Social Media hits

Social media costs(Online + Offline)

Total cost
 Q4 2018 Q1 2019 Q2 2019 Q3 2019

Target(Number of people) (in lakhs) 1 2 5 8

Conversion( website visits) 5000 10000 50000 80000
Conversion (customers acquired through website visits) 500 1000 5000 16000
Repeat customers ( brought product atleast 2 times) 50 100 500 2400

Online marketing cost

Marketing cost 5 5.2 5.36 5.36
SEO 0.3 0.5 0.5 0.5
SEM 3.6 3.6 3.6 3.6
Affiliate marketing 1 1 1 1
Email marketing 0.12 0.12 0.28 0.28

Number of converted customers 500 1000 5000 16000

Offline marketing cost

Marketing cost 0.5 0.5 0.5 0.5
Display marketing (in lakh) 0.5 0.5 0.5 0.5

Number of converted customers 120 150 200 237

Total marketing cost (in lakhs) 5.5 5.7 5.86 5.86

Total number of customers acquired 620 1150 5200 16236.67
Acquisition cost (in lakhs) 0.008871 0.004957 0.001127 0.000361

Asumptions

Product Cost ( for affiliate marketing) 100.0 100.0 100.0 100.0

Search Engine Optimization
Paid Links 0.3 0.5 0.5 0.5
Outreach Links 0.0 0.0 0.0 0.0

Paid Links - Techmagnate/Others

No of Domains 7 12 12 12
Cost per Link 4000 4000 4000 4000

Outreach Links - In House

No of Domains 70 70 70 70
Cost per Link 0 0 0 0

Paid Marketing Channels

Facebook Pages
Number of Posts 0 0 0 0
Cost per 1000 clicks 100 150 150 150

Other Channels
Number of Daily Clicks (To be known from traffic data, assuming 500 500 500 500
Cost per Click 8 8 8 8

Remarketing
Number of Daily Clicks (To be known from traffic data, assumin 1000 1000 1000 1000
Cost per Click 8 8 8 8

App Acquisition
Number of Monthly Installs (Lakh) 0 0 0.1 0.1
Cost per Install 40 40 40 40

Emailing Cost

Rate per 100 Mails 4 4 3.5 3.5

Number of Mails (Lakh) 3.0 3.0 8.0 8.0
 Q4 2019 Q1 2020 Q2 2020 Q3 2020 Q4 2020 Q1 2021 Q2 2021 Q3 2021

8 10 15 20 22 22 25 25
80000 100000 150000 300000 330000 550000 625000 750000
16000 20000 45000 90000 99000 220000 312500 375000
2400 3000 6750 13500 17820 44000 62500 75000

5.5 5.7 5.85 6.05 6.505 8.1 8.6 10.325

0.6 0.8 0.8 1.0 1.3 1.8 2.0 2.7
3.6 3.6 3.6 3.6 3.6 3.6 3.6 4.5
1 1 1 1 1 2 2 2
0.3 0.3 0.45 0.45 0.625 0.75 1 1.125

16000 20000 45000 90000 99000 220000 312500 375000

0.8 0.8 0.8 0.8 0.8 0.5 0.5 0.5

0.8 0.8 0.8 0.8 0.8 0.5 0.5 0.5

277 317 357 400 500 600 800 1200

6.3 6.5 6.65 6.85 7.305 8.6 9.1 10.825

16276.67 20316.67 45356.67 90400 99500 220600 313300 376200
0.000387 0.00032 0.000147 7.58E-05 7.34E-05 3.9E-05 2.9E-05 2.88E-05

ptions

100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0

0.6 0.8 0.8 1.0 1.3 1.8 2.0 2.7
0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0

15 20 20 25 32 35 40 45
4000 4000 4000 4000 4000 5000 5000 6000

100 100 100 100 120 120 120 120

0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0
170 170 170 170 180 180 180 180

500 500 500 500 500 500 500 500

8 8 8 8 8 8 8 10

1000 1000 1000 1000 1000 1000 1000 1000

8 8 8 8 8 8 8 10

0.1 0.1 0.2 0.2 0.2 0.2 0.3 0.4

40 40 40 40 40 40 40 40

3 3 3 3 2.5 2.5 2.5 2.5

10.0 10.0 15.0 15.0 25.0 30.0 40.0 45.0