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Complete Guide to
Monetize on Instagram

Written by Edwin Merino

Cofounder of the @INCOMETIPS Instagram brand


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 Table of Contents
0.1. A message from Edwin of Team IncomeTips
0.2. Disclaimer
0.3. TL;DR

Chapter 1. Opportunities of Abundance on Instagram

1.1. The 4 Instagram Business Account Types
1.2. Things to Consider Before Starting Your Own Instagram Journey
1.3. Instagram Businesses Have 3 Major Focuses

Chapter 2. The In<luencer Account

2.1. What is an InOluencer?
2.2. How Do InOluencers Make Money on Instagram
2.3. What are paid promotions and shoutouts?
2.4. How Much Do InOluencers Get Paid for Shoutouts?
2.5. How can I become an InOluencer?
2.6. The 4 key factors to building an InOluencer account

Chapter 3. The Niche Account

3.1. What’a Niche Account
3.2. How do Niche Accounts Monetize?
3.3. How Can I Start a Niche Account?
3.4 How Can I Do Market Research To Choose a Niche?

Chapter 4. The Personal Brand Account
4.1. What is a Personal Brand Account?
4.2. How Do Personal Brand Accounts Monetize?
4.3. How Can I Build a Personal Brands Account?
4.4. Credibility

Continued on next page

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Chapter 5. The Business Brand Account
5.1. What is a Business Brand Account?
5.2. How Do Business Brand Accounts Monetize?
5.3. How Can I Start a Business Brand Account?
5.4. I Have a Business and Would Like to Start Marketing on Instagram
5.5. I Would Like to Start a Brand New Business Brand Account


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0.1. A Message From Edwin of Team IncomeTips
Thank you for taking the time to check out this ebook and for following our
Instagram page.

The INCOMETIPS Instagram account was started by my close friend Kenneth

Badgett back in 2014 with an idea to share entrepreneurial tips and advice collected
through all the books, blogs, and podcasts he followed at the time. I came onboard a
year later as the account became signiOicantly larger. Together we did our best to
manage content and strategize ways to monetize the account.

Our Oirst idea to monetize the account was to create custom post cards with
motivational quotes that we could ship to anyone who needed inspiration, and
something to hold in their hand.

That was a terrible idea though. 😅

After working along side many other Instagrammers and experimenting on our own,
we’ve learned that Instagram can be monetized in many not so obvious ways.

I’m writing this book to help you understand the Instagram business landscape and
to help you decide whether monetizing an Instagram page is worth you’re time.

Maybe you already have a business that you believe can beneOit from Instagram.

Maybe you’re looking for another revenue stream and you feel Instagram can be a
great side hustle.

Whichever category you fall under, I wrote this book to give you a realistic view of
what it takes to monetize an account by giving you real world examples and
personal experiences with our own brand.

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Instagram is not for everyone and doesn’t always work as you’d expect. Although for
some, Instagram can be a HUGE driver of trafOic and can lead to thousands of sales
when done correctly.

I hope you Oind this book useful for your online business journey whether on
Instagram or not.

I’m always open to feedback so please don’t hesitate to contact me here!

I wish you all the best!

Sincerely,

Edwin Merino

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0.2. Disclaimer
The information provided in this ebook is based solely on my personal experience
with the Instagram application. The INCOMETIPS brand and I are in no way
afOiliated with Instagram but we expect all of their terms of use to be followed
closely by everyone.

All laws must be followed in the respective jurisdiction in which you are located.
Although my team and I have made every effort to ensure that the information in
this book was correct at the time we published it, we do not assume and hereby
disclaim any liability to any party for any loss, damage, or disruption caused by
errors or omissions, whether such errors or omissions result from negligence,
accident, or any other cause. Liability is also disclaimed for any additional consulting
services or clariOication provided.

Links found in this book may be referral links to software and services we’ve used
and enjoyed. Be aware that if you sign up through these links, we’ll receive a small
commission. We are very grateful for your support and hope you’ll enjoy what we
provide. 


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0.3 TL;DR
This is the quick and dirty summary of this entire ebook. For all the in-depth
information with photos and breakdowns, skip ahead.

There are 4 types of Instagram pages that are monetize-able.

An inOluencer account, niche account, and personal brand account, and a business
brand account.

How do these pages monetize?

InOluencers monetize by accepting advertising dollars to promote other Instagram

pages, products, or services.

Niche pages monetize by accepting advertising dollars, but often sell their own
products through ecommerce stores like Shopify.

A personal brand accounts use Instagram to generates trafOic into a sales funnel.
Once leads are in the funnel, products and services can be sold to them through
email marketing.

