translation a modifica
To add stickers, text, and/or drawings to photos that have already been shared via
Description
private or group threads, or already posted on a social media platform.

Source pro
Translation pro
On Marketplace, a service professional that can help people complete projects, such as
Description
installing a window.

Source Publisher Staging

Translation Verificare publisheri
A feature that allows advertisers to review where their ads might appear on new
Description publishers across Audience Network and some Facebook placements, including Instant
Articles and in-stream videos.

Source video play

Translation redare clip video
Description An instance of a video starting to play, either through click-to-play or autoplay.

Source launch
Translation a deschide | a crea
On Workplace, to invite all target users within a Workplace community to set up their
Description
account for the first time.

Source view
Translation a viziona
Description To watch a video, usually for a specific duration of time.

Source proactive rate

Translation procentaj de proactivitate
 The percentage of all content or accounts acted on that we found and flagged before
Description
users reported them.

Source template
Translation model
A container that has a pre-designed, customized format and structure and is ready to be
Description
filled in.

Source unattributed conversions

Translation conversii neatribuite
In the Facebook Attribution product, conversions that could not be attributed to a
Description
touchpoint.

Source persistent menu

Translation meniu persistent
A feature that allows you to have an always-on user interface element inside Messenger
Description conversations. It helps people discover and access the core functionality of Messenger
bots at any point in the conversation.

Source Sample Article

Translation model de articol
In Facebook, a sample Instant Article created by the Facebook team that publishers can
Description use as feature and formatting reference and inspiration. These are live articles that can
be found under the example tab of the Instant Articles library.

Source slide
Translation a glisa
To move a body part part along the surface of a touchscreen or other digital device
Description
while maintaining continuous contact.

Source Instagram Business

Translation Instagram Business
A collection of different products from a new business profile to a way to create ads
Description within the Instagtam app, that provide businesses with a way to connect with customers
on Instagram. used by different business types

Source default ad
Translation reclamă prestabilită
An ad whose creative works for a general audience that runs as an alternative when the
Description original ad in a campaign doesn't match an advertiser's target settings or placement
size.

Source Ads Manager

Translation Administrare reclame
An interface where you can view, make changes and access performance reports for all
Description
your campaigns, ad sets and ads.

Source customize
Translation a personaliza
To use tools provided by the system to design or tailor an experience to meet the user's
Description needs. Used when the entity doing the customizing is an individual, not Facebook or
the system.

Source creative concept

Translation concept creativ
Description A body of assets, saved together, that have a common theme.

Source emoji
Translation emoji
A small digital image or icon used to express an idea or an emotion in electronic
Description
communication

Source claimed tag

Translation etichetă revendicată
An html tag on an individual page of an advertiser’s site, unique to Atlas, that passes
Description
back all of the data about what people do on that page.

Source chat
Translation conversaţie
Description On the Messenger Kids app, to call and/or message.

Source live stream

Translation transmisiune în direct
a live broadcast on Facebook that streams live video content from a variety of sources.
Description
A live stream is created with the Facebook Live API.

Source login information

Translation date de conectare
Description The ID or credentials used to connect a person to a server or service.

Source Facebook Creator

Translation Facebook Creator
A dedicated app for content creators that makes it faster and easier for content creators
Description to make quality content, connect with their audience and creative community, and
obtain insights on their growth.

Source lock in
Translation a fixa
To secure the stated cost per result of a reach and frequency campaign. When a
campaign is bought in the auction, the cost per result is unknown. In the reach and
Description
frequency buying type, the cost per result is fixed at the moment the campaign is
purchased.

Source buyer
Translation cumpărător
Description A person purchasing an item from another person or business.
 Source Live Creative Kit
Translation Kit Live Creative
A product in Facebook Live that gives video creators access to creative tools, such as
Description frames, stickers, and other visual effects, to help create a consistent brand for their live
videos.

Source click-to-Messenger ads

Translation reclame clic spre Messenger
A Messenger ad type in the ads interface. Click-to-Messenger ads send people from ads
Description
in Facebook, Instagram and/or Messenger into Messenger conversations.

Source wallet
Translation portofel
A feature in Messenger people in certain countries can use to manage their stored
Description balance accounts and make transactions. Accounts are linked to a regulated financial
provider's Page in Messenger.

Source look
Translation a privi
To direct one's head to the position or direction of something specific to focus on it
Description
with one's eyes.

Source campaign
Translation campanie
An ad or series of ads built around a single theme or set of attributes and delivered by
an ad platform to a specific audience. A campaign is usually identified by names that
Description
include a variety of attributes that can include things like tactic, location, demographic,
delivery, season, date, etc.

Source default group

Translation grup prestabilit
Description A group within a Workplace community that every new user joins automatically.

Source catalog segment

Translation segment de catalog
A filtered group of items from a catalog that can be shared with another advertiser on
Facebook. The ability of an advertising partner to make changes to a catalog segment is
Description
very limited and any changes do not impact the main catalog from which the catalog
segment was shared.

Source Eventbrite
Translation Eventbrite
A website where event hosts can create event ticketing and registration pages and
Description
people can get tickets.

Source home listing set

Translation set de proprietăţi imobiliare
Description A filtered group of home listings from an advertiser's catalog on Facebook.

Source flick
Translation a glisa rapid
Description To swipe in a quick, short, ballistic manner.

Source capture
Translation a surprinde
Description To record a photo or video.

Source ad earnings
Translation câştiguri din publicitate
Description Money earned from ad breaks in videos.

Source Advertiser Outcome Score

Translation Advertiser Outcome Score
A measurement system that evaluates the effectiveness of an ad placement to drive
Description
outcomes for advertisers.

Source below
Translation sub
Description Referring to being located after, beneath, below or under something else.

Source Ad Staging
Translation Testare publicitară
A web-based tool for advertisers to create, save drafts of and preview Instagram ads
Description
and to submit images/text from upcoming campaigns for review.

Source cost per action

Translation cost per acţiune
Description A cost to the advertiser each time an action is taken because of an ad.

Source automated waterfall optimization

Translation optimizare automată în cascadă
A method publishers use to optimize which ad network their app or website gets ads
Description from. It works by automatically prioritizing and ordering integrated ad networks based
on the total potential revenue of the ads they deliver.

Source automatic mediation

Translation mediere automată
A platform developers use to optimize which ads appear in their app. It works by
Description connecting multiple ad networks to one platform and letting the platform automatically
determine the best ad to send to the publisher's app.

Source friends list

Translation listă de prieteni
Description A person's entire list of Facebook friends.
 Source Live API
Translation Live API
An API that allows you to create a live broadcast on Facebook that streams live video
Description
content from a variety of sources.

Source request
Translation a solicita
Description To ask for something.

Source gallery
Translation galerie
In the Messenger Kids app, a collection of photos that are saved locally on the device
Description
and users can edit and send them to their contacts.

Source Admin Panel

Translation Panou de administrare
On Workplace, an area where administrators can access analytics information and
Description
community management tools.

Source Account Linking

Translation Asocierea conturilor
A feature that allows bots to invite users to log-in using their own authentication flow,
Description
and to receive a Messenger page-scoped ID (PSID) upon completion.

Source Draw It
Translation Desenează!
A live video broadcasting format in which the broadcaster uses a draw tool in the Live
Description
composer to make sketches for the audience to guess what is being drawn.

Source pack
Translation pachet
Description A specific amount of data purchased for a mobile phone.

Source groups for schools

Translation grupuri pentru şcoală
A feature in Facebook and Groups where students and faculty of a college or university
Description
can create or join specific school groups.

Source Close Friends list

Translation lista Prieteni apropiaţi
Description A friend list that contains people you have indicated as close friends.

Source disclaimer
Translation disclaimer
A label to describe the information an advertiser adds to their political ad header to
Description disclose who funded the ad. For example "Maria C. Lee for Senate" or "Women Voters
of Ohio."
 Source business identity
Translation identitatea afacerii
How a business's presence is represented in ads, usually by a Facebook Page and/or an
Description
Instagram account.

Source autofill
Translation completare automată
Description To fill in information automatically.

Source link
Translation link
Description A hypertext link to a web page.

Source Commerce IP Search

Translation Căutare PI comercială
A tool that allows people to search Facebook Groups for appearances of a registered
Description
trademarks and report search results as a violation of rights.

Source ads trafficker

Translation analist de trafic publicitar
A key user role in large advertising clients (agencies or internal digital marketing
teams) that is responsible for implementing and editing campaigns across multiple ad
Description
platforms and formats. They use products like Facebook Ads Manager, Power Editor
and Atlas heavily.

Source authorization
Translation autorizare
Description A process that gives someone permission to do something.

Source Messenger Lite

Translation Messenger Lite
A standalone version of Messenger for Android that offers the core features of
Description Messenger for markets with slower than average internet speeds and a prevalence of
basic Android smartphones.

Source collect
Translation a colecta
In the context of content that brings us into compliance with the GDPR (General Data
Description Protection Regulation) on privacy regulation in the EU, to gather or receive with the
purpose of using.

Source Favorites list

Translation Lista Favorite
Description Bookmarked shortcuts that you can choose or customize.

Source backup payment method

Translation modalitate de plată de rezervă
Description An additional payment method, charged only when the primary payment method on the
 account has failed.

Source manage
Translation a administra
Description Manually directing the behavior of something.

Source carrier homophily

Translation fidelitate pentru operator
Description The percent of someone's Facebook friends who use the same carrier.

Source ad network
Translation reţea de publicitate
A company that gathers ads from different businesses and then sends them to websites
Description
or apps looking for ads.

Source friend list

Translation listă de prieteni
A list in Facebook that you can create in order to categorize subsets of friends, for
Description
example, Close Friends or Acquaintances.

Source guest
Translation invitat
Description A person who is going to an event on Facebook.

Source MTA
Translation MTA
A statistical model that attempts to allocate credit for a "conversion" (ex. an online
Description purchase) to multiple marketing channels, normally based on cookie/person-level click
and/or view-based observational data.

Source messages
Translation mesaje
In the Ads Interface, a campaign-level marketing objective that optimizes for messages
Description
sent from customers to businesses.

Source ad set strategy

Translation strategie pentru setul de reclame
Description A type of variable an advertiser can choose to test when conducting a split test.

Source multi-touch attribution

Translation atribuire la interacţiuni multiple
Description The process of determining credit for each touchpoint on a conversion path.

Source mobile device

Translation dispozitiv mobil
Description A wireless portable device like a cellular phone or tablet used to connect to the internet.

Source Delivery Insights

Translation Statistici despre livrare
A data dashboard within Ads Manager/Power Editor where an advertiser can see a
Description subset of delivery metrics, as well as key performance indicators, to determine the
cause of performance changes.

Source Mobile Uploads

Translation De pe mobil
Description The Facebook album containing all of a person's mobile photos.

Source Messenger ads

Translation reclame pe Messenger
Ads that appear in the Messenger home tab (in a user's Messenger inbox) that can be
Description sent to the destination chosen during ads creation, such as an advertiser's website, an
app or a Messenger conversation.

Source featured Page

Translation Pagină recomandată
On Facebook, a Page selected by a video publisher to appear as a credited contributor
Description
in the Featuring card of a Show Page.

Source call-to-action button

Translation buton de apel la acţiune
A clickable UI element on the Page surface or in feed intended to provoke a specific
Description
action from the audience.

Source churn
Translation clienţi pierduţi
Description To stop using a particular brand or service over a period of time.

Source campaign structure

Translation structură campanie
A structure that guides an advertiser from campaign objective to campaign to ad sets
Description
and finally to the ads.

Source measured ad recall lift

Translation creştere măsurată a gradului de amintire a reclamei
A metric tied to a brand lift study that that indicates the amount of the increase in ad
Description
recall.

Source 3D photo
Translation fotografie 3D
Description A photo that uses a dual camera system to create a depth-of-field effect on News Feed.

Source Instagram
Translation Instagram
Description The social networking app for sharing photos and videos.

Source Integrations Directory

Translation Director de integrări
Description The public repository for all Workplace integrations.

Source mobile web articles

Translation articole web pe mobil
Description Articles that are hosted on publisher owned and operated mobile sites.

Source digital badge

Translation ecuson digital
In Blueprint, a verifiable digital representation of an accomplishment. Badges are
Description issued electronically to individuals who achieve Blueprint Certification and thus
become Facebook Certified Professionals.

Source 3D post
Translation postare 3D
Description A type of post that allows 3D art to be shared in its native format on News Feed.

Source loading
Translation încărcare
In the search product, a label to indicate that the server is preparing a SERP (search
Description
results page) or adding more results to a SERP.

Source hug
Translation îmbrăţişare
Description A type of greeting that sends a hugging animation to the recipient.

Source Facebook Companies

Translation Companii Facebook
Description The separate Facebook entities (Facebook, WhatsApp, Instagram, Oculus).

Source issue
Translation temă
Description An important topic or problem for debate or discussion

Source guide
Translation ghid
A person or thing that directs motion, shows the way, and/or explains points of interest,
Description
including events, landmarks, things to do and other locale-based activities and places.

Source Direct
Translation Direct
Description A surface within Facebook where people send you privately shared photos or videos.

Source Memories
Translation Amintiri
A Facebook feature that shows things someone shared or was tagged in on the same
Description
date in different years.
 Source featured event
Translation eveniment evidenţiat
Description A public event in a specific city that has been chosen by event curators.

Source company account

Translation cont de companie
Description The account of an organization that is part of Workplace by Facebook.

Source Actionable Insights

Translation Actionable Insights
A Facebook analytics product that provides data to mobile carriers and OEMs on how
Description their customers use their products on Facebook, how their network performs, and how
they compare to other companies in the market.

Source Comment Shortcuts

Translation Scurtături la comentarii
A feature that shows the user previews of comments on their Facebook posts (and
Description
replies to their own comments), even while using other apps.

Source Facebook Products

Translation Produse Facebook
The apps and services offered by Facebook (e.g. Facebook, Messenger, social plugins,
Description
Internet.org, Workplace).

Source data load

Translation credit de date
Description A specific amount of data purchased for a mobile phone.

Source dynamic parameter

Translation parametru dinamic
A URL parameter that uses a token to dynamically populate a key value when the URL
Description
is clicked.

Source monthly active users

Translation utilizatori activi lunar
A metric that measures the number of unique users during a specific measurement
Description
period, such as within the previous 30 days.

Source audience saturation

Translation suprasaturarea audienţei
A condition when an advertiser's performance starts to drop as ad frequency rises and
Description
reach tapers off, indicating that the audience is getting tired of the ad.

