Prep Team

Akzo Nobel
About the Company
Netherlands (Global)
• AkzoNobel, a Dutch multinational company, is a leading global paints and coatings Headquarters
Gurgaon (India HO)
company and a major producer of specialty chemicals. Akzo Nobel India manufactures
Founded 1994
and markets a wide range of coatings and specialty chemicals
• Around 1,800 people work in the 6 production facilities, 2 state-of-the-art research Chairman Mr. Amit Jain
laboratories and 75 warehouses across India; its retailers are an impressive 8500
MD Mr Jayakumar Krishnaswamy
• In 2008 AkzoNobel acquired British Imperial Chemical Industries plc (ICI) for $15.8
billion
Revenue Rs. 27.401 bn (2016)
• In 2012, the merger of 3 Indian subsidiaries (Akzo Nobel Coatings India, Akzo Nobel
Car Refinishes India and Akzo Nobel Chemicals (India)) of Akzo Nobel N.V. with Akzo Brands
Nobel India was a key growth strategy, thus leveraging the power of ‘One AkzoNobel’

Products
• Decorative Paints - Dulux Velvet Touch ‘Pearl Glo’, Dulux WeatherShield,
The end user segments in which Akzo Nobel operates are:
Dulux Velvet Touch ‘Trends’, Dulux Gloss
Buildings and Infrastructure
• Performance Coatings - Ceilcote, Chartek, Resicoat, Sikkens, Interpon,
1. Decorative paints 2. Architectural powders 3. Protective coatings
Dynacoat Crest
4. Coil and extrusion coatings
• Specialty Chemicals - Armostat, Elotex, Morwet, Rediset
Transportation
• Surface Chemistry - Alco Chemical, Berol, Dry-Flo, Morwet
1. Automotive coatings 2. Aerospace coatings 3. Marine antifoulings
4. Yacht paints
Consumer Goods
1. Packaging coatings 2. Wood coatings 3. Detergent ingredients Core Values and Principles
4. Coatings for home appliances
Industrial
1. Pulp bleaching chemicals 2. De-icing salt 3. Chlorine Core principles are: Core values are:
4. Drilling additives 5. Agro-chemicals

Recent News • Safety • Customer focused

• Integrity • Deliver on commitments
• Profit alert hits Dulux owner Akzo Nobel after fending off takeover bid from • Sustainability • Passion for excellence
American rival PPG: Dulux owner Akzo Nobel has issued a profit warning just three • Winning together
months after fending off a £22.5billion takeover approach from American rival PPG
• Dulux's colour of the year, Heart Wood, soothes against the 'instability' of the CSR Activities
world
• Akzo Nobel India stock hits all-time high, but valuations yet to catch-up (Apr
2017): Despite the PPG deal not going through, they remain bullish on the stock • AkzoNobel collaborated with the Department of Botany (RJ College),
because of a slew of domestic factors. Maharashtra to assist the farmers in planting fruit-bearing trees and also help
- First and foremost, they cite the firm’s rising market share in premium decorative them with inter-farming techniques
paints segment • The company has helped in renovation of Balikashram, a centre for girls,
- Secondly, its premium decorative paint brand, Dulux, is well positioned in that and Snehalaya, an organisation for children with disabilities; both
segment, the second largest after Asian Paints; and the firm’s recent unconventional organisations are in Maharashtra
strategy of introducing wholesalers into paint distribution would boost its presence in • AkzoNobel runs Begur Health Care Centre in Bangalore which reaches out
under-penetrated tier-II and tier-III cities, and provide the brand a competitive pricing to almost 4000 people
advantage over peers, added analysts • The Company has helped with the construction of a government school
- Not only that, the company has also been aggressively adding capacities, expanding classroom
its base and making acquisitions

Sustainability

Alcoguard® H 5240 is
produced using hybrid
technology developed by
AkzoNobel that combines
natural materials with
petrochemical materials
and is based on over 60%
renewable resources
resulting in significantly
lower carbon footprint
Dulux Super Smooth
Colour Bright, an
interior paint that
produces greater light in
a room, saves up to 20%
artificial lighting energy,
thereby making it a
sustainable product
solution with energy
cost savings
Dulux Guardian, an anti- ICI Magik, an acrylic In order to promote
bacterial paint, is the only paint, is a first for its greenbelt development
paint in India to be certified category to have low to promote
by an independent Volatile Organic environment
laboratory for protection Compounds and low sustainability,
against six bacteria odour AkzoNobel India
partnered with
Chandigarh Govt.
administration to
prepare green belts in
the city

Tips (as per summer + final placements)

Process Interview Questions Tips/Advice
1) An advertisement in the recent past that is your favourite and why
2) How is India's retail environment different from other developing 1) Be thorough with your knowledge about
Technical and developed markets? the FMCG/Paints and Specialty chemicals
3) The difference between positioning of Dulux against Asian Paints industry
GD + 1 round of PI 2) Go through the ad campaigns of Dulux
& Asian Paints
1) Why AkzoNobel?
3) Read about the company and prepare
2) Why AkzoNobel over Asian Paints?
HR well the basics of marketing
3) Why marketing after relevant work ex?
4) Why do u think you will be able to succeed?