A business brand page sells their own uniquely branded product or service. This
method often starts by having inOluencers share the business page’s content, until
the page has a large enough following of its own to promote directly to its followers.
Services and products, both physical and digital, are then sold through an
ecommerce store linked in their Instagram bio page.

Need to know more?

Get your notebook, pen and/or Evernote ready and read on!👇 


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Chapter 1. Opportunities of Abundance on Instagram
What started as a fun way to take photos with hipster-esque Oilters to share with
friends, has turned into a major platform of designs, information, and entertainment
for millions of people around the world.

As of December 2017, Instagram has reported over 800 million users globally.

To put this into perspective, some of the most watched television networks in the
U.S. get around 7 million views (as of 2017 according to this article).

That’s less the 1% of Instagram’s total user base.

Never mind the fact that some users are fake and blah blah blah… the point is
Instagram has A LOT OF USERS.

That means that Instagram is a very serious platform for businesses and advertisers
to leverage.

In this ebook, I’ll share with you my own personal observations and experiences
with leveraging Instagram for business. Hopefully it’ll provide you with some clarity
in deciding whether to pursue Instagram further, because its not for everyone.

1.1. The 4 Instagram Business Account Types

All Instagram accounts that are making proOits, from my observation, fall into one of
these four categories:

1. In<luencer account
2. Niche account
3. Personal brand account
4. Business brand account

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Some Instagram accounts will and do overlap in these categories, but for the sake of
explaining their strategies better, I’ve created these categories to help you
understand what’s going on.

1.2. Things to Consider Before Starting Your Own Instagram Journey

You might have downloaded this ebook because you’ve seen our INCOMETIPS page
and wondered how easy it might be to start your own Instagram business.

Let me start by saying that anything worth doing, is worth doing well.

Instagram businesses, like any other kind of business, takes time, effort, energy, and
motivation to build up to proOitability.

No matter what kind of automation tool, software bot, DM group, or mastermind you
join, there is no shortcut to building a proOitable Instagram page.

Although there are ways you can save time and pro?it faster.

With a solid understanding of what it takes to do business on Instagram, you’ll be

able to clearly focus on an objective which often leads to proOitability faster than not
knowing anything.

In the chapters to follow, I have broken down the major types of Instagram pages for
you to understand clearly how some pages are monetizing.

1.3. Instagram Business Accounts Have 3 Major Focuses

It’s very important to understand that as an Instagram entrepreneur, you need to
juggle these 3 things. If you drop one, you might as well drop them all and learn a

new trick. 🤹

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1. Provide daily content for your follower’s viewing pleasure
2. Engage often and as much as possible with your followers
3. Sell products and/or services that exactly match your follower’s interests

That list sums it all up.

If that doesn’t scare you and you’re still interested in learning more, then the rest of
the book will go into more detail on the 4 major Instagram business account types.

I’ve provided you with real examples and reference articles convey my point and to
show you how people are monetizing on Instagram.

Enjoy 😉 


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Chapter 2. The In<luencer

2.1. What’s an in<luencer?

An inOluencer, as I’m deOining it, is an account that has over 100,000 loyal and
engaged followers.

Note that I say loyal and engaged. More on that in a bit.

There are certainly inOluencer accounts with less followers who still proOit, although
the income to support an account without having to sell your own products is
usually good enough when you have about a hundred thousand follower or more.

I say loyal and engaged followers because it can be easy to grow an account over
100k with software bots and fake followers. But these accounts won’t have the same
value as an account with 100k loyal and engaged followers. Especially if you try to
resell the account.

Large accounts with fake followers and heavy bot usage often mislead advertisers to
paying higher prices for advertising while their posts end up reaching fewer REAL
followers.

Our INCOMETIPS account has never used automated bots for gaining followers
(honestly) because we’ve always wanted to have real engaged people who would be
interested in interacting with our posts and interested in our products. By deciding
to not do that also meant that we were not going to grow as quickly as some other
accounts who started around the same time. Because of that, we have a much more
engaged audience and the value of our shoutouts are higher than some accounts
with similar followings.

Having said that, I’m not against bots, groups, or tools to optimize your account. It’s
just a matter how you use the tools. When done right, it can be very powerful.


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2.2. How Do In<luencers Make Money on Instagram?
The primary way an inOluencer monetizes an account is through the sale of paid
promotions, also known as shoutouts.

2.3. What are paid promotions and shoutouts?

A paid promotion (promo for short) is an advertisement posted on behalf of another
business or individual on the inOluencer’s Instagram account. This will deliver many
impressions.

The promo can be either an image, a video, a carousel post (multiple images or
videos), or an Instagram story (either an image or video).

Not to be confused with the Instagram’s own advertising, which can also be very
useful to advertisers. Learn more about that here.

2.4. How Much Do In<luencers Get Paid for Shoutouts?

It totally depends on the inOluencer really.