Source Access Token Tool

Translation Instrumentul pentru coduri de acces
The developer tool on https://developers.facebook.com/ that generates temporary
Description
access tokens for the purpose of testing apps.
 Source Achievements API
Translation API Realizări
An API that lets game developers publish achievements in their game and reward
Description
players with scores for completing those achievements.

Source monitor
Translation a monitoriza
Observe and check the progress or quality of (something) over a period of time; keep
Description
under systematic review.

Source Chat Extension

Translation Extensie de chat
A feature that allows people to bring a bot into a conversation, where all the
Description
participants can interact with it at the same time.

Source churn
Translation clienţi pierduţi
Description Customers who stopped using a particular brand or service over a period of time.

Source online
Translation online
Referring to the state of being online and available to interact with via chat or instant
Description
messaging.

Source Mentions
Translation Mentions
Description Facebook's social networking app for public figures.

Source nod
Translation a da din cap
To make a slight, quick downward bending forward of the head, as an assent, greeting,
Description
or command.

Source always-on
Translation continuu
Description Referring to the state of being continually available or active

Source data pack

Translation pachet de date
Description A specific amount of data purchased for a mobile phone.

Source call-to-action unit

Translation unitate de apel la acţiune
A promotional unit that appears natively, inline in Instant Articles, used by publishers
Description
to create direct relationships with readers by prompting specific actions.

Source asset
Translation activ
 Any account, tool, creative or data source owned by a business and used to promote,
advertise or track their business performance on Facebook. Assets include: ad accounts,
Description
Pages, apps, Instagram accounts, catalogs, pixels, offline event sets, properties, event
source groups, and shared audiences.

Source false news

Translation ştire falsă
Untrue, misleading or inaccurate news stories, as determined by an independent fact-
Description
checker.

Source daily
Translation zilnic
Description Referring to the time period from 12 a.m. midnight to 11:59 p.m.

Source badge
Translation ecuson
A widget that allows you to share Facebook information (profiles, photos, Pages) on
Description
external websites.

Source mention
Translation menţionare
Description To tag or reference a person, Page or topic in a post or comment.

Source coworker
Translation coleg
A person with whom one works, typically someone in a similar role or at a similar level
Description
within an organization.

Source ban
Translation a interzice
Description To officially prohibit.

Source Facebook Analytics

Translation Facebook Analytics
A tool that helps businesses measure customer activity across mobile apps, websites,
Description bots on Messenger and other Facebook products. Facebook Analytics shows businesses
metrics like app installs, active users, logins, referrals and more.

Source ad guideline
Translation instrucţiuni de publicitate
Information about what kinds of ad content and practices are allowed or not allowed on
Description
the site.

Source destination
Translation destinaţie
Description The place where you want a person to end up after they click or tap on your ad.

Source Gross Rating Point

Translation punct de rating brut
A unit of measurement of audience size for TV advertisements, according to Nielsen. It
Description is used to measure the exposure to one or more programs or commercials, without
regard to multiple exposures of the same advertising to individuals.

Source done
Translation gata
Description Referring to the state of being completed.

Source Crossposted Video

Translation clip video republicat
A Facebook Pages feature that allows video publishers to distribute and manage a
Description single video upload in multiple posts, so they do not need to upload a video file each
time they want to create a post to accompany it.

Source album
Translation album
Description A named collection of photos on Facebook.

Source mobile number

Translation număr de mobil
Description The number associated with a mobile phone.

Source division
Translation divizie
Description A principal sector within an organization.

Source fake account

Translation cont fals
An account created to misrepresent an individual or with the intent of spreading spam
Description
or conducting illicit activities such as scams.

Source media plan

Translation plan media
The section of a campaign that describes which publishers, placements and packages
Description
have been purchased for Atlas to serve ads.

Source payment
Translation plată
Description The amount of money that has been debited from an account.

Source Nielsen DMA target population

Translation Nielsen: populaţie ţintă DMA
A potential audience for TV ads that is of a specific age and gender and is located in
Description
selected designated marketing areas, according to Nielsen

Source creative tools

Translation instrumente creative
 Refers in aggregate to text and draw tools and all their variants (paint, erase, chalk,
Description
etc).

Source logged-out notification

Translation notificare în mod deconectat
A kind of push notification that a person can receive on their phone, tablet or device,
Description
even if they are not logged in to their Facebook account.

Source brand awareness

Translation vizibilitatea mărcii
Description A customers' ability to recall and recognize the brand.

Source Creator Studio

Translation Creator Studio
A tool for publishers and creators to create, manage, and grow their video presences on
Facebook. The tool allows users to manage multiple Pages, onboard Rights Manager,
Description
onboard ad breaks, create shows, view aggregated insights, and find creative tools like
the sound collection.

Source in development
Translation în dezvoltare
Description Pertaining to a metric that is still being tested, even if it is launched publicly.

Source donor
Translation donator
A person who has donated money to a fundraiser or charitable organization on
Description
Facebook.

Source account spending limit

Translation limita de cheltuieli a contului
Description The overall monetary limit that can be spent via an ad account.

Source cost per outbound click

Translation cost per clic spre exterior
A Facebook ads reporting metric that measures the average cost for each outbound
Description
click.

Source friend request

Translation cerere de prietenie
Description A request sent to someone to add them as a friend on Facebook.

Source device brand homophily

Translation fidelitate pentru marca dispozitivului
Description The percent of someone's Facebook friends who use the same device brand.

Source edition
Translation ediţie
Description A set of Instant Articles and other media cards that professional publishers can create
 and share with their audience on Facebook.

Source Explore
Translation Explorează
In Messenger, the name of a tab where users can find businesses, bots, Pages and
Description
instant games.

Source mobile
Translation mobil
Referring to portable computing platforms, generally mobile phones but also tablets,
Description software optimized for mobile computing platforms, or service providers for mobile
computing platforms.

Source Terms of Service

Translation Condiţii de utilizare
The legal agreement that governs Facebook's relationship with users and others who
Description
interact with Facebook, as well as Facebook brands, products and services.

Source conversation starter badge

Translation ecuson Iniţiator de conversaţii
A badge that recognizes group members whose posts consistently elicit the most likes
Description
and comments.

Source extended data

Translation date extinse
Information captured from a universal tag which records campaign-specific behaviors,
Description
such as order IDs or when people use coupon codes.

Source disputed content

Translation conţinut disputat
Information shared on Facebook that is or contains fake news as determined by an
Description
independent fact-checker and has the label “Disputed by {fact-checker}.”

Source Facebook Certified Planning Professional

Translation Specialist în planificare certificat de Facebook
An individual who has been awarded the Facebook Certified Planning Professional
Description certification. It is also the name of the final exam (the 322-101 Facebook Certified
Planning Professional exam) that leads to achieving this certification.

Source generate
Translation a genera
Description To cause something to arise or come about.

Source attribution model

Translation model de atribuire
The logic that determines how credit is given to touchpoints for a conversion. The
Description
attribution model logic can be based on a rule or set of rules, or a statistical model.
 Source conversion path
Translation cale de conversie
In Facebook's Attribution interface, the sequence of touchpoints that lead to a single
Description
conversion.

Source measurement solution

Translation soluţie de măsurare
Description A product that helps an advertiser measure [ad] performance.

Source freeform feedback

Translation freeform feedback
An unstructured text box employees can use to enter their own content in their own
Description format (as opposed to answering specific questions). Freeform feedback is treated the
same as structured feedback in calibrations.

Source employee
Translation angajat
In Business Manager and Workplace, the name of an administrative role, referring to
Description
people who work within a company.

Source best friend

Translation cel mai bun prieten
Description In the Flash app, a friend that you share back and forth with frequently.

Source dynamic ad
Translation reclamă dinamică
An ad type that can show a number of different products to an audience and choose the
Description
most relevant product to show to each individual in the audience.

Source broadcast
Translation a difuza
Description To transmit a live video over Facebook.

Source Active Status

Translation Vizibilitatea prezenţei
A setting that allows you to control whether your friends and connections can see when
you're active or recently active in that app. Active is defined as having the app open,
Description
not necessarily taking actions (posting, sending messages). This setting is shared across
Facebook, Facebook Lite, Messenger and Messenger Lite.

Source Lip Sync Live

Translation Lip Sync Live
A live video broadcasting format in which the broadcaster can lip sync, dance or
Description
perform to a song of their choice.

Source nametag
Translation ecuson
Description A username screen that people can show and scan (to follow people when they meet in
 person) or send (to easily follow even when they're not in the same place).

Source frequency
Translation frecvenţă
The rate at which something occurs or is repeated over a particular period of time or in
Description
a given sample.

Source featuring
Translation cu
On Facebook, a section of Show Page used to recognize people involved in the cast or
Description
production of a show.

Source company
Translation companie
Description A business organization.

Source Brand Outcomes

Translation Rezultatele mărcii
A suite of Facebook measurement solutions products that helps businesses measure the
Description
impact of media spend on brand perception and performance.

Source example article

Translation articol exemplu
A sample Instant Article created by the Facebook team that publishers can use as
Description feature and formatting reference and inspiration. Example articles are located under the
example tab of the Instant Articles library.

Source backfill
Translation înlocuire
Ads that are sent to a website or app when other ad networks run out of ads to show. In
the context of Facebook Audience Network, publishers show ads on their website from
Description different ad networks. They setup backfill to make sure that if one of the ad networks
doesn't have any ads to show, another network will send "backfill" ads instead. The
goal is to always make sure ads are shown on an app or website.

Source guide
Translation ghid
Description A catalog of video feeds people can browse to discover new videos.

Source hold
Translation a ţine apăsat
To use the body to maintain continuous physical contact with an object in a way that
Description
exerts control over its position or state in virtual or IRL space.

Source control group

Translation grup de control
The group in an experiment or test for which none of factors in the test are variable. It's
Description
used as a benchmark to measure the effect of the test.
 Source identity
Translation identitate
Information that can be associated with a person. Each person has a unique identifier,
Description and advertisers can import their customer data from off of Facebook to match to each
person.

Source Direct
Translation Direct
Description A surface within Instagram where people send you privately shared photos or videos.

Source Flurry
Translation Flurry
The name of Yahoo's ad network, which gathers ads from different advertisers and then
Description
sends them to apps or websites looking for ads.

Source CPM target

Translation ţintă CPM
The CPM (average cost per 1000 impressions) that publishers want to earn, on average,
Description
for each Audience Network placement.

Source data source

Translation sursă de date
A tool, connection, piece of code, or other object that collects information that can later
Description
be measured and analyzed.

Source InMobi
Translation InMobi
An ad network company that gathers ads from different advertisers and then sends
Description
them to apps or websites looking for ads.

Source limit
Translation a limita
Description To control, limit or restrict something in an app or service.

Source ID
Translation ID
Description An abbreviation of "identification" or "identity".

Source continuous live video

Translation clip video în direct continuu
An unlimited live broadcast that is more than 4 hours long and is automatically expired
Description
after the broadcast ends.

Source data processor

Translation procesator de date
Description A company or organization that processes personal data for a data controller. Under the
EU General Data Protection Regulation (GDPR), data processors must satisfy
 contractual commitments to process data safely and legally.

Source contact
Translation contact
On the Messenger Kids app, a person that kids can chat with. Must be approved by a
Description
parent or guardian.

Source episode
Translation episod
A video that is part of the core content of a show. Every episode should be consistent
Description
with a show's storyline, theme or point of view.

Source estimated ad recall lift

Translation creştere estimată a gradului de amintire a reclamei
A metric that describes the estimated additional number of people who are likely to
Description
remember seeing an advertiser's ads if asked within 2 days.

Source card
Translation felicitare
A unit-based preset message or visual that is "baked in" and cannot be altered by the
Description user. Offers something of artistic value and is designed to be shared in a private thread
(i.e. not a post).

Source card view

Translation vizualizare unitate
Description A single instance of a person viewing an image or video card from a carousel ad.

Source bestie
Translation cel mai bun prieten
A friend in the Flash app that you share back and forth with more frequently than all of
Description
your respective friends and have maintained this status for the past 2 weeks.

Source Auction Overlap Rate

Translation Rată de suprapunere în licitaţie
The percentage of times that a particular ad set overlapped in the auction with another
Description
ad set in the same account, causing it to be removed from the auction.

Source greeting
Translation salutări
A type of animated notification that can be sent to friends and non-friends and conveys
Description a warm, fun, and excited interactive tone. Greeting notifications are an extension of the
Poke button in Facebook.

Source brand poll

Translation sondaj despre marcă
A questionnaire on Facebook that collects people's responses to questions about ad
Description
recall or brand awareness.
 Source constituent badge
Translation ecuson de alegător
In Facebook political features, a title that appears next to your name on your
Description communications with your specific representatives showing that you live in that
representatives’ district and are one of their constituents.

Source Audience Outcomes

Translation Rezultatele audienţei
A suite of Facebook measurement solutions products that help businesses measure and
Description
optimize how well they reach their audiences.

Source event source group

Translation grup de surse de evenimente
In Business Manager, an object that contains a combination of event sources, like
Description
pixels, apps or offline events.

Source Marketplace
Translation Marketplace
Description A dedicated surface on Facebook for people to buy and sell with other people.

Source import
Translation a importa
Description To bring (something, such as data) into a file, system, etc., from another source

Source imported event

Translation eveniment importat
Description An event brought in from a source other than Facebook.

Source Bonfire
Translation Bonfire
A video chat app in the Facebook family of apps that centers on users creating and
Description
joining bonfires (video chats) with their friends and friends of friends.

Source even split

Translation împărţire egală
A type of split test wherein an advertiser's budget and reach are divided evenly between
Description
the ad sets involved in the test.

Source Motion photo

Translation fotografie în mişcare
Motion photos are a camera capture format exclusive to the Samsung S7 or S7 Edge.
Description Any time you capture a photo your phone will record a couple seconds of video leading
up to the shutter button being pressed.

Source exclusive post

Translation postare exclusivă
A type of post made by a Page that is visible only to people who support the Page with
Description
a paid monthly subscription.
 Source government-backed attacker
Translation hacker susţinut de autorităţi
A malicious actor who is sponsored by an official government, with the intent of
Description
hacking into people's accounts and potentially stealing information.

Source Creative Hub

Translation Hub de creaţie
A set of features for advertisers that allows advertisers to create and share mockups of
Description ads on Facebook and Instagram, and also to view a gallery of featured ads that provide
creative inspiration for people who design ads.

