VALUE PROPOSITION CANVAS

GAIN CREATORS GAINS

What can you offer your customer What would make your customer
to help them achieve their gains? happy? What would make their life
and the job-to-be-done easier?

PRODUCTS & SERVICES JOB-TO-BE-DONE

What are the products and ser- What is the job the customer
vices you can offer your customer wants to get done in their
so they can get their job done? work or life??

PAIN RELIEVERS PAINS

How can you help your customer What is annoying or troubling your cus-
to relieve their pains? What problems tomer? What is preventing them from
can you eradicate? getting the job done?

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