It’s usually a matter of how many impressions a post will get. The cost is often
calculated by using a multiple of each thousand impressions, known as the CPM
(cost per mille). Think of an impression as the placement of a post in front of people
who are scrolling through their feed and see the post.

The range I’ve seen is usually from $5 per CPM and up. *1

Prices can also go way up depending on the quality of the audience or how famous
the inOluencer is.

Kim Kardashian has been able to get upwards of $250,000 for one image post!


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Let’s do the math here using one of her images as an example to calculate her CPM
cost. This won’t be a totally accurate example since we don’t know exactly how many
impressions she gets, nor whether Calvin Klein actually paid out $250,000, but let’s
just roll with it.

If Kim has 100,000,000 followers (I’m rounding down), and we can clearly see she
received 2,800,000 likes for this post, we can safely assume that she received at the
very least 2.8 million impressions. Her impressions would have certainly been much
higher since not everyone who sees the image likes it. Let’s say her impressions
were double that, at 5.6 million impressions. (FunFact: IncomeTips usually gets
60-70% more impressions than engagement)

Having received $250,000 for a post, we can do the math to Oigure out how much she
might charge per CPM.

($250,000 / 5,600,000) * 1000 = $44.64 CPM

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So we can assume that Mrs.Kardashian charges around $40 CPM which is insane!

On the website ShoutCart, InOluences post their prices for all to see. This gives you a
better idea of what some inOluencers are charging and what you can expect.

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If you happen to be an inOluencer already, this site could help you get more exposure
outside of Instagram as many people might not trust doing business directly through
DMs. The downside to it is that it can be a bit buggy at times and they also charge a
fee of around 10%-20%. Sign up to Shoutcart to start monetizing!

2.5. How can I become an In<luencer?

The million dollar question.

Bottom line is you have to grow a large following of loyal and engaged followers
while keeping their attention on your content daily.

This is probably the most difOicult way to monetize and is not for everyone since its
takes a lot of time.

Based on my own experience and that of many other inOluencers I’ve met on
Instagram, there are another 4 key factors needed in order to set up an Instagram
account speciOically for growing a large audience.

2.6. The 4 key factors to building an In<luencer account

1. A highly-targeted audience
2. A competitive advantage
3. High-quality daily content
4. An IG-power network

Without having all 3 of these locked down, you’ll struggle to build up the momentum
needed to go viral and amass thousands of followers.

Having a highly targeted audience.

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The account needs to be directed towards a very speciOic group of people. If it is too
broad, the content won’t be able to generate enough interest or excitement to go
viral. People just won’t follow something they can’t relate to enough.
Let’s look at an example:

@WorldStar

According to wiki, WordStarHipHop is a content-aggregating video blog, but has

DOMINATED Instagram.

WorldStar primarily targets hip hop fans, mostly young men between the ages of
18-21. Even though the content is not always hip hop related, it tends to Oit the same

audience as it’s highly entertaining to watch! Not for everyone though. 😂

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With an account that is highly niche, Oinding content will be much easier to do. It will
also make it super easy for potential followers to hit that follow button. You don’t
want people to hesitate to follow you. If you’re content is all over the place, or is in a
niche that is already saturated, people won’t care as much to follow you.

Having a competitive advantage.

I see so many newbie Instagrammers make this mistake over and over again. 


They lack having a competitive advantage in their niche which is critical to standing
out and gaining followers easily.

Some niches are highly saturated as people are taught to copy what is already
working. That philosophy works to a point in the afOiliate marketing world, but can
put you at a disadvantage in the Instagram space sometimes.

Let’s look at a real world example:

@ThinkGrowProsper

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ThinkGrowProsper has nailed all 4 key factors which led the accounts massive
growth. What people might not know, is that the account was positioned to succeed
from the beginning.

Ruben, ThinkGrowProsper’s founder, started his account when Instagram had only a
handful of motivational quote accounts.

According to the interview I did with Ruben, there were not many people offering
the kind of high-quality, relatable quotes he wanted to see. He then proceeded to
create posts that were unlike anything on Instagram at the time. He did that
consistently, posting multiple times a day, for years. As a result, he’s amassed over 3

million followers to date and is still growing strong.💪

To summarize, I’d say you need to have something that makes you stand out from
the rest. Create something unique and that grabs attention.

High quality daily content.

Let’s go straight to the example shall we?

@DoYouTravel

(image on next page)

One of the most famous travel-grammers, aka insta-travelers, aka people-we-live-

through-vicariously-on-Instagram, is Jack Morris of DoYouTravel.

