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When your boss allocates a specific annual budget to paid projects for an entire

calendar year, it can be daunting to keep track of how much budget you're
spending throughout. With this template, enter how much budget you're
spending throughout each month, and the template will automatically tell you
how much of your annual budget you're spending per campaign, how much
budget you have left for each campaign, and more.
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projects for an entire


much budget you're
uch budget you're
utomatically tell you
mpaign, how much Sprout’s social media marketing
more. platform empowers teams of all
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Annual (Total) Budgeting
List your paid social campaigns in column B and associate total annual budget in column C. From th
monthly budget tracking will automatically fill in your campaigns. As you spend money, track it us
monthly budget cells. The annual budget report will then automatically calculate how much you're s
and how much budget you have left per campaign.

AMOUNT
ANNUAL % OF
Campaign SPENT TO
BUDGET BUDGET
DATE
Acqusition - Free Users $ 267,000 28% $ -

Acquisition - Paid Users $ 144,000 15% $ -

Brand - Marketing $ 65,000 7% $ -

Brand - Sales $ 75,000 8% $ -

Company Culture $ 13,500 1% $ -

Services $ 95,000 10% $ -

Discounted Tickets $ 10,000 1% $ -

Event Invites $ 24,000 3% $ -

Mobile App Installs $ 13,500 1% $ -

Facebook Engagement $ 180,000 19% $ -

Page Likes $ 50,600 5% $ -

TOTALS $ 937,600 $ -

Month
List how much you're spending per month by campaig

Q1
Campaign
JAN FEB MAR
Acqusition - Free Users
Acquisition - Paid Users
Brand - Marketing
Brand - Sales
Company Culture
Services
Discounted Tickets
Event Invites
Mobile App Installs
Facebook Engagement
Page Likes
TOTALS $ - $ - $ -
dgeting ANNUAL BUDG

nnual budget in column C. From there, the


. As you spend money, track it using the
Page Likes; 5.40%
cally calculate how much you're spending,
er campaign.
Acqus ition -
Fa cebook Engagement; 28.48%
BUDGET % OF BUDGET 19.20%
REMAINING REMAINING
$ 267,000 100%

$ 144,000 100%

$ 65,000 100%

$ 75,000 100% Mobile App Installs ;


1.44%
$ 13,500 100% Event Invi tes; 2.56%

$ 95,000 100% Dis counted Tickets; 1.07%

$ 10,000 100%

$ 24,000 100%
Services ; 10.13%
$ 13,500 100% Acquis ition -
15.36%
$ 180,000 100% Company Cul ture; 1.44%
$ 50,600 100% Bra nd - Sa les ;Bra
8.00%
nd - Ma rketing; 6.93%

$ 937,600

Monthly Budget Tracking


pending per month by campaign and your annual budget tracking cells (listed above) will update autom

Q2 Q3
APR MAY JUN JUL AUG
$ - $ - $ - $ - $ -
ANNUAL BUDGET

0%

Acqus ition - Free Us ers;


28.48% Acqus ition - Free Us ers

Acquis ition - Pa id Us ers

Brand - Marketing

Brand - Sa les

Company Culture

Services

Dis counted Tickets

Event Invites

Mobile App Insta lls


Acquis ition - Pa i d Us ers ;
15.36% Fa cebook Engagement

Pa ge Likes

- Ma rketing; 6.93%

above) will update automatically.

Q3 Q4
SEP OCT NOV DEC
$ - $ - $ - $ -

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