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The lessons of the civil rights movement under Martin Luther King are just
as valid today as when they were being employed in the in the civil rights
campaign in Birmingham, Alabama in the early 60's. The civil rights leaders
understood the necessity of linking a media strategy with their local actions
to amplify the Movement message to the American public in order to help
their lobbying in Washington to pass a broad civil rights bill. Likewise, to be
successful in progressive campaigns involving public policy on petroleum
development issues within Uganda, CSOs need to use the media in
mobilizing public opinion to support their efforts.
Robert Ddamulira
WWF Uganda Country Office.