Escolar Documentos
Profissional Documentos
Cultura Documentos
By Vondre’ Whaley
Published By
Vondre’ T. Whaley
Gazam Marketing
2 Deerpath Ct.
Columbia, S.C. 29229
Alert! Alert!
Page 5
Introduction
Page 7
Candy Recipes
Page 15
Business Cards
Page 28
Candy On Me
Page 40
Postcard Power
Page 49
Prices
Page 50
Conclusion
Page 50
Internet Resources
Page 51
The sooner you read and apply the strategies from this
book, the faster you’ll be able to have a profit producing
enterprise from home!
Sincerely,
Vondre’ T. Whaley
Candy Profits From Home
If you are like most of the world, you have a BIG sweet tooth and
love every thing with a little sugar in it, especially candy. Candy
makes the perfect gift for all occasions and selling candy is a great
business!
This course will give you the foundation needed to get your busi-
ness started. You’ll learn about tools, packaging, making candy,
and other tips. This course will also cover how to advertise and
grow your business. It can be used by beginners or those who
have experience to enhance what they already know.
In order for the state to collect sales tax on products that you sell,
you need to acquire a sales tax ID number. You can fill out an ap-
plication for this number at your local State Taxation and Revenue
Department. In most cases, there is also a small fee to pay.
OCCUPATIONAL LICENSE:
Check with your local Revenue Department to see if you need this
license for your business.
1. Make it clear that you are only preparing candy and you will not
be preparing any other food products.
2. Make it clear that you deliver your candy and no one will be
picking up products from your location.
If your area requires that you must have a commercial kitchen, it’s
a good idea to get an agreement with a daycare center, church,
senior citizen center, or small restaurant to use their kitchen facility
during the off hours.
TIP:
It’s a good idea to decide what types of candy you want to make
and sell. You can make hard candy. You can make chocolate
candy. You can make both?
Second, you will have to take a look at the supplies and equip-
ment needed to make hard and chocolate candy. Take a look at
the following list of basic supplies:
Chocolate Candy
Hard Candy
Here are a few other tools you can use to make candy and their
descriptions:
Slow Cooker: This candy making tool is used for melting a large
quantity of candy.
You’ll also discover that there are many other tools and supplies
you can use to help you make candy. We have given you a
general idea of what you may need to make your sweet works of
art.
You can find some of these supplies at your local Wall-Mart or gro-
cery stores. Others tools and supplies may need to be ordered
from special companies. A resource list is provided at the end of
this course for your reference.
Melting candy is pretty simple, but there are four different proce-
dures you can use when making candy. For all for methods, you
need to make sure that all your utensils and tools are clean and
dry. Water can actually cause your candy to streak and crack and
you don’t want that to happen if your goal make a profit. You
should also melt candy slowly to avoid lumps and never cook
candy over direct heat.
This is the most convenient way to melt candy. All you have to do
is heat the candy up at 30 second intervals and stir until the candy
is smooth and completely melted.
When working with a double boiler, fill the lower pan with water to
below the level of the top pan. Heat the water to a simmer and
then remove from the heat. Put the candy in the top pan and set it
in position on the lower pan. Stir consistently until your candy is
smooth and completely melted.
This method of melting candy is great for melting more than one
color at a time. Put the candy colors in different glass bowels and
put them on the warming tray. Set the temperature to low and stir
while melting. When the candy is smooth and completely melted, it
is ready for the mold.
Step 1: Make sure your molds are clean and dry before you use
them.
Step 3: Use a spoon to put the melted candy into the mold. You
can also use a disposable bag or melting bottles for this step. Fill
the molds to the top, but don’t go over board. The bottom of the
candy will nor come out flat if you put too much candy in the mold.
Step 3: Tap the mold on the counter a few times to release the
trapped air bubbles.
You will know when the candy is ready to be taken out of the
refrigerator or freezer when the bottom of the candy mold has a
frosted appearance to it. If you're not sure about the look of the
candy mold, simply let it chill a few more minutes.
When your candy has chilled enough, it is time to take your candy
out of the mold. Here are the steps to this process:
Step 3: Turn the mold over and gently tap the mold with a spoon or
flex the mold until the candy falls out.
If the candy doesn’t fall out, put it back into the freezer to chill it
some more.
Directions
*******
Fudge Bars
Yields 2 3/4 pounds.
