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1. Introduction
There is an increasing body of research suggesting that collaborative learning is one
of the most fundamental aspects of virtual communities [41, 42]. This body of
research builds on the grounds that much of the knowledge sharing activities, in all
forms of virtual communities’ take place through collaboration [18, 37, and 5].
However, collaborative learning under distributed circumstances is often difficult to
achieve due to many unknown factors, including intercultural factors [4].
Intercultural factors especially, in the context of communication in virtual
communities are connected to the exchange, and co-creation, of information and
meaning of objects and interpretation by individuals or groups. [14]. Typical
intercultural factors critical to collaboration include; diversity in members’
demographic cultures, organizational cultures and professional cultures and the like.
Drawing from our research into social capital and virtual communities over the
years [6, 5, 3], we present a Bayesian computational model of social capital as a
framework for addressing issues critical to intercultural collaboration and knowledge
sharing in virtual communities. Illustrating with evidence-based scenarios, we show
how changes in different variables in the Bayesian model can affect an overall level
of social capital and trust and their implications to intercultural collaboration online.
The paper is outlined as follows: first the nature of knowledge sharing is reviewed.
Second, building on related research, we describe work on social capital and virtual
learning communities. Third, we outline the fundamental variables of social capital in
virtual communities and present a computational framework for building model of
social capital. Fourth, we present different scenarios to update the model. We then
elaborate on the results of the model predictions and discuss ways to address
intercultural issues and collaboration in virtual communities. And finally, we
summarize and conclude the paper, outlining our current and future research
directions.
2. Related Research
The term "culture" has multiple meanings in different contexts. In this study culture
refers to the commonly shared system of general beliefs, values, and underlying
assumptions held by a group of people. Culture is always believed to be a collective
phenomenon. It is a collective programming of the mind, which distinguishes the
members of one group or category of people from another. Culture can be learned not
inherited [16]. Hall [15] described "culture as a total communication framework"
comprised of words, actions, nonverbal behaviors, the handling of time, space, and
materials, world view, beliefs, and attitudes passed over time from generation to
generation. Culture also serves as a perceptual filter with which people determine
what is and is not important to them [14]. How does culture affect knowledge sharing
and learning in virtual environments?
We think that knowledge sharing and learning are social phenomena embedded in
human interactions within a specific cultural context. In virtual communities learning
involves sharing knowledge, exchanging information and these require participation
and contributing to the community, through sharing, exploring, and deploying a
collective knowledge base. In communities or groups, people learn as they navigate to
solve problems together [44] or design representations of their understanding [13].
Much learning between and within communities then occurs when there are rich
interactions leading to sharing of knowledge and exchange of personal experiences.
Quite often people who are willing to share their knowledge seek to attain a balance
between donating and collecting knowledge. This implies that in order to effectively
share knowledge there has to exist certain norms of reciprocity—people share their
own knowledge because they expect others to contribute as well [21, 38].
But to fully understand what can be shared and the challenges associated with
sharing knowledge, we explore the notion of knowledge, differentiating it from
information and data. As Andriessen [25] pointed that information is basically a
collection of facts and figures, while knowledge consists of insights and
interpretations. Different kinds of knowledge can also be identified, interpersonal
knowledge normally consisting of personal insights, intuitions, experiences and
competence and community knowledge which can be in the form of documents,
databases, books, memos and the like. Though the distinction between interpersonal
and community knowledge can help us to understand what can easily be shared and
what cannot, there is no agreed upon standard definition of knowledge. However,
Polanyi [28] distinction between tacit and explicit knowledge has gained widespread
acceptance. We suggest that this distinction has implications for knowledge sharing
within virtual communities. In Table 1, we present key characteristics of tacit
knowledge and explicit knowledge.
We suggest that tacit and explicit knowledge are common to all kinds of virtual
communities but the protocol for sharing each one of them differs from one
community to another. For instance, in virtual communities, the knowledge sharing
process can involve continuous reciprocal engagement in discourse with others in the
community within particular social context. In other words, the distinction between
knowledge, information and data is context dependent [see Fig. 1]. For instance, when
people exchange data, the data is processed into information. In turn, information can
be situated in a particular context and turned into knowledge for a particular
individual. Both information and knowledge then are grounded on data. The two can
be differentiated if we consider interpretation and meaning. Information by definition
is informative and, therefore, informs us about something. It can also be treated as
data from which we can derive meaning. Knowledge is directly related to
understanding and is gained through the interpretation of information. Knowledge
enables us to interpret information i.e. derive meaning from data. The interpretation of
meaning is framed by the perceiver’s knowledge. So what one person perceives as
information can equate to meaningless data to another [5]. So information already
interpreted generates meaning and new knowledge. Thus, it can be added to one’s
knowledge to increase what is known.
