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FEATURES
ROXYHUNT
COUTURE
CrysfolHunfond her dog Roxytrovelthe
worldbringingpet foshionto new heights,
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PETFASHION
WEE^
Seehow ecoutureisioking centerstoge on
the cotwolkof NewYork'sPetFoshionWeek,
wheregreenisthe new pink!

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FlDgrriendry
 VCRYREXYI1ANIC$ RoryHuntCoutureis ahit, bothhereandabroad,
at PetFashion'W.eek
BY CLAUDINE
rystal Hunt and her teacup Maltese Roxy are a
greatexampleof a simple idea becominga big
hit. Whowouldhavethoughtthat Crystal'sdesire
to have matching clothes for herself and Roxy
would one dayland their designson the runway
at the Tokyoand NewYork PetFashionWeekevents?
It all startedwhen Crystalwasplayingthe role of Lizzie
Spauldingon the daytime soap opera Guid'ingLight. The
producers decidedthat Crystal should have a character
dog on the show. Crystal suggestedthey use Roxy,who
had recentlybecomean "only dog" after the deathof the
family's other dog.So Roxywasflown in from the family's
home in Florida for an audition. Roxywas a hit, and she
becamea regularon the show.
Crystalsoon decidedthat itwould be fun for her andRoxy
to have matching outfits on the show. "For the Daytime
Emmy awards,I commissionedmatchingeveninggowns
for us for our walk down the red carpet," said Crystal.
She then started looking around at dog couture that was
availableand realizedthat she could make Roxy'sclothing
FID@rriendry AUGUST
J. RANDAZZO
as well as anyoneelse.After all, Crystal'sgrandmother
wasa seamstress, and Crystalhad beentaughtto sewon an
industrial sewingmachine.
Roxywas a natural for dressingup. Her flowing hair,
sweetfaceand petite frame madeCrystal'sdesignsshine.
It wasn't long before this fun endeavorbecamea full-
blown business:Roxy Hunt Couture.Crystaland Roxy's
first line of clothing debutedin 2004, and it was just a
short four yearslater that their styleswon them a coveted
place at Pet FashionVeek 2008 in Tolyo. Some of the
designsthat were featuredat the showwere a glamorous
pink taffetacapemodeledby a striking black Dauchsund,
aswell as a reversible,metallic plaid and gold parfy dress
with balloon skirt; boy dogswere included as well, with
one of the runway models sporting a tuxedo with three
interchangeable shirt inserts.
Pet FashionWeekis known for the hottest pet couture
found all over the world, much of which comeswith a
top-notch price tag. However,Roxy Hunt Coutureis an
exception,asCrystalhasaimedfrom the very beginningto
put affordable,quality dog fashion into the marketplace.
"All my dressesare silk taffetaand are machinewashable.
Theywill not fall apart,which is important becausepeople
are spendingmoneyon somethingfor their pets,and they
couldbe spendingthatmoneyon somethingelse.It needs
to be worthwhilefor them," Crystalsaid.
Atrue fashionDiva,Roxywearsclotheseveryday.Sheis
an integralpart ofthe designprocessaswell, and shetries
every design before it is addedto the line. New designs
debutat leastonceayear,maybetwice.RoxyHunt Couture
has a large and dedicated following, and Crystal stays
cognizantof what consumerswant most while updating
her line eachyear.
Crystal and Roxy are hands-on designers.They visit
the fabric district eachyear in Los Angelesto pick out
new fabrics. Crystalsaid, "The trip is many, many long
days...youare readyto crashafterwardlIt's so much work
to getthe goodqualityfabrics." Crystalis alsocommitted
to keepingproduction in the United States,so all of her
designsare manufacturedin Florida.
The most popularitems are the spring dressesand the
jammies, which are a unique item that Rory Hunt Couture
offers. After all, Crystaland Roxyunderstand.thatfashion
doesn't end at the end of the dav. Roxv'siine of necklaces
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 ,y,
?ido- f rrri
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to move into
thatdirection,and
to show other manu-
facturers and buyerswhat is
available."Alexa said. One ele-
ment of this is the ECOutureCharity
Fundraiser,which is open to pet industry
professionalsand the media only. A portion of