Source game
Translation meci
On Facebook, an alternative label for video episodes, intended for use with sports-
Description
related content.

Source favorite
Translation favorit
Description In Facebook, an item that you have favorited.

Source accept
Translation a accepta
Description To respond or answer affirmatively to

Source Native Partner Program

Translation Program Nativ pentru Parteneri
A system of accreditation for third-party mediation platforms that are approved for use
Description
with Audience Network.

Source business profile

Translation profil de afaceri
A profile (public) on Instagram for businesses, brands, celebrities, causes, and other
Description organizations that contains other features not available on personal profiles such as
address fields, contact buttons and the ability to create promotions from posts.

Source data controller

Translation controlor de date
A company or organization that retains and manages a user's personal data. Under the
EU General Data Protection Regulation (GDPR), a data controller must comply with
Description
rules on how data is collected, used, stored, and made available to the user and to third
parties (such as data processors).

Source highlight
Translation a evidenţia
Description To add a photo or video to the Story Highlights feature on Instagram.

Source switch
Translation a schimba
Description To change the facing or direction of a camera or view.

Source badge
Translation ecuson
In Blueprint, a verifiable digital representation of an accomplishment. Badges are
Description issued electronically to individuals who achieve Blueprint Certification and thus
become Facebook Certified Professionals.

Source creator
Translation creator
A person or media publisher that makes and publishes digital videos on Facebook with
Description
the intention of building a public audience.

Source Crisis Response

Translation Situaţii de criză
A suite of Facebook products that provides a central location for people to access tools
to help them in emergency, crisis, and disaster situations that include both natural and
Description
man-made disaster events. This includes tools that aid in recovery efforts for affected
communities.

Source m.me link

Translation m.me link
A shortened URL service operated by Facebook that redirects users to a person, page,
Description
or bot in Messenger.

Source available balance

Translation sold disponibil
The total amount of money in an advertiser's account, minus any pending charges for
Description
ads run in the preceding 24 hours.

Source load
Translation a încărca
Description To put information or a program into a computer (or to run a program)

Source legal revenue

Translation legal revenue
The type of revenue for Facebook advertisers that is seen in Ads Manager. This income
hasn't been adjusted in any way. This is how Global Ops describe these metrics. It
Description
differs from recognized revenue because recognized revenue has been adjusted with
different types of deductions.

Source left side

Translation partea stângă
Description On the left side (of a user interface).

Source gesture
Translation gest
 A precise physical movement of the body that involves interaction with a digital
Description
environment or surface.

Source bot
Translation robot
On Workplace, an artificial agent able to publish chat messages and/or posts and
Description
comments.

Source face recognition

Translation recunoaştere facială
Description A type of technology used to identify and recognize your face in photos and videos.

Source block list limit

Translation limită pentru lista de blocări
The number of apps, websites, Facebook Pages and Instant Articles that we allow
advertisers to stop their ads from appearing on. Block list limits are calculated at
Description placement level and are a percentage of all available places that ads can be shown. For
example, if the block list limit for Audience Network is 10%, and Audience Network
has 20,000 apps and websites, advertisers could block up to 2,000 of these.

Source event
Translation eveniment
A social gathering or activity. Usually refers to a specific event in the Facebook Events
Description
feature.

Source fling
Translation a glisa rapid
To move a body part along the surface of a touchscreen or other digital device while
Description maintaining continuous contact. This is a gross gesture, faster than "slide" and less
controlled than swiping.

Source business location

Translation locaţie a afacerii
Description A store, restaurant or other physical business location owned by a business.

Source Facebook Company Products

Translation Produsele Companiilor Facebook
Description Products offered by all the Facebook Companies, including WhatsApp and Instagram.

Source Faceversary
Translation aniversare Faceversary
Description The anniversary of the day that a person first signed up for a Facebook account.

Source line of business

Translation entitate de afaceri
In Facebook Attribution, a group of people, partners, and assets used in Attribution to
Description
distribute individual brands or businesses into discretely measurable units.
 Source ad breaks
Translation pauze de publicitate
A type of video ad placement that eligible video creators can use to earn money from
Description
their videos. To advertisers, this is the in-stream video ad placement for Facebook.

Source flag
Translation a semnaliza
To find and mark a piece of content or account as a potential violation. Community
Description
Operations does this using detection technology or human reviewers.

Source mid-game
Translation în timpul jocului
Referring to an advertisement that displays while a user is playing a game in an app or
Description
on a website.

Source agreement
Translation acord
Description On Workplace, the commercial contract in place between a customer and Facebook.

Source badge
Translation ecuson
A distinctive symbol or icon displayed as a sign of allegiance, identity, membership,
Description
authority, status or achievement.

Source data provider

Translation furnizor de date
A company we partner with or purchase data from to help us show the right ads to the
Description
right people.

Source Dating
Translation Dating
A Facebook feature that helps people actively and purposefully seeking out interactions
Description
with people in a romantic context.

Source credit
Translation credit
In Attribution, the fractional or incremental value that is given to touchpoints for a
Description
conversion.

Source identity provider

Translation furnizor de identitate
The third-party system for holding user credentials and used to import staff records for
Description
creating Workplace accounts.

Source carrier
Translation operator
Description A company that operates a mobile/cellular network.
 Source data charge
Translation tarif de date
A debt incurred to a prepaid data pack or SIM card data balance in exchange for use of
Description
internet apps or services.

Source machine learning

Translation învăţare programată
A discipline that uses science, data and computer code to automatically predict certain
Description
outcomes based on discovered patterns not explicitly programmed.

Source dating profile

Translation profil de dating
A collection of digital information that identifies an individual for the specific purposes
Description
of dating.

Source location services

Translation servicii de localizare
In Facebook, a location setting on a device that that enables Facebook to access
Description
location features.

Source department
Translation departament
Description The specific business area that people work in, such as Human Resources or Finance.

Source Camera Roll

Translation Rolă film
Description An iOS (iPhone or iPad) app where photos are stored.

Source browser
Translation browser
Description A software program that allows a user to locate, access, and display web pages.

Source Live Location

Translation Locaţie actuală
Description Real time location sharing in Messenger.

Source M
Translation M
An automated assistant in Messenger that offers suggestions during conversations.
Description
Suggestions include quick replies, stickers, GIFs and more.

Source closed group

Translation grup închis
A type of Facebook group where anyone on Facebook (or within a community) can
Description
find the group and see who's in it, but only members can see posts.

Source assignment
Translation atribuire
 The matched group of ads, ad sets or tracking pixels and the placements they're
Description
assigned to.

Source CPA
Translation CPA
Description A cost to the advertiser each time an action is taken because of an ad.

Source attribute
Translation a atribui
Description To assign credit for a conversion to a touchpoint on a conversion path.

Source Facebook Flex

Translation Facebook Flex
A version of Facebook that includes the ability to switch between free mode (no
Description photos) and data mode (regular full Facebook). (Formerly called Lightswitch
internally).

Source lead ad
Translation reclamă de clienţi potenţiali
An ad unit with a contact form allowing people to submit personal information to an
Description
advertiser.

Source Esc
Translation Esc
Description The Escape key on a computer keyboard.

Source delete
Translation a şterge
Description To remove data or information permanently.

Source blog post

Translation postare pe blog
Description A singular entry on a blog.

Source app install

Translation instalare de aplicaţie
Description An instance of an app being downloaded and installed on a computer.

Source advertiser
Translation promotor
Description A company that is advertising their products on the web.

Source ad set
Translation set de reclame
A group of ads that share the same daily or lifetime budget, schedule, bid type, bid info,
Description
and targeting data.

Source Help Center

Translation Centrul de ajutor
Description The section of Facebook containing help articles and other support resources.

Source answer
Translation răspuns
Description To respond to an audio or video call.

Source like
Translation apreciere
Description An instance of having liked something on Facebook.

Source direct response advertising

Translation publicitate cu răspuns direct
Advertising that is intended to drive an immediate action, normally associated with
Description ecommerce activities (e.g., sign-up, purchase a product, mobile app install) but may
also include actions that are not tied to commerce.

Source Focus mode

Translation mod Focus
A name for the type of camera format that uses the portrait effect, which causes the
Description face in frame to be in focus and the background to be slightly blurred in order to
highlight the face.

Source national GRPs

Translation puncte de rating brut la nivel naţional
Gross rating points that measure the percentage of impressions shown to a target
Description audience (based on age and gender) as compared to the total national population, as
measured by Nielson.

Source Locations
Translation Locaţii
A tool that lets you connect and manage Pages for all your stores on Facebook in one
Description
place.

Source unselect
Translation a deselecta
Description To undo a selection of something

Source campaign ID
Translation ID campanie
Description A unique identification associated with a campaign, represented by a series of numbers.

Source featured album

Translation album evidenţiat
A collection of photos, videos, and text posts that are public and live on your Facebook
Description
profile with your other public content.

Source highlights
Translation repere
Description Photos or videos that have been added to the Instagram Story Highlights feature.

Source computer
Translation computer
Description An electronic device for storing and processing data.

Source memorialize
Translation a transforma în cont memorial
To convert a Facebook account to a memorial status in honor of a deceased person
Description
upon validated request.

Source donate
Translation a dona
Description To give money to a fundraiser or charitable organization on Facebook.

Source benchmarking
Translation comparare
A process of comparing two or more related quantities. At least one quantity must be
Description known. Benchmarking helps businesses understand similarities and differences in how
well money is being spent or to understand relative performance.

Source dynamic text

Translation text dinamic
A feature of Facebook ads that can be inserted into ad creative to surface different text
Description
in the consumer-facing advertisement depending on context.

Source message
Translation mesaj
Description To send an item of correspondence.

Source alternate placement ID

Translation ID de poziţionare alternativ
An identification for a placement created in an outside system that is added to Atlas for
Description
reporting purposes.

Source highlight
Translation a evidenţia
To choose Highlight on a story in Facebook that is in your Timeline in order to add a
Description
star icon to it.

Source activity
Translation activitate
A person's actions on a digital platform (like Facebook or Workplace) consisting of
Description both active behavior like sharing and posting, and passive actions like reading an
article.

Source dispute
Translation contestaţie
Description A debate about whether (a statement or alleged fact) is true or valid.

Source net like

Translation aprecieri nete
Description The number of new Page likes minus the number of unlikes.

Source GRP
Translation GRP
A unit of measurement of audience size for TV advertisements, according to Nielsen. It
Description is used to measure the exposure to one or more programs or commercials, without
regard to multiple exposures of the same advertising to individuals.

Source conditional answer

Translation răspuns condiţionat
An aspect of a feature within form builder in lead ads that allows advertisers to include
Description form questions with answers that change based on how someone answered a previous
question.

Source Cover Photos

Translation Fotografii de copertă
Description The Facebook album containing all of a person's Facebook cover photos.

Source audience
Translation audienţă
A group of people who are the designated recipients of something on Facebook, for
Description
example, an ad or a post.

Source free data

Translation date gratuite
Description A product or service that does not incur data charges.

Source event story

Translation poveste despre eveniment
A content type consisting of a sequence of photos and/or videos that are available for
Description others to view for a limited amount of time. Can be added to and viewed by anyone
who is invited to or interested in the corresponding Facebook event.

Source not valid

Translation nevalid
Description Not valid or unacceptable.

Source learn more

Translation află mai multe
Description A link indicating that there is more information available.

Source Facebook Mobile

Translation Facebook pentru mobil
 Facebook's mobile-optimized platforms (Facebook for iPhone, Facebook for Android,
Description
m.facebook.com).

Source Messages
Translation Mesaje
Description The chat feature in Facebook for the web.

Source advanced matching

Translation corelare avansată
A Facebook pixel feature that allows websites to pass additional site visitor information
Description
(such as email address or phone number).

Source email address

Translation adresă de e-mail
Description An address to send electronic messages to

Source arrow key

Translation tasta săgeată
One of four navigation keys on a keyboard marked with arrows pointing up, down, left
Description
and right.

Source makeup
Translation machiaj
A type of camera effect that mimics the representation of physical makeup (lipstick,
Description
mascara, eyeliner, blush, bronzer, etc) on a photo or video in the Facebook camera.

Source dating
Translation dating
An activity that involves actively and purposefully seeking out interactions with people
Description
in a romantic context.

Source integration
Translation integrare
On Workplace, a first- or third-party optional extension integrated into Workplace to
Description
enhance functionality.

Source assign
Translation a atribui
Description To designate ads, ad sets or tracking pixels to placements.

Source Canvas
Translation Planşă
An immersive, post-click ad experience in mobile News Feed where a flexible
Description container allows people to visit a full-screen within the ad without having to wait for a
mobile browser page to load.

Source loan
Translation credit
 A specific amount of data loaned to a customer by a mobile operator in advance of
Description
payment.

Source highlighted content

Translation conţinut evidenţiat
Photos or videos on a user's Instagram profile that has been added to the Story
Description
Highlights feature.

Source Business Manager

Translation Business Manager
A tool that allows multiple people to access and manage Pages, ad accounts and apps
Description using their personal Facebook login credentials, while keeping their personal profile
and business assets separate.

Source News Feed

Translation Noutăţi
Description The customized stream of posts and activity on a person's Facebook home page.

Source ad auction
Translation licitaţie pentru reclame
A process through which Facebook advertisers declare the maximum price they’re
Description
willing to pay for a click, impression, or conversion.

Source conversion funnel

Translation pâlnie de conversii
A conversion funnel is a chart of a customer's journey from seeing an ad on Facebook
Description
to visiting a business location.

Source program
Translation program
Description A piece of software designed to fulfill a particular purpose.

Source endorsement
Translation declaraţie de susţinere
An act of giving one's public approval or support to someone or something. In
Description
Facebook, this refers to a post that endorses a political candidate.

Source Data Policy

Translation Politica de utilizare a datelor
Description The policy that outlines the information Facebook receives and how it is used.

Source info
Translation informaţii
Description Facts provided or learned about something or someone.

Source app
Translation aplicaţie
Description A piece of software designed to fulfill a particular purpose.
 Source phone number
Translation număr de telefon
Description The number associated with a mobile phone.

Source Free Basics by Facebook

Translation Free Basics de la Facebook
An app that lets people in certain countries on specific SIM cards access zero-rated
Description
websites without data charges.

Source friendship page

Translation pagina prieteniei
A page on Facebook that shows a collection of stories and interactions between two
Description
friends.

Source Android
Translation Android
Description Google's mobile operating system.