Jack taught himself how to take incredible photos while traveling to amazing places
to capture his moments. With one glance at his Instagram page, you can immediately
see the attention to detail and quality of images Jack posts. He’s been able to Oigure
out ways to minimize his time spent on processing and posting photos, while

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maintaining the quality his followers come to expect. See Jack’s Q&A page on his
website where he’s answered many of the questions people commonly ask about
how he started.

It’s worth noting that Jack started his Instagram page back in 2014 when there
weren’t tons of travel Instagrammers doing the same style of photos he’s become
known for. That was his advantage. That and his unique style of being in his images
gazing out onto incredible scenery.

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Since I’m on the topic of photography, I feel I need to mention that there are many
amazing photographers, perhaps better than Jack, on Instagram. You might be
wondering why some of them don’t have larger followings.



To that I'll refer back to the key factors I’ve mentioned thus far. IG accounts that
struggle to grow usually lack one of the factors already mentioned.

But there’s another very important factor needed to grow. And that’s having a power
network.

An IG Power Network

An IG power network is just my own made up way of branding the idea of having a
powerful inOluencer network to grow a following.


This includes, but is not limited to the following:
• Other In<luencers
• Personal Connections
• Local Business Connections
• DM Groups
• Telegram Groups
• Facebook Groups
• Online Forums
• Mastermind Groups

It not only takes having a targeted audience, a competitive edge, and quality content.
It also takes marketing-hustle (another made-up word) to grow your account fast
and build momentum to go viral (which is the ultimate goal).

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For our INCOMETIPS brand, we reached out to many inOluencers in our space to do
paid shoutouts as well as share 4 shares (that’s where you share someone else’s IG
post and they share yours to grow each other’s following.)

We also chatted with well known Instagram peeps over the phone and in-person to
develop REAL relationships. Because REAL can go a long way. We joined
mastermind groups, participated in online forums, and helped others in our
community to grow and improve our accounts.

We built a strong network of people who helped us Oigure this whole Instagram
game out. And we are forever grateful to them. And that’s what you need.

A power network.

If you want to know more about how to Oind or start your own IG Power Network,
take our course to save you some time and get all the details we had to Oish around
to Oind over the past 4 years.

Click here to sign up to the course.

Chapter 3. The Niche Account

3.1. What’s a Niche Account

A niche account, by my own deOinition, is an account that posts content relating to a
very speciOic subject, but unlike an inOluencer account, a niche account can have a
much smaller audience size while still being proOitable.

That’s because the account is so speciOic to a small group of people, that the
followers are often extremely loyal and engaging. That usually translated to easier
sales of related products or advertising sales.

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Even an account with a 1000 loyal and engaged followers can be proOitable.

I suggested reading this great article to put things into perspective - Kevin Kelly’s
1000 true fans.

Here are some examples of niche accounts:

@_yogacutie

YogaCutie is an Instagram account that was built by a friend to promote a drop

shipping ecommerce store.

The Instagram page was made to post beautiful images of people doing yoga, which
attracts a highly targeted audience of yoga lovers.

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The main purpose of a niche account is to attract a certain type of follower.
Followers of niche accounts are often highly engaging which tells Instagram’s
algorithm that the content is worth spreading, thus attracting more people to the
page.

You can see by the above picture the kind of engagement YogaCutie gets. Although in
this example there are a lot of emojis which may or may not be from bots, but you
get the idea.

See the next page for another example:


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 @HomeSweetHell

HomeSweetHell is another great example of a niche account. It’s content is

speciOically about gothic home decorations, furniture, and accessories.

This is technically an inOluencer because of the audience size, but the fact that they
are so niche, sets them up perfectly to sell their own products and do drop shipping
from a ecommerce store.

3.2. How do Niche Accounts Monetize?

The two best ways I’ve found to monetize niche accounts are as follows:
1. Paid promotions
2. Selling products through an ecommerce store like Shopify

What makes niche accounts so great is that they can provide you with multiple
streams of revenue.

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Not only can you sell products through your online store without having to pay for
any promos, but you can sell promos and shoutouts to other advertisers and pocket
the extra cash.

Let’s take a look at one more example:

@Pet.Awesome

Pet.Awesome is a Instagram page that’s provides entertainment with extremely cute

pictures of pets and pet videos. If you’re a pet lover, its kind of tough NOT to follow
this page. That’s the point really!

As you can see on their proOile page, Pet.Awesome has a link to their ecommerce
store mansbestpetstore.com

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That means all of those eyeballs from their followers will also likely see their store
and click through to make a purchase.

3.3. How Can I Start a Niche Account?

Two words: Market. Research.

Technically, all the same advice for building an inOluencer account applies to building
a niche account, except this critical part of market research.

If you do this part correctly, creating a user name, writing the bio, and everything
else will be inOinitely easier.