nh the ticket saleswill be donatedto The Mayor'sAlli-

ance for MC's Animals. The event includes an avant-
garde,ECOuturerunwayshowofdebut fashionfrom ava-
riety of designers.The criterion is that all designsshould
focus on the needsof today'smodern pet while utilizing
eco-friendly materials.
" aiii'i''ii';;; Pt;;i
Haveyowheard,that All of the 12 to 14 designerswho are participating in
the fashion eventmust design{rve ready-to-wearpieces
| {o#"'
.rr- and one couturepiece. The couturepiece must be eco-
ffigtl' Ask any fashion-forward Chihuahua friendly. The "human designers"are teamedwith a "pet
Iflt' in NewYork City, and she'lltell you that designer.""It is the human designer'sjob to understand
l'' whileshestill donsher pink apparel,nowit is also the pet design;the human designeris to createan inter-
green-as in eco-friendly. pretation and ertension of the human lclothingJfor the
Fidos everywherewill be ableto get their pawson this dog,"Alexaexplained.
new "ecouture"after this year'sPet FashionWeektaking
placein NewYorkCityAugust23-24.Thetradeshowof all ...Fidois notonlyalongfor
trade shows,Pet FashionWeekcombinesthe best things
in life-pets andfashion-culminating in an extraordinary thisecouture ride,buthe's
showcaseofthe finest the world has to offer in pet haute
coutureand now ecouture.Petboutiquestake note: dogs
alsodrivingtheindustryin
like more than just greengrass,and Fido will be looking termsof in;lovationandstyle.
out for an eco-friendlywardrobefrom now on.
It's common knowledgethat Fido doesn't like to get PFW.doesn'tjust stop at fashion designwhen it comes
Ieft behind on an excitingcar ride, and he feelsthe same to promoting an eco-friendly philosophy.Pet grooming
aboutthe world's high fashion trends. Pet Fashionweek productsare alsoat the forefront ofthis green-thinking.
will undoubtedly showthat Fido is not only along for this Mario DiFante, executivedirector and co-producer of
ecoutureride, but he's also driving the industry in terms PFV, said that "10 to l5 yearsagogrooming companies
of innovationand style. were addressingnatural products for the safetyof dogs €
Alexa Cach,executivedirector and co-producerof Pet due to allergies.Now, with more ecologicalconscious-
FashionWeek(PF\XD,said, "Hopefully [ecouturelis be- ness,they are looking at the aftermathof shampoosonce
'lifestyle'
comingreally andnormal. Peopleareconcerned they go down the drain and into the sewerline...lots of
d
abouthavingsafeproductsfor their petsaswell asbecom- researchand developmentis going into looking at the
ingmoreeco-conscious." ThePFWteamdecided onthree multiple effect, starting with the animal and then the
\
eco-friendly elementsto emphasizeat the 2008 show' wasteof the product."
sustainablematerials,recycled and/or reusedmaterials Thirry-frve of the top grooming products, services,
and biodegradable(all natural) materials."Sincethere is manufacturers and distributors from the US and Europe
no cleardefinition of'green'we decidedto focuson these will be availablethis year at the show's new Grooming
three elements to highlight and reward companies that Galleria.The emphasishere is innovation,asmany of the

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products that will be dispiayed include botanical extracts,
such as lavender and sage, as alternatives to the typical
dyes and perf'ume additives. 1|-.

The Grooming Galleria might be the hottest addition i \,*

to this year's show, as industry insiders will get to touch, I'
I
smell and test-run the newest products for perfecting
\A- -
their craft, which is now referred to as "pet styllng." Ma
rio is hoping that the Grooming Galleria will serve to in
troduce the concept of fashion sfling versus traditional
grooming to the industry. One of the many new concepts
is a natural flea treatment that is now available. where an
extract from oranges,and sometimes natural oils, is used
to combat this pest.
Mario said that one of the most exciting events of the
show is the Les Poochs Poodle Challenge where eight of
the world's top groomers will participate in a competition
{br the newest and most innovative styiing of a Poodle's
coat. Among other incredible prizes, the winner will re-
vendor
ceive $5,000. All in all, the competition will award more sompling
than $70,000 in awards and prizes to the winner and first, Sniffout the bestot
second and third runners-up. The annual PFW Lifestyle PetFoshionWeek2008.
Innovation Award theme this year is pet dinnerware, and
the winner of that competition will receive more than Ghien Coofure
$ 1 0 . 0 0 0i n a u a r d sa n d p r i z e s . DoggiDog Poris
The most cutting-edge designers in any industry also
Emmo RoseDesign
come with a price tag that is out of reach for the average
consumer; however, the trends start at the top, and with the For Pefs Only
suppofi of events such as PIrW,the trickle-down effect will
Loni dig your dog
happen quickly, and these eco-friendiy concepts will soon
be accessible to everyone. The imporlant concept that is Mqnfied of $weden
emphasized in this marriage of fashion and pets is that our PuchiBog,Inc.
pets have value and should be cared for as consciously aswe
$imply Fido
are now caring for our planet.
"This industry needs a huge influ-r of innovation...one Wogolho's
thingthat makes this beautiful is the bond and the harmo-
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ny between the dog and the model," Alexa said, summing
up the lact that this show is probabiy the most unique of
any in the fashion or pet industries, and certainly the
most fun.

F O R N , 4 O RIE
N F O R I \ , , 1 A T I O NT, VWI S
WW,PETFASHIONWEEK,COM
FID friendly