PRIVACY POLICY

I.
Introductory Provisions

1. The personal data Administrator referred to Article 4 (7) of General Data Protection
Regulation (EU) 2016/679 of the European Parliament and of the Council on the protection of
individuals with regard to the processing of personal data and on the free movement of such
data (further as "GDPR") is MY FLORIST, Ltd. , company registered in the Commercial Register
of the Municipal Court in Prague, C 243662, ID No. 04185862, VAT No CZ04185862, with its
registered office at Soukenicka 1095/24, 110 00 Prague 1, Czech Republic, further as
“​Administrator​”.
2. The contact details of the Administrator are:
Address: Soukenicka 1095/24, 110 00 Prague 1, Czech Republic
Email: info@myflorist.cz
Phone: +420 732 447 647
3. Personal data means any information about an identified or identifiable physical person;
identifiable physical person is a physical person directly or indirectly identified by reference
to a particular identifier, such as name, identification number, location data, network
identifier, or one or more specific physical, physiological, genetic, psychological, economic,
cultural or social identity of this individual.
4. The Administrator did not appoint a Data Protection Officer.

II.
Sources and Categories of Processed Personal Data

1. The Administrator processes the personal data have provided by the Customer, or the
personal information that the Administrator has received on the basis of the Customer´s
order.
2. The Administrator handles Customer´s identification, contact details and data necessary for
performance of the Purchase Agreement.

III.
Legitimate Reason and Purpose of Processing Personal Data

1. The legitimate reason for the processing of personal data is:

● fulfilment of the Purchase Agreement between the Customer and the Administrator
under Article No. 6 (1) b) of GDPR,
● the legitimate interest of the Administrator in providing direct marketing (in
particular for sending business messages and newsletters) under Article No. 6 (1) f) of
GDPR.

Květinářství MY FLORIST, Soukenická 1095/24, 110 00 Praha 1

M. +420 732 447 647 E. ​info@myflorist.cz
2. The purpose of processing personal data is:
● processing the Customer´s order and performing the rights and obligations arising
from the contractual relationship between Customer and the Administrator; (name,
address, contact), the provision of personal data is a necessary requirement for the
conclusion and performance of the Purchase Agreement, without the provision of
personal data it is not possible to conclude the Purchase Agreement or to fulfil it by
the Administrator,
● sending business messages and doing other marketing activities.
3. On the part of the Administrator there is an automatic, individual decision making in the
sense of Article 22 of GDPR. The Customer has given his/her explicit consent to such
processing.

IV.
Storage Time of Data

1. The Administrator keeps personal data:

● for the time necessary to exercise the rights and obligations arising from the
contractual relationship between the Customer and the Administrator and the exercise
of the claims under these contractual relationships (for 15 years from the termination
of the contractual relationship),
● until the consent to the processing of personal data for marketing purposes is revoked,
for a maximum of 15 years, if personal data is processed by consent.
2. At the end of personal data storage period, the Administrator will erase personal
information.

V.
Recipients of personal data (subcontractors)

1. The recipients of personal data are persons:

● contributing to the supply of goods / services/ making payments on the basis of a
Purchase Contract,
● providing eshop services (Shopify) and other services related to the operation of
eshop,,
● providing marketing services.
2. The Administrator does not intend to transfer personal data to a third country (to a non-EU
country) or an international organisation.

VI.
Customer´s Rights

1. Under the terms of the GDPR, the Customer shall have:

Květinářství MY FLORIST, Soukenická 1095/24, 110 00 Praha 1

M. +420 732 447 647 E. ​info@myflorist.cz
 • the right to access his/her personal data under Article 15 of the GDPR,
• the right to amend personal data pursuant to Article 16 of the GDPR or, where
applicable, the processing restrictions under Article 18 GDPR,
• the right to delete personal data under Article 17 of the GDPR,
• the right to object to processing personal data under Article 21 GDPR,
• the right to personal data portability under Article 20 GDPR,
• the right to withdraw consent to processing personal data in writing or electronically
to the address or email of the administrator referred to in Article III of these Terms.
2. In addition, the Customer has the right to file a complaint with the Personal Data Protection
Office if the Customer believes that his/her right to the protection of personal data has been
violated.

VII.
Security of Personal Data

1. The Administrator declares that he has taken all appropriate technical and organisational
measures to safeguard personal data.
2. The Administrator has taken technical measures to secure personal data online storage and
personal data in paper form, in particular passwords and antivirus program.

VIII.
Final Provisions

1. By sending an order from the online order form, the Customer shall acknowledge that he/she
is aware of the privacy policy and that he/she accepts it in its entirety.
2. The Customer shall agree with these terms by ticking the consent via the online form. By
confirming the consent, the Customer shall acknowledge that he/she is aware of the privacy
policy and that he/she accepts it in its entirety.
3. The Administrator is entitled to change these terms. The Administrator shall publishes a new
version of the privacy policy on its website and at the same time sends the Customer a new
version of these terms to the contact email address provided by the Customer to the
Administrator.

These terms and conditions become effective on July 15, 2018.

Květinářství MY FLORIST, Soukenická 1095/24, 110 00 Praha 1

M. +420 732 447 647 E. ​info@myflorist.cz