3.4. How Can I Do Market Research To Choose a Niche?

This is a very in-depth topic that I can’t fully cover in this book, but I will give you
enough to get started.

1. Start by <inding a product to sell.

This is the secret sauce to making money, not just on Instagram, but anywhere
online. You have to Oind a product that is either already making sales (so you know
its good), or have a product that you really love and know for a fact that others will
enjoy it too.

If you’re a raving fan of a product, then you have a competitive advantage over
people who are just trying to make money with products they don’t really care
about.

If you’re looking to sell other products, then spend as much time as possible learning
about the potential audience. Follow competitors and try Oinding other accounts
who might be selling the same product.

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Ask yourself if you can produce content that is better than what is already out there.
Remember that you need a competitive edge, so if there are already thousands of
other Instagram accounts in the same niche selling the same products, then you’re
better off skipping that product and niche.

If you’d like to know more about strategies me and my friends use to Oind proOitable
products to sell on Instagram, I’ve created a step-by-step course including all the
tools, spreadsheets, and examples of how we verify a product is in fact proOitable or
not.

Sign up here to learn how to Oind a proOitable product.

2. Analyze the competition on Instagram

Since you’ll be focusing your efforts on attracting customers through Instagram, it’ll
be important to understand the Instagram landscape thoroughly in a particular
niche.

This is an idea Gary Vaynerchuk talks about in his book Jab, Jab, Jab, Right Hook.

Every platform has to be treated differently because not everyone from YouTube is
on Instagram, and not everyone from Instagram is on Twitter, and so forth. It’s also
just a different mindset for each platform so you can’t treat them all the same.

If you Oind many competitors on Facebook, but none on Instagram, then that might
be a good niche to consider.

If you Oind a product that has gone viral recently, but has hundreds of extremely
large Instagram accounts already promoting the product, then you might want to
consider moving on.

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Use hashtags and the explore page as much as possible. Have a spreadsheet to
record the accounts you’ve tracked and review your Oindings. It’s never a waste of
time to do your homework and record everything.

3. Create enough unique, high quality content to share daily

Once you’ve found a proOitable product, and have found a niche on Instagram that
isn’t saturated, the next step is to create unique, high quality content to post daily.

The way all proOitable Instagram accounts start is by gaining momentum through
engagement and daily posts.

It’s not uncommon to repost other content from similar niche accounts too, but
you’ll be in a much better position to have content go viral if you’re able to create
your own unique content in combination with reposts.

If you’re interested in learning how we create our own quality content, I’ve created a
course that gives you all the details on the best sources for content and inspiration
as well as the tools we use to create our images and videos.

Sign up here to enroll into our IG Content Creation Course


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Chapter 4. The Personal Brand Account

4.1. What is a Personal Brand Account?

A personal brand account is an account whose content revolves around the
personality and story of a single person.

That person can be someone who’s incredibly funny providing you with loads of
laughter during a work break. It can also be someone you admire and respect for the
valuable information they provide which helps you in your own life.

Let’s look at some examples shall we?

@LewisHowes

Lewis Howes has build a very strong personal brand around personal development,
overcoming life’s obstacles, and building successful businesses. His story of

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adversity, overcoming injuries, living on his sister’s couch until he was able to build a
successful online business has inspired millions of people to reach for their dreams.

His Instagram page is just one channel he uses, but by itself has become a very
strong driver of trafOic which he directs to his podcast to further develop his brand of
inspiration and greatness. From there, his fans can visit his website where they can
buy his various books, courses, and information products.

@coldgamekelv

What started out as a personal page of a young guy feeding deers and doing a little
dance, turned this ColdGameKelv account into a viral sensation where EVERYBODY
EATS!

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I don’t know the whole story behind Kelvin Peña, but I’m pretty sure Kelvin saw an
opportunity as he amassed thousands of likes and comments on his videos of deer

feedings and making it rain on them. 😂 💵 🦌

Kelvin capitalized on the opportunity by selling merchandise, then eventually

starting his own charity foundation called Everybody Eats.

His videos and the catch phrase “everybody eats” has become a huge personal brand
for him which all revolves around Kelvin’s own personality and sense of humor.

Until now, ColdGameKelv posts daily with clever and often hilarious videos of
himself interacting with his Deer Squad and other furry creatures.

4.2. How Do Personal Brand Accounts Monetize?

Personal brands often use their Instagram pages to drive trafOic to other online
channels to further develop their relationship with their followers. This is done
through the process of creating a marketing funnel that provides followers with
useful information that establishes trust. At the end of the funnel there is usually a
sale for a product or service.


Personal brand accounts also do shoutouts like the Kim Kardashian example I gave
earlier. Once you’ve amassed a large following, advertisers of all sorts will approach
you to promote their goods and services. Often advertisers will ship free goods along
with payment to have the personal brand account promote the product.

