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LOSE THE LINE. KEEP THE CONNECTION.

August 2010
Safe Harbor Statement

Some of the financial results contained in this presentation are preliminary


and un-audited. In addition, this presentation may contains forward-
looking statements regarding future events or the future financial and
operational performance of Telular Corporation. Words such as “targets,”
“expects,” “believes,” “anticipates,” “intends,” “may,” “will,” “plan,”
“continue,” “forecast,” “remains,” “would,” “should,” and similar
expressions, are intended to identify forward-looking statements. Forward-
looking statements are based on current expectations, are not guarantees
of future performance and involve assumptions, risks, and uncertainties.
Actual performance may differ materially from those contained or implied in
such forward-looking statements. Risks and uncertainties are discussed in
our 10-K. Additional information regarding factors that potentially could
affect the business, financial condition and operating results of Telular
Corporation is included in the company's periodic filings with the SEC on
Forms 10-K, 10-Q and 8-K. Telular Corporation expressly disclaims any
intent or obligation to update any forward-looking statement, except as
otherwise specifically stated by it.
Telular- Company Snapshot

• Leading M2M (Machine-to-Machine) solutions and


Business Focus fixed wireless company, leveraging wireless networks
to deliver critical data

Target Markets • Security systems, tank monitoring, remote telephony

• Founded in 1986;
Founded
• Public since 1994 (NASDAQ: WRLS)

Headquarters • Chicago, Illinois

Employees • 78 Full-Time Employees


Key Investment Highlights

16 consecutive quarters of profitability from continuing operations

Solid recurring service base comprising over 50% of total revenues

Over 550,000 Telguard subscribers and guidance revised upwards

Tightly managed cost structure

Successful repurchase program in 2009 (repurchased 22% of total


outstanding shares @ $1.97/share)

Ended Q3 2010 with $24.6 million of cash and no debt


Core Competencies

Strong history of designing specialty electronics for


transmitting voice and data over cellular networks

Operating a real-time message and event


processing system

International distribution channels

Premium brand and reputation

Veterans of arduous carrier certification process

Management of outsourced contract manufacturers


Telular Portfolio of Solutions

TELGUARD TANKLINK TERMINALS


Telguard

3Q10 Highlights:
Recurring service revenue up 23% YOY
Over 558,000 subscribers
Released new TG-1 Express
Launched Telguard Advantage program

 Provides UL-listed primary & backup alarm solutions


 Complete Line of Commercial and Residential Products
 Represents 85% of total revenue
 Preferred choice for independent alarm dealers
 Growing trend of wireless cell-only households driving growth
Telguard Digital - How it works
Telguard - Market Opportunity

 Existing Home Security Market


 1 in 6 homes and 2 of 3 businesses (22.4 million total premises) have a monitored security system
 $6.4 billion in recurring annual monitoring revenues
 15% new adds per year offset by 15% attrition
 Average Recurring Monthly Revenue of $25
 Customers stay for average of 7 years (15% annual churn rate)

 Cellular Digital Alarm Communicator Market


 Growing trend toward wireless security as more homes are “cell only”
 22.7% of households were “cell phone only” in 1st half of 2009 (20% increase over prior 6 months)*
 Dealers starting to install cellular as primary in anticipation of an eventual land-line termination
 About 65% of total Telguard units sold in FY 2009 installed as primary communication (cellular only)
 Approximately 10% of 22.4 million monitored homes select a cellular communicator, leaving
significant room for further penetration**

*CDC
**Internal Estimate
Securing the Future - Trend toward wireless

Cellular is the only trusted option to landlines

Telular continues to invest to stay on top of mind

10
Telguard Competitive Advantages

Universal interface to security panels

Fastest activation process for installers

Full data from panels (identifies which zone tripped)

Extensive distribution channels

Broad product line vs. single product competitors

Telguard is the market leader


Telguard - Strong Customer Base
M2M Supply Chain Management

 Tank monitoring services for petroleum


and chemical distributors
 Leverages Telular’s existing, wireless
data service
 Wireless monitoring of inventory levels
 Helps clients optimize inventory with “just-
in-time” delivery
 Future opportunities to replicate the
business model into new verticals
Telular can monitor various sensors for
temperature, fill level, location, etc.
TankLink- How it works
TankLink Optimizing Fuel Delivery

15 SMARTLogix Partnership
TankLink Highlights

Higher product ASP and service ARPU than security

Strategic agreement with Telefónica to expand into


Latin America

Significant growth potential into new markets

Differentiated product features include outdoor


(ruggedized) and low-power (battery-driven)

Acquisition by Telular has improved leadership and


sales/support processes
TankLink - Market Opportunity

 Business model is similar to Telguard with a hardware


sale and a high margin, recurring service revenue
 Current customer segments include fuels, lubes, and
chemicals
 Fuels & lubes have an estimated 4.3 million tanks
combined*
 Overall penetration is very small (low single digits*)
 Chemical industry is more fragmented, but has higher
ARPU than fuels & lubes
 No large competitors in the market

* Internal Estimate
Terminals Business

 Voice/data/fax communications over


cellular networks
 Used for special applications
 Construction sites
 Mobile command centers
 Small office / home office (SOHO)
 Recreational vehicles
 Least cost routing
 Competitive advantages
 Feature-rich and cost efficient
 Reliability and strong brand
 Key distribution relationships
 Experts at the carrier-approval process
2010 Strategic Initiatives

 Capitalize on the rising wireless trend to drive Telguard


sales even further
 Grow TankLink sales via large account focus
 Continue to tightly manage our cost structure
 Maintain strong balance sheet and generate cash
 Build shareholder value opportunistically when possible
 Grow recurring revenues as a portion of our total
revenues
Experienced Management Team

Name Responsibility Experience Background

Joseph Beatty President & CEO +23 years - Telecom industry veteran
- CFO, Telular
- President & CEO, Concourse Comm.
- CFO, Focal Comm. Corp.
Jonathan Charak SVP & CFO +18 years - Cross functional business experience
- CFO, Vanderbilt Financial
- CFO, Concourse Comm.

Larry Ford Chairman of Board +40 years - Telecom experience


- SVP, ADC Telecom
- CIO, IBM

Board of Directors:
Brian Clucas
Lawrence Barker
Brian McCarthy
Larry Ford
Joseph Beatty
Betsy Bernard
Jeffrey Jacobowitz
Key Investment Highlights

16 consecutive quarters of profitability from continuing operations

Solid recurring service base comprising over 50% of total revenues

Over 550,000 Telguard subscribers & guidance revised upward

Tightly managed cost structure

Successful repurchase program in 2009 (repurchased 22% of total


outstanding shares @ $1.97/share)

Ended Q3 2010 with $24.6 million of cash and no debt


August 2010