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COMMUNICATION
What is communication? Communication (from the Latin term “communis” which means to share and
inform ideas, feelings, etc.) is the act of transmitting intended meanings from one entity or group to
another through the use of mutually understood signs and semiotic rules. The different categories of
communication include: Spoken or Verbal Communication: face-to-face, telephone, radio or television
and other media. Non-Verbal Communication: body language, gestures, how we … Continue reading
COMMUNICATION
THE PROCESS OF COMMUNICATION
The basic steps of communication are: The forming of communicative intent- (the speaker generates an
idea) Message encoding- (the speaker encodes an idea or converts the idea into words or actions)
Transmissionof the encoded message as a sequence of signals using a specific channel or medium- (the
speaker transmits or sends out a message) Receptionof signals-(the receiver gets the message)
Reconstructionof the original message … Continue reading THE PROCESS OF COMMUNICATION
COMMUNICATION MODELS
Shannon and Weaver Model of Communication The first major model for communication was
introduced by Claude Shannon and Warren Weaver for Bell Laboratories in 1949. The original model was
designed to mirror the functioning of radio and telephone technologies. Their initial model consisted of
three primary parts: sender, channel, and receiver. The sender was the part of a telephone … Continue
reading COMMUNICATION MODELS
ELEMENTS OF COMMUNICATION
Speaker- the source of information or message Message- the information, ideas, or thoughts conveyed
by the speaker in words or in actions Encoding- the process of converting the message into words,
actions, or other forms that the speaker understands Decoding- the process of interpreting the encoded
message of the speaker by the receiver Receiver- the … Continue reading ELEMENTS OF
COMMUNICATION
Verbal communication consist of messages being sent and received continuously with the speaker and
the listener, it is focused on the way messages are portrayed. Verbal communication is based on
language and use of expression, the tone in which the sender of the message relays the communication
can determine how the message is received and … Continue reading VERBAL & NON-VERBAL
COMMUNICATION
EFFECTIVE COMMUNICATION SKILLS
Features of an Effective Communication In their pioneer book Effective Public Relations, Professors
Broom, Cutlip, and Center (2012) list the 7 Cs of Effective Communication. The list is widely used today,
especially in public relations and advertising. Completeness Complete communication is essential to the
quality of the communication process in general. Hence, communication should … Continue reading
EFFECTIVE COMMUNICATION SKILLS
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