The types of products and services that can be sold through a personal brand
account vary widely from what I’ve seen. Here’s a list of a few:
• Books / ebooks
• Digital courses
• One-on-one consulting/coaching
• Physical products

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 • Mastermind groups
• AfOiliate products
• Live events / Speaking gigs
• Crowdfunding for projects
• Donation requests

Let’s take a look at some personal brands that monetize:

@MarieForleo

Marie Forleo is an entrepreneur, writer, and philanthropist who has literally built an
empire around her story and her now famous, B-School.

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Marie uses Instagram to share personal photos of herself which resonate with her

audience of primarily women. Although many men, including myself 😍 , love to

follow her too since she’s so passionate and real.

Let’s have a closer look at how she has her marketing funnel set up.

Looking at the image of her Instagram page, notice the Archived Stories listed. This is
technically where her funnel starts on Instagram. When a follower watches her
story, they are given a really well produced story the motivates the watcher on

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starting a business.

When you swipe up, you’re taken to this landing page:

(See next page for landing page image)


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After the follower is interested in Marie’s ideas on starting a business, then can then
opt into her enrollment waitlist. Once on Marie’s list, the follower will continue to
receive information that is valuable to someone looking to start a business.

Marie opens her B-School just once a year for a short time, which gives her plenty of
time to build up a relationships with her audience. This also provides a sense of
urgency when her school Oinally opens for enrollment.

Let’s take a look at the email she sends to those who sign up. This will give you an
idea of how you might want to set up your email autoresponder.

(See next page)


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Marie makes sure to provide social proof of her course to get followers excited. She
provides a link to a great testimonial page. She also makes sure to add her social
media channels to further develop the relationship with her follower. These are
things to note if you’re looking to build a personal brand.

Here’s another example of a personal brand account:

@AllAboutJuicing
(Image on next page)

Vanessa Simkins runs the Instagram account AllAboutJuices which is literally all

about juices 😂

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Although the account has all the characteristics of a niche page, Vanessa makes it
clear that this is her page, and all the content within it is straight from her.
Her story of losing 30 pounds and pulling her health together with juicing makes her
relatable to her audience.

She monetizes her page with a marketing funnel that starts with the link in her bio.
That then leads to a landing page for have followers join a 14-Day Blender Juice
Challenge.

This is perfect for her audience as they often need accountability and a reason to
juice regularly. (Note: Know your audience)

Once a follower joins the challenge, they will receive emails which can promote her
various other books and programs which can be found on her website.

4.3. How Can I Build a Personal Brands Account?

To build a personal brand account, you must have a story that makes you an
authority in your particular niche and is relatable to your potential followers.

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If you simply start a page with a bunch of photos of yourself and motivational
quotes, but no cred, nobody will care enough to follow you because they don’t know
who you are or what you’re about.

…. unless you’re extremely attractive.

In which case you’ll get followers to ogling you 🤤

(which can work quite well 😛 )

In my opinion and from my experience, I Oind personal brands work best when the
person is legitimately an experts in particular Oield. So have some experience.

Do you have an expertise in something?

Do you have you’re own consultancy or agency that qualiOies you as an expert?

Are you passionate about a cause or organization that stands for something?

Do you have access to resources that others do not?

To build a true personal brand account, you’ll need credibility and lots of it. Its so
important that I’ve decided to write a full section on the idea.

4.4. Credibility
To build a successful personal brand account, you’ve got have enough credibility that
can carry your brand to success.

If you want a personal brand, but don’t have the experience yet, that’s ok.

Work on building up credibility before promoting yourself. Focus on a niche and

simply provide content that is valuable to people following you without being overly
self indulgent (unless that’s the brand you’re trying to build).

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Building up a reputation takes years, so don’t rush this. Work on gaining
experiences, testimonials, and content that can be found online. Build your portfolio.
Write a blog. Submit articles to popular websites. Get your name out there.

Let’s quickly look over some of my previous examples to drive the idea of credibility
home:

Lewis Howes - Lewis started his career by becoming an authority of the website
LinkedIn before he branded himself as an online business guru. He created a course
and used social media marketing to turn that into a proOitable business. He then
started a podcast. He then wrote a book. He also overcame many other obstacles I
mentioned earlier. Lewis has been working his butt off for a long time, so there is no
question that he has experience in the realm of business and personal development.

Marie Forleo - Marie has been doing online business for almost 20 years! She was
working on her business on the side, eventually quitting her corporate job to pursue
her business in the daytime. During that time, she worked as a waitress and
bartender at night while working on her business in the day. She has deOinitely come

from the school of hustle and hard knocks. 👊 For a great interview of her full story,

you can watch this interview of Marie Forleo here.