Confectioners' sugar
3 3/4 cups granulated sugar
1 1/4 cups light Karo® syrup
1 cup water
Food coloring
1 teaspoon oil flavoring (available at pharmacy
in flavors such as cinnamon, anise,
wintergreen, spearmint, lime)
Sprinkle confectioners' sugar on 2 (15 x 11-inch) cookie sheets
Directions
4. Pour onto cookie sheets, cool and break into small pieces.
1. _____________________________________________
2. _____________________________________________
3. _____________________________________________
4. _____________________________________________
5. _____________________________________________
When you are finished, a good idea is to ask a few friends to help
you decide the best name to choose. When you make your
choice, you’re ready for the next step.
They are cheaper with longer shelf life and people read every
page, unlike most daily newspapers.
Here’s an example of a business card ad that you can use for your
business:
Your Name
The “Sweet”
Specialist Call Now Toll Free For A FREE Consultation
Let’s take a look at the heading. It states, “Do You Like Home-
made Candy From Scratch?” First of all, it’s a question, which
gets your reader to think. Secondly, it targets the group you are
looking for which happens to be people who want homemade
candy. Any person who loves homemade candy or candy in
general will be attracted to the ad. That’s what the heading is
designed to do!
The second thing the reader may notice is the message below the
heading that reads, “Candy for those who know the differ-
ence.” This lets the reader know that there is a difference from
your candy compared to what you can get from other places. It
also raises their curiosity, which makes them call.
The third thing the reader looks at is the message that reads,
“GREAT for...• Birthdays • Anniversaries • Holidays • Special
Occasions • Any Time.” This gets the reader to think of reasons
to buy candy.
Then the reader notices the toll free number and the message,
“Call Now Toll Free For A FREE Consultation.” This message
lets the reader know that it’s safe to call without being pressured
into buying by a high pressure sales person. You see…. Most peo-
ple don’t like to talk with real people when inquiring about a prod-
uct or service. At least not in the beginning anyway. A 24 hour
message line gives them an outlet to get more information simply
by calling the number without obligation.
The ad also includes a picture of the candy maker rather than the
candy itself. This is done because you’ll want people to associate
with you if they see you in the public and inquire about your prod-
ucts. You’ll also see sample ads with pictures of candy as well.
Your Name
The “Sweet”
Specialist Call Now Toll Free For A FREE Consultation
Get in your car and take a drive around town. Stop by all the gro-
cery stores. Usually, that’s where you’ll find racks with the shopper
newspapers. Get a free copy of all the newspapers that you can
find. Try to collect at least 5 different papers. Then you need to
give them a call and ask the following questions:
You want to get the rate card to compare with the other shopper
newspapers in your area. You also want the rate card to find out
what not to pay. Usually, it’s very easy to negotiate ad prices. You
need to remember that newspaper ads are like real-estate. The
newspaper is simply renting space. If they have space that is not
rented, they are losing money.
You want to know what method they use to distribute their news-
papers. Is it mailed? Is it stacked at local
businesses? Are they in racks at grocery stores? This will give you
an idea who reads the paper.
If you can choose the placement of your ad, you want to get it as
close to the front page as possible. If not, the back page is a great
place for your ad. Most people will read the first couple of pages
and always look to see what’s on the back page.
After reviewing the shopper newspapers, pick your top 2 and fill
out the form below:
Name: _______________________________________
Contact Person: ________________________________
Telephone: ____________________________________
Price For Business Card Ad: ______________________
How Long Does it Run? __________________________
Name: _______________________________________
Contact Person: ________________________________
Telephone: ____________________________________
Price For Business Card Ad: ______________________
How Long Does it Run? __________________________
These are the 2 newspapers to place your first few ads in.
Mini posters are little fliers that you can put various places. They
are low cost methods of advertising that work for you 24 hours per
day. Mini posters are 6 up, which means you can fit 6 mini posters
on one 81/2 by 11 sheet of paper.
Mini posters are little fliers that you can put various places. They
are low cost methods of advertising that work for you 24 hours per
Some places will even allow you to leave them at the front near
the cash register. It takes time to develop a “mini poster” route.
When your route is developed, you should place posters at every
drop off area once a week.
Tip: Stack your “mini posters” as thin as possible. You should only
leave about 10 in a stack.
You’ll find that people will throw them away on a regular basis.
That’s why you need to replenish them weekly. You will also find
that “mini posters” are one of the best ways to advertise your busi-
ness! It takes discipline to work the “mini posters.” I usually hire a
high school student for a few extra dollars to complete this task for
me. I like to concentrate on sifting and making sales. But…. You
have to establish the route before you pay someone for distribu-
tion services.
