TABLE OF CONTENTS

Sr. No. Contents

01. Introduction

02. Company profile

03. Product Profile

05. Research Methodology

04. Objective of study

06. Data Analysis

07. Limitations

08. Recommendation

09. Conclusion

10. Questionnaire

10. Bibliography

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 INTRODUCTION

We will be the communications leader in an increasingly connected world

Vodafone Group Plc is the world's leading mobile telecommunications company,

with a significant presence in Europe, the Middle East, Africa, Asia Pacific and

the United States through the Company's subsidiary undertakings, joint

ventures, associated undertakings and investments.

The Group's mobile subsidiaries operate under the brand name 'Vodafone'. In

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the United States the Group's associated undertaking operates as Verizon

Wireless. During the last two financial years, the Group has also entered into

arrangements with network operators in countries where the Group does not

hold an equity stake. Under the terms of these Partner Network Agreements, the

Group and its partner networks co-operate in the development and marketing of

global services under dual brand logos.

At 30 June 2017, based on the registered customers of mobile elecommunications

Ventures in which it had ownership interests at that date, the Group had
269 million customers, excluding paging customers, calculated on a
proportionate basis in accordance with the Company's percentage interest in
these ventures.

The Company's ordinary shares are listed on the London Stock Exchange and

the Company's American Depositary Shares ('ADSs') are listed on the New

York Stock Exchange. The Company had a total market capitalisation of

approximately £79 billion at 30 June 2017.

Vodafone Group Plc is a public limited company incorporated in England under

registered number 1833679. Its registered office is Vodafone House, The
Connection, Newbury, Berkshire, RG14 2FN, England.

3
 COMPANY PROFILE

Vodafone over the years

Vodafone was formed in 1984 as a subsidiary of Racal Electronics Plc. Then

known as Racal Telecom Limited, approximately 20% of the company's capital
was offered to the public in October 1988. It was fully emerged from Racal
Electronics Plc and became an independent company in September 1991, at
which time it changed its name to Vodafone Group Plc.
Following its merger with AirTouch Communications, Inc. („AirTouch‟), the
company changed its name to Vodafone AirTouch Plc on 29 June 1999 and,
following approval by the shareholders in General Meeting, reverted to its
former name, Vodafone Group Plc, on 28 July 2000.
Key milestones in the development of Vodafone can be found in the following
sections, organized by year: 2017 Vodafone acquires a 70% stake in Ghana
Telecom for $900 million (July)Vodafone launches the M-Paisa mobile money
transfer service on Afghanistan's Roshan. Afghanistan is added to the Vodafone
footprint. (February) 2017 A consortium led by Vodafone Group is awarded
the second mobile phone
license in Qatar (December). Vodafone agrees to acquire Tele2 Italia SpA and
Tele2 Telecommunication Services SLU from Tele2 AB Group. (October)
Vodafone announces completion of the acquisition of Hutch Essar from

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Hutchison Telecommunications International Limited. (May) Safaricom,
Vodafone‟s partner in Kenya announces the launch of M-PESA, an innovative
new mobile payment solution that enables customers to complete simple
financial transactions by mobile phone. (February) Vodafone agrees to buy a
controlling interest in Hutchison Essar Limited, a leading operator in the fast
growing Indian mobile market, (February) Vodafone announces agreements
with both Microsoft and Yahoo! to bring seamless Instant Messaging (IM)
services to the mobile which can be accessed from both the PC and mobile
handsets. (February) Vodafone signs a series of ground-breaking agreements
which will lead to the mobilizing of the internet. You Tube agrees to offer
Vodafone customers specially rendered You Tube pages on their mobile
phones. With Google, Vodafone announces its intention to develop a location-
based version of Google Maps for With eBay, Vodafone announces it is to offer
the new eBay mobile Service to customers, With MySpace.com Vodafone
announces an exclusive partnership to offer Vodafone customers a My Space
experience via their mobile phones. (February). Vodafone reaches 200 million
customers (January) 2016 Sale of 25% stake in Switzerland's Swisscom
(December) Sale of 25% stake in Belgium's Proximus. (August) The number of
Vodafone live! customers with 3G reached 10 million in March 2016. We
acquired Telsim Mobil Telekomunikasyon Hizmetleri (Turkey) in May 2006.
Launch of mobile TV capability and Vodafone Radio DJ, which
offers a personalized, interactive radio service streamed to 3G phones and
PCs. 3G broadband through HSDPA launched offering faster than 3G speeds
Japan business sold to SoftBank. „Make the most of now‟ global marketing
campaign launched. Sir John Bond succeeds Lord MacLaurin as Chairman.
2015 We completed the acquisition of MobiFon S.A. (Romania) and Oskar
Mobile a.c. (Czech Republic) (May). Launch of Vodafone Simply, a new easy -
to-use service for customers who want to use voice and text services with
minimum complexity (May). Introduction of Vodafone Passport, a voice
roaming price plan that provides customers with greater price clarity when
using mobile voice services abroad 2014 We launched our first 3G service in

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Europe with Vodafone Mobile Connect 3G/GPRS data card. We have 14
Partner Networks with new agreements in Cyprus, Hong Kong and
Luxembourg. Vodafone live! with 3G launched in 13 markets (November). 2013
At the GSM Association Awards Ceremony in Cannes, France, we won the
mobile industry's most prestigious awards in two categories, Best Consumer
Wireless Application or Service and Best Television or Broadcast Commercial
for its global consumer service, Vodafone live! Our premium handset for
Vodafone live!, the Sharp GX10, won the Best Wireless Handset Award for the
Sharp Corporation. Vodafone live! attracts 1 million customers in its first six
months. Verizon Wireless and Vodafone co-operate on laptop e-mail, internet
and corporate applications access for the US and Europe. Arun Sarin succeeds
Sir Christopher Gent as Chief Executive. 2012

We trial our global mobile payment system in the UK, Italy and Germany. The
trial enables customers to purchase physical and digital goods using their mobile
phone. We launch the first commercial European GPRS roaming service.
Customers are able to seamlessly access services such as corporate e-mail,
intranet and personalized information on their mobile phones, laptops or PDAs
over GPRS. The Vodafone Group Foundation is launched, with plans to
contribute £20 million to community programmes, guided by the Group Social
Investment Policy.
In October, we announce the launch of Vodafone live!, a new consumer
proposition, and Mobile Office, a new business proposition. In November,
Vodafone Remote Access is launched as part of Mobile Office. The service gives
business customers an easy way to connect to their corporate LAN to access e
mail, calendar and other business specific applications whilst on the move. 2011
We acquire Ireland's leading mobile communications company, Eircell.
Vodafone and China Mobile (Hong Kong) ltd (CHMK) sign a 'strategic alliance
agreement'.