Source event ad
Translation reclamă de eveniment
Description A Facebook ad that invites viewers to an event and to which they can respond.

Source photo viewer

Translation vizualizator foto
A standalone (permalink) page for photos on Facebook that includes a photo and its
Description
comments.

Source everyone
Translation toată lumea
The audience on Facebook that encompasses all people (the general public), not just
Description
friends or Facebook users.

Source next
Translation continuare
Description Immediately following in order.

Source highlights
Translation repere
An option in Facebook groups to receive notifications for posts with lots of likes and
Description comments, and friends' posts. In groups for the @Work product, the notifications are
for people you follow, not friends.

Source ad voice
Translation tonul reclamei
A feature in Ads Manager that allows advertisers to choose whether their ads link
Description people to the main Page of their business, or the local Page for a specific business
location.
 Source developer account
Translation cont de dezvoltator
Description An account that allows developers to submit Facebook apps.

Source account settings

Translation setările contului
Description Controls for a person's account.

Source market share

Translation cotă de piaţă
Description The percentage of the market for a product or service that a company supplies.

Source inactive pixel

Translation pixel inactiv
Description A pixel that hasn't fired in the last 24 hours.

Source Brand Lift

Translation Creşterea mărcii
A Facebook ads product that measures the incremental effects (or 'lift') different
Description marketing techniques have on top-of-the-funnel brand metrics. It allows advertisers to
see the direct, causal impact their marketing efforts produce.

Source finish
Translation a termina
Description To complete a task or activity.

Source note
Translation notiţă
Description A written message.

Source Data Switch

Translation Comutare date
A feature of Data Controls that allows someone using zero-rated Facebook to switch
Description
between free and paid states.

Source budget
Translation buget
Description The maximum amount you're willing to spend on each campaign.

Source cookie-based measurement

Translation atribuire bazată pe module cookie
Description A method of measuring based on cookies or device advertising IDs only.

Source Facebook blood donor

Translation donator de sânge pe Facebook
A person who indicates via Facebook their availability to give blood in order to
Description
facilitate an in-person connection to give blood in real life.
 Source gallery
Translation galerie
A collection of photos that are public and live on your Facebook profile with your other
Description
public content.

Source Blood Donations

Translation Donări de sânge
Blood Donations is a place on Facebook where people can view a list of opportunities
to donate blood nearby. This includes blood donation events, user-created requests for
Description
blood donors, Page-created requests for blood donors, and blood donation facilities like
blood banks and hospitals.

Source Facebook Attribution

Translation Facebook Attribution
An Facebook measurement product that provides advertisers with cross-platform,
Description cross-channel, cross-device multi-touch attribution performance reports for ad
campaigns.

Source Attribution
Translation Attribution
An Facebook measurement product that provides advertisers with cross-platform,
Description cross-channel, cross-device multi-touch attribution performance reports for ad
campaigns.

Source data-driven attribution

Translation atribuire bazată pe date
The process of determining credit for touchpoints on a conversion path based on their
Description
incremental impact and statistical modeling.

Source Video
Translation Video
The complete suite of all of Facebook's tools, products and services related to the
Description
creation, distribution and consumption of video.

Source beta
Translation beta
Description Referring to a test for a digital product prior to release.

Source external account recovery

Translation recuperare externă a contului
A feature that allows people to recover accounts on 3rd party sites and/or apps using an
Description
“account key” or simply “key” stored in their Facebook account.

Source bad actor

Translation persoană rău intenţionată
An individual or group that intentionally uses Facebook for illicit, deceptive or harmful
Description
purposes.
 Source channel
Translation canal
Description A digital surface on Instagram that contains all the IGTV videos a user has created.

Source Ads Manager Labs

Translation Ads Manager Labs
A "beta" version of Ads Manager advertisers can opt into that allows them to use any
Description ads products that are in the process of being tested before they are released to 100%
public.

Source cost per unique outbound click

Translation cost per clic unic spre exterior
A Facebook ads reporting metric that measures the average cost for each person who
Description
performed an outbound click.

Source Conversion Lift

Translation creşterea conversiilor
The conversion optimization framework that enables advertisers to accurately
Description determine the additional business driven online and offline from people reached by
Facebook ads across devices.

Source device
Translation dispozitiv
A computer or digital machine, usually referring to a mobile computer such as a phone
Description
or tablet.

Source crosspost
Translation a republica
Description To share a single media file or item for sale in multiple posts.

Source feature phone

Translation telefon simplu
A type of low-end mobile phone that is limited in capabilities in contrast to a
smartphone. Feature phones typically provide voice calling and text messaging
Description
functionality, in addition to basic multimedia and internet capabilities and other
services.

Source Facebook Lite

Translation Facebook Lite
Description A Facebook app for Android that uses less data and works in all network conditions.

Source campaign
Translation campanie
The first level in Facebook's ad system, comprised of ad sets and ads, where you set the
Description
campaign objective like video views, website clicks and Page likes.

Source Data Saver

Translation Economisire date
A feature of Facebook for Android that shows smaller images and disables autoplay for
Description
videos in News Feed to try and use less of a user's mobile data.

Source recovery code

Translation cod de recuperare
A login code that you can use to log in from an unrecognized browser/device when you
Description
don't have your phone with you, like when you're traveling.

Source channel
Translation canal
In Facebook's Attribution interface, a high-level category that describes the origin of
Description
touchpoints or traffic used to produce broader, aggregate-level reports.

Source iPhone
Translation iPhone
Description Apple's smartphone.

Source Facebook Live API

Translation Facebook Live API
An API that allows you to create a live broadcast on Facebook that streams live video
Description
content from a variety of sources.

Source mid-roll
Translation în timpul redării
Referring to an advertisement that plays in the middle of a video in a website or mobile
Description app. For example the video might play for 2 minutes, then have a 10 second mid-roll
video ad, then continue until it ends.

Source device type

Translation tip de dispozitiv
A category that allows Facebook advertisers to categorize the hardware and software
that people can use to view content or ads. Device type can refer to desktop vs. mobile,
Description
or more specifically categorize devices such as smartphone, feature phone, tablet or
desktop computer.

Source cover video

Translation clip video de copertă
Description A large video at the top of a Facebook Page that be used instead of a cover photo.

Source map
Translation hartă
Description A diagrammatic representation of a place.

Source Family Safety Center

Translation Centrul de siguranţă a familiei
A section of Facebook that includes information, tools and resources for protecting
Description
people's safety online.
 Source acquire views
Translation a obţine vizualizări
An action in Rights Manager that allows a rights holder (to the rights of a video) to
Description gain view counts from duplicate videos that other people post, if other people post a
certain amount of the original content.

Source Facebook Certified Buying Professional

Translation Specialist în achiziţii certificat de Facebook
An individual who has been awarded the Facebook Certified Planning Professional
Description certification. Also the name of the final exam (321-101: Facebook Certified Buying
Professional exam) required to achieve this certification.

Source click-to-play video

Translation clip video cu clic pentru redare
A video on a website or mobile app that starts playing once a user clicks or taps the
Description
video player.

Source AR Studio
Translation AR Studio
A downloadable Mac app that allows advanced 3D artists and developers to create
Description professional, sophisticated effects for the Facebook camera. It leverages AR technology
(augmented reality) to simulate creative camera experiences.

Source Not Disputed

Translation Neverificat
When a Facebook story is flagged by people as possibly false and is sent to review by
3rd party fact checkers, it enters a queue. In the queue, Not Disputed is the label of a
Description
status the story has before it is reviewed by fact checkers. Not Disputed literally means
“not yet checked” (not yet disputed by fact checkers)

Source Monetization Manager

Translation Manager de monetizare
An interface where publishers can manage advertising placements and view metrics for
Description
the revenue they earn from apps and websites through Audience Network.

Source mockup
Translation machetă
Description A creative rendering of a design, used for instructional or experimental purposes.

Source Atlas
Translation Atlas
The ad serving and measurement platform that is based on data from real people and
Description
real actions.

Source advertising guideline

Translation instrucţiuni de publicitate
Description Information about what kinds of ad content and practices are allowed or not allowed on
 the site.

Source friend suggestion

Translation sugestie de prietenie
A suggestion sent by Facebook to add a person as a friend. The suggested friends are
Description
determined by the ranking model in Facebook's People You May Know product.

Source multi-touch advertising

Translation publicitate la interacţiuni multiple
A statistical model that attempts to allocate credit for a "conversion" (ex. an online
Description purchase) to multiple marketing channels, normally based on cookie/person-level click
and/or view-based observational data.

Source invite
Translation a invita
Description To request someone's participation.

Source insight
Translation statistică
Description Detailed information about an audience and its activity.

Source Advertising Policies

Translation Politici de publicitate
The set of policies that advertisers have to follow for their ad to be approved for
Description
publication on Facebook.

Source Facebook pixel

Translation Pixel Facebook
A snippet of code used to track when a person has landed or converted on a specific
Description
web page.

Source illegal
Translation ilegal
Description Contrary to or forbidden.

Source control
Translation control
Description A mechanism for adjusting the operation of a device, machine, or system.

Source ad break
Translation pauză de publicitate
A short break during a video or live broadcast that interrupts the main video content to
Description
show an ad.

Source Photos
Translation Fotografii
Description A feature within Facebook where you add and view your photos and photo albums.
 Source credit partition
Translation partiţie de credit
Description A way for resellers to partition credit to their advertising and agency partners in China.

Source bonfire
Translation bonfire
A type of video chat that occurs within the Bonfire app. When users open the app, they
Description are automatically in a solo state bonfire and can join bonfires with other people or
invite others to join theirs.

Source allow
Translation a permite
Description to give permission to or for; permit

Source Blueprint
Translation Blueprint
Description The Facebook training for advertising on Facebook.

Source breaking
Translation ultima oră
A type of Facebook post from a publisher about an event that is occurring or has just
Description
occurred.

Source dashboard
Translation panou de control
Description A summary of information in a user interface used to give an overview or status.

Source accelerated delivery

Translation livrare accelerată
A delivery method that shows the ad to as many people as possible in a short period of
Description
time.

Source billing summary

Translation rezumat factură
Description A history of amounts you have been billed for.

Source checkbox
Translation casetă de bifare
Description A user interface element used to make a selection.

Source direct response

Translation răspuns direct
Advertising that is intended to drive an immediate action, normally associated with
Description ecommerce activities (e.g., sign-up, purchase a product, mobile app install) but may
also include actions that are not tied to commerce.

Source leave
Translation a părăsi
Description To depart a chat conversation in Messenger or Messages in Facebook.

Source group
Translation grup
A dedicated place where members can post content either within the Groups app or on
Description
Facebook.

Source Find Wi-Fi

Translation Găseşte Wi-Fi
A Facebook feature that lets people see nearby, free Wi-Fi hotspots on a map or list.
Description
Find Wi-Fi can be accessed in Android and iOS bookmarks.

Source buying type

Translation tip de achiziţie
The method by which an advertiser pays for, targets, and measures ads in their
Description
campaigns.

Source external campaign ID

Translation ID campanie externă
An identification that is used as a link between Atlas and other platforms to match
Description
campaign data, like reports and billing.

Source estimated cost per action

Translation cost estimat per acţiune
A metric estimating what the cost per action would have been based on the purchase of
Description
impressions or clicks.

Source cost type

Translation tip de cost
Description The cost of the inventory as it is purchased from the publisher.

Source live video

Translation clip video în direct
Description A type of video on Facebook in which you can broadcast a live recording.

Source hide
Translation a ascunde
Description To remove something from view.

Source log out

Translation a se deconecta
Description To end a logged in session on an account or app.

Source lift in article views

Translation creştere a numărului de vizualizări de articole
A metric that measures the increase in article metrics (ex. article views) between a test
Description
(ex. Instant Article) and control group (mobile web articles).
 Source block list
Translation listă de blocări
A list of apps, domains or categories blocked by advertisers or publishers. Publishers
Description use their block lists to stop certain ads appearing on their properties. Advertisers use
their block lists to stop their ads appearing on specific properties.

Source Events Manager

Translation Events Manager
A product that advertisers can use to set up and manage data sources (such as pixel,
Description SDK, or offline events) to track and optimize their ads for certain events. It's accessible
from the Ads Manager mega menu.

Source cover photo

Translation fotografie de copertă
Description The large picture at the top of your Facebook profile, right above your profile picture.

Source field
Translation câmp
Description A UI element into which you enter data.

Source background
Translation fundal
A layer of color, pattern or design upon which someone can add text, stickers, draw,
Description
etc.

Source Group Insights

Translation Statistici despre grup
A Groups feature for group admins. It provides basic metrics about a group's growth,
Description
engagement and members.

Source breaking news

Translation ştiri de ultimă oră
A type of Facebook post from a publisher about an event that is occurring or has just
Description
occurred.

Source creative
Translation componente creative
Description The content of an ad.

Source Account Kit by Facebook

Translation Account Kit de la Facebook
A service that third-party developers can implement to allow people to log into an app
Description and create an account using just their email address or phone number without requiring
a password.

Source Moves
Translation Moves
Description A Facebook app that tracks fitness activity and statistics.
 Source Facebook Gameroom
Translation Facebook Gameroom
Description Facebook's PC Gaming platform

Source Atlas Classic

Translation Atlas Classic
Description The Microsoft version of Atlas.

Source file-sharing provider

Translation furnizor de partajare de fişiere
Description On Workplace, the third-party system typically used to house documents in the cloud.

Source local awareness

Translation vizibilitate locală
Referring to a type of ad objective that makes it easy for advertisers to promote their
Description
local store location to people who are within their walking distance of their store.

Source ad objective
Translation obiectiv de publicitate
Description The goal an advertiser selects that reflects what they want to achieve with an ad.

Source Escape key

Translation tasta Escape
Description The Escape key on a computer keyboard.

Source manual bidding

Translation licitare manuală
Description The bidding type where the customer sets a target maximum bid.

Source comment
Translation comentariu
Description A response left on a post, photo, or video.

Source notes
Translation notiţe
Description A text-editing app in Facebook that allows you to write long-form posts.

Source iPad
Translation iPad
Description Apple's tablet device

Source feature
Translation funcţie
Description A property or behavior of software or hardware.

Source frequency cap

Translation limită de frecvenţă
A limit that can be placed on how often the creative associated with an ad is served to
Description
an audience.

Source Did You Know

Translation Ştiai?
Description A social Q&A (question and answer) product that exists on profile and News Feed.

Source delivery
Translation livrare
Description An ad's potential to reach an audience.