Vanessa Simkins - If it wasn’t for the fact that Vanessa had Oirst hand experience
losing 30 pounds of weight, rehabilitating herself with the very same nutrition she
promotes, and having a warm, yet fun attitude, the account AllAboutJuicing would
not have stood a chance. Vanessa has also spent a lot of time writing articles, books,
and showcasing wonderful photographs with recipes she tries herself. This is what
gives her authority in her niche which makes her personal brand and marketing
funnel work.

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As you can see, these personal brands worked hard for a long time before they were
able to promote themselves and get recognition.

If you’ve got the experience and the story to back it up, then I suggest starting your
personal brand funnel to grow an audience on Instagram. Just know that some
businesses work better on Instagram than others. Instagram is platform that is all
about beautiful photographs, designs, and video content. Use it to share your story
in a format that Oits it.
Just like every other Instagram business account, make sure you have a solid plan for
creating content daily. Have a well thought out marketing funnel in place that will
help you develop a closer relationship with your followers. Have a regular email sent
with exclusive content so your followers know that you care.

If you’d like to know more about setting up a marketing funnel for your personal
brand, I’ve created a in-depth guide to setting it all up with email sequences, landing
pages, and so forth.

Sign up here to enroll

Chapter 5. The Business Brand Account

5.1. What is a Business Brand Account?

In general, a business brand is an account whose content revolves around the
product or service of that trademarked business.

These are often businesses that sell physical products, but can also be digital
products, or even local services.

Nike, McDonalds, CrossFit, and others like these are business brands. And most of
these have their own social media accounts to promote their products.

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The great thing about a business brand account on Instagram is that it allows for any
sized business to Oind their targeted customers and develop a loyal and engaged
following. That will then lead to sales and conversions for the brand.

5.2. How Do Business Brand Accounts Monetize?

Business brand accounts are in the market to promote their own products or
services.
This is most often done with an ecommerce website, whether a custom designed
shop or a Shopify store.

These accounts mostly focus on selling their own products, so you won’t see them
promote other businesses or accounts with shoutouts. That would work against
their goal of developing their brand.

Here are some great examples of business brand accounts:

@MVMT

MVMT is the poster child for all other Instagram-Oirst businesses.

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It all began with a successful crowdfunding campaign that gave the founders enough
capital and motivation to pursue the MVMT brand further. They proceeded to crush
it on Instagram with high quality, unique photographs of their custom style watches.

Along with the help of Instagram inOluencer marketing in the beginning, they gained
traction and thousands of followers. Today they are making over $60 million in sales
and show no signs of slowing down.

@Moveu_Of<icial

One of my personal favs and a great example of educational content mixed in with
entertaining videos is the MoveU OfOicial Instagram account.

MoveU is a brand focused on providing information on functional movements and

exercises as a ways to Oix aches and pains.

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They sell a variety of products through their ecommerce site. Products range from
their Olagship online training courses (digital product) to “Fix Yo Sh*t” T-shirts

(physical product). 😂

They stand out so much from the rest of the Oitness community with their hilarious,
yet educational, videos. They upload content daily, which is what drives hundreds of
thousands of followers to engage with their content and visit their website.

As you can see in the above example, they use every caption to mention their
website, products, and other to give more information to followers. They are also
very engaged in the comments.

5.3. How Can I Start a Business Brand Account?

This depends on whether you already have an established business brand and would
like to increase your brand awareness through Instagram or if you’re just starting
from scratch scratch.

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5.4. I Have a Business and Would Like to Start Marketing on Instagram
The key to building an audience on Instagram is to remain consistent with your
branding and content.

This means you should have the following items nailed:

• High quality logo as a proOile picture.
• A bio that expresses in few a words what your business is all about.
• Unique, high-quality photos and/or videos of the product or service.
• A mobile-friendly ecommerce website.
• A email marketing funnel.

Your bio, logo, and content need to be consistent. Meaning everything you share
should be consistent so your followers will get a feeling of what to expect from your
brand. This will develop trust with your followers over time.

Equally as important is your website. It should convey the same feeling that your
Instagram account has. Keep your images, content, and everything else consistent
with your subject. This further establishes trust in your brand and will increase the
chances of people buying from you.

I’ve mentioned this dozens of times, but I can’t emphasize it enough. Every post you
make should be unique and high-quality.

Try making all your images and videos in 1080p (1080px by 1080px).

I highly recommend using Photoshop for your images and Adobe Premiere or Final
Cut for making videos. Adobe makes editing extremely easy and Olexible. There’s
almost nothing you can’t do with Adobe products. Even if you’re not a pro, just
YouTube what you’re trying to do and you’ll soon be an expert.