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Board Members

 John Buchanan - Deputy Chairman

 Andy Halford - Chief Financial Officer
 Alan Jebson
 Nick Land
 Anne Lauvergeon
 Simon Murray
 Luc Vandevelde
 Tony Watson
 Philip Yea

Board members

 Sir John Bond

 Andy Halford
 Anthony Watson
 Philip Yea
 Vittorio Colao
 Nick Land
 John Buchanan
 Alan Jebson
 Anne Lauvergeon
 Simon Murray
 Luc Vandevelde

Chairman : Sir John Bond

Meet the board

Sir John Bond became Chairman of Vodafone Group Plc on 25 July 2006
having previously served as a Non-Executive Director.

The Deputy Chairman, John Buchanan, is the nominated senior

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independent director and his role includes being available for approach or
representation by directors or significant shareholders who may feel inhibited
from raising issues with the Chairman. He is also responsible for conducting
an annual review of the performance of the Chairman and, in the event it
should be necessary, convening an annual meeting of the non-executive
directors.

The Company considers all it‟ s present non-executive directors to be

fully

independent. Read the terms of appointment for non-executive

directors.

The executive directors are Vittorio Colao (Chief Executive) and Andy Halford.

Chief ExecutiveVittorio Colao

Vittorio Colao became Chief Executive of Vodafone Group Plc on 29 July 2008,

having previously served as a Board Director.

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John Buchanan - Deputy Chairman

Board director since: 1 April 2003

Board committees: Nominations and Governance Committee and Audit

Committee

John Buchanan is a member of the Nominations and Governance Committee

and of

the Audit Committee and, solely for the purposes of relevant legislation, is the

Board's appointed financial expert on that Committee. He retired from the

Board of

BP Plc in 2002 after six years as Group Chief Financial Officer and executive

director following a wide-ranging career with the company. He was a member of

the

United Kingdom Accounting Standards Board from 1997 to 2001. He is the

Deputy

Chairman of Smith & Nephew plc and a non-executive director of AstraZeneca

PLC and BHP Billiton.

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Andy Halford - Chief Financial Officer

Andy Halford became the Chief Financial Officer of the Company in July 2005.
He

joined Vodafone in 1999 as Financial Director for Vodafone Limited, the UK

operating company, and in 2001, he became Financial Director for Vodafone's

Northern Europe, Middle East and Africa Region. In 2002, he was appointed
Chief

Financial Officer of Verizon Wireless in the US. Prior to joining Vodafone he

was

Group Finance Director at East Midlands Electricity Plc.

10
Data services
We offer a number of products and services to enhance our customers‟ access to
data services, including Vodafone live! for consumers as well as a suite of
products for business users such as Vodafone Mobile Connect data cards and
internet-based and corporate email solutions.

Vodafone live! – Internet on Your Mobile

Quick stats:*
2 million customers
Simple and secure browsing of online services
Unlimited browsing tariff available
Vodafone live! offers 750,000 songs
Vodafone live! includes selection of latest games on handsets
Mobile TV has an average of 850,000 subscribers a month

“Internet on your Mobile” offers easy to use and secure browsing, including
Google search, an unlimited browsing tariff and access to some of the most
popular online services.

You can use your mobile to access and update your social networking profiles,
view and upload YouTube videos, buy and sell items on eBay, and check
locations on Google Maps.

You can also chat to friends easily with Yahoo! and MSN instant messaging
using an easy to use dedicated interface.

Using the new Vodafone live! mobile and PC music player you can search for
music, artist pages and previews from a catalogue of more than 750,000 songs.
Music from some of the world‟s greatest artists is available, with music secured
from agreements with major record labels such as Sony BMG Music
Entertainment, EMI, Universal Music, Warner Music, as well as independent
music labels.

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Mobile TV offers an average of 20 channels from both local and international
broadcasters. Vodafone has local agreements with broadcasters, such as the
BBC, ZDF, RAI, Pro-Sieben, Channel 4 and RTL, as well as international
broadcasts from HBO, Fox, NBC Universal, Warner Brothers, UEFA
Champions League, Vodafone McLaren Mercedes and MTV, ensuring diverse
and relevant mobile content.

Vodafone Mobile Connect

Quick stats:*
2.7 million customers
Built-in 3G broadband on 44 laptop models
7.2 Mbps down and 2.1Mbps up using Vodafone Mobile Connect card with HSPA
technology

Vodafone Mobile Connect enables you to access the internet on your laptop or
PC via Vodafone Mobile Connect data cards or Vodafone Mobile Connect USB
modems.

Business customers can access services such as email, corporate applications and
company intranets using the service.

Vodafone Mobile Connect card:

You can enjoy built-in 3G broadband from Vodafone across 44 laptop models,
including Vodafone‟s partners Acer, Dell, HP and Lenovo. Everything you need
to make an internet connection from your computer using a mobile network is
installed and configured, allowing you to work on the move.

The Vodafone Mobile Connect card with 3G broadband offers enhanced speeds
which can be up to 7.2 Mbps downlink and up to 2.0 Mbps uplink by utilising
HSPA technology.

Vodafone Mobile Connect USB modems:

There are a range of Vodafone Mobile Connect USB modems with exclusive
designs. The USB modems are “plug and play” compatible, allowing for a fast
set up and making the device easy to use.

Privacy Policy

Vodafone Group Plc (hereinafter referred to as "Vodafone" "us" "we" or

"our") is committed to respecting your privacy and to complying with

12
applicable data protection and privacy laws. You can visit www.vodafone.com
("Site") without disclosing any personally identifiable information about
yourself.
We have provided this Privacy Policy Statement to help you understand how we
collect, use and protect your information when you visit the Site. We wish to help
you make informed decisions, so please take a few moments to read the sections
below and learn how we may use your personal information.

For the purposes of this Privacy Policy Statement "Vodafone Group" means
Vodafone Group Plc and any company or other entity in which Vodafone Group
Plc owns (directly or indirectly) more than 15% of the issued share capital.

You should read this notice in conjunction with the Terms and Conditions of use
for the Site.