Source CPC
Translation CPC
Description The cost for each time an ad is clicked.

Source A/B test

Translation test A/B
A randomized experiment with two variants, A and B, which are the control and
Description
treatment in the controlled experiment.

Source login alert

Translation alertă de conectare
A notification that you see if you or someone else tries to access your Facebook
Description
account from a new device.

Source doc
Translation document
Description An electronic file that provides information.

Source public
Translation public
The audience on Facebook that encompasses all people (the general public), not just
Description
friends or Facebook users.

Source log in
Translation a se conecta
Description To use credentials (ex. name and password) to access an account.

Source clickthrough URL

Translation URL clic
Description The destination URL for an ad.

Source boost
Translation a promova
To raise the awareness and visibility of a post already published on a Page by paying to
Description
have it reach a larger audience.
 Source in-stream video
Translation reclamă video in-stream
A type of video ad that plays within your video player that precedes or interrupts
Description
content

Source brand churn

Translation clienţi pierduţi de marcă
A measurement of customer attrition, specifically customers who stop using a
Description
particular brand over a period of time.

Source fan
Translation fan
Description An enthusiastic devotee, follower, or admirer of a sport, pastime, celebrity, etc.

Source Express Wi-Fi

Translation Express Wi-Fi
The Wi-Fi reseller product for entrepreneurs to set up Wi-Fi hotspots and sell data
Description
packages to local people.

Source login alerts

Translation alerte de conectare
A feature in Facebook that allows you to receive notifications when your account is
Description
accessed from an unrecognized device or location.

Source edit
Translation a edita
Description Modify to a preferred form.

Source cost per click

Translation cost per clic
Description The cost for each time an ad is clicked.

Source turn on
Translation a activa
Description To turn on or cause to function.

Source Angry
Translation Furie
One of the reactions you can choose to leave on a Facebook post, represented by an
Description
angry emoticon.

Source account
Translation cont
A digital record of one's complete information and activity on an app or service,
Description
including settings, activity, profile information, username and password.

Source instagrammer
Translation utilizator de Instagram
Description A person who uses Instagram.

Source nearby
Translation în apropiere
Referring to people or places that are in close proximity to you when you're using a
Description
Facebook mobile app.

Source ad
Translation reclamă
Description An item of promotional content.

Source malware
Translation malware
Description Software that can cause intentional harm to a device, app or account.

Source example
Translation exemplu
Description an instance serving to illustrate the application of a rule

Source fact-checker
Translation instituţie de verificare a informaţiilor
A person or organization who verifies the accuracy of information presented in news
Description
stories

Source data pass-back

Translation colectare date
The act of collecting information on behalf of a partner or customer and then providing
Description
that data back to them after it has been collected.

Source beneath
Translation sub
Description Referring to being located after, beneath, below or under something else.

Source bill
Translation factură
Description A statement of money owed.

Source match
Translation meci
On Facebook, an alternative label for video episodes, intended for use with sports-
Description
related content.

Source brand advertising

Translation publicitate de marcă
Advertising to promote awareness of a company or influence the perception of that
Description
company.

Source join
Translation a se înscrie
Description To unite to form one entity or group.

Source like
Translation a aprecia
To express a positive sentiment about a post, photo or video by selecting an option (an
Description
icon or the word like).

Source Core Audiences

Translation Audienţe nucleu
The feature that enables advertisers to reach precise audiences based on four main
Description
targeting types: location, demographic, interests and behaviors.

Source Instant Articles

Translation Articole instant
A Facebook feature that provides rich format, interactive articles that professional
Description
publishers can create and publish on Facebook.

Source ecommerce
Translation comerţ electronic
Business that is transacted by transferring data electronically, especially over the
Description
Internet.

Source email
Translation e-mail
Description An electronic message.

Source grid tool

Translation instrument grilă
A tool that allows advertisers to see whether their ad has more than the allowed 20% of
Description
text in its image.

Source menu
Translation meniu
Description An user interface element that presents a list of choices.

Source customer relationship management

Translation managementul relaţiilor cu clienţii
A type of tool that enables businesses to manage contact information and interactions
Description
through the customer lifecycle.

Source attend
Translation a participa
Description To be present at an event, meeting, or function.

Source inappropriate
Translation inadecvat
Description Unsuitable or improper in the circumstances.
 Source Facebook Live
Translation Facebook Live
Description A Facebook feature that allows people to create and broadcast videos in real time.

Source Nielsen-verified on-target people

Translation persoane-ţintă conform verificării Nielsen
Description People of a specific age and gender targeting category, verified by Nielsen

Source agree
Translation a fi de acord | a accepta
Description To concur.

Source icon
Translation pictogramă
A graphic symbol that represents something (an action or entry point in a user
Description
interface, for example).

Source data balance

Translation credit de date
Description The amount still available on a SIM card during any particular mobile data usage cycle.

Source Facebook Live Producer

Translation Facebook Live Producer
A tool that allows anyone to stream live video content to Facebook from multiple
Description
cameras and add effects using the Facebook Live API.

Source mobile phone

Translation telefon mobil
Description A cellular telephone.

Source consumer packaged good

Translation bun de larg consum
Description A type of good that is consumed every day by the average consumer.

Source promo
Translation promo
Description A specific amount of data purchased for a mobile phone.

Source audience
Translation audienţă
Description A group of people who can potentially see an ad.

Source Facebook Messenger

Translation Facebook Messenger
Description Facebook’s messaging app.
 Source Messenger
Translation Messenger
Description Facebook’s messaging app.

Source News Feed Targeting

Translation Ţintire în Noutăţi
An option in the Facebook Pages composer that allows a Page admin to choose who
Description
can see a post in News Feed. Their friends may see it too.

Source Facebook Media

Translation Facebook Media
An online resource to help organizations and public figures learn how to effectively
Description
connect with their audiences through Facebook.

Source creative effect

Translation efect creativ
A creative element that is applied, either pre-capture or post-capture, to a photo or
Description video using Facebook's camera, including frames, filters, stickers, style effects, art
effects, and masks.

Source music
Translation muzică
A label for an Instagram Stories feature that allows people to add a music sticker to
Description
their story and choose a song to play a soundtrack for that story.

Source birthday
Translation zi de naştere
The anniversary of the day on which a person was born, typically treated as an
Description
occasion for celebration and the giving of gifts.

Source camera preview

Translation previzualizare
Description The preview of a photograph before it is taken on a mobile device's display

Source Family list

Translation listă Familie
Description A friend list that contains people you have indicated as family members.

Source frequency
Translation frecvenţă
Description The number of times an ad is shown in a certain period of time.

Source I.org
Translation I.org
A Facebook initiative to connect the world, including projects like Express Wi-Fi, Free
Description
Basics, Zero-Rated Facebook and Messenger.

Source Facebook Games

Translation Jocuri Facebook
The collection of games on https://www.facebook.com/games/ that you can play on
Description
Facebook.

Source ad delivery
Translation livrare reclamă
Description The process in which ad networks send ads to apps or websites.

Source marker
Translation reper
A point on a person's Storyline in the Moves app that represents a physical location
Description
where they remained for a minimum amount of time.

Source confidence
Translation încredere
A percentage representing the probability that the results of a test are true and the
Description
outcome of the test would be the same if conducted again.

Source Express Wi-Fi by Internet.org

Translation Express Wi-Fi de la Internet.org
The Wi-Fi reseller product for entrepreneurs to set up Wi-Fi hotspots and sell data
Description
packages to local people.

Source conversion rate

Translation rată de conversie
The number of customers who have completed a transaction divided by the total
Description
number of website visitors.

Source bill
Translation a factura
Description To send a statement of money owed.

Source Facebook Community Standards

Translation Standardele comunităţii Facebook
Facebook policies that explain what type of sharing is allowed on Facebook, and what
Description
type of content may be reported and removed.

Source Enter key

Translation tasta Enter
A key on a computer keyboard that makes the computer perform an action or start a
Description
new line of writing.

Source login code

Translation cod de conectare
A unique series of characters used to access your Facebook account from an
unrecognized device or browser when login approvals are enabled. This refers both to
Description
the 6 digit code from Code Generator and the code received through SMS when
logging in from an unrecognized browser/device.
 Source conversion spec
Translation specificaţie de conversie
Description A metric of a specific action you want people to do after they see your ad.

Source CPM
Translation CPM
The average cost an advertiser has paid for 1,000 impressions of their ad, or the
Description average revenue a publisher has received for 1,000 impressions of an ad on their apps
and websites.

Source Facebook Exchange

Translation Facebook Exchange
The online exchange for marketers who want to expand their marketing reach through
Description
real-time bidding.

Source Direct Support

Translation Asistenţă directă
A communication channel that connects people directly to specific teams at Facebook
Description
that support the Facebook Platform.

Source ad account
Translation cont de publicitate
Description An account used for managing ads on Facebook.

Source accept rate

Translation rată de acceptare
The rate, as a percentage, of the people who accept the permissions asked for by an app
Description
while in the act of logging into a third-party developer app with Facebook.

Source host
Translation organizator
Description The person who is the creator of an event on Facebook.

Source dogfood
Translation a testa intern
Description To test and give feedback on an internal product before it is available to the public.

Source FBX
Translation FBX
The online exchange for marketers who want to expand their marketing reach through
Description
real-time bidding.

Source U.S.-EU Safe Harbor

Translation Safe Harbor S.U.A-UE
The streamlined process for US companies to comply with the EU Directive 95/46/EC
Description
on the protection of personal data.
 Source Nielsen national population
Translation Nielsen: populaţie la nivel naţional
Description A potential audience for TV ads in a selected country, according to Nielsen

Source laptop
Translation laptop
Description A portable computer with an LCD screen that weighs from two to 10 pounds.

Source data promo

Translation promoţie de date
Description A specific amount of data purchased for a mobile phone.

Source national TRPs

Translation puncte de audienţă la nivel naţional
Target rating points that measure the percentage of impressions shown to a target
Description audience (based on age and gender) as compared to the national population size of that
audience, as measured by Nielson.

Source demand generation

Translation generare de cerere
Advertising intended to drive awareness and interest in a company's products and
Description
services.

Source application
Translation aplicaţie
Description A piece of software designed to fulfill a particular purpose.

Source Audience Restrictions

Translation Restricţii de audienţă
An option in Facebook Page composer that allows a Page admin to control the
Description visibility of a post based on audience age, gender, location and language. Only people
in the audience specified can see this post anywhere on Facebook.

Source check into

Translation a adăuga o vizită
To indicate your physical location in a status update, photo or post via the Check In
Description
button on Facebook's mobile apps.

Source Acquaintances list

Translation lista Cunoştinţe
Description A friend list that contains people you have indicated as acquaintances.

Source carousel ad
Translation reclamă carusel
An item of promotional content that displays multiple images that scroll from left to
Description
right.

Source CRM
Translation CRM
A type of tool that enables businesses to manage contact information and interactions
Description
through the customer lifecycle.

Source Mentions feed

Translation flux Mentions
A collection within the Mentions app that contains public posts and comments that
Description
reference or tag a verified Page or profile.

Source leads access

Translation acces la date despre clienţi potenţiali
Role permissions that allow a business to control which people can download customer
Description
lead data in Business Manager.

Source live
Translation în direct
Referring to something that is broadcast in real time, while the event is actually
Description
happening, rather than recorded and sent out later.

Source advertising account

Translation cont de publicitate
Description An account used for managing ads on Facebook.

Source cross-device
Translation inter-dispozitiv
Referring to something (for example, an app) that is equally available or accessible
Description
across different digital platforms (for example, mobile, desktop, tablet)

Source 3D Touch
Translation 3D Touch
A set of of pressure-sensitive interactions available on iPhone 6S or greater that allows
Description
you to navigate through layers of a user interface.

Source action
Translation acţiune
The activity taken on an ad, Page, app or event after someone viewed an ad, even if
Description
they didn't click on it.

Source Facebook for mobile

Translation Facebook pentru mobil
Facebook's mobile-optimized platforms (Facebook for iPhone, Facebook for Android,
Description
m.facebook.com).

Source connection
Translation conexiune
A type of Messenger relationship that includes Facebook friends or anyone you've
Description
interacted with on Messenger.
 Source Facebook
Translation Facebook
Description The proprietary name of the social networking website / app.

Source in-app purchase

Translation achiziţie în aplicaţie
Description A digital feature or function that you buy within an app or service.

Source add
Translation a adăuga
Description To join (something) to something else.

Source camera effects

Translation efecte vizuale
A Facebook feature that provides an assortment of frames, filters or masks that people
Description
can add to their Facebook photos or videos.

Source log into

Translation a se conecta la
Description To use credentials (ex. name and password) to access an account.

Source demand generation advertising

Translation publicitate de generare de cerere
Advertising intended to drive awareness and interest in a company's products and
Description
services.

Source game
Translation joc
A digital app or activity that involves a puzzle, match or other test of skill intended for
Description
entertainment.

Source ad recall
Translation reamintire a reclamei
The ability of a consumer to remember seeing ads by a brand during a designated
Description
period of time.

Source Gameroom
Translation Gameroom
Description Facebook's PC Gaming platform

Source camera
Translation cameră foto
Description A cell phone camera

Source member
Translation membru
Description Someone who belongs to a group or an organization.
 Source App Manager
Translation Administrare aplicaţii
An app that is pre-installed on some Android phones to help people manage their pre-
Description
installed Facebook apps and other apps they install through Facebook.

Source friendversary
Translation aniversarea prieteniei
Description An anniversary of when you became friends on Facebook with someone.

Source action
Translation acţiune
Description A defined behavior based on the data from a universal tag.

Source business
Translation afacere
Description A company or organization.

Source claim
Translation a obţine
Description When someone clicks on and saves an offer on Facebook.

Source certification badge

Translation ecuson de certificare
In Blueprint, a verifiable digital representation of an accomplishment. Badges are
Description issued electronically to individuals who achieve Blueprint Certification and thus
become Facebook Certified Professionals.

Source DMA TRPs

Translation TRP DMA
Target rating points that measure the percentage of impressions shown to a target
Description audience (based on age and gender) against the total population of the target audience
within a designated marketing area, as measured by Nielsen.

Source attribution window

Translation interval de atribuire
Description The finite period of time during which conversions can be credited to a particular ad.

Source lookalike
Translation asemănător
A group of people who are similar to an existing audience based on several kinds of
Description "seed" users, allowing advertisers to target more people who look like their established
customers.

