RESPONDENT

1. What was the reason for your trip? 400

a. Business Trip / Work Related 47 11.75%
b. Attend a conference 4 1.00%
c. Visiting Family/Friends 65 16.25%
d. Vacation/Holiday 284 71.00%
2. Who did you travel with? 407
a. No one, I was by myself 2 0.49%
b. Work Colleague(s) 14 3.44%
c. Partner / Spouse 24 5.90%
d. Friends 138 33.91%
e. Family 229 56.27%
3. How did you arrived in Vigan? 400
a. By private car 351 87.75%
b. By public transporation 49 12.25%
4. How much do you plan to for a room ac 400
(2 person per room) 7 1.75%
a. Php 800 - Php 1,200 12 3.00%
b. Php 1,201 - Php 1,500 123 30.75%
c. Php 1,501 - Php 2,000 151 37.75%
d. Php 2,001 - Php 2,500 46 11.50%
e. Php 2,501 and above 61 15.25%
5. What amenities do you consider import 400
a. Swimming Pool 23 5.75%
b. Spacious Parking 350 87.50%
c. Café / Restaurant 20 5.00%
d. Fitness Center / Gym 7 1.75%
6. Where do you usually search for accom 438
a. The internet 279 69.75%
b. Friends and Relatives 80 20.00%
c. Media (radio/television) 2 0.50%
d. Travel Guides 51 12.75%
e. It was part of the tour package 26 6.50%
7. How many times have you visited Vigan? 400
a. It was my first time 230 57.50%
b. 2x 80 20.00%
c. 3x 44 11.00%
d. 4x 12 3.00%
e. more than 5x 34 8.50%
8. How many nights did you stay in Vigan? 400
a. Overnight Only 218 54.50%
b. 2 105 26.25%
c. 3 45 11.25%
d. 4 6 1.50%
 e. more than 4 26 6.50%
9. What is your employment status? 400
a. Employed 229 57.25%
b. Self -Employed 85 21.25%
c. Unemployed 25 6.25%
d. Retired 24 6.00%
e. Student 37 9.25%
Year Check In Day Visitor Total
2015 232,633 519,441 752,074 171,693 30% 31%
2016 295,640 746,643 1,042,283 290,209 39% 28%
2017 297,304 1,057,486 1,354,790 312,507 30% 22%
2018 486,921 1,798,048 432,486
2019 646,230 2,386,331 32.72% 27.08% 573,986
2020 857,663 3,167,087 761,782
2021 1,138,272 4,203,290 1,011,020
2022 1,510,690 5,578,517 1,341,805
2023 2,004,956 7,403,688
 Month Check-in Visitor Day Visitor Total
January 40,476 104,978 145,454
February 31,189 86,371 117,560
March 34,386 98,261 132,647
April 41,147 109,668 150,815
May 30,319 123,004 153,323
June 22,945 56,508 79,453
July 12,894 64,614 77,508
August 11,622 66,413 78,035
September 7,048 50,600 57,648
October 18,312 78,566 96,878
November 21,012 95,845 116,857
December 25,954 122,658 148,612
Grand Total 297,304 1,057,486 1,354,790
 Percentage Result
2017 check-in visitors 100% 297,304
% of tourist who are willing to pay
more than Php 1,201.00 95.25% 283,182

% of tourist who are looking for

spacious parking and swimming
pool (93.25%) 88.82% 264,067
 Check In Monthly Average Dema
Month No. of Days 2015 2016 2017 2015
January 31 21,985 25,522 40,476 9%
February 28 16,542 23,358 31,189 7%
March 31 19,932 24,620 34,386 9%
April 30 28,521 28,506 41,147 12%
May 31 27,013 27,587 30,319 12%
June 30 15,924 18,288 22,945 7%
July 31 12,816 19,747 12,894 6%
August 31 13,501 20,267 11,622 6%
September 30 13,075 17,955 7,048 6%
October 31 13,023 24,512 18,312 6%
November 30 21,494 28,179 21,012 9%
December 31 28,807 37,099 25,954 12%
TOTAL 365 232,633 295,640 297,304
Monthly Average Demand in % Projected Monthly Demand
2016 2017 AVE 2018 2019 2020 2021
9% 14% 11% 45,696 60,647 80,489 106,823
8% 10% 9% 36,764 48,793 64,757 85,944
8% 12% 9% 41,031 54,455 72,272 95,918
10% 14% 12% 51,526 68,385 90,759 120,454
9% 10% 10% 44,893 59,582 79,076 104,948
6% 8% 7% 29,912 39,698 52,687 69,925
7% 4% 6% 23,823 31,618 41,963 55,692
7% 4% 6% 23,885 31,699 42,071 55,835
6% 2% 5% 20,275 26,909 35,713 47,398
8% 6% 7% 28,902 38,359 50,909 67,565
10% 7% 9% 37,249 49,436 65,611 87,077
13% 9% 11% 48,527 64,404 85,476 113,442
434,501 576,005 763,802 1,013,041