Knowledge can be derived from both information and data since the context of
data needs to be known before it can be interpreted as information [5]. How specific
knowledge is generated from data and information depends on how the data are stored,
and how information is presented, organized, communicated and received by
particular individuals within a particular community. In many cases, the process of
knowledge sharing in virtual communities is mostly achieved through tacit to tacit
communication, though clearly knowledge sharing can also be achieved through the
tacit to explicit to tacit conversion loop [3]. Further, an individual's cognitive
processes can also determine how information is processed into knowledge.
Moreover, the way data are shared or information is presented and communicated
depends on specific or general sets of social protocols available in a particular
community. The cyclical process in Figure 1 shows that knowledge is both an input
and product in itself. In other words, what constitutes knowledge for one individual
might be information for another individual, and what counts as information for
another individual in a specific time might become data later. Beyond contextual
issues of knowledge sharing, there are also interpersonal issues relating to individuals
backgrounds, interests, organizational affiliations and competence. These issues have
greater impact on intercultural collaboration and can influence the process of
knowledge sharing. How do we understand intercultural issues critical to
collaboration in virtual communities? We propose a model of social capital to
simulate the relationship of different variables and use the model’s predictions to
speculate on issues critical to intercultural collaboration.
Cohen & Prusak [2001] The stock of active connections Connections, trust,
among people: the trust, mutual mutual
understanding, and shared values understanding/shared
and behaviors that bind the understanding,
members of human networks and shared value/goals,
communities and make networks
cooperative action possible
Nahapiet & Ghosal The sum of actual and potential Resources, network,
[1998] and resources embedded within, relationships
available through and derived
from a network of relationships
possessed by an individual or
social unit.
Table 3. Variables of social capital and their definitions in virtual communities [8].
Name Definition States
Figure 3. A BBN model of trust and social capital in virtual communities [3].
The second step involved mapping the variables into a network structure based on
logical, and coherent qualitative reasoning [3]. The resulting network shows
dependencies among variables (see Fig. 3).
The graph presented above relates only to two forms of virtual communities (VLCs
and DCoP), the graph topology enables different forms of model updating to be
conducted. Once a BBN graph is developed, the third stage is to obtain initial
probability values to populate the network. In our case, initial prior and conditional
probabilities are generated by qualitative descriptions of the strength of the
relationship among variables in a network. This approach takes into account the
number of states of a variable, the number of parents, the relative strength of a
variable (e.g., strong -S, medium -M, weak -W) and the kind of relationship/influence
of the variable (e.g., positive or negative influence - +/-) to produce initial prior and
conditional probabilities. Once an initial model is elicited, particular scenarios are
used to refine and document the network [3].
The conditional probability values were obtained by adding weights to the values
of the variables depending on the number of parents and the strength of the
relationship between particular parents and children. For example, say Attitudes and
Interactions have positive and strong (S+) relationships with Knowledge Awareness;
the evidence of positive interactions and positive attitudes will produce a conditional
probability value for Knowledge Awareness to be 0.98 (threshold value for strong =
0.98). The weights were obtained by subtracting a base value (1 / number of states,
0.5 in this case) from the threshold value associated to the degree of influence and
dividing the result by the number of parents (i.e. (0.98 - 0.5) / 2 = 0.48 / 2 = 0.24), this
follows the fact that in the graph Knowledge awareness is a child of both interactions
and attitudes. Table 3 shows the threshold values and weights used in this example.
Since it is more likely that a certain degree of uncertainty can exist, value " = 0.02
leaves some room for uncertainty when considering evidence coming from positive
and strong relationships. These threshold values can be adjusted based on expert
opinion.
The low levels of posterior probabilities in trust and social capital can be attributed
to the absences of different forms of awareness and shared understanding. At this
point however, no evidence regarding which kind of awareness has what impact on
the levels of social capital and trust. But one can generally infer that there is a
possible correlation between trust, social capital and different forms of awareness. At
this point more studies or scenarios are needed to perform further analysis.
The scenario presented above was developed with the assumptions that a
distributed community of practice is typically a group of geographically dispersed
professionals in different fields who share common practices and interests in a
particular area of concern, and whose activities can be enriched and mediated by
information and communication technologies. Such a group usually maintains high
level of shared understanding and professional awareness, and so variation in the level
of shared understanding and awareness of each other within such a group can affect
the level of trust and social capital as demonstrated by changes in the probability
distributions in the network.
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