© Copyright 2015 Addo Consulting Inc | 400 North Washington Street, Suite 100, Falls Church, VA 22046

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 Hubvents
Deployment & Onsite Experiences

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Hubvents takes care of end to end deployment of
SmartTrac at your show

Onsite
• Ship hardware to the venue
• Attach Traco beacons to lanyards, and
Pre-Event
install TracSense sensors in exhibit booths
Integration with registration data
and session halls
• At the end of the show, collect back Traco
and TracSense

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 Pre-Event
Integration with Registration

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 Integration with Registration

In order to Hubvents, in partnership If you already have a

understand your with Gigya, provides a registration vendor,
event audience, complete online we will integrate with
SmartTrac needs to registration platform for them. We have tools
integrate with your your event. We can power to make the
registration data your complete registration integration a breeze.
needs.

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 Hubvents in partnership with Gigya Gigya is the leader in customer identity Deploy custom registration forms which
provides an end-to-end social login and management, trusted by more than 700 include social login from Facebook,
online registration system for your event brands such as CNN, Intel, Nike etc. Twitter, LinkedIn and more then 20+
social platforms.

Learn more : Hubvents-Gigya integration, Gigya Registration, Gigya Social Login

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Hubvents-Gigya Registration Platform

Widgets for personalized recommendations

on people to meet and exhibits to visit

Widgets easily integrate into your

event website – just add 2 lines of
code that we give you

Auto posts to social media (FB/Twitter/

LinkedIn) in regular intervals

Payment integration (if required) will be

powered by established partners

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Integration with Registration Vendors
Have your own registration vendor? We will integrate with them.

Vendor API
One click export Hubvents API
integration
Simply export your If your registration vendor has We have fully
entire registration APIs, Hubvents can integrate documented REST APIs
database and send it those APIs and pull visitor that your registration
to our support team, data as and when a new vendor can use to push
in excel format or visitor Registers to your event. the registration
We already have integrations information to Hubvents
CSV format. We will
with most of the major event
take care of the rest.
registration providers like
Cvent, Lanyon, EventBrite
etc.

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 Hubvents
Custom design experiences

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 Value added services

• Based on requirements, we can work closely with your team to design custom design experiences for Traco
• Tracos can be customized to various form factors.
• Lace looped, lanyard clip, magnetic clip, wristbands etc.

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 Branding & Sponsorship opportunities

• Sponsor logo printed on Traco beacons

• Sponsor name and logo displayed on visitor’s web dashboard
• (Optional) Sponsor name and logo on SmartTrac promotional mailers to visitors

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Onsite

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 Onsite Deployment team

Hubvents Deployment team

will provide complete onsite
support for SmartTrac

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Installation and Configuration

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 Installation and Configuration

Transport hardware to
the venue

Attach Traco beacons to

lanyards

Install TracSense in
Exhibitor Booths

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 Security Time
Holds very Takes less than 5
securely to seconds to attach
lanyard or remove a Traco
Form
Tracos come in
various sizes
and shapes

Pre-registered
attendees
handed over
Traco-ready
smart badges.

On-Site
TracSense is configured per different booth sizes. Registration
For larger booths, multiple sensor beacons work in Tracos attached
conjunction with TracSense to determine accurate and handed over
positioning of visitors immediately

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Visitor Experience

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 Visitor experience

Pre-registered attendees are handed Traco

ready smart badges. For onsite registrations,
Handed Traco Smart Badge at
clipping a Traco beacon to a lanyard takes less
registration desk than 5 seconds.

Automatic contact exchange with people met,

Show floor behaviors measured brochures and collaterals of booths visited
automatically uploaded to their personal
dashboard

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 No mobile app installs - Visitors can simply tap
Data Kiosks their badges at the kiosks to view personalized
recommendations, sync their data in real
time, connect their social profiles etc

Our friendly staff will collect back Traco

Collection booths (Manned) beacons while trade show visitors are exiting.
Takes less than 5 seconds to remove the Traco
beacon from a lanyard

Per organizer requirements, we can deploy

Collection booths (Unmanned) unmanned collection booths too. Visitors
simply drop their lanyards at collection booths
positioned at all exit points.