486,921 646,230 857,663 1,138,272

432,483 573,982 761,776 1,011,013

Pre-determined Demand 88.82%

d
2022 2023 2015 2016 2017
141,774 188,159 709 823 1,306
114,063 151,382 591 834 1,114
127,300 168,950 643 794 1,109
159,864 212,168 951 950 1,372
139,284 184,855 871 890 978
92,802 123,165 531 610 765
73,913 98,096 413 637 416
74,103 98,348 436 654 375
62,905 83,487 436 599 235
89,671 119,009 420 791 591
115,567 153,378 716 939 700
150,557 199,816 929 1,197 837
1,343,827 1,782,837 7,646 9,717 9,797

1,510,690 2,004,956
1,341,795 1,780,802
 Projected Daily Demand
2018 2019 2020 2021 2022 2023
1,474 1,956 2,596 3,446 4,573 6,070
1,313 1,743 2,313 3,069 4,074 5,407
1,324 1,757 2,331 3,094 4,106 5,450
1,718 2,280 3,025 4,015 5,329 7,072
1,448 1,922 2,551 3,385 4,493 5,963
997 1,323 1,756 2,331 3,093 4,106
768 1,020 1,354 1,797 2,384 3,164
770 1,023 1,357 1,801 2,390 3,173
676 897 1,190 1,580 2,097 2,783
932 1,237 1,642 2,180 2,893 3,839
1,242 1,648 2,187 2,903 3,852 5,113
1,565 2,078 2,757 3,659 4,857 6,446
14,228 20,902 27,081 35,281 46,164 60,607
 2017
40,476 36,428
31,189 28,070
34,386 30,947
41,147 37,032
30,319 27,287
22,945 20,651
12,894 11,605
11,622 10,460
7,048 6,343
18,312 16,481
21,012 18,911
25,954 23,359
297,304
 No. of Days Occupancy Rate
Weekday 248 10% 6.79%
Weekend 106 75% 21.78%
Holiday 11 80% 2.41%
365 30.99%

Reason for travelling Respondents Percentage

Attending a Conference 4 1%
Visiting Family / Friends 65 16%
Work Related / Business Trip 47 12%
Tour / Vacation 284 71%
TOTAL 400 100%

Percentage Result

2017 maximum capacity of

accommodation establishments 100.00% 4,069
% occupancy rate 30.99% 1,261
% of non-tourist (29.00%) 22.00% 895
(100%-71% = 29%)
 2014 2015 2016 2017 2018 2019 2020
Max. Capacity 10% 3,059 3,274 3,601 4,069 4,476 4,924 5,416
Occupancy Rate 30.99% 948 1,014 1,116 1,261 1,387 1,526 1,678
Non Tourist 29% 673 720 792 895 985 1,083 1,192

0.07 0.10 0.13 10%

- - -

33
26
22
 2021 2022 2023
5,958 6,554 7,210 10% Estimated Growth
1,846 2,031 2,234
1,311 1,442 1,586
 Supply and Demand Analysis
Month 2015 2016 2017 2018 2019
January 11 - 31 - 410 489 873
February 130 - 42 - 219 328 659
March 77 - 2 - 214 339 673
April - 230 - 158 - 476 733 1,196
May - 151 - 98 - 83 463 839
June 189 183 130 12 240
July 307 155 479 - 216 - 63
August 285 138 520 - 214 - 61
September 284 194 660 - 309 - 186
October 300 2 304 - 52 154
November 4 - 147 195 257 565
December - 209 - 405 58 581 994
TOTAL 997 - 211 945 2,411 7,902
Supply and Demand Analysis Supply and Demand
2020 2021 2022 2023 2018 2019
1,405 2,135 3,131 4,483 15,168 27,065
1,121 1,759 2,632 3,820 9,191 18,462
1,140 1,783 2,664 3,864 10,503 20,874
1,834 2,704 3,887 5,486 21,984 35,887
1,359 2,075 3,051 4,377 14,366 26,001
565 1,020 1,651 2,519 369 7,200
162 486 942 1,578 - 6,704 - 1,963
165 490 948 1,586 - 6,643 - 1,882
- 1 269 655 1,197 - 9,267 - 5,589
451 869 1,451 2,253 - 1,625 4,778
995 1,592 2,410 3,526 7,707 16,938
1,566 2,349 3,415 4,859 18,000 30,823
12,781 19,551 28,860 41,572 73,050 180,614
Supply and Demand Analysis
2020 2021 2022 2023
43,548 66,187 97,072 138,985
31,391 49,240 73,688 106,967
35,331 55,281 82,598 119,776
55,010 81,128 116,604 164,580
42,135 64,311 94,583 135,681
16,938 30,599 49,543 75,578
5,022 15,056 29,212 48,922
5,130 15,199 29,402 49,175
- 36 8,072 19,646 35,899
13,968 26,929 44,969 69,836
29,862 47,752 72,308 105,791
48,535 72,805 105,856 150,643
328,855 534,581 817,500 1,203,856
 2019 2020 2021 2022 2023
Number of Available Rooms 10 10 10 10 10
Room Rate 1500 1650 1850 2000 2200
No. of Days 365 365 365 365 365
5,475,000.00 6,022,500.00 6,752,500.00 7,300,000.00 8,030,000.00

% increase 10% 10% 10% 10%

1,850.00 2,000.00 2,200.00