Escolar Documentos
Profissional Documentos
Cultura Documentos
Plot supply and demand with P on the vertical axis and Q on the
horizontal axis. Notice that in the monopoly case, supply is marginal
cost.
Without competition in the market, a monopolist doesn't produce
where S=D. Instead, he wants to maximize his marginal
revenue. With linear demand, marginal revenue has the same
intercept as demand, but twice the slope. (For those with a calculus
background, this is because total revenue is demand (equal to P)
times Q, and then take the derivative with respect to Q). This gives us
MR=100-2Q.
So where will the monopolist produce? Where MR=MC, our golden
rule for maximizing profit. However, this only determines Q. To find
P, we substitute that Q back into demand to find P.
You could also calculate this as the change in total surplus, calculating
the sum of producer and consumer surplus under monopoly and
competition.