Source Account Kit powered by Facebook

Translation Account Kit oferit de Facebook
A service that third-party developers can implement to allow people to log into an app
Description and create an account using just their email address or phone number without requiring
a password.
 Source antivirus
Translation antivirus
Description Pertaining to software designed to detect and destroy computer viruses.

Source MAU
Translation UAL
A metric that measures the number of unique users during a specific measurement
Description
period, such as within the previous 30 days.

Source dropdown menu

Translation meniu vertical
Description A menu that expands to show a list of options.

Source chat
Translation a discuta
Description To have an instant messaging conversation between two or more people.

Source continue
Translation a continua
Description To go on after suspension or interruption.

Source mobile phone number

Translation număr de telefon mobil
Description The number associated with a mobile phone.

Source Account Kit

Translation Account Kit
A service that third-party developers can implement to allow people to log into an app
Description and create an account using just their email address or phone number without requiring
a password.

Source Facebook for Windows

Translation Facebook pentru Windows
Description The Facebook app for the Windows platform

Source flash
Translation bliţ
A camera attachment that produces a brief very bright light, used for taking
Description
photographs in poor light.

Source haha
Translation a adăuga reacţia „Haha”
To choose the Haha reaction on a Facebook post, which is represented by a laughing
Description
emoticon. When you choose Haha, you indicate that you think a post is funny.

Source buy and sell group

Translation grup de vânzări şi cumpărări
 A type of group on Facebook that has features to help people buy, sell and trade items.
Description Those features include sale posts (which highlight price), the ability to post an item in
multiple groups or places at once, and the ability to easily manage sale posts.

Source follow
Translation a urmări
Description To opt in to seeing content or posts from a feed or social media account.

Source 360 video

Translation clip video 360
A video that is created with a 360 degree or spherical camera system that records
Description
panoramic views of a scene.

Source connection
Translation conexiune
Description An instance or session of internet connectivity.

Source broadcast
Translation transmisiune
The consumer-facing content people see and experience when watching live video or
Description
audio.

Source recharge
Translation reîncărcare
Description A specific amount of data purchased for a mobile phone.

Source ad unit ID
Translation ad unit ID
The unique ID associated with an AdMob or Yahoo Flury native placement. In the
context of Audience Network, publishers must enter the ad unit ID of their AdMob or
Description
Yahoo Flurry native placement in order to use the Audience Network Mediation
product.

Source deactivate
Translation a dezactiva
Make (something, typically technical equipment or a virus) inactive by disabling or
Description
destroying it.

Source Money
Translation Bani
A surface people in certain countries can use to manage their stored balance accounts
Description and make transactions. Accounts are linked to a regulated financial provider through
Messenger.

Source filter
Translation filtru
A feature that allows you to alter the color or lighting of photos or videos that you take
Description
with the camera on a mobile device.
 Source lead generation
Translation generare de clienţi potenţiali
A type of advertising intended to initiate customer interest or contact, usually by a
Description
person giving a business their contact information or contacting a business directly.

Source eCPM
Translation eCPM
A metric estimating what the cost per 1000 impressions would have been based on the
Description
purchase of clicks or actions.

Source Activity Center

Translation Centrul de activităţi
In Onavo, the area in Protect where you can manage your notifications and take data
Description
management actions.

Source eCPC
Translation eCPC
A metric estimating what the cost per click would have been based on the purchase of
Description
impressions or actions.

Source interstitial ad
Translation reclamă intercalată
A type of ad format that appears during breaks in content. For example, interstitial ads
Description
might appear while a web page is loading, or between levels of a game.

Source endorse
Translation a susţine
To declare one's public approval or support of someone or something. In Facebook this
Description
refers to an action that allows you to post an endorsement about a political candidate.

Source network name

Translation nume de reţea
Description A unique name that someone has given their wireless internet network.

Source Audio 360

Translation Audio 360
The branded name for the Facebook software and rendering technology used to create
Description omnidirectional (3D) sound that rotates direction or changes pitch when dragging,
tilting or looking around a 360 video on Facebook.

Source draft article

Translation articol schiţă
In Instant Articles, an article in the Production Articles library that is not yet live, or
Description
available to distribute.

Source live
Translation publicat
 A status applied to an Instant Article that means it is available to be shared and linked
Description to on Facebook. "Live" does not mean the article is automatically shared (sharing is a
separate action). The opposite state is "unpublished."

Source attach
Translation a ataşa
Description To add something (for example, a file) to a message or post.

Source cost mapping

Translation mapare cost
The process of importing cost data from third-party ad platforms and matching it to
Description touchpoints that are being measured by a first party measurement solution like
Attribution.

Source autoplay
Translation cu pornire automată
Referring to the ability for media to play automatically without being manually started
Description
(as in video).

Source location settings

Translation setări de localizare
In Facebook, the group of settings that govern Facebook's use of a phone's location
Description
data, for example, its location history.

Source hashtag
Translation hashtag
A metadata tag that consists of a word or phrase preceded by a pound or hash sign. In
Description Facebook and Instagram, hashtags appear in posts and link to other posts with the same
hashtag to make it easy for people to find posts about topics they are interested in,

Source mode
Translation mod
Description A particular state of a user interface that offers specific functionality

Source control
Translation a controla
Description Manually directing the behavior of something.

Source Live
Translation Live
Description A Facebook feature that allows people to create and broadcast videos in real time.

Source Instagram Stories

Translation Instagram Stories
An Instagram feature that allows people to post casual photos and videos that are
Description
stitched together into one unit of content that is available for 24 hours.

Source change
Translation schimbare
Description The process of modification.

Source developer docs

Translation documentaţie pentru dezvoltatori
Description the documentation for developers using Facebook APIs and other developer tools

Source achieved level

Translation nivel atins
One of the pre-defined Facebook App Events included in the Facebook SDK that a
Description
developer can log to measure when a person using their app achieves a level in a game.

Source hotspot
Translation hotspot
Description A physical location that offers internet access via Wi-Fi.

Source connected TV
Translation TV conectat
Any TV that can be connected to the internet to access content beyond what is
available via broadcast and cable channels. Connected TV also refers to devices that
Description
use a television as a display and connect to the internet to access content. Connect TV
devices include Roku, Apple TV and Xbox.

Source clip
Translation secvenţă
Description A shortened form of media, such as video or audio.

Source copy
Translation copie
Description An identical replica or instance of something

Source ARPU
Translation VMPU
A measure used primarily by consumer communications and networking companies
Description
defined as the total revenue divided by the number of subscribers.

Source incremental
Translation incremental
Description A statistical term for the additional results you received as a result of running an ad.

Source auction overlap

Translation suprapunere în licitaţie
A condition when an advertiser is targeting some of the same people in different ad
Description
sets, causing those ad sets to overlap in the auction.

Source internet rate

Translation tarif de internet
Description A debt incurred to a prepaid data pack or SIM card data balance in exchange for use of
 internet apps or services.

Source direct reply

Translation răspuns direct
A reply sent privately to another person through Facebook's Direct or Stories product.
Description Replies to friends' stories are sent to Direct, a space for private sharing within
Facebook.

Source Auction Competition Change

Translation modificare în competitivitatea licitaţiei
In the Delivery Insights dashboard, the percentage difference between the competitive
bid on this day and the average competitive bid for the previous 3 days. The
Description
competitive bid is the minimum bid needed to win the auctions that were just out of
reach. These are the cheapest 1% of the winning bids in the auctions lost.

Source account recovery

Translation recuperarea contului
Description The ability to recover your account if you lose access for any reason.

Source live audio

Translation clip audio în direct
A live broadcast format that only includes audio content. Live audio allows people to
Description
create live media experiences using sound alone, with no corresponding video feed.

Source article views

Translation vizualizări de articol
A metric for measuring lift (an increase in article metrics) in Instant Articles on
Description
Facebook.

Source account key

Translation cheie de cont
An account key is a token you can save to regain access to another account. It contains
Description
information to identify the person as the account holder.

Source activity log

Translation jurnal de activităţi
The area of a person’s Facebook profile where they can see a record of their own
Description
activity.

Source Auto-Flagged
Translation Semnalizate automat
The name of a group admin tab that indicates the posts listed under that tab have been
Description
proactively detected by Facebook as violating Community Standards.

Source legacy contact

Translation contact de moştenire
Description The term used for the person who's designated by an account holder to care for their
account after they pass away and their account is memorialized. A legacy contact can
 do things like pin a post on the timeline, accept friend requests and change the profile
picture.

Source check in
Translation vizită
To indicate your physical location in a status update, photo or post via the Check In
Description
button on Facebook's mobile apps.

Source IGTV
Translation IGTV
A surface within Instagram that allows users to share and watch long-form vertical
Description
videos in an immersive viewer.

Source hotel set

Translation set de hoteluri
Description A filtered group of hotels from an advertiser's catalog on Facebook.

Source flight set

Translation set de zboruri
Description A filtered group of flights from an advertiser's catalog on Facebook.

Source AI
Translation AI
The capability of computer systems to perform tasks that normally require human
Description intelligence, such as visual perception, speech recognition, decision-making, and
translation between languages

Source Frame Studio

Translation Frame Studio
An in-browser tool in Camera Effects Platform for building artistic and expressive
Description
overlays (frames) that people can use in the photos and videos they share on Facebook.

Source grab
Translation a apuca
Description To use the body to take hold of a physical or digital object. The opposite of "drop."

Source Mobile Money

Translation Bani pe mobil
A surface people in certain countries can use to manage their stored balance accounts
Description and make transactions. Accounts are linked to a regulated financial provider through
Messenger.

Source learning phase

Translation fază de învăţare
In ads manager, a period of time where the delivery system is collecting data to
Description optimize ad delivery. This term refers to the machine learning of our system, not an
advertiser's learning.
 Source lift
Translation creştere
Lift is a measure of the incremental gain in conversions, sales, or brand impact a
Description particular advertising campaign directly causes. It can be measured as a % (a lift
percentage of 28%) or as a whole number with points (an 8.8 percentage point lift.)

Source mission
Translation misiune
In Messenger Kids, an onboarding experience through which kids can learn about app
Description
features and earn badges.

Source Audience Reached Ratio

Translation Procent atins din audienţă
Description The percentage of the potential audience an advertiser has reached so far.

Source amount due

Translation sumă de plată
Description The amount of money owed by an advertiser for ads run during a set period of time.

Source data loan

Translation împrumut de date
A specific amount of data loaned to a customer by a mobile operator in advance of
Description
payment.

Source hyperlapse
Translation hyperlapse
Description A time-lapse video created with Instagram's Hyperlapse app.

Source custom tracking code

Translation cod de urmărire personalizat
Description A code appended to a clickthrough URL that passes data to specific third parties.

Source Cross Border Insights Finder

Translation Cross Border Insights Finder
A tool that allows organizations to view comparative country data insights based on
Description past-campaign performance across Facebook, Instagram and Audience Network. The
purpose is to allow organizations to plan business and global ad campaigns.

Source ask
Translation a întreba
Description To ask for something.

Source invalid
Translation nevalid
Description Not valid or unacceptable.

Source conversation
Translation conversaţie
Description An instant messaging conversation. (Chatting between two or more people.)

Source donation fee

Translation comision de donaţie
A standard fee Facebook collects to cover the cost of processing donations made
Description
directly on Facebook.

Source content
Translation conţinut
The substance or material dealt with in a speech, literary work, etc., as distinct from its
Description
form or style.

Source Facebook for iOS

Translation Facebook pentru iOS
Description Facebook's mobile app for the iOS platform.

Source development articles

Translation articole în dezvoltare
In Facebook, a standalone library of Instant Articles that remain permanently in draft
Description mode (or, "unpublished"). Development Articles are only visible to Page administrators
with access to the Instant Articles publishing tools.

Source list
Translation listă
On Facebook, a type of text post with formatting options for displaying ranked or
Description
unranked items in sequence.

Source moderator
Translation moderator
Description A person who arbitrates a discussion.

Source data
Translation date
Description information in digital form that can be transmitted or processed.

Source customer
Translation client
Description A person or business that purchases a commodity or service.

Source Facebook Business

Translation Facebook Business
The collection of news, tips and best practices to help businesses meet their goals on
Description
Facebook (https://www.facebook.com/business/)

Source home screen

Translation ecran de pornire
Description A device's operating system home.
 Source high five
Translation bate cuba
Description A type of greeting that sends a "high five" animation to the recipient.

Source online behavioral advertising

Translation publicitate online bazată pe comportamente
A type of advertising based on people's actions or activities that can be used for
Description
targeting ads or content.

Source dimension
Translation dimensiune
Description A category of metrics that define the failure or success of a campaign.

Source life event

Translation eveniment din viaţă
A type of post on Facebook that allows a person to add a significant personal milestone
Description
to their Timeline.

Source App Center

Translation Centrul de aplicaţii
The website (www.facebook.com/games) where you can download games to play on
Description
Facebook.

Source chat window

Translation fereastră de chat
Description The dialog box that a chat conversation appears in on Facebook messages.

Source load
Translation încărcare
Description A specific amount of data purchased for a mobile phone.

Source notification
Translation notificare
Description An update or alert that a person receives about activity on Facebook or other apps.

Source Facebook Locations

Translation Locaţii Facebook
A tool that lets you connect and manage Pages for all your stores on Facebook in one
Description
place.

Source knowledge check

Translation verificarea cunoştinţelor
An examination of the knowledge gained by a course participant to find out whether it
Description
is as it should be.

Source business admin

Translation administrator de afacere
Description A Business Manager-specific role that can manage all aspects of the business settings,
 including modifying or deleting the accounts and adding or removing people.

Source network
Translation reţea
Description A group or system of interconnected people or things

Source Data Controls

Translation Controale de date
The switch that lets you change from using a degraded version of Facebook without
Description
data charges, to using regular full Facebook.

Source Marquee
Translation Marquee
A high-impact, single-day Facebook advertising campaign type that offers guaranteed
Description
impressions and the ability to reach a broad audience up to 3 times in one day.

Source admin
Translation administrator
Description A person who is responsible for running or controlling something.

Source GIF
Translation GIF
Description A format for image files. The acronym stands for Graphics Interface Format.

Source feed
Translation flux
Description A stream of posts or updates in a social media service.

Source follower
Translation urmăritor
A person who has subscribed to (followed) a social media profile in order to see its
Description
content.

Source connect
Translation a (se) conecta
Description Bring together or into contact.

