Escolar Documentos
Profissional Documentos
Cultura Documentos
Seminar by,
Clincy cleetus
S1.M.Com.
Dept of
commerce
Uty of Kerala Kariavattom Campus.
Value delivery and marketing
environment.
• The task, as well as the challenge, of marketing is value delivery.
• Marketing secure the idea and clues of value delivery from an arena
outside the firm.
Internal External
• They are generally audited by the five Ms which are Men, Money,
Machinery, Materials and Market.
• Resources availability
Ecology
Firms are concerned with ecology. In modern
times all societies are very much concerned about
ecology , especially about issues like:
• wild life protection
•Environmental pollution
•Ocean wealth.
• Business firms will have to know the nature and dimensions of
environmental regulations and to what extend these factors will affect their
business prospects.
• Firms also need to know the role of environmental activists in the region.
Climate
Based on the area covered by them, business legislation can be classified into:
• Corporate affairs
• Consumer protection
• Employee protection
• Sectoral protection
• Corporate protection