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Registration workflow in detail
Pre - Registration

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Badges mailed home or badges self-printed at home

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Attendees collecting their badge at the registration desk

4
Registration workflow in detail
Onsite

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Onsite registration

4
Exhibitor Experience

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Exhibit staff handed Smart Automatic booth
Exhibitor lead discovery app Dashboards and reports
Badge visit analytics

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Organiser Experience

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Monitor show floor behaviour

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Complete support : Pre-event,
Onsite and Post-event follow
up.
Comprehensive reports and
Hubvents staff available at data analytics
support desks at the venue for
Explore and segment audience
the duration of the event.
with our advanced analytics tools
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Post Event

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 Post Event

1 In our mission to keep costs as low as possible for our customers, we have innovated on making Traco and
TracSense to be long-lasting and sturdy.This allows us to reuse them over multiple events.

Being able to reuse the hardware allows us to spread our costs over a greater number of events, thus significantly

2 reducing the operating cost per event. We translate this savings to our customers in three ways –
(1) We don’t charge the organizer for SmartTrac, and no charge for the awesome features you get in SmartTrac for organizers
(2) We bear the complete costs of deployment at your show
(3) Pricing per exhibitor is kept low

3 Per this model, at the end of the trade show, we will retrieve all the Traco beacons and TracSenses. The
organizer will be liable for any lost or damaged hardware, at the rate of USD 6 per damaged Traco and
USD 100 per damaged TracSense

4 We have devised a number of ways by which we can keep hardware losses at a minimum, and even
completely eliminate the losses. The next slide talks about these ways.
 Retrieval and Collection

Remove and collect back

TracSenses from exhibitor
booths

Collect Tracos from visitor

lanyards

Ship hardware back to

Hubvents storage facilities

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 Incentive models for hardware return
Exhibit Staff
Security deposit
Exhibit staff charged a refundable deposit for all Tracos
and TracSenses deployed for their booth staff
Disabled access to dashboards
We will disable access to Exhibitor Leads dashboard,
if lost or damaged Tracos/TracSenses are not
reported
Security deposits serve as an incentive to return
hardware in order to access leads. Deposits help
to defray losses, if any.
Conference attendees
Security deposit
Attendees charged a refundable deposit for all Tracos
and TracSenses deployed for their booth staff
Disabled access to dashboards
We will disable access to attendee’s personal
dashboard, if loss or damaged Tracos/TracSenses ,
are not reported
Giveaways
Enroll visitors in complimentary giveaways or lucky
drawings. Eligibility based on Tracos that are
returned when exiting the venue.
Security deposits serve as an incentive to
return hardware in order to access contacts
database. Deposits help to defray losses, if
any.
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Trade Show Visitors
Data Kiosk at exit points
Deposit Traco at the Kiosk to get access to data on
contacts met at the venue, journey reports and booths
visited
Staff at exit points
- Hubvents will deploy staff at each designated exit
- Staff will retrieve Traco beacons from visitors only
(identifiable by their badge)
Anti-theft beepers
- Beepers can be configured to transmit alerts for
errant trade show visitors only, excluding conference
attendees and exhibit staff.
Giveaways
Enroll visitors in complimentary giveaways or lucky
drawings. Eligibility based on Tracos that are returned
when exiting the venue.
Disabled access to dashboards
We will disable access to Exhibitor Leads dashboard, if
lost or damaged Tracos/TracSenses are not reported.
1) Signage and banners posted at designated exit
points, instructing visitors to drop off Tracos at
collection booths

2) Periodic announcements throughout the event,

instructing visitors to drop off Tracos at designated
collection points

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 Hardware - Numbers
How many Tracos and TracSenses will be needed for a typical trade show?
Consider a typical event with : 500 exhibitors and 10,000 visitors

1,000 conference attendees If “N” = number of paying exhibitors for SmartTrac

1000 – 1500 exhibit staff (assuming 2-3
staff per exhibit)
8,000 trade show visitors
How many TracSenses are needed?
– Number of TracSenses = N (1 per exhibitor booth)
– Number of Sensor beacons = 4 * N (Approx. 3 to 4 per exhibitor booth)
– How many Tracos are needed?
10,000 TRACOS One per Attendee

Hardware recovery ?
• Cautionary deposits model can provide guaranteed recovery of 100% of TracSenses and sensor beacons deployed at the venue

• 20% of visitors are exhibit staff + conference attendees. A cautionary deposit model can provide guaranteed recovery of 20% of Traco beacons

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THANK YOU

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