Source Internet.org
Translation Internet.org
A Facebook initiative to connect the world, including projects like Express Wi-Fi, Free
Description
Basics, Zero-Rated Facebook and Messenger.

Source Instagram Video Chat

Translation apel video Instagram
A feature within Instagram Direct that allows users to have video conversations with
Description
their friends on Instagram.

Source link ad
Translation reclamă cu link
Description An ad that a reader can click on to get to a website.

Source invoice
Translation factură
Description A statement of money owed that is sent to large companies.

Source billing
Translation facturare
A statement of items related to ad spending including amount spent, amount billed,
Description
payment methods on file, and payment history.

Source close
Translation a închide
Description To leave a dialog or program.

Source Code Generator

Translation Generator de coduri
Description The Facebook security feature that provides a code for Facebook.

Source Free Basics

Translation Free Basics
An app that lets people in certain countries on specific SIM cards access zero-rated
Description
websites without data charges.

Source internet
Translation internet
An electronic communications network that connects computer networks around the
Description
world.

Source App Store

Translation App Store
Description Apple's app store.

Source A/B test

Translation Testare A/B
To conduct a randomized experiment with two variants, A and B, which are the control
Description
and treatment in the controlled experiment.

Source autoplay
Translation pornire automată
A setting where media plays automatically, without being manually started (as in
Description
video)

Source Hyperlapse
Translation Hyperlapse
Description Instagram's app for taking time-lapse videos.
 Source event response
Translation răspuns la eveniment
A Facebook ad objective that measures the number of people who join an event as the
Description
result of an event ad.

Source effective cost per thousand impressions

Translation cost efectiv per 1.000 de afişări
A metric estimating what the cost per 1000 impressions would have been based on the
Description
purchase of clicks or actions.

Source moderator
Translation moderator
The Page role that can respond to and delete comments on the Page, send messages as
Description
the Page, see which admin created a post or comment, create ads, and view insights.

Source decline
Translation a refuza
Description Politely refuse (an invitation or offer)

Source Haha
Translation Haha
One of the reactions you can choose to leave on a Facebook post, represented by a
Description
laughing emoticon. When you choose Haha, you indicate that you think a post is funny.

Source chat head

Translation cap de chat
An Android Messenger feature that allows you to be notified of new messages with a
circular icon that represents the sender's photo on top of other apps or your home
Description
screen. This helps people quickly jump into a conversation without leaving their
current app.

Source create
Translation a crea
Description To bring (something) into existence.

Source access token

Translation cod de acces
A string that identifies a user, app, or page and can be used by an app to make graph
Description
API calls.

Source Audience Network Mediation

Translation Mediere Audience Network
A product developed by Facebook Audience Network that lets app developers connect
Description
different ad networks and optimize which ad is sent to their app.

Source Messenger Kids

Translation Messenger Kids
Description A messaging and calling app that lets kids chat with parent-approved friends and
 family.

Source About
Translation Despre
A section on a Facebook Page or a person's profile in Facebook that provides
Description
information about that Page or person.

Source brand lift study

Translation studiu de creştere a mărcii
A statistically significant test of how much brand-related metrics increased as a result
Description
of an ad campaign.

Source brand lift

Translation creşterea mărcii
In a brand lift study, this is a metric that measures the increase in brand metrics (ex.
Description
brand awareness) between a test and control group.

Source ad recall lift

Translation creştere a gradului de amintire a reclamei
A measurable positive increase in the percentage of people who remember seeing ads
Description
by a brand during a designated period of time.

Source effective cost per click

Translation cost efectiv per clic
A metric estimating what the cost per click would have been based on the purchase of
Description
impressions or actions.

Source Ad Space
Translation spaţiu publicitar
A collection of ad placements grouped together by a publisher. In the context of
Description Facebook Audience Network and tools for publishers, Ad Spaces allow publishers to
group their placements for reporting and management.

Source donation campaign

Translation campanie de donaţii
Description An effort to drive donations via Facebook.

Source Nielsen-verified
Translation verificare conform Nielsen
Ad impressions that have been verified by Nielsen to have successfully reached a target
Description
audience.

Source Direct Deal

Translation ofertă directă
A one-to-one transaction between a publisher and an advertiser to sell Audience
Description
Network inventory with set terms (number of impressions, CPM and audience).

Source brand polling

Translation sondaj despre marcă
The process of showing a poll to measure the impact of advertising on brand
Description
recognition, sentiment or purchase intent.

Source Blueprint Certified Exam Developer

Translation Dezvoltator de examene certificat de Blueprint
An individual who is recognized for their contribution to developing Blueprint
Description Certification exams. It is also the name of the digital badge issued to the individual
upon recognition of their contribution.

Source API key

Translation API key
The unique ID associated with a Yahoo native placement. In the context of Audience
Description Network, publishers must enter the API key of their Flurry native placement in order to
use the Audience Network Mediation product.

Source Nielsen national target population

Translation Nielsen: populaţie ţintă la nivel naţional
A potential audience for TV ads that is of a specific age and gender located in a
Description
selected country, according to Nielsen

Source measurement ecosystem

Translation ecosistem de măsurare
The full spectrum of measurement solutions, features, and capabilities across the (ads)
Description
measurement industry.

Source challenge
Translation provocare
Description An invitation to attempt to beat a score in an instant game.

Source credit
Translation a atribui | a acorda credit
Description In Attribution, to assign fractional or incremental value to touchpoints for a conversion

Source InstaMeet
Translation InstaMeet
A gathering, organized by Instagram community members around the world, of people
Description
coming together to connect, explore, and celebrate their creativity.

Source Boomerang
Translation Boomerang
A standalone iOS and Android app for creating mini videos from a burst of photos. The
Description
videos are sped up and mirrored, playing forward and then backward.

Source daily budget

Translation buget zilnic
Description A budget for an ad within the period of a day.
 Source carousel format
Translation format carusel
An item of promotional content that displays multiple images that scroll from left to
Description
right.

Source check-in
Translation vizită
An instance of having used the Check In button in Facebook's mobile apps to indicate
Description
your physical location in a status update.

Source Instagram Direct

Translation Instagram Direct
A private messaging system in Instagram that lets you send photos and videos to one or
Description
a few people. You can also share posts in feed.

Source Facebook for Android

Translation Facebook pentru Android
Description Facebook's mobile app for Android.

Source data partner

Translation partener de date
A marketing partner whose information we use to expand our demographics, interests
Description
and behavior targeting for ads.

Source end
Translation a încheia
Description To conclude a video call in Messenger.

Source mutual friend

Translation prieten comun
Description A friend that two people have in common on Facebook.

Source blog
Translation blog
Description A regularly updated online journal or newsletter that is available online.

Source get together

Translation a se întâlni
Description To meet casually in person for a social purpose.

Source download
Translation a descărca
Description To save data from an application (like Facebook) to an offline source (like a computer).

Source charitable organization

Translation organizaţie caritabilă
Description A type of non-profit organization. It differs from other types of nonprofits in that it
centers on philanthropic goals as well as social well-being (e.g. charitable, educational,
 religious, or other activities serving the public interest or common good). This can be a
type of nonprofit that has been verified by Facebook as qualifying to create fundraisers
to raise money directly on Facebook.

Source new
Translation nou
Referring to the state of not existing before; being made, introduced, or discovered
Description
recently or now for the first time.

Source email
Translation e-mail
Description An address to send electronic messages to

Source disappearing messages

Translation mesaje care dispar
A feature in Messenger that allows you to send a message that disappears from a
Description
conversation thread 1 hour after being sent.

Source click
Translation clic
Description A metric for the number of times an objective has been clicked.

Source double-click
Translation dublu-clic
Description To press a computer mouse button twice in quick succession to select something.

Source home page

Translation pagină de pornire
Description The main (home) screen of Facebook.

Source Audience Network

Translation Audience Network
A network of mobile app publishers who have been approved by Facebook to show ads
Description
in their apps.

Source collage
Translation colaj
Description A visual collection of photos and videos, combined into one post.

Source list
Translation listă
A list in Facebook that you can create in order to categorize subsets of friends, for
Description
example, Close Friends or Acquaintances.

Source auction
Translation licitaţie
An ad buying type wherein the advertiser decides that they would like to participate in
Description
an ad auction.
 Source comment
Translation a adăuga un comentariu
Description To leave a digital remark on a post, photo or story.

Source account ID
Translation account ID
The unique ID associated with an InMobi native placement. In the context of Audience
Description Network, publishers must enter the account ID of their InMobi native placement in
order to use the Audience Network Mediation product.

Source confirmation code

Translation cod de confirmare
A code that you receive from Facebook to verify your mobile number when you sign
Description
up to use Facebook Mobile.

Source bid
Translation sumă licitată
Description The price for the outcome you're optimizing for.

Source Google Play Store

Translation Magazin Google Play
Description The app store for Android.

Source medium
Translation mediu
In Facebook Attribution, a general category that describes the origin of touchpoints or
Description
traffic. These can be assigned or inherited from utm_medium.

Source CPG
Translation BLC
Description A type of good that is consumed every day by the average consumer.

Source web
Translation web
An electronic communications network that connects computer networks around the
Description
world.

Source fixed price

Translation preţ fix
An ad buying type that allows the advertiser to set an amount they would like to pay
Description
over the course of a campaign.

Source eCPA
Translation eCPA
A metric estimating what the cost per action would have been based on the purchase of
Description
impressions or clicks.
 Source Most Recent
Translation Cele mai recente
A sort option in the user interface of Facebook News Feed that sorts posts in the order
Description
they were posted.

Source dialog
Translation dialog
A secondary window that allows users to perform a command, asks users a question, or
Description
provides users with information or progress feedback.

Source Products
Translation Produse
The apps and services offered by Facebook (e.g. Facebook, Messenger, social plugins,
Description
Internet.org, Workplace).

Source native placement

Translation poziţionare nativă
A native placement is the location of an ad on a website or app that matches the design
Description
and function of the website or app's user experience.

Source automatic bidding

Translation licitare automată
A Facebook Ads bidding type where the bid is automatically optimized to reach the
Description
advertiser's objective.

Source document
Translation document
Description An electronic file that provides information.

Source browse
Translation a răsfoi
To scan through a text, website, or collection of data to gain an impression of the
Description
contents

Source interested
Translation interesat
Description To indicate you are considering attending an event.

Source Free Mode

Translation Mod gratuit
A VPN (virtual private network) that can be activated while using Free Basics to
Description
prevent data leakage.

Source targeting group

Translation grup de ţintire
Description A group of ads created for the purpose of being targeted to a specific audience.

Source Custom Audience

Translation audienţă personalizată
An audience created through a Facebook advertising feature that lets advertisers find
Description
their existing audiences among people who are on Facebook.

Source information
Translation informaţii
Description Facts provided or learned about something or someone.

Source install
Translation a instala
Description To load software or apps onto a device.

Source button
Translation buton
A clickable UI element on the Page surface or in feed intended to provoke a specific
Description
action from the audience.

Source Love
Translation Ador
One of the reactions you can choose to leave on a Facebook post, represented by a
Description
heart emoticon. When you choose Love, you indicate that you like a post a lot.

Source Gallery
Translation Galerie
Description A photo app on Android phones.

Source date of birth

Translation data naşterii
Description The day, month and year of a person's birth as specified by a number.

Source Audience Network by Facebook

Translation Audience Network de la Facebook
A network of mobile app publishers who have been approved by Facebook to show ads
Description
in their apps.

Source audience selector

Translation selector de audienţă
Description An option in Facebook that allows you to choose a specific audience for a post.

Source caption
Translation descriere
A text element that is superimposed over a video or photo. It can narrate, translate, or
Description
provide extra textual information.

Source attention impression

Translation atenţie (afişare)
Description An ad metric that reflects that a viewer has viewed an ad for a duration of time (beyond
just an impression) that is longer than 70% of the time that they have viewed other
 stories on Facebook.

Source favorite
Translation a adăuga la favorite
Description In Facebook, to add something to a list.

Source active
Translation activ
Referring to the state of being online and available to interact with via chat or instant
Description
messaging.

Source charge
Translation debitare
Description To debit money from an account.

Source Instagram Business Tools

Translation Instrumente Instagram Business
A collection of different products that provide businesses with a way to connect with
Description
customers on Instagram. used by different business types

Source ads report

Translation raport despre reclame
A report created and managed in Ads Manager that indicates the performance of a set
Description
of ads.

Source delegated account recovery

Translation recuperare delegată a contului
A feature that allows people to recover accounts on 3rd party sites and/or apps using an
Description
“account key” or simply “key” stored in their Facebook account.

Source attribution
Translation atribuire
A set of criteria that advertisers use to decide which ads or content should be credited
Description
with a conversion.

Source lead
Translation client potenţial
A connection to a customer via some sort of personal identifier, such as email, phone,
Description address. This allows an advertiser to contact that person with future advertising or
communications.

Source bug
Translation bug
Description An error or defect in software or hardware.

Source answer
Translation răspuns
Description A response to a question (whether in text, photo, or other media form).
 Source Designated Marketing Area
Translation Designated Marketing Area
The geographic areas in the United States in which local television viewing is
Description
measured by The Nielsen Company.

Source sidebar
Translation bară laterală
Description The list of friends you can chat with on the right column of Facebook on the web.

Source Facebook for Creators

Translation Facebook for Creators
A website that provides inspiration, education, and support to help video creators make
Description
and share videos that build community.

Source lock screen

Translation ecran de blocare
Description The first screen that appears on a smartphone before you unlock it.

Source Facebook ID
Translation ID Facebook
The unique string of numbers used to identify a person's Facebook account. A user ID
helps applications personalize your experience by connecting your account on that
Description
application with your Facebook account. It can also personalize your experience by
accessing your basic info, which includes your public profile and friend list.

Source branded content

Translation conţinut de marcă
Content on Instagram or Facebook in which the creator of the content is compensated
Description
by a business partner.

Source First Time Impression Ratio

Translation procent de prime afişări
The percentage of your daily impressions that comes from people seeing an ad set for
Description
the first time.

Source DMA
Translation DMA
The geographic areas in the United States in which local television viewing is
Description
measured by The Nielsen Company.

Source Facebook Go
Translation Facebook Go
Description A program that helps advertisers on Facebook grow their business.

Source ad ID
Translation ID reclamă
Description A unique identification for an individual ad represented by numbers.
 Source account ID
Translation ID cont
Description In India, the name for a Facebook username. It is typically a phone number.

Source authentication
Translation autentificare
The process or flow in which a person's identity is verified, usually for the purpose of
Description
granting access to a system, such as logging into an app.

