podcast biz model
sion?
Never Not Funny
Starring comedian Jimmy Par-
do and producer, aspecialth-
ing.com founder Matt Belknap
Adam Carolla Podcast
Starring actor/director/co-
median Adam Carolla. With
Bryan “Bald Bryan” Bishop and
Teresa Strausser.
Fitzdog Radio
Starring comedian/writer Greg
Fitzsimmons
Marc Maron WTF
Starring comedian/writer Marc
Maron
Joe Rogan Podcast
Starring comedian/writer Joe
Rogan
Doug Loves Movies
Starring comedian/writer Doug
Benson
Sklarboro Country
Starring Randy and Jason
Sklar
Kevin Pollak talk Show
Starring Kevin Pollak
podcast.indd 1
frequency noted guests video ver- highlights/cultural impact Host disclosure Pro/Cons Book deal?
20 free version/ $20 weekly + bonus live Jon Hamm, Sarah Silverman, Pat- yes - to sub- NNF was one of the first comedy podcasts. During the run of the show, Pardo was Pardo often talks about his decade Pardo is the consumate broadcasting pro, so he NO
subscription for 6 episodes ton Oswalt, Conan O’Brien scribers tapped to be the opening comic on Conan’s tonite show. Also - Pardo’s brother plus of being an alcoholic. keeps things moving in a stylized/improv man-
months of hour plus in law and podcast producer, Andrew Koening, committed suicide last year. This ner. Fans will either love or hate his quick wit.
episodes resulted in some somber podcasts and the family going on Larry King Live. At times the manic riffing comes off as a bit
forced a la Robin Williams. But always good for
Another somber noted was about 60 episodes in when Pardo revealed that he asked insider comic jargon and road stories. Belknap
founding “third-seat” host Mike Schmidt to leave because of personal differences. is also hidden treasure in the show. He is a Hol-
lywood script reader by day.
Belknap’s AST Records has continued to grow and release new material fom Paul
F. Tompkins, The Sklar Brothers and more.
Free with advertising. Daily. Some shows pre- David Alan Grier, Dr. Drew, Jimmy yes- free on Since being let go from his LA morning drive slot, as a replacement for Stern, Frequently talks about rarely having Carolla is one of the wittiest off the top of his Yes. In 50 Years
Carolla reads a bunch taped or best of compi- Kimmel, Bryan Cranston, Greg Youtube Carolla has become the #1 comedy podcast on iTunes. The show started out as ever read a book. Talks of drinking head comedians out there. But, with the new We will all Be
of live reads an epi- lations from week Fitzsimmons hour long single guest shows. It has morphed into more of a radio format with red wine nightly and sometimes format - some of his rants and riffs can become Chicks. Already
sode. Also sells special sound effects from Bryan and the reading of the news by Teresa. Carolla has set up doing pot. tiring. Still - always entertaining to hear his take in top 100 on
iTunes versions of the a studio in his large car warehouse and added other podcasts that have ranked well on things. Amazon with
road show. on iTunes. He has also started doing numerous live gigs. pre-orders. Also
Teresa has a
book, Exploiting
My baby
free with advertising 1 to 2 times a week Zach Galifankis, Greg Giraldo, Fitzsimmons The podcast sprung out of Fitzsimmons weekly Sirius Howard 100 show (which Anger issues. Uses a patch for Some might be turned off by Fitzsimmons ag- Yes. Dear Mrs.
Margaret Cho does a video he revealed he makes $350 for). ADHD. Occasional prescription gressive aplha-dog approach. But, he is one Fitzsimmons
version of drug use. of the smartest/wittiest writers. Having won
his Sexual Emmys writing for Ellen, he keeps his shows
baseball with tight and machine guns guests withe questions
guests and games. But, amongst the bravado is a deep
search for meaning in the world of entertain-
ment. A lot of insider comedy talk. Never disap-
points.
free, some advertising, 1 to 2 times a week Robin Williams, Dane Cook, Louie not usually Maron has become the go to man for in-depth, soul searching long form interviews Former cocaine addict. Very open Sometimes his jealous of all his peers, self- Has published
asks for donations C.K., Ira Glass, Carlos Mencia about comedy. Williams, Cook and Mencia all sued the show as a vehicle to refute about his eating issues, professional doubt shtick, however real, can feel like a crutch books in the
stealing claims, amongst other things. Maron also does podcasts on the road at jealousy, etc. in its own way - but overall, Maron is one of the past.
festivals. Very honest about his emotions and he makes great radio. most compelling podcasters out there.
free, some advertising weekly Tom Green, mixed martial arts stars yes + The sound quality is getting better - but probably the most free wheeling and Open about his pot and psychedelic Most interesting when talking about comedy, No
livestream unprofessional of the current crop. Rogan and friends are usually stoned and their use. starting out in Boston, or sometimes his stoner
discussions of mixed martial arts fighting, general stoner talk and conspiracy theo- friendly world views.
ries can be hot or cold depending on your mood.
free weekly Ellen Page, Paul F. Tompkins, Pat- no Taped at the UCB theater in LA, the show always sticks to under and hour. He Made a movie called Super High Generally entertaining, sometimes one note. No - Comedy
ton Oswalt plays the Leaonard Maltin game with guests and the crowd. Generally eneteratin- me. Central show
ing nerdy movie talk and riffing, planned for his
other LA live
show - The Ben-
son Interuption.
free weekly Jon Hamm, Janene Garafolo, Nick no This identical twin duo, former hosts of ESPN’s Cheap Seats, really prepare for none Generally entertaining, the finsihing each other’s No, t-shirts
Kroll their hour hows with musical intros, outros, bits, etc. Enjoyable to listen to - even sentences thing can sometimes get old. available
if you do not like sports.
free weekly Kevin Smith, Hank Azaria, Bryan yes Noted film actor Polak hosts a bare bones Charlie Rose style long form interview mid life crisis - dating woman 20 There are nuggets of greatness in this sprawling No
Cranston, Jon Hamm, Hollywood show. Each interview is about 2 hours long. This can work with somebody with a years younger. show. With some editing it could be much more
screenwriters fascinating life like Dana Carvey - but seems like overkill for somebody like Lisa easy to watch. Banter with off screen producers
Loeb. Each show starts with about 17 minutes of Polak mugging for the camera Samm Levine and his girlfriend Jaimie Foxx
and dusting off his impressions, etc. can be amusing.
10/6/10 2:17 PM