Head of Development - The Cares Family (Job Description)

The Cares Family
HEAD OF DEVELOPMENT
Permanent, full time (40 hours) post

Location: London, Manchester or Liverpool
Salary range: £31-£34k (plus travel)
ABOUT THE CHARITIES
The Cares Family (North London Cares, South London Cares, Manchester Cares and Liverpool
Cares) is a group of community networks of young professionals and older neighbours
hanging out and helping one another in our rapidly changing cities.

Our objectives are to tackle the growing plight of isolation and loneliness amongst older and
younger people alike; to help improve the confidence, connection, belonging, purpose and
power of all participants so that neighbours can better navigate the modern world; and to
bring people together to bridge social, generational, digital, cultural and attitudinal divides.

We do this because while our big cities are amazing – full of people from all over the world and
hotbeds of innovation and change – they can also be anonymous, lonely and isolating. With
globalisation, gentrification, digitisation, urban transience and housing bubbles changing
our communities faster than ever before, older people in particular can feel left out and left
behind.

But young people are increasingly feeling disconnected from community too. In fact, while
older people are the loneliest age group in the country, people from 21 to 35 are the second
loneliest. Clearly those two groups have so much to gain from one another – in shared time,
laughter, new experiences and friendship.

The Cares Family model seeks to harness the people and places around us and to mobilise a
new generation of young professionals to build relationships and share experiences with our
older neighbours in a variety of fun, authentic ways. We speak the language of younger and
older people alike – and make interaction on a personal level mutually accessible, rewarding
and fun.

The Cares Family is a UK registered company (no. 10236615). North London Cares is the public name for NL Cares Limited, UK registered company
(no. 07737818) and UK registered charity (no. 1153137). South London Cares Limited is a UK registered company (no. 8757344) and UK registered
charity (no. 1157401). Manchester Cares is a UK registered company (no. 10893107) and UK registered charity (no. 1176902). Liverpool Cares is a
UK registered company (no. 11166325) and UK registered charity (no. 1177749).
We achieve that vision through the delivery of programmes that everyone can relate to and
enjoy. At the cross-section of the public, private and community sectors we work with
businesses, local authorities, voluntary groups and individuals to identify isolation where it
occurs and to connect younger and older people in myriad ways. The majority of the
neighbours within our networks live alone, may not naturally have wide social groups, and love
and look forward to new experiences with their younger friends.

ABOUT OUR PROGRAMMES

Specifically, we run four core programmes. Our Social Clubs are group activities that bring
younger and older people together in cafes, pubs, parks, community centres and big
businesses to share time, laughter and new experiences. Regular clubs include dance and
dinner parties, film nights, choirs, new tech workshops, podcasting clubs, ‘back to work’
business visits and themed get-togethers.

Meanwhile, our Love Your Neighbour programme matches young professionals and older
people to build friendships one-to-one, often in people's homes and community locations, to
improve the life experiences of all parties and to help bring a little of the outside world in for
those who can struggle to get out. Neighbours build relationships on their own terms, enjoy
meals together, and often become long-standing friends.

Our proactive Outreach identifies isolation where it occurs. We place ourselves in GP
surgeries, pharmacies, supermarkets, post offices and betting shops and strike up
conversations with the older people we meet to tell them about out how to get involved. This
work intensifies with our Winter Wellbeing initiative, through which we help neighbours to stay
warm, active, healthy and connected through the most isolating time of the year.
Finally, our Community Fundraising offers another exciting way for younger and older people
to share time and camaraderie and to contribute to the networks that they value so much.
From individual challenges including marathons, long walks and Tough Mudders, to creating
engaging digital campaigns, to inviting regular donations and building corporate and other
partnerships, local people support The Cares Family in a variety of ways.
Our four branches have evolved over seven years and, during this time, we have made a
significant contribution to the debate on loneliness in the UK and around the world. Now, as we
look to the future, we are seeking new opportunities to further expand our model to additional
urban centres experiencing rapid change, disconnection and isolation.
ABOUT THIS ROLE
This is a rare and exciting opportunity to join The Cares Family in a senior role at a key
moment in our development and at a point when businesses, communities and government
further consider how to reduce loneliness and connect communities for the long term.
In particular, this is an exciting time to join our Development team. In the past two years, we
have received funding from some of the UK’s leading grant-giving bodies – including Nesta,
The Big Lottery Fund, Esmée Fairbairn Foundation, Comic Relief, The Fore and The Mercers’
Company – to sustain, expand and deepen our work. We’ve also rapidly expanded our
Community Fundraising programme, leading to an increase in voluntary donations as a
proportion of our income from 0% to 45% in four years. And we’ve expanded our corporate
partnerships too, appointing a Development Coordinator (Partnerships) in 2018 to help us
further grow our revenue and deepen our impact.
Now, as we plan for the future, we are keen to take advantage of the growing awareness
of loneliness as a major challenge of our time, and to meet the fullest potential of our
model. The creation of this new role will help us to achieve that. With the new funding you
generate, and the leadership you instill across the fundraising team, we will be able to invest
further in our core programmes; hardwire sustainability and innovation into our model; plan for
further growth to new urban areas beyond our current locations; and to help more older and
younger people to feel part of their communities even as they continue to change at pace.
In your new role as our national Head of Development, you will be responsible for generating
new income from trusts, foundations and other grant-giving bodies for our four local branches,
and more as they are created. You will work with our Director of Development to identify new
opportunities and cultivate existing and prospective relationships. You will compose engaging,
dynamic applications on behalf of both The Cares Family and our local charities. And upon
securing funding, you will ensure exceptional stewardship of trusts and foundations, and
provide comprehensive monitoring, evaluation and reporting. In doing so, you will generate
£250,000 for The Cares Family group through grants in every financial year.
But this role is not just about writing bids. You will also perform a vital, senior internal function:
team management. You will be responsible for supporting and inspiring each of the
Development Coordinators at our four local branches, and more as your work spurs our
growth. And while you will be based close to your home, you will travel between our offices in
north London, south London, Manchester and Liverpool to secure support from local and
national organisations, while also supporting our Development Coordinators to reach their own
Community Fundraising targets.
That requires exceptional written and people-skills – a need to be both clear and passionate on
paper and persuasive in person. You will use your passion and energy to raise funds and
inspire your team to do the same. So you will always be ambitious for yourself, your
colleagues, and The Cares Family.
That’s a big ask and a major opportunity for the right person so we’re looking for a s killed,
experienced fundraiser with a hunger to succeed