The legal industry consists of: Current Monthly Stats:

1,200,000 Unique Visitors

250,000 Facebook Engagement
3,000,000 Twitter Impressions
145,000 Twitter Followers
53,000 Facebook Followers
Total US Universe: 1,700,000 30,000 Podcast Downloads
150,000 Active Email Users
ATL’s Universe: 1,580,000 40,000 Opt-In Subscribers
1,000 Event Attendees
1,300,000 Lawyers
200,000 Firm Administration
150,000 Law Students
50,000 Pre-Law Students
Editorial Focus

David Lat Elie Mystal Staci Zaretsky Joe Patrice Kathryn Rubino Brian Dalton Bob Ambrogi Carolyn Elefant
Editor at Large Executive Editor Senior Editor Senior Editor Senior Editor Research Editor LawSites Blog MyShingle
Courts, Biglaw In-House, Gov Schools, Small Law Biglaw, Technology Small Law, Diversity Rankings Founder & Editor Founder & Editor

In addition to daily and industry news coverage, ATL focuses on the following channels:

Biglaw In-House Government Small Law Law School Innovation

Business of law Industry News Federal Agencies Hanging Your Own Education Reform Technology
Economics Legal Operations Federal & State Courts Shingle Preparing for Law Future Law
Daily Life ATL Finance SCOTUS Practice Management School Startups
Professional Global Regulations Lawyers on the Hill Small Firm Center Preparing for Practice Investing
Development RegTech Diversity Legal Tech Directory
Technology Directory, Innovation Content Distribution

Legal Technology & Innovation Content Distribution

Solo & Small Law Content Distribution

Appellate Litigation Content Distribution

Financial Industry and Business News Content Distribution

Media Engagement: ATL Website (1.2M): ATL Email (150K total database)
ATL Website: 825,000 lawyers 40,000 Opt-In Subscribers
1,200,000 Unique Visitors / Month - 490,000 associates
6,000,000 Pageviews / Month - 245,000 partners / counsel ATL Newsletter (40K):
- 60% Desktop - 75,000 in-house counsel - 24% Partners
- 35% Mobile - 25,000 government - 19% Associates
- 5% Tablet - 250,000 biglaw - 14% Students
Location (Sessions): - 150,000 mid-size - 9% In-House
- 42,000 Canada - 200,000 small firms - 6% Of Counsel
- 36,000 United Kingdom - 3% Solos
- 13,000 Australia 100,000 firm administration - 3% Government
- 12,000 India - 54,000 paralegal / support
- 10,000 Germany - 18,000 librarians ATL Social (615K):
- 8,000 Portugal - 14,000 recruiting - 9% $500K+ Net Worth
- 7,000 Hong Kong - 11,000 marketing - 21% $250K-$499K
- 6,500 France - 27% $100K-$249K
- 1,790,000 United States 195,000 students
- 17% New York - 45,000 undergrad / prelaw - 36% 18-24 year old
- 14% California - 33,000 1Ls - 24% 25-34
- 8% Texas - 46,000 2Ls - 12% 35-44
- 7% DC - 43,000 3Ls - 9% 45-54
- 7% Illinois
- 6% Florida - 50% women
- 4% Massachusetts
 Monthly Users Monthly Pageviews
AbovetheLaw.com 1,200,000 6,400,000
Breaking Media
LawSitesBlog.com 55,000 115,000
MyShingle.com 55,000 100,000
Demo
HowAppealing.ATL.com 125,000 310,000 60% $100K+ HHI
Legal Network Website Traffic 1,535,000 6,925,000 48% Age 18-34
ATL Email 185,000 Opens . Month! 50% Men
ATL Twitter 145,000 Followers 3,000,000 Impressions
46% Post-Graduate
ATL Facebook 53,000 Followers 250,000 Post Engagements
ATL Podcast 30,000 Downloads
Degree
Legal Network Offsite Traffic 413,000 3,250,000
Dealbreaker.com 325,000 2,000,000
MedCity News.com 350,000 1,000,000
BreakingEnergy.com 50,000 150,000
BreakingGov.com 50,000 150,000
BreakingDefense.com 300,000 850,000
Fashionista.com 2,400,000 7,000,000
Total Website Traffic 5,000,000 9,075,000
 Case Study: Above the Law published four surveys over six weeks,
reaching 1,200 respondents from 132 law firms.