Personal Information Collection

We endeavour to collect and use your personal information only with your
knowledge and consent and typically when you use services, make customer
enquiries, register for information or other services, or when you respond to
communications from us (such as questionnaires or surveys).

The type of personal information we may collect could include, for example,
your name and postal address, date of birth, gender, telephone and fax numbers,
email address, and lifestyle and other information collected on registration or
through surveys. If you choose to provide us with personal information it will be
used in support of the intended purposes stated at the time at which it was
collected, and subject to any preferences indicated to you.

You acknowledge that by providing data to us, you consent to the processing of
your data in accordance with this Privacy Policy Statement.

Access to your Information

You can write to us at any time to obtain details of the personal information we
may hold about you.*

Data Protection Manager (SAR)

Vodafone Limited

Vodafone House
The Connection
Newbury
RG14 2FN
England

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Please quote your name and address. We would be grateful if you could also
provide brief details of what information you want a copy (this helps us to more
readily locate your data).

We will take all reasonable steps to confirm your identity before providing you
with details of any personal information we may hold about you.

*we may charge GBP10.00 to cover the administration costs involved.

Information Security

Please be aware that communications over the Internet, such as

emails/webmails, are not secure unless they have been encrypted. Your
communications may route through a number of countries before being
delivered - this is the nature of the World Wide Web/Intranet. Vodafone cannot
accept responsibility for any unauthorised access or loss of personal information
that is beyond our control.

Transferring your information outside of the European Economic Area**

It may be necessary to transfer your personal information to other companies
within the Vodafone Group located in countries outside of the EEA. This may
happen where our servers or such companies are based outside of the EEA or
where you use our services and products while visiting countries outside of the
EEA. The data protection and other laws of these countries may not be as
comprehensive as those in the UK or the EU - in these instances we will take
steps to ensure that your privacy rights are respected.

**The European Economic Area (EEA) currently comprises the Member states
of the European Union plus Norway, Iceland and Liechtenstein.

Privacy Support
Vodafone reserves the right to amend or modify this Privacy Policy Statement at
any time and in response to changes in applicable data protection and privacy
legislation.

If you have any enquiry about Vodafone's data protection and privacy policy or
practices, please write to:

Data Protection Manager

UK Regulatory
Vodafone Limited
Vodafone House
The Connection
Newbury

14
RG14 2FN
England

Terms & Conditions

Please read these Terms and Conditions carefully. These are the general Terms
and Conditions governing your access and use of this website ("Site"). If you do
not agree with them, you should not proceed any further on the Site. By
continuing to use the Site and/or any of the services shown on the Site, you agree
to be bound by these Terms and Conditions.

1. Use of content

1.1 The services that we are providing to you via the Site consist of the Content
and the Functionalities available on the Site or otherwise provided to you as a
result of your use of the Site ("Services").

1.2 You acknowledge and agree that you are only permitted to use the Site and
the Services as expressly set out in these Terms and Conditions or on the Site.

1.3 You agree that the Site and the Services are for your own personal use only
on a single computer or device.

1.4 You may not

 copy, disclose, modify, reformat, display, distribute, licence, transmit,

sell, perform, publish, transfer or otherwise make available any of the
Services or any information learned by you whilst using the Services or
accessing the Site
 remove, change or obscure in any way anything on the Site and/or the
Services or otherwise use any material obtained whilst using the Site
and/or Services except as set out in these Terms and Conditions
 reverse engineer or decompile (whether in whole or in part) any software
used in the Site and/or the Services (except to the extent expressly
permitted by the applicable law)
 copy or use any material from the Site and/or the Services for any
commercial purpose
 remove, obscure or change any copyright, trade mark or other
intellectual property right notices contained in the original material or
from any material copied or printed from the Site or obtained a result of
the Services.

1.5 Any use of caching, http accelerators such as Harvest, Squid, Netscape proxy
or Microsoft Catapult, or similar technology is permitted, however, you have the
responsibility of ensuring you are viewing the most recent version of the web-
page on content.

15
1.6 You may establish a link or "deep link" to the Site from your site, provided
that you have obtained Vodafone's prior written consent and that in Vodafone's
sole discretion, the context is relevant and the link or its description is not
detrimental to Vodafone.

2. Your Obligations

2.1 You warrant that you will only use the Site and the Services in accordance
with these Terms and Conditions and in an appropriate and lawful manner and
by way of example and not as a limitation, that you shall not (and shall not
authorise or permit any other party to):

2.1.1 receive, access or transmit any Content which is obscene, pornographic,

threatening, racist, menacing, offensive, defamatory, in breach of confidence, in
breach of any intellectual property right (including copyright) or otherwise
objectionable or unlawful;

2.1.2 circumvent user authentication or security of any host, network or account

(referred to as "cracking " or "hacking") nor interfere with service to any user,
host or network (referred to as "denial of service attacks") nor copy any pages
or register identical keywords with search engines to mislead other users into
thinking that they are reading Vodafone's legitimate web pages (referred to as
"page-jacking") or use the Site or the Services for any other unlawful or
objectionable conduct. Users who violate systems or network security may incur
criminal or civil liability and Vodafone will at its absolute discretion fully co-
operate with investigations of suspected criminal violations, violation of systems
or network security under the leadership of law enforcement or relevant
authorities;

2.1.3 use the Site and/or the Services to advertise or offer to sell any goods or
services for any commercial purpose without Vodafone's written consent;

2.1.4 knowingly or recklessly transmit any electronic Content (including viruses)

through the Site and/or the Services which shall cause or is likely to cause
detriment or harm, in any degree, to computer systems owned by Vodafone or
other Internet users;

2.1.5 hack into, make excessive traffic demands, deliver or forward chain letters,
"junk mail" or "spam" of any kind, surveys, contests, pyramid schemes or
otherwise engage in any other behaviour intended to inhibit other users from
using and enjoying the Site and/or the Services or any other web site, or which is
otherwise likely to damage or destroy Vodafone's reputation or the reputation of
any third party.

2.2 You acknowledge that chat, discussion group or bulletin board services and
similar services that may be offered by Vodafone ("Public Communication

16
Services") are public communications and your communications may be
available to others and consequently you should be cautious when disclosing
personal or sensitive information or any information which may identify you.
Vodafone is not responsible for, and does not control or endorse any Content of
any Public Communication Services.

3. Your Information

Vodafone's usage of your personal information is governed by the Vodafone

Group's Privacy Policy Statement (link to privacy policy at the foot of this page),
which forms part of these Terms and Conditions.

