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Web 2.0:
2 – The Internet
Real change it easy to move data between active web pages and
databases, making bulletin boards, blog services, and
or hype? early versions of social networking possible.
Around the year the Wikipedia, the online encyclopedia, also grew from
2005, a series of this technology. However, these developments the
radical were limited by the need to load complete pages each
developments time new data was selected from the database, which
appeared to be made them relatively slow.
changing the way It was against this background that Flash and Ajax,
the Internet was used. Large numbers of new online the two technologies seen as key to Web 2.0,
services such as video sharing and social networking emerged. A major component of Web 2.0 was the way
were being developed, and huge numbers of people in which users could directly access visual and audio-
were signing up to use them. For some writers the visual material in their browser. The first release of
changes were so significant they used the term ‘Web Flash was introduced in 1996 as a freely available
2.0’ to describe them. In software engineering, when web-based animation program which could run in a
a new version of a software package is a huge browser plug-in or add-on. The software
improvement on the old version, the convention is to subsequently went through many incremental
add to the number before the decimal, so that 1.0 changes and became increasingly popular. When a
becomes 2.0, for example. Where the transition is version was released in 2003 which included video
more gradual, one is added after the decimal. Other streaming, a very high proportion of web browsers
writers, however, felt that the term Web 2.0 was had the plug-in installed. Flash fundamentally
unhelpful and the changes were evolutionary rather altered the way in which users could access visual
than revolutionary. So which view is correct? The and audio-visual material. Flickr, the online photo
best way to analyze Web 2.0 is to identify its key album service and Youtube, the video-sharing service,
technologies and services. By looking at each which both launched in 2005, were among the first to
service in the context of the developments in web use and to benefit from the new features of the Flash
technology which made it possible, we can evaluate package. By 2010, Flickr was hosting five billion
the nature of the changes. images and Youtube was serving over two billion
The first development we should look at is the videos per day. The other technology associated with
creation of static websites. Initially, these consisted Web 2.0 was Ajax (Asynchronous JavaScript and
of mainly text-based web pages, with the occasional XML), a client-side scripting language which allowed
image. The pages were written in HyperText Markup elements of a page to be refreshed without reloading
Language (HTML), which allowed the writer to vary the whole page. This allowed web pages to become
the size, colour and emphasis of the text, and to almost as interactive as desktop applications.
include hypertext links to other web pages. Some An important effect of these technologies was on
websites contained forms which allowed users to the use of peer-to-peer technologies for accessing
submit their details, but otherwise the pages were audio and video content. Since the late 1990’s, users
fixed and there was little interactivity. Over time, have exchanged music and video files over these
static websites became bigger, and web pages became networks, much of it copyright material. By making it
to be spidered, indexing the pages so they could be possible to listen to music and to watch video online,
found by search engines. They also began to use more there was less need to download files using P2P in
graphics, and to link to document and video files order to share files, and so this type of Internet traffic
which could be downloaded by users and viewed on experienced a drop. However, the fall was gradual
desktop applications. and P2P remains popular for higher quality video
The next stage to consider is the development of games and other materials, as well as in geographical
dynamic websites. These sites used server-side areas with low bandwidth. Although not everyone
scripting languages to extract data from databases, agrees on how significant technologies such as P2P
which was then used to create web pages. One of the continue to be, there is little doubt that the
most popular languages was PHP (Pre-Hypertext developments associated with Web 2.0 have changed
Processor), an open source product. From 1998 the way we interact for good.
onwards, PHP was routinely used with three other
open source products – the Linux operating system,
Apache web server and MySQL database packages –
to power dynamic websites, giving rise to the term 2.3 Extending Skills:
LAMP stack. Server-side scripting languages made understanding complex sentences
2 – The Internet