The data was shared exclusively with partner. Approved data was
leveraged into a white paper, and promoted at a major industry
conference.

The resulting publication received 13,000 pageviews and 486

downloads, of which, 70% were sales-qualified leads.
Report Downloads By Job Title
Legal Recruiter
3%

Government
5%
Law Firm Associate
In-House Counsel 28%
5%

Media
7% Law Firm Employee
16%
Law Student
10%
Law Firm Partner
12%
Above the Law conducts webinars with its own editorial team, or network
partners Bob Ambrogi and Carolyn Elefant.

Program is created in collaboration with sponsor. Sponsor receives a speaking

opportunity, and potentially a speaking opportunity for a client. Sponsorship is
exclusive and includes contact information from registrants.

ATL manages marketing from end-to-end. Average 250 registrants per webinar.
Product Reviews are articles written by ATL columnists with active bar
licenses. As peer-reviewed articles, the content drives credibility and an
outside validation to the product.

Sponsors conduct a demo with the columnist to create the content, then
have editorial oversight on publication. Sponsor has rights to
redistribute content on its own channels.

Content is evergreen, indexed by SEO, and will receive traffic

indefinitely. Average pageviews: 2,500 – 5,000.
Sponsored Interviews are articles written by ATL editors. The
editors’ byline on the article drive unrivaled credibility and trust
with our audience. Sponsors will tend to find new angles to
engage the audience as a result.

Sponsors perform a phone interview with an editor. Sponsors

will receive the content before its published. ATL has final
approval of the publication. Sponsor has rights to redistribute
content on its own channels.

Content is evergreen, indexed by SEO, and will receive traffic

indefinitely. Average pageviews: 5,000 – 7,500.
Anticipated return:
2,500,000 Social Impressions
30,000 Podcast Downloads
5,000 Website Pageviews
500 Live Viewers
2-3 content pieces to redistribute
Anticipated return:
10,000 Pageviews
250 Webinar Registrants
3 content pieces to redistribute
Case Study: ATL has created custom rankings for a
sponsor to cultivate a business relationship with key firms.

The research and ranking is performed by ATL, and

content is ghost-written by ATL. ATL will distribute the
ranking on its relevant pages, and contact each firm to
assist with publicizing its award.

Targeted firms share the award within their own network,

engage directly with the sponsor, and amplify the
audience of the ranking.

The Life Science Law Firm Index has been published for 2
years, reaching 80,000 pageviews, including 10,000
pageviews on sponsor’s website, and engagement from
75% of ranking winners.
 ATL conducted a “Test Your
Knowledge” Quiz with a sponsor on
personal finance. The quiz asked 7
questions, then posted the results
behind a form page. The form page
qualified takers by:
• City
• Student Loan Debt
• Credit Rating
• Income

Results: 150 sales-qualified leads within

21 days.

Coming soon: Quiz on Clio’s latest research on lawyer utilization and bill rates, published
in support of the Legal Trends Report
ATL is leveraging automation for email delivery
to better reach prospects when they are
interested in key topics. Sponsors can target
emails based on:
• Total content engagement on key topics
• New reader activity

Prospects 20,345
Opened 6,557
Open Rate 33%

Clicked 571
Click Rate 3%
Careers, Small Firm Center, Asia, Jabot
Subscribers 1,000 – 10,000
Subscriber Growth from 1/2017 39%
Open Rate 30+%
Read Rate (open for at least 12s) 50+%
Click Rate 8+%
Sponsor Click Rate 2.5+%
Industry Benchmarks: 12-15% Open Rate, 2-5% Click Rate
1100x440 is a
modern
interstitial.
Delivered on
top of the
page,
displayed in
full.

It averages a
0.3% to 0.5%
CTR, with a
fraction of
“accidental
clicks”.
970x250
300x600
320x50
300x250
600x300

Targeted by
context,
audience
segment
geography, and
behavior

Average 3.2%
interaction
rate, 0.1% click
rate
 Catalyst Link

Parse.ly tracks real time content analytics to

empower our content partners with data:
• Engaged minutes
• Visitors
• Social interactions
• Evergreen content
Additional call to action