4. Proprietary rights

4.1 All Trade Marks used on the site and/or the Services are the trade marks of
Vodafone or one of the Vodafone Group companies. You shall only make fair
use of the Trade Marks and will not use the Trade Marks, whether design or
word marks: (1) as or as part of your own trade marks; (2) in a manner which is
likely to cause confusion; (3) to identify products to which they do not relate; (4)
to imply endorsement or otherwise of products or services to which they do not
relate; or (5) in any manner which does or may cause damage to the reputation
of Vodafone or the Trade Marks.

4.2 You acknowledge and agree that the Services and the Site or any part
thereof, whether presented to you by Vodafone, advertisers or any third party
are protected by copyrights, trademarks, service marks, patents, or other
proprietory rights and laws. All rights are expressly reserved.

4.3 You are only allowed to use the Site and the Services as set out in these
Terms and Conditions and nothing on the Site and/or the Services shall be
construed as conferring any licence or other transfer or rights to you of any
intellectual property or other proprietary rights of Vodafone, any member of the
Vodafone Group or any third party, whether by estoppel, implication or
otherwise.

4.4 You hereby grant to Vodafone a perpetual, irrevocable, royalty-free, world-

wide licence to reproduce, transfer, modify, adapt and/or publish any Content
provided by you to us by email, post or otherwise on the Site and/or the Services
as Vodafone sees fit and without notice to you, unless you have indicated
otherwise in such communication.

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5. Costs
5.1 Use of the Site is currently free. However, Vodafone reserves the right to
charge for access to part or all of the Site in the future, subject to giving you
clear notice when entering any part to which charges apply. Some services may
be chargeable as indicated on the Site and in any accompanying terms and
conditions.

5.2 You will need to provide all equipment necessary to access the Site and the
Services on the Internet and be liable for the payment for the local telephone call
charges at the rates published by the telephone operator with whom you make
your local calls or any other Internet access charges to which you may be
subject. If your equipment does not support relevant technology including but
not limited to encryption you may not be able to use certain Services or access
certain information on the Site.

6. Liability for content

6.1 It is your sole responsibility to satisfy yourself prior to using the Site and the
Services in any way that they are suitable for your purposes and up to date. The
Services are periodically updated and you should check the Site and the Services
regularly to ensure that you have the latest information. You should also refresh
your browser each time you visit the Site and the Services to ensure that you
download the most up to date version of the Site and the Services.

6.2 The Site and the Services are provided on an "as is" basis. Although every
effort has been made to provide accurate information on these pages, neither
Vodafone, nor any of its employees, nor any member of the Vodafone Group,
their suppliers, nor any of their employees, make any warranty, expressed or
implied, or assume any legal liability (to the extent permitted by law) or
responsibility for the suitability, reliability, timeliness, accuracy or completeness
of the Content or any part thereof contained on the Site or the Services.

6.3 You acknowledge that Vodafone is unable to exercise control over the
security or subject matter of Content passing over the Site or via the Services
and Vodafone hereby excludes all liability of any kind for the transmission or
reception of infringing Content of whatever nature.

6.4 Please read the sections headed "Cautionary Statement Regarding Forward-
Looking Statements" and "Principal Risk Factors and Uncertainties" in
Vodafone Group Plc's Annual Report for the year ended 31 March 2008 for a
detailed explanation of forward-looking statements and a review of the reasons
why actual results and developments may differ materially from those expressed
or implied by these forward looking statements.

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6.5 Any information contained in this Site on the price at which ordinary shares
or American depository shares in Vodafone Group Plc have been bought or sold
in the past, or the yield on such shares, should not be relied upon as a guide to
future performance.

7. Liability for third party content

7.1 The Site contains links to the web sites, web pages, products and services also
operated by Vodafone or the Vodafone Group and you agree that your use of
each web site, web page and service is also subject to the terms and conditions, if
any, contained within each website or web page or attached to any products or
services. These Terms and Conditions shall be deemed to be incorporated into
each set of terms and conditions. In the event that there is any conflict, the terms
and conditions contained with the relevant website or webpage or attached to the
relevant products or services shall prevail over these Terms and Conditions.

7.2 Vodafone assumes no responsibility for and does not endorse unless
expressly stated, Content created or published by third parties that is included
in the Site and the Services or which may be linked to and from the Site.

7.3 The Site and/or the Services may be used by you to link into other websites,
resources and/or networks worldwide. Vodafone accepts no responsibility for the
Content, services or otherwise in respect of these and you agree to conform to
the acceptable use policies of such websites, resources and/or networks.

7.4 Subject to Clause 11 you agree that Vodafone does not generally and is not
required to monitor or edit the use to which you or others use the Site and the
Services or the nature of the Content and Vodafone is excluded from all liability
of any kind (to the extent permitted by law) arising from the use of the Services,
and in particular but without limitation to the foregoing, the nature of any
Content. Notwithstanding the foregoing, Vodafone reserves the right to edit, bar
or remove any Services and/or Content, at any time as Vodafone in its sole
discretion believes to be necessary in order to prevent any breach of these Terms
and Conditions or any breach of applicable laws or regulations.

19
 Our business integrity

The Board supports high standards of corporate governance which are critical
to our business integrity and to maintaining investors' trust in our Company.

Board of Directors
Biographies of all Board members and information about the Board and
director changes.

Board Committees
Composition and activities of all three principal Board committees.

Executive Committee
Information on the Executive Committee and biographies of members.

Compliance
Details of Vodafone Group Plc's compliance with the UK Listing Authority‟s
Combined Code, and information regarding the impact of the Higgs Review and
Sarbanes-Oxley Act.

Code of ethics
In accordance with SEC rules published following the Sarbanes-Oxley Act of
2002, the Company has adopted a written code of ethics applicable to the
Company's senior financial officers, including the Company's principal
executive officer.

Disclosure Committee Charter

The Company has a Disclosure Committee reporting to the Chief Executive and
Chief Financial Officer. The Committee has responsibility for reviewing and
approving controls and procedures over the public disclosure of financial and
related information.

Memorandum of Association
Full text of the Memorandum of Association of the Company.

20
Articles of Association
Full text of the Articles of Association of the Company, adopted at the AGM in
2008.

Investor FAQs

Answers to common questions from Vodafone shareholders.

Directors' shareholdings

Information about changes in directors' shareholdings can be found in the

Regulatory News (RNS) feed from the London Stock Exchange.