Source Moments
Translation Moments
A private photo sharing app that allows you to gather and share photos that you care
Description
about.

Source Esc key

Translation tasta Esc
Description The Escape key on a computer keyboard.

Source Highlights
Translation Repere
An Instagram feature that allows a user to add individual photos and videos to a special
Description
non-ephemeral section of their profile.

Source shared login

Translation cont utilizat în comun
A Facebook account shared by multiple people using the same login credentials to
Description
access and manage Pages, ad accounts and apps.

Source Instant Articles format

Translation format Articole instant
The technical structure and markup that result in the unique display features of an
Description
Instant Article on Facebook.

Source location
Translation locaţie
Description A particular place or position.

Source Facebook Groups

Translation Grupuri Facebook
Description Facebook's app for creating and managing content shared with groups of people.

Source 360 Video

Translation 360 Video
Description A Facebook feature that allows the display of videos filmed with a 360 degree camera.

Source Groups Discover

Translation Descoperă grupuri
 A feature in Facebook groups that allows people to search by one of 30+ topic
Description
categories to find groups they might want to join.

Source data alert

Translation alertă de date
A notification you get from Onavo when using a specific amount of data on a specific
Description
app.

Source control percentage

Translation procent de control
The percent of the audience for an ad campaign that was in the control group in a brand
Description
lift study.

Source click to Messenger

Translation clic spre Messenger
A Messenger ad type in the ads interface. Click to Messenger ads send people from ads
Description
in Facebook, Instagram and/or Messenger into Messenger conversations.

Source government representative

Translation reprezentant guvernamental
Description An appointed or otherwise non-elected government official or public servant.

Source face effect

Translation efect pentru faţă
An augmented reality feature that maps a graphical image to a person’s face. The result
Description looks as if a person has an interactive mask, faceprint or other effects on a their face,
head or body.

Source archive
Translation arhivă
A private space on Instagram where people can keep photos, videos and stories that no
Description one else on Instagram can see. Content can't be posted directly to the user's archive - it
must first be added as a feed post or story.

Source Like
Translation Îmi place
One of the reactions you can choose to leave on a Facebook post, represented by a
Description
thumbs-up emoticon. When you choose Like, you indicate that you like a post.

Source keyword
Translation cuvânt cheie
Description A word used to facilitate an online search for information.

Source AdMob
Translation AdMob
The name of Google's ad network, which gathers ads from different advertisers and
Description
then sends them to apps or websites looking for ads.
 Source OBA
Translation OBA
A type of advertising based on people's actions or activities that can be used for
Description
targeting ads or content.

Source lookalike audience

Translation audienţă asemănătoare
A group of people who are similar to an existing audience based on several kinds of
Description "seed" users, allowing advertisers to target more people who look like their established
customers.

Source standards
Translation standarde
Facebook policies that explain what type of sharing is allowed on Facebook, and what
Description
type of content may be reported and removed.

Source accept
Translation acceptare
A measure of the number of people using Facebook Login to access a third-party
Description
developer app who accept the permissions asked for by the app.

Source Internet.org initiative

Translation Iniţiativa Internet.org
The initiative by Facebook to bring affordable, accessible internet to all parts of the
Description
world.

Source ad creation
Translation instrumentul de creare a reclamelor
Description The workflow that an advertiser completes on Facebook in order to create an ad.

Source cross-border
Translation transfrontalier
Description In Facebook Ads, referring to advertising outside of one's own country.

Source hang out

Translation a petrece timp împreună | a socializa
The act of being on the app Bonfire or in a bonfire video chat (either via the Bonfire
Description
app or interop from Messenger).

Source multi-company group

Translation grup multi-companie
A group within Workplace by Facebook consisting of multiple companies who work
Description
together.

Source business integration

Translation integrare de afaceri
A service you have connected to your Facebook account to manage one or more of
Description
your ads, Pages, groups, events, messages or other business info.
 Source express ad
Translation reclamă expres
A type of ad that contains a portion at the beginning of the ad that is automatically
Description
generated by Facebook using images and text from an advertiser's Page.

Source Facebook Certified Professional

Translation Specialist certificat de Facebook
Collective term for any individual who has obtained a Facebook Blueprint Certification
Description (e.g. a Facebook Certified Planning Professional, or Facebook Certified Buying
Professional)

Source ad request
Translation cerere de reclamă
A request (via servers) to an ad network that "asks" for an ad to be shown on an app or
Description
website.

Source Campaign Planner

Translation Instrumentul de planificare a campaniilor
A tool that allows Facebook advertisers to create and compare different versions of a
Description
campaign plan.

Source geosticker
Translation geosticker
A special kind of photo or video decoration sticker that only becomes available to a
Description
user when the user is within a defined physical geographic area.

Source exposed group

Translation grup de test
A segment of a study group that includes people who have seen ads and who have
Description
received a brand poll.

Source campaign
Translation campanie
A marketing objective with a budget. To accomplish this objective you buy media so
Description
you can reach your target audience with a specific set of messages.

Source Instant Games

Translation Jocuri instant
A product that allows games to be played on Facebook or Messenger without
Description
downloading anything.

Source broadcast
Translation mesaj difuzat
Description A type of message Pages can send to multiple people at once in Messenger.

Source donate button

Translation butonul Donează
 A button that can be added to an object on Facebook, like a post, live video or Page, to
Description
enable donations.

Source clickthrough rate

Translation rată de clicuri
The number of times a link on a web page is clicked compared to the number of times
Description
it is displayed

Source live sticker

Translation sticker live
Description An icon or animation that you can add to a Facebook Live video.

Source My Data Usage

Translation Utilizarea datelor mele
Description the area in Onavo Protect where you can track your mobile data usage per app.

Source fullscreen
Translation ecran complet
Description Referring to a window occupying all the available displayable surface of a screen.

Source group chat

Translation conversaţie de grup
Description An conversation on Messenger that involves more than two people.

Source 360 photo

Translation fotografie 360
A photo that is created with a 360 degree or spherical camera system that captures a
Description
single panoramic view of a scene.

Source challenge
Translation a provoca
Description To invite another user to attempt to beat a score in an instant game.

Source Audience Network Native Mediation

Translation Mediere nativă Audience Network
A product developed by Facebook Audience Network that lets app developers connect
Description
different ad networks and optimize which ad is sent to their app.

Source Facebook Advertising Core Competencies

Translation Competenţe de bază în publicitatea pe Facebook
Name of the core exam an individual must take on their path to achieving Blueprint
Description Certification. It is one of the requirements to achieve both the Facebook Certified
Planning Professional and Facebook Certified Buying Professional certifications.

Source Facebook Creative Hub

Translation Hub de creaţie Facebook
Description A set of features for advertisers that allows advertisers to create and share mockups of
ads on Facebook and Instagram, and also to view a gallery of featured ads that provide
 creative inspiration for people who design ads.

Source background data

Translation date de fundal
Mobile data being used by an app when you're not using it and it is running in the
Description
background, for example, receiving updates or sending data.

Source campaign mapping

Translation mapare campanie
The process of importing campaign names from third-party ad platforms and matching
Description them to campaign IDs that are being measured by a first party measurement solution
like Attribution.

Source measurement
Translation măsurare
Description The act of measuring and quantifying [ad] performance.

Source article review

Translation revizuire articol
The process by which Facebook approves publishers to begin publishing Instant
Description
Articles on Facebook.

Source match rule

Translation regulă de potrivire
A set of automatic actions a video publisher can apply to multiple videos that match
Description
certain criteria

Source Audience Direct

Translation Audience Direct
A Facebook ads product that enables advertisers and publisher to do one-to-one 'direct
deals' with fixed CPM, number of impressions and dates. Similar to Audience Network
Description
but the price per impression and number of impressions is agreed in advance, rather
than operating as an auction.

Source conversion lift

Translation creştere a conversiilor
A measure of the incremental, causal impacts on an advertiser's bottom-of-the-funnel,
Description
direct response efforts. It is measured by the Facebook product, Conversion Lift.

Source network access

Translation acces la reţea
The type of visibility and accessibility that a business' Wi-Fi offers to people within its
Description
network range.

Source customer chat plugin

Translation plugin pentru chat cu clienţii
Description A web plugin that allows customers to talk directly with businesses on their websites
using Messenger, and continue those conversations across web, mobile and tablet
 devices. This can be used for customer service, lead generation and more.

Source convert
Translation a schimba
Description To change (something) into a different form or so that it can be used in a different way

Source Facebook Dating

Translation Facebook Dating
A Facebook feature that helps people actively and purposefully seeking out interactions
Description
with people in a romantic context.

Source hello
Translation salut
Description A type of greeting that sends a waving animation to the recipient.

Source mockup
Translation machetă
Description A model of something used to preview or test it.

Source Pages
Translation Pagini
A product that lets people, public figures, businesses, brands, organizations, and non-
Description
profits create a presence on Facebook and connect with the Facebook community.

Source destination set

Translation set de destinaţii
Description A filtered group of destinations from an advertiser's catalog on Facebook.

Source authenticated preview

Translation previzualizare autentificată
A feature capability of a Workplace integration that allows users to see the content of a
Description
link in a way that respects the privacy of that content.

Source moment
Translation moment
An album of photos and videos that can be created and shared with friends within the
Description
Moments app.

Source dynamic creative

Translation componente creative dinamice
A process whereby advertisers give Facebook all of their creative assets for ads and
Description
Facebook matches them to the right audience automatically.

Source claim ad earnings

Translation a revendica câştigurile din publicitate
In Rights Manager, the act of claiming (as a publisher) a share of the money earned
Description
from ad breaks in a video that contains the publisher's own content.
 Source data feed
Translation flux de date
A list of items and attributes of those items organized so that each one can be
displayed, advertised or compared in a unique way. This list can take many forms
Description
including that of a data file uploaded to Facebook or hosted on a server and fetched by
Facebook.

Source chat
Translation conversaţie
Description An instant messaging conversation. (Chatting between two or more people.)

Source booking window

Translation perioadă de rezervare
The period of time between the date a travel reservation is made by a person or group
Description and the actual check in date. This concept applies to both flights and hotels and is used
as part of defining an audience for dynamic ads for travel.

Source event
Translation eveniment
Description Any action that can be tracked and measured.

Source bonus
Translation bonus
Description A discretionary fund shared by the sales team at Facebook.

Source 360 Director

Translation Director 360
A tool for creators to set guide points, overlay text and photos to direct people's
Description
attention to specific parts of a 360 video.

Source invite
Translation invitaţie
Description A written or verbal request inviting someone to go somewhere or to do something.

Source header bidding

Translation licitare transparentă
A transparent bidding process where publishers see what every advertiser or
Description
technology provider is willing to pay for every impression.

Source Attribution by Facebook

Translation Atribuire oferită de Facebook
An Facebook measurement product that provides advertisers with cross-platform,
Description cross-channel, cross-device multi-touch attribution performance reports for ad
campaigns.

Source phone
Translation telefon
Description A cellular telephone.
 Source Facebook Local
Translation Facebook Local
The standalone app (formerly called Events from Facebook) that is an extension of the
Description Facebook events product. Unlike its predecessor, Facebook Local includes places and
things to do in addition to events.

Source estimated
Translation estimat
Pertaining to an approximate judgment or calculation, as of the value, amount, time,
Description
size, or weight of something.

Source sports event

Translation eveniment sportiv
On Facebook, an alternative label for video episodes, intended for use with sports-
Description
related content.

Source Member-Reported
Translation Raportate de membri
The name of a group admin tab that indicates the posts listed under that tab have been
Description
reported by group members.

Source BFF
Translation BFF
A friend in the Flash app that you share back and forth with the most out of all your
Description
friends.

Source gross adds

Translation clienţi noi
Description Customers acquired by a mobile carrier.

Source detection technology

Translation tehnologie de detectare
Automated systems that use AI and machine learning to find potential violations of our
Description Community Standards, flag them for review, and sometimes automatically remove
them.

Source Focus
Translation Focus
A name for the type of camera format that uses the portrait effect, which causes the
Description face in frame to be in focus and the background to be slightly blurred in order to
highlight the face.

Source intro video

Translation clip video introductiv
Description A short introductory video that precedes a Facebook video.

Source linked publication

Translation publicaţie asociată
A publication that has established a publication linking relationship with a writer or
Description
journalist.

Source guided creation

Translation ghid de creare
A form of ads creation that walks advertisers through all three levels of ad creation so
Description the user can fill in all the details, such as targeting, budget and creative, at one time,
and finish with a complete ad campaign that is ready to be run.

Source auction competition

Translation competitivitatea licitaţiei
In the Delivery Insights dashboard, this is an indication of how competitive the auction
is, compared to the advertiser. Auction competition metrics are provided to help
Description
advertisers understand their current competitiveness in the market and detect when
there is increased competition, which may limit their opportunities to win.

Source Local
Translation Local
The standalone app (formerly called Events from Facebook) that is an extension of the
Description Facebook events product. Unlike its predecessor, Facebook Local includes places and
things to do in addition to events.

Source community
Translation comunitate
Description A specific instance of Workplace.

Source not allow

Translation a nu permite | a refuza
Description To refuse an entity permission to do something.

Source Facebook Mobile Browser

Translation browser Facebook de mobil
A browser that allows people to access and view links to websites while staying within
Description
the Facebook app.

Source direct
Translation direct
In the Facebook Attribution product, pertaining to touchpoints that have no known
Description
source.

Source carousel card

Translation unitate de carusel
A unit of information (a combination of image and/or video, headline and link or call to
Description
action) that people swipe when viewing a Facebook ad in the carousel format.

Source action
Translation acţiune
 In content reporting contexts, something a community operations reviewer does to a
piece of content or account when they determine it violates our Community Standards.
Description
An action might include removing content, disabling an account, or covering a piece of
disturbing content with a warning.

Source prefill
Translation a precompleta
Description To fill in information automatically.

Source instant reply

Translation răspuns instant
A message that is automatically sent from a Page to a person after the person sends a
Description
message to the Page for the first time.

Source special interest Page

Translation Pagină specială
A Facebook Page about an organization, celebrity or topic that the Page doesn't
Description
officially represent.

Source cloud storage service

Translation serviciu de stocare în cloud
A business that maintains and manages its customers' data and makes that data
Description
accessible over a network, usually the internet.

Source interested
Translation interesat | interesată
In the Dating feature, a state in which someone can send over on initial message to
Description
another person but cannot follow up (i.e. a way of indicating "interest").