Your Name
The “Sweet”
Specialist
You probably notice that the “mini poster” uses the same ad copy
as the business card ad. It’s smart to use the same theme with
different methods of marketing because it eventually brands your
business. Some people will see your “mini poster”, then see the
same ad in a shopper newspaper and finally decide to call.
Because you have several methods of advertising, it builds your
brand and credibility.
For most who sell candy, business cards are an essential part of
their marketing efforts. They understand they’re supposed to have
them. They know their customers expect them to have them.
And…. They usually sit them in some plastic holder for someone
to pick them up.
It’s sad and unfortunate, but that’s all owners of baking related
businesses know about this powerful marketing tool.
Your business card can explode your candy business if you use
them the right way.
In the next few pages, you’ll learn how to use our unique business
card more effectively and how to get people to remember your
business using this low cost marketing tool.
On the following page, you’ll see a business card you can use on
a daily basis, which is unlike any other business card you’ve ever
seen. It’s unique, and most importantly, it will get people to call
every single day!
Your Name
“The Sweet Specialist”
Your Company
22 Main Street, Your City, State, Zip
1-800-123-4567
If you love homemade candy from scratch, then you need to give me a
call. I use the finest ingredients with just a little touch of “magic” to
create the greatest tasting candy around. I specialize in weddings,
birthdays, anniversaries, and all other special occasions. I have a passion
for making candy and strive to provide the best possible service which
includes consultations and delivery if needed.
As you can see, this business card compels a prospect to call the
24 hour hot-line. This way, there’s no pressure whatsoever on the
prospect.
Guess what most people in the candy business print on the back
of their business card?
Notice that the top of the card reads, “Delicious Homemade Candy
For All Occasions,” instead of the business name. You want the
heading to grab the readers attention…..don’t you? You want the
prospect to pick up the phone and take action. In most cases, a
business name will not do the trick.
You should also notice “(See back of card for details).” This invites
the reader to turn over your card and get additional information
about getting your delicious homemade candy.
Under the business owner’s name, you see the phrase, “The
Sweet Specialist,” rather than owner or president. This phrase
puts in the reader’s mind that you are a gifted with making candy
and other sweet creations.
On the back of the card, you might notice our powerful headline
that’s consistent with our other forms of advertising. It states, “Do
You Like Homemade Candy From Scratch.” Again, it really identi-
fies your target market.
Then you see a paragraph that gives more detail about the candy
maker and his or her passion for making candy. If the reader feels
your passion, they will call.
You should use the resource folder and input your business name,
address, and telephone number. Go to your local print shop and
have them print your business card on bright or neon yellow card
stock. You’ll be amazed at the results from this card.
I often go to the local Wal-Mart just to meet people and give them
my business card. Why not give them 2 or 3 cards? Here’s the
rule of thumb….
It’s a good idea to get a toll free 800 number for your candy sales
business. It’s not mandatory, but there are several advantages. I
like 800 numbers for several reasons:
Currently I pay about $39 per month for my 800 number. It’s a
small price to pay for the convenience it provides.
Earnware Corporation
5411 Avenida Encinas, Suite 110
Carlsbad, CA 92008
Phone: 1-800-800-8273
http://www.earnware.com
After you get your 800 number, you need to set up your voice mail.
Here is a message you can use below:
**********
Hello and thanks for calling (your name), The Sweet Specialist,
where we specialize in delicious homemade candy for every occa-
sion. If you are a candy lover and want access to the world best
tasting homemade candy, then you have called the right number.
To learn more about our candy or how you can place your order, at
the sound of the tone, leave your name, telephone number, and
the best time to return your call. We will be contacting you shortly.
**********
The first thing you do with the prospects is give them a return call.
It’s important that you connect with them by phone before you go
any further. That’s how you’re going to give them their first impres-
sion. Besides...the person who calls generally controls the conver-
sation. And you want to be in control. That’s one reason it’s better
to use voice mail instead of personally answering your phone. You
want to be ready when it’s time to talk with potential customers.
Before you call, you need a script! You may have different views…
but trust me on this one.
When you have what you’re going to say already worked out, you
*******
*******
If you take a look at the script again, you’ll see it’s filled with ques-
tions. Those questions are designed to keep the caller engaged in
the process. The questions also reinforce what the prospect saw
in the ad, “mini poster,” business card, and voice mail message.
You should also notice that the script makes the prospect an offer.
The offer is simply to place an order. That’s all this script is de-
signed to do. If the caller is not interested, simply say, “Thank You
Very Much,” and go on to the next prospect.