21
 Business Principles

Our Vision and Values guide the way we act. Our Vision is to be the world‟s mobile
communication leader – enriching customers‟ lives, helping individuals, businesses
and communities be more connected in a mobile world. Our Values are about how we
feel – in other words the Passions that make us the company we are.

One of our four corporate Values is 'Passion for the world around us':

"We will help the people of the world to have fuller lives - both through the services
we provide and through the impact we have on the world around us."

At the start of 2002, we introduced a set of ten Business Principles to make our
Vision and Values happen. These define our relationships with all our stakeholders
and govern how Vodafone conducts its day-to-day business.

Our Business Principles apply to all Vodafone operating companies (majority owned
businesses). We also promote the Principles to our associate companies (where
Vodafone holds a minority stake) and business partners. Chief Executives are
responsible for ensuring application of the Principles within their business.

Every employee is expected to act in accordance with the Business Principles. If

employees have concerns about the application of the Principles, they can ask their
local human resources managers for further advice, or contact the Group Human
Resources Director or the Group Audit Director. We are incorporating training on our
business principles into our employee induction process.

Internal audits in 2002-03 show they have been communicated to over 90% of
employees.

Read the Business Principles Policy in full in the Corporate Responsibility section.

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 PRODUCT PROFILE

BASIC SERVICES

 Clip

 Call Hold/call waiting

 Call conference

 Clir

 Itemised Bill (Post Paid)

 SMS

 Call Barring (CBARR) (Post Paid)

CALLER LINE IDENTIFICATION PRESENTATION (CLIP)

Clip identifies the caller by displaying the number of the caller on the handset. This

allows you the benefit of accepting or rejecting the call; although, at times caller Line

Identification may not appear due to technical problems in the originating network.

CALL HOLD/ CALL WAIT

This feature allows you to receive or make another call, while you are already busy

with a call, without disconnecting it . You can receive or make a second call, by

putting the first call on hold. You billed for both the calls. You can activate call

waiting by using the menu of your cell phone

23
CALL CONFERENCE (CC)

This feature allows you to have a teleconference with up to five people at the same

time, from wherever you are. You can conference with either cellular or landline

phones, including STD and ISD calls. To make a conference call simply make your

first call. Then put the first call on hold and dial the next number. To conference,

scroll through the handset menu and select the conference feature. Now your call are

connected . to invite another person follow the same steps again

Note:

 Call conference is a handset dependent feature

 You are charged for the time on hold and conference

 The originator of the calls will be charged for all the calls initiated by

him.To use the facility you need to activate the “call waiting” feature on

your handset.

CALLER LINE IDENTIFICATION RESTRICTION (CLIR)

Now, with CLIR you can restrict your cellular phone number from being

displayed on the receiver‟s cellular phone. This means, you can maintain

complete confidentiality of your number. This feature might not function across

operator networks, but will definitely restrict caller ID when called within the

same cellular operator network‟s Mobile numbers.

24
 ITEMISED BILLING

An itemized bill gives you the details of all calls made and received, and of all the

other facilities you availed of, on your mobile number during a month. It also

carries details of the number called/ received, time and date of the call, duration

and the amount charged.

SHORT MESSAGING SERVICE

This feature allows you to send and receive messages to and from, respectively;

almost all national and international cellular operators. SMS allows you access to

services lime receiving stock quotes, horoscopes, Jokes messages, email, news

and many others. It comes as an in built feature to all Vodafone subscribers.

Vodafone offers an array of Services that help you manage your calls better. From

caller Identification to call waiting, from call divert to call conference Vodafone

redefines convenience. Most of these features are optional and can be availed of

on request and carry a nominal subscription charge. To activate any feature call

our customers care or visit any Vodafone „n‟ U Showroom.

CALL DIVERT (CD)

With call Divert, you can divert an incoming call to another cell phone (be it

Vodafone or Airtel/ Essar or BSNL cellular Phone ) or even a landline number

(within Andhra Pradesh local dialing list). You can divert your calls.

VALUE ADDED SERVICES

Just when you thought you had the cake, we made it possible for you to eat it too.

25
Introducing THE VODAFONE Value Added Services, a vibrant bouquet of "little

conveniences" "small pleasures" "bits of happiness" "dollops of infotainment" and all

those "itsy bitsy" wants of yours that together make up THE BIG SMILING

PICTURE.

SMS based services to Voice based ones, the vodafone range cuts across all

modes of communication to ensure the BEST VALUE for your money.

So be it downloading the latest ring tones or sharing the freshest of blonde jokes, be it

checking the status of your cousin's train arrival time or arranging a pick up for your

boss's delayed flight, vodafone hands you the power to do it all.

You could also book a surprise movie ticket or deliver those dainty dandelions

for your date or access the latest cricket scores or some serious stock information; or

maybe even play downloadable games or chill out with some zany chats with buddies

on-line.

26
 VODAFONE 'S VALUE ADDED SERVICES ARE AS INNOVATIVE AND

EXCITING AS YOUR DESIRES.

VALUE ADDED SERVICES - UTTAR PRADESH (E)

SMS SERVICES -

 vodafone Buzz - Subscription Services - 4560456

 SMS Short Code

 Text Messaging

 Dynamic Voice Mail Service

GPRS/EDGE

 vodafone Buzz - Subscription Services - 4560456

 SMS Short Code

 Text Messaging

 Dynamic Voice Mail Service

VOICE

 Say vodafone -456

 Ganesha Speaks - 181

 Back ground Music

27
VODAFONE GPRS – THE INTERNET ON THE MOVE VODAFONE

vodafone‟s 3G compatible network supports general Packet radio

service (GPRS) and EDGE, which allows you to access internet websites and

information portals on your mobile, making it possible to stay informed and

remain truly connected in this dynamically changing and competitive

environment. Gone are the days when connecting to a website from the

mobile took as long as 2 – 3 minutes. GPRS compatible handsets ensure that

as a user, you are “ always on”. There is no need for a dial up connection or

any ISP connection.

Now you can now carry the world Wide Web in their pocket – the

vodafone world. Read email, get stock quotes, check the weather, read the

latest news and even chat with friends and “Buddies” on Idea Network, yahoo,

MSN and ICQ while on the move.

One of the mind – blowing applications on GPRS/EDGE in

multimedia Messaging Service (MMS). Vodafone is among the pioneers in

the country to provide MMS. This latest innovation in the area of mobile

communication provides you the ability to communication provides you the

ability to communicate not just in voice or text but also in full color images.

