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Determine an author's point of view or purpose in a text and analyze how the author
● CCSS.ELA-LITERACY.RI.8.2
Analyze the purpose of information presented in diverse media and formats (e.g.,
visually, quantitatively, orally) and evaluate the motives (e.g., social, commercial,
● CCSS.ELA-LITERACY.RI.8.8
Delineate and evaluate the argument and specific claims in a text, assessing whether the
reasoning is sound and the evidence is relevant and sufficient; recognize when irrelevant
evidence is introduced.
● CCSS.ELA-Literacy.CCRA.SL.1
Prepare for and participate effectively in a range of conversations and collaborations with
diverse partners, building on others’ ideas and expressing their own clearly and
persuasively.
● CCSS.ELA-LITERACY.SL.8.2
visually, quantitatively, orally) and evaluate the motives (e.g., social, commercial,
● CCSS.ELA-LITERACY.RH.6-8.4
Determine the meaning of words and phrases as they are used in a text, including
● CCSS.ELA-LITERACY.RH.6-8.6
Identify aspects of a text that reveal an author's point of view or purpose (e.g. loaded
Materials Needed:
● LCD Projector
● Class Set of Computers with Internet Access
● Student Lesson Guide (Shared via Google Classroom)
● Student CML Growth & Reflection Blog
Essential Question:
● How do economics affect media?
Lesson Objective:
● Students will be able to exercise critical autonomy by thinking for themselves and
“controlling the interpretation of what they see” (Loucky, 2015) by identifying and
explaining the economic impact on media construction.
Bellwork:
Anticipatory Set:
1. Watch: Media Conglomerates [Stacking Cups] (YouTube - 2012) Inform the information
in the video is outdated
2. Elicit student responses and discuss as a class the following:
a. What is a conglomerate?
i. Define: a large business that is made of different kinds of companies
b. What was the meaning of the video?
Lesson:
1. Watch: Who controls media? (YouTube 2016) - (Stop at 2:58)
2. Project on the LCD projector: Business Insider - These 6 Corporations Control 90% Of
The Media In America
a. Inform them the infographic is outdated (2012), but it gets the message across.
b. Mergers (companies buying companies) happen all the time.
2. Project on the LCD projector: NPR - Outline of Big Media Companies
a. Inform them this website is also outdated since the end of 2016.
b. This is another way to visualize the ‘Big Media Companies and their Many
Branches’
3. Project on the LCD projector: Investopedia - Social Media Marketing
a. Read aloud first paragraph
b. Read aloud fourth paragraph
c. Discuss the implications
4. Project on the LCD Projector and discuss: The Big Picture - The media landscape in the
U.S. is dominated by a handful of companies graphic
5. Elicit student responses and discuss:
a. Who owns the media?
b. Why is it important to know this?
c. The graph below:
Closure:
1. Individual “Exit Ticket” Assignment:
a. Sign into your blog and click “New Post”
b. Label your post: LP6 - Media Conglomerates
c. In three to four sentences, explain the meaning behind the image in your CML
Growth & Reflection Blog:
Assessment:
Formative:
● Student Discussion of the Economic Influence on Media
Summative:
● “Exit Ticket” Blog Post
References:
https://www.youtube.com/watch?v=Gu9usJBv7i4
Integrated English Classes. Flipped Instruction Methods and Digital Technologies in the
Lutz, A. (2012, June 14). These 6 Corporations Control 90% Of The Media In America.
-in-america-2012-6
https://islam4deen.wordpress.com/2018/01/15/media-control/
Media Reform Information Center. (n.d.). Number of corporations that control a majority of the
https://www.youtube.com/watch?v=awRRPPE3V5Q
Selyukh, A., Hollenhorst, M., & Park, K. (2017, December 22). Big Media Companies And
alltechconsidered/2016/10/28/499495517/big-media-companies-and-their-many-brands
-in-one-chart
Radcliffe, B. (2018, February 10). Social Media Marketing (SMM). Retrieved from
https://www.investopedia.com/terms/s/social-media-marketing-smm.asp