A candy club is simply a huge list of people who have given you
specific information needed to contact them at the right time for
purchasing your homemade candy. You may offer this group
discounts and specials, but the most important thing is the
information you collect.
That’s what the homemade candy club allows you to do. It helps
you create a circle where you are the dominant force in that circle.
Everyone will order candy from you when they need some be-
cause in that particular circle, you are the person who specializes
in making delicious homemade candy.
You will keep in contact with this list on a regular basis through e-
mail, postcards, and phone when necessary.
1. Complete Name
2. Telephone Number
3. Address
4. E-mail Address
5. Birthday
6. Names of their spouse, and children
7. Their spouse’s birthday
8. Their children’s birthday
9. Any dates of special occasions such as anniversaries
This course will teach you several ways to build your homemade
candy club data base. All you have to do is concentrate on adding
more members. Soon, you’ll have hundreds in your club, and that
list will pay you hand over fist.
NOTES:
E-mail : ____________________________________________
This homemade candy club form allows you to collect vital informa-
tion needed to explode your business. Although it’s a simple con-
cept, it takes patience and dedication to build a large database of
potential customers. But...when you’ve built a large list, you’ll see
the fruits of your labor.
You should use this form and have as many people fill it out as
possible. Anyone that you come in contact with for a few brief mo-
ments, ask them to fill out your form or you can fill it out for them.
Step #1: Make a list of everyone that you know. This includes rela-
tives, co-workers, associates, and people that provide services to
you such as your beautician or landscaper. We call this your circle
of influence list. (You’ll find a Circle of Influence Form in the refer-
ence section of this course to help you record the list.)
*******
If interested: Use the candy club form to fill out the information.
*******
You may have noticed that the candy club form does not ask for
anniversaries and special occasions. That was done on purpose.
Remember, constant contact is important when making sales in
any industry.
Candy on Me:
1. Beauty Salons
2. Barbershops
3. Locally Owned Clothing Stores
*******
If Interested:
We will even have some one on site to deliver this candy to your
customers.
If it’s okay with you, I would like to stop by before the FREE candy
promotion, to select the best area to set up our display.
*******
Here are a few tips I’ve learned from doing “Candy on Me” events:
Tip #2: Always give your new candy club member a “mini” poster
or business card. After they taste your candy, you want them to
have something to contact you in case they want to make a quick
order.
Tip #3: Always set up early before the crowd comes. You want to
be smiling and waiting to build your club membership by giving
away FREE candy.
Tip #4: Use your own small card or folding table to create your dis-
play. They can be purchased at any office supply store or Walmart.
Tip #5: Use a colorful piece of felt material or table cloth to cover
your table.
Tip # 7: You can even get a T-shirt made that reads “FREE Home-
made candy”.
On the following page, you’ll find a thank you letter that I send to
the host companies. The host company is the place where you
held the “Candy on Me” event.
To Your Success,
Your Name
The Sweet Specialist
#2: You want to collect even more information from each new club
member.
*******
I’m calling to personally thank you for joining the (your name)
candy club.
In order for me to give you the best service possible, I was won-
dering if there were any other special dates such as anniversaries
or special occasions we should have in our database?
(response)
*******
1. You can use file cabinet for your candy club members. You can
keep the candy club membership forms in alphabetical order.
But...you want to organize each person’s birthday by the month
and day so you’ll be able to call 5 days before their birthday to
inquire about a candy order. That means you’ll have to fill out a
separate Candy Club Data Form for each birthday on the Candy
Club Membership Form.
If you would rather use a cabinet, you can use the form on the fol-
lowing page to help you out.
Contact Notes:
*******
(Response)
*******
You simply put their address and stamp on the back of the
postcard. You can also change the amount for the special.
You should also contact your list through e-mail on a regular basis.
To put it plainly, e-mail is FREE.
You can use your regular internet service provider to send e-mails
on an auto responder e-mail service.
I use Earnware. You can find out more about their company on the
internet at the following web address:
http:www.earnware.com
I’m sure you can find a much cheaper service on the internet. Sim-
ply do a search on google.com or yahoo.com for auto responder
services.
PRICES
Conclusion:
This course has given you some valuable tools. All you have to do
is apply the strategies and concepts and you’ll be on your way to
making candy profits from home.
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http://www.getsuckered.com
http://www.tcbsupply.com
http://www.candylandcrafts.com
http://www.1umakeit.com
http://www.creativetreets.com
http://www.ccwsupply.com
http://www.winbeckler.com
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