Now you can send your emotions to your near and dear ones; with

photographs, attach voice clips and append text too. Just in case the receiver

does not have on MMS handset, even then the photographs can be accessed

28
 from our website http.//www. vodafone co.in// for your convenience, we have

also created a library of photo album and voice clips, from where you can

choose and send photographs. Further, you can also compose your own MMS

message on the above – mentioned website and send it across to a cellular

phone or any e-mail ID.

With the introduction of GPRS on its networks, vodafone also

supports the use of the GPRS phone as a modem, providing busy lap top

armed executives, like most of you; the opportunity to log in wirelessly while

“ on the go” . thus now you can surf the Internet using our GPRS connectivity

with your computer.

ADVANTAGE OF VODAFONE GPRS

 High speed and “ always on “ internet on the move

 Internet access on prepaid also

 Liberation from the shackles of dial - up or ISP connection.

 Receive voice calls or SMS even while logged on to GPRS.

 Revolutionary concept of charging - only for what you send and receive

 Offers MMS, a platform to communicate not just in voice or text but also in

full color images.

29
 MARKETING RESEARCH - AN INTRODUCTION

Marketing basically consist of spotting the need of customers and meeting

them in the best possible manner. Marketing Research plays key role in this

process. It helps the firm acquire a better understanding of the consumer, the

competition & The marketing environment. It also aids the formulation of

marketing Mix.

Today carrying out research relating to customers products and market

requires specialized skills sophisticated techniques

DEFINITION OF MARKETING RESEARCH:

“Marketing research is the systematic gathering recording and

analyzing of data about problems relating to the marketing of goods and

services. “

AMERICAN MARKETING ASSOCIATION

30
CLASSIFICATION OF MARKETING RESEARCH PROBLEM

The various marketing research problem can be classified based on the

subject matter of research as shown below:-

1. Research on Product

2. Research on Market

3. Research on consumer

4. Research on advertisement and Promotion

5. Research on distribution

6. Research on Price

7. Research on competition

8. Research on Sales method

Research on Products includes studies on the competitive position of a

product /brand : the level of consumer acceptance of a products/ brands etc.

consumer research includes.

Studies on consumer behavior. Buyer Motives consumer loyalty.

Consumer resistance etc.

Research on market includes market share analysis demand analysis

determining market characteristics, market segmentation studies . Analysis of

market territories etc.

31
 Characteristics, market segmentation reveals trends in competition,

evaluates the marketing progress of majors competitors. Shops their strengths

and weakness and analysis their vs. Performance.

Research on distribution includes studies on distribution policies

transportation, warehousing etc.

Research on advertisement and promotion includes studies on

advertising effectiveness, studies on media and their relative effectiveness and

cost- benefits of sales promotion etc.

MAIN STEP INVOLVED IN MARKETING RESEARCH

1. Defining the marketing problem tom be tackled and identifying the marketing

research problem involved in the task

2. Specifying the information requirement

3. Developing the research design & research procedure.

4. Gathering the information

5. Analyzing the Information & Interpreting it in terms of the problem being

tackled.

6. Preparing the Research report

32
 TECHNIQUES OF MARKETING RESEARCH

Marketing Survey:-

Marketing survey is one of the most widely used M.R. Techniques

market survey is at times viewed as synonyms with market research. It is just

one method of collecting the marketing information required for carrying out

a given marketing research task.

STEPS IN MARKET SURVEY

PLANNING THE SURVEY

1. Problem definition

2. Selection of the survey method

3. Sampling

4. Questionnaire development

5. Pilot survey

FIELD WORKS

1. Selection and training of investigator

2. Collection of data

3. Supervision

ANALYSIS AND INTERPRETATION OF DATA

1. Editing

2. Tabulating, Processing & Interpreting data

33
 3. Statistical analysis & Interpreting

REPORT MAKING

1. Summarizing findings & Recommendations

2. Report writing

34
 RESEARCH METHODOLOGY

Preplanning is sin qua non for any kind of work. Preliminary

preparation leads to reach closer to the successful

achievement of the target. Initially the topic of work upon

was decided and basing on which certain imitative to

minimize the gap between planning and achievement was

taken. Finally a questionnaire was framed in such a fashion

focusing certain most important points.

(a) Large no. of customer.

(b) Availability of various telecom and non telecom outlet.

(c) Quality of coverage for existing outlet.

(d) Total no. of existing telecommunication user and their level of

satisfaction.

(e) Availability of basic amenities in a particular city / town /

village.

(f) Finally assessing the exact living standard of the people in a

particular city / town / village.

Data Surface : Primary Data.

Research Approach : A survey of telecom and non

telecom outlet.

35
 Research Instrument : Schedule A schedule was

prepared and used for collection the primary data. The

schedule consisted of question related to:-

(a) Usage of telecommunication connection and their coverage

connectivity.

(b) Availability of various accessories of telecommunication.

(c) Present condition of existing telecommunication system.

(d) Availability of various towers in the particular area.

Objective Schedule:

To gather the full detail to arrive at the present and accurate

living standard. Comparison to other telecom with special

reference to idea.

Sample Size: 500

Structured questionnaire help in collection data, (Primary data). Secondary data were

collected by the internet (www.vodafone.com).

36
 OBJECTIVE OF THE STUDY

This Survey is designed to bring a bout a sharp

understanding of the market potential for telecommunication

products. The corporate support to different brands. The

study is made to assess and access the consumer desire from

versatile angles leading to skim out the potentially of market

strengthening Vodafone cellular action plan meeting future

target not only this much but it also makes a gesture to assess

the current to rest competitors of telecommunication.

The following are the main objectives of this survey:

1. To find out the degree of market potentiality for Idea.

2. To study the present and future needs of mobile along with

corporate support to a particular brand of telecommunication

connection in comparison to other competitor of telecom.

3. To study the impact of attributes like price quality of

connectivity and services etc. for preferring a particular brand

of telecommunication connection.

4. To assess the potentiality of respondent as future target

customer for Vodafone telecommunication.

37
 OBJECTIVES OF THE RESEARCH

The main aim of research is to find out the truth which

is hidden and which has not been discovered yet. Though yet

each research study has its own specific purpose thesis can

be:-

1. To gain familiarity with a phenomenon or to achieve new

insights into it (exploratory or formative research).

2. To portray accurately the characteristics of a particular

individual situation or a group (descriptive research).

3. To determine the frequency with which some thing occurs or

with which it is associated with something else (diagnostic

research).

4. To test a hypothesis of a casual relationship between variables

(hypothesis- testing research).

38
 TYPES OF THE RESEARCH

The basic types of Research are as follows:

1. Descriptive Research:

The major purpose of this research is sales p romotion

activities in telecom with special Reference to idea Cellular.

2. Analytical Research:

In this Research the researcher has to use facts or

information already available and analyze these to make a

critical evaluation of the material.

3. Applied Research:

It aims at finding a solution for an immediate problem

facing a society or a industrial / business organisation.

4. Fundamental Research:

It mainly concerned with generalization and with the

formulation of a theory.

5. Quantitative Research:

It is based on the measurement of quantity or amount.

It is applicable to phenomena that can be expressed in terms

of quantity.

39
6. Qualitative Research:

It is concerned with the qualitative phenomenon is

phenomena relating to or involving quality or kind.

7. Conceptual Research:

It is related to some abstract ideas or theory.

8. Empirical Research:

It is data based research coming with conclusions,

which are capable of being verified by the observation and

experiment.

9. Diagnostic Research:

Such a research follow case study method or in depth

approaches to reach the basic casual relation.

10. Exploratory Research:

The objective of this research is the development of

hypothesis rather than their testing.

40
 My Research:

My research is for “ Viability and Presence of

telecom product at non telecom outlets with

reference to Allahabad city" which is being done by

myself first time for "Vodafone cellular" so my research is

exploratory research.

RESEARCH PROCESS

Formulating the Research Problem

Extensive Literature Survey

Preparing the Research Design

Determining Sample Design

Collection the Data

Analysis of Data

41
 Preparation of Report

Function of Research Design

1. Statement of evidence needed to solve the problem.

2. Anticipation of what will be done with the data to provide

answer to problem.

3. Specification of evidence from where it will be obtained and

how.

4. Statement of basic schemes whereby answers will be revealed

and validated.

5. A guide for the calculation and approval of the feasibility and

cost of project.

6. Provision of blue prints or plan 6 or guiding the work.

Types of Research Design

There are three types of Research Design.

1. Research Design in case of exploratory research studies.

2. Research Design in case of descriptive and diagnostic research

studies.

3. Research design in case of hypothesis- testing research studies.

42
 My Research Design

My research was exploratory research so I am discussing

only exploratory research design. In exploratory research

design hypothesis is developed on t he basis of the

influencing variables which are available. The main purpose

to do research design is to find new ideas for which the

researcher must always remain alert. There are three

principles stages of exploratory research design.

First Stage: Survey of secondary information sources.

Second Stage: Interview with knowledge persons.

Third Stage: Examination of situation that are analyses to

the problem.

Sampling Design:

It refers to the technique or the procedure the

researcher would adopt in selecting item for the sample.

Different Types of Sample Designs:

There are basically two types of sample designs:

1. Non- probability sampling.

2. Probability sampling.

43
My Sampling Design:

For the survey of Vodafone cellular in the Siddharth

Nagar city.

Methods of Data Collection

There are two types of data:

1. Primary data

2. Secondary data.

Primary Data:

The primary data are those which are collected a fresh and

for the first time and thus happen to be original in character.

Secondary Data:

In the case of secondary data the nature of data collection

work is merely that of complication.

Collection of Primary Data:

1. Observation Method.

2. Interview Method.

3. Through questionnaire.

4. Through schedules.

44
Collection of Secondary Data:

1. Various Publication of the Central, State and local

government.

2. Technical and trade journals.

3. Book magazines and newspapers.

4. Report and publications of various associations connected with

business and industry, bank stock exchange etc.

5. Reports prepared by research scholars, universities economists

etc. in different field.

Collection of My Secondary Data

In my research study I used only primary data and I collected

it through the questionnaire methods, I collected these data

from Siddharth Nagar.

Limitation of Research Report

1. The finding of this survey were made on the basis of the data

provided by the people.

2. We have to collect the information according to the

convenience of the people hence the data may not be accurate.

45
 DATA ANALYSIS
For Telecom Outlets

Are you selling Sim card?

Yes No
72% 28%

28%

No
yes
72%

Fig-1

46
 Which type of sim service Provided ?
Pre Paid Post Paid Both
70 % 20 % 10 %

10%

20% Pre Paid

Post Paid
Both
70%

Fig-2

Are you sell recharge voucher‟s ?

Yes No
68% 32%

32%
Yes
No
68%

Fig-3

47
 Which kind of recharge vouchers sell mostly ?

Paper Recharge Electronic Recharge Both

45 % 30% 25 %

25%
Paper Recharge
45%
Electronic
Recharge
Both

30%

Fig-4

How many Network available at your outlet ?

Two Four Six All available
10 % 35 % 25 % 30 %

10%
30%
Two
Four
35% Six
All available

25%

Fig-5

48
 Which Network you prefer to sell ?
Hutch BSNL Idea Airtel Tata Reliance
30% 20% 10 % 20% 08% 12%

Hutch
30% 20%
BSNL

20% Idea
Airtel
Tata
08%
10% Reliance
12%

Fig-6

49
What‟s the consumer need and demand at you outlet ?
Better service Better scheme Both of them
25 % 35 % 40 %

25%

40% Better service

Better scheme
Both of them

35%

Fig-7

50
Do you have any problem with any service provider ?
Yes No
39 % 61%

39%
No
Yes
61%

Fig-8

51
Would you like to prefer those service provider who provide
better service and attractive margin ?

Yes No
90 % 10 %

10%

Yes
No

90%

Fig-9

52
Are you satisfy with the current Vodafone plans and service ?
Yes No Can‟t say
35 % 25 % 40 %

35%
40% Yes
No
Can’t say

25%

Fig-10

53
 For Non Telecom outlets
Do you sell Sim & Recharge?

Yes No
70% 30%

30%

Yes
No

70%

Fig-11

54
Why don‟t you sell recharge to your existing customer?

Financial Problem Unawareness of Unavailability of Other reason

Schemes Service
39% 24.5% 16.5% 20.%

Financial Problem
20.00%

39% Unawareness of
Schemes
16.50% Unavailability of
Service
Other reason
24.50%

Fig-12

55
 LIMITATIONS

There are different reason in the different to markets

for not using the Vodafone cellular. The limitation's which

was found by me are as under.

1. Lack of proper advertisement and hoarding Vodafone cellular

are firstly emphasizing on the urban area & developed markets

only.

2. Lack of tower's of the Vodafone cellular in many places.

3. Lack of regular visit is the small markets.

4. Lack of information provided by the company to the rural area

people.

5. Lack of taking interest in the eastern U.P. region.

56
 RECOMMENDATIONS

Vodafone cellular is the growing and big competitive

industries, today in telecommunication sector there are many

company, like BSNL, Airtel, Reliance and now idea & TATA

has also launched his telecommunication service TATA

Indicom, so, Vodafone has to face many competition in the

market in the case of sales promotion activities in telecom with

special reference to vodafone cellular, so, Vodafone has

improve thee tower in the Rural area also I want to

recommended to Vodafone cellular to established there tower

as fast as they can do so, Vodafone is a big and stable

company so they have to improve themselves as a good

telecom service provider.

57
 PROMOTION

Another one of the 4P's is 'promotion'. This includes

all of the tools available to the marketer for 'marketing

communication'. As with Neil H.Borden's marketing mix,

marketing communications has its own 'promotions mix.'

Think of it like a cake mix, the basic ingredients are always

the same. However if you vary the amou nts of one of the

ingredients, the final outcome is different. It is the same with

promotions. You can 'integrate' different aspects of the

promotions mix to deliver a unique campaign. The elements

of the promotions mix are:

 Personal Selling

 Sales Promotion

 Public Relations

 Direct Mail

 Trade Fairs and Exhibitions

 Advertising

 Sponsorship

58
 The elements of the promotions mix are integrated to

form a coherent campaign. As with all forms of

communication. The message from the marketer follows the

'communications process' as illustrated above. For example, a

radio advert is made for a car manufacturer. The car

manufacturer (sender) pays for a specific advert with

contains a message specific to a target audience (encoding).

It is transmitted during a set of com mercials from a

radio station (Message / media). The message is decoded by a

car radio (decoding) and the target consumer interprets the

message (receiver). He or she might visit a dealership or seek

further information from a web site (Response). The

consumer might buy a car or express an interest or dislike

(feedback). This information will inform future elements of

an integrated promotional campaign. Perhaps a direct mail

campaign would push the consumer to the point of purchase.

Noise represent the thousand of marketing communications

that a consumer is exposed to everyday, all competing for

attention.

59
The Promotion Mix

Let us look at the individual components of the

promotions mix in more detail. Remember all of the elements

are 'integrated' to form a specific communications campaign.

1. Personal Selling

Personal Selling is an effective way to manage

personal customer relationships. The sales person acts on

behalf of the organization. They tend to be well trained in the

approaches and techniques of pe rsonal selling. However sales

people are very expensive and should only be used where

there is a genuine return on investment. For example

salesmen are often used to sell cars or home improvements

where the margin is high.

2. Sales Promotion

Sales promotion tend to be thought of as being all

promotions apart from advertising, personal selling, and

public relations. For example the BOGOF promotion, or Buy

One Get One Free. Others include couponing, money-off

promotions, competitions, free accessories (such as free

blades with a new razor), introductory offers (such as buy

digital TV and get free installation), and so on. Each sales

60
promotion should be carefully costed and compared with the

next best alternative.

3. Public Relations (PR)

Public Relations is defined as 'the deliberate, planned

and sustained effort to establish and maintain mutual

understanding between an organization and its publics'

(Institute of Public Relations). It is relatively cheap, but

certainly not cheap. Successful strategies tend to be long-

term and plan for all eventualities. All airlines exploit PR;

just watch what happens when there is a disaster. The pre -

planned PR machine clicks in very quickly with a very

effective rehearsed plan.

61
 CONCLUSION

With this the researcher come to t he conclusion part of

the research report. It was a wonderful experience for the

researcher of working on the topic selected by him. Although

it was not an easy task collecting information in the

competitive market of telecom services. But taking up the

challenge itself was very interesting.

• It is clear from the analysis Vodafone cellular is much better

than other telecom due to the survey of Siddharth Nagar

according to the customer of Siddharth Nagar living standard

of high people and lower people.

• By the survey I have found that there are many telecom

company but and many competitors in market but no any one

defeat the Vodafone cellular.

• Many activity of Vodafone cellular as tariff plan, Recharge, there

activity customer satisfaction and prove all the best of other telecom.

62
 QUESTIONNAIRE

OBJECTIVE : - Viability and Presence of telecom product in non telecom

outlets with reference to Siddharth Nagar.

Name of the owner……………………………………………………………

Shop Name…………………………………………………………

Address………………………………………………………

Contact no.………………………………………………………

For Telecom Outlets

Q1. Are you selling Sim card?

YES NO

Q2. Which type of sim service Provided ?

PRE PAID POST PAID BOTH

Q3. Are you sell recharge voucher‟s ?

YES NO

Q4. Which kind of recharge vouchers sell mostly ?

PAPER RECHARGE ELECTRONIC RECHERGE BOTH

Q5. How many Network available at your outlet ?

63
 TWO FOUR SIX ALL AVAILABLE

Q6. Which Network you prefer to sell ?

HUTCH BSNL IDEA

AIRTEL TATA RELIANCE

Q7. What‟s the consumer need and demand at you outlet ?

BETTER SERCIVE BETTER SCHEME BOTH OF
THEM

Q8. Do you have any problem with any service provider ?

YES NO

Q9. Would you like to prefer those service provider who

provide better service and attractive margin ?

YES NO

Q10. Are you satisfied with the current Vodafone plans and
service?

YES NO CAN‟T SAY

64
 For Non Telecom outlets

1. Do you sell Sim & Recharge?

A. Yes B. No.

2. Why don’t you sell recharge to your existing customer?

A. Financial Problem B. Unawareness of Schemes

C.Unavailability of Service D. Other reason

3. Do you know the attractive margins & schemes?

A. Yes B. No.

4. Is there any demand of Sim & Recharge?

A. Yes B. No. C. Upto some extant

5. Does you existing loyal customers have use of mobile?

A. Yes B. No

6. Would you like to sell Sim & Recharge when your customer demands?
A. Yes B. No.

65
 BIBLIOGRAPHY

Philip Kotler : Principle of marketing

practice Hall of India Pvt.

Ltd.

C.R. Kothari : Research methodology

vishwa prakashan New

Delhi.

News paper : Times Of India.

Internet : www.vodafone.com

66