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Of course there are many alternatives out there such as canva.com for images (Free)
or https://typito.com/go for videos ($5 monthly). Although these alternatives are
usually very limited in what you can do and have annoying watermarks if you don’t
pay for their premium service.

The next most important thing you need is an ecommerce store set up with an email
marketing funnel.

I recommend using Shopify ** to set up your store if possible. They’ve made it

incredibly easy to setup everything from Facebook pixels, to product listings and
categories. Hands down the best way to start if you don’t want to worry about all the
minor details of setting up an ecommerce shop.

Other options you can go with are WooCommerce or SquareSpace.

Here are a few courses on setting up your own ecommerce shop:

• Wordpress and WooCommerce.

• Shopify Power: Build an Ecommerce Website

An email marketing plan is also critical. That’s because so much of sales has to do
with up-selling to a customer. Make sure you set up some type of automation so that
new subscribers get acquainted to your brand and story. Give as much as you can in
each email to establish trust without trying to sell them too quickly.

Email marketing is also essential if you’re selling higher-priced products.

For more of the nitty gritty on setting up an ecommerce store combined with a
marketing funnels on Instagram, check out our courses for in-depth guide.

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5.5. I Would Like to Start a Brand New Business Brand Account
If you want to start a new business and focus on growing it through Instagram, I
would suggest going back to read the section under creating a niche account . Its
very similar in that you’ll need the following things Oigured out Oirst:
• Have a proOitable product
• Choose a niche you can stand out in
• Have creative, unique content
• Have enough cash to reinvest in marketing

A few more notes on choosing products specially for Instagram:

Products that do well in my experience are often products that are at low price
points, around $5 to $50. That’s probably because Instagram is a platform where
people quickly scroll through photos and don’t want to think much about whether
something is worth buying or not. Lower priced items do very well.

For higher-priced products, you’ll need to develop your relationship with your
follower through email along with interactive content and ideally live webinars.

Conclusion.

You should now have a thorough understanding of how business gets done through
Instagram.

It ain’t as easy as some may have you think, but if you’re not afraid to try something
new, or to deal with Instagram trolls who WILL talk smack about everything you’re
doing, then by all means go for it!

Although I have courses to teach you about Instagram, I’m not going to tell you its for
everyone just because you’re willing to pay me. It’s really not a good Oit for some
businesses. Or maybe you just don’t have the time or staff to manage it, which is Oine.

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Don’t worry about Instagram. Focus on what you CAN now until you free up some
time and resources.

I would love to help you out further. If you’d like to reach out, drop me a line here.

Thanks for reading!

EXTRA EXTRA BONUS!

Secret Tools To Save Time Posting and Engaging

As a guy who has to manage posting images damn near daily - forever and ever, I’ve
found a few ways to save time when you’ve already created your content and need to
post.

WARNING: Please make sure to re-read my disclaimer and be aware of Instagram’s

policies on using third party software.

Gramblr - FREE
This is a tool I’ve used for a long time. It lets you schedule posts in advance with your
own captions, the ability to tag people, all from a desktop computer. Best of all, it’s
totally free!

It comes with a bonus features that let’s you generate likes from other Gramblr users
too. I don’t use this myself, but this can be useful if you’re just starting.

Instazood - $10 monthly

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This is a very powerful tool that is very similar to another product you might have
heard of called Mass Planner. I don’t use this for my largest accounts since you do
have to give them your password. But it can be very powerful for growing a highly
targeted followers while automating posts…if done correctly.

Later.com - Multi-tier pricing. From Free for 1 pro<ile up to $49 for 5 pro<iles.
This is a powerful tool when you get into the paid tiers, but can be quite useful if you
have just one Instagram account. It will let you pre-schedule posts in advance, while
making it easy for you to Oind other related content to repost. They’ve also added a
feature to create a special Link In Bio that directs people to a page where followers
can Oind your multiple links to your promotions.

BONUS PERSONAL BRAND ACCOUNT EXAMPLE:

@KaiGreene

Kai Greene is a professional bodybuilder who uses Instagram to keep his fans
updated with his whereabouts and workout routines.

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If you look carefully at the above image, you can see Kai monetizes his account in
two ways.

One is by promoting a product provided to him called Swole Clock. We can see him
posing with one of their watches clearly on his wrist in the latest image post. We can
also see the company’s website listed in his bio which he surely charged a heft price
for considering he has 3.7 million followers!

The other way he monetizes is through the sale of his own ebooks.

When Kai is not promoting another product or ebook, he’ll usually share his ofOicial
website page https://ofOicialkaigreene.com/ which includes apparel, more ebooks,
coaching, and nutrition plans.

That’s all folks. Hope you found this useful.

Checkout our list of courses if you’re ready to dive in deeper into the world of
Instagram marketing!

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