CHAPTER I

EXECUTIVE PROFILE

A. OVERVIEW OF THE BUSINESS

Poultry Farming is one of the livestock raising industry in our country. The most
common and widely raised poultry birds are chicken. It can be specialized into egg production,
chicken breeding, and raising broilers for meat production. Basically, there are two types of the
farming you can choose from – broilers and layers. Broilers are chicken that you raise for meat.
Layers are chicken that you raise for eggs. Then, there is the business of incubating eggs and
raising chicks. Niones Poultry Farm is engaged in chicken breeding (hatchery) and broiler. The
study will focused primarily on the broiler business. The chicken meat industry may be viewed
as consisting of two segments: the growers and processors. The main function of the growers is
to raise day-old chicks to broiler stage, usually under contract to the processors. Normally, the
birds are owned by the processors, who also determine the number of broilers to be raised by
growers and thus the production of chicken meat. By using modern farming methods broiler
chickens become suitable for consumption within their 5 to 6 weeks of age.
Local disturbances are typical local negative amenities in the surroundings of poultry
farms. Residences that where located in close proximity of the poultry farm had more number of
flies and mosquito which can transmit diseases such as cholera, dysentery, typhoid, malaria,
filaria and dengue fever. With proper management and following proper hygiene and care you
can minimize diseases and illness in poultry. The business has made tremendous adjustment to
meet the increasing demand for inexpensive and safe supply of meat and eggs. Because of high
supply for chicken meat, the price is affordable and it became a substitute for meat and fish. It
helps in alleviating poverty through creating employment opportunity for literate and illiterate
unemployed youth and old.
Niones Poultry Farm is a sole proprietorship owned by Ernesto F. Niones and it is located
at Brgy. Diit Tacloban City. It is a commercial broiler poultry farm and a contract grower under a
private entity who provides the farmers with the inputs (feed, chicks, medication, etc.) except for
the farms where the chickens are raised and the waste they produce. The poultry farm has an easy
access to transportation, electricity, and water supply. Currently, it is the nearest poultry farm in
the city of Tacloban.
B. HISTORY OF THE BUSINESS

The business
was The business
devastated is planning
Start of the Construction by super to upgrade
business of another typhoon into tunnel
operation building Yolanda vent
1998 2006 2013 2017

2002 2010 2014

Construction Construction The owner

of new of another rebuild the
building poultry three
house buildings

Figure 1
History Timeline
Niones Poultry Farm
1998-2017
 TABLE 1
History of the Business
Niones Poultry Farm
1998-2017
Table 1
YEAR HIGHLIGHTS
 Mr Niones, the owner bought a land
1998 for his poultry farm in Brgy.Diit
where he constructed a conventional
type broiler house.
 During also this year, Niones Poultry
Farm started its operation.
 The business decided to put up
2002 another building for the expansion of
the poultry farm business.
 The business decided again to put up
2006 another building for the expansion of
the poultry farm to meet the demand
of the processor.
 The business put up another building
2010 for the expansion of his poultry farm
having a capacity of approximately
78,000 number of chicks.
 During this year, the Niones Poultry
2013 Farm was devastated by super
typhoon Yolanda.
 They’ve encountered a severe
damage during the calamity whereby
three of the four buildings have been
washed out including the chickens.
  The owner loaned from a bank to
2014 rebuild poultry farm business.
 The owner rebuilding three buildings
that has a capacity of 48,000
chickens in total.
 During this year up to present,
2017 Niones Poultry farm has three
buildings that has 14,000 capacity of
chickens in each building.
 The business is planning to upgrade
the conventional broiler house into
tunnel vent broiler house

C. NATURE OF THE BUSINESS

Niones Poultry Farm is a sole proprietorship owned by Ernesto F. Niones and it is located
at Brgy. Diit Tacloban City. It is a commercial broiler poultry farm and a contract grower under a
private entity who provides the farmers with the inputs (feed, chicks, medication, etc.) except for
the farms where the chickens are raised and the waste they produce. It is a very accessible place
and it offer a service to a private entity or the processor that assist in the increasing demand for
chicken meat. In a healthy economy, independent farmers can sell their goods on an open market
where there are multiple buyers and where they can negotiate prices for their goods. But for
poultry growers like Niones Poultry Farm, open and competitive markets haven’t existed in a
long time.
Currently, Niones Poultry Farm is using a Conventional Broiler Houses where broiler
farmers grow their chicks in traditional open poultry houses system without too much technology
involved. The processors determine the number of broilers to be raised by growers and it will be
harvest and pick up by them when it reaches its market weight. The business is being paid based
on performance or the number of harvested chicken.
D. ORGANIZATIONAL CHART

Ernesto F. Niones
Owner

James Niones
Manager

Building 1

Building 2

Melvin Gonzales
Helper
Juvy Suico
Helper
Willie Sablan
Helper

John Mark Canales

Helper
Rindo Lastema
Helper

Building 3
Romar Canales
Cook

Leonelo Gonzales
Helper

Melvin Gonzales
Utility/Security Guard
Spencer Molleda
Helper

Figure 2
Organizational Chart
Niones Poultry Farm
E. OFFICERS OF THE BUSINESS ORGANIZATION

Table 2
Niones Poultry Farm
Background profile of Employees

Name: Ernesto F. Niones

Position: Owner

Age:

Address: Pampango, Tacloban City

Educational Status: College Graduate

Name: James F. Niones

Position: Manager/Supervisor

Age: 30

Address: Pampango, Tacloban City

Educational Status: College Graduate

Name: Melvin Gonzales

Position: Helper – Building1

Age: 20

Address: Satellite, Tacloban City

Educational Status: Elementary Level

Name: Willie Sablan

Position: Helper – Building1

Age: 44

Address: Santa RitaW. Samar

Educational Status:

Name: Rindo Lastema

Position: Helper – Building1

Age: 23

Address: Otap, Tacloban City

Educational Status: High School Graduate

Name: Juvy Suico

Position: Helper- building2

Age: 18

Address: Alang-alang, Leyte

Educational Status: Elementary Graduate

Name: John Mark Canales

Position: Helper- Building2

Age: 13

Address: Alang-alang, Leyte

Educational Status:
Name: Spencer Molleda

Position: Helper- Building3

Age: 18

Address: Utap, Tacloban City

Educational Status: High School Graduate

Name: Leonelo Gonzales

Position: Helper- Building3

Age: 17

Address: Tacloban City

Educational Status: High School Level

Name: Romar Canales

Position: Cook

Age: 17

Address: Alang-alang Leyte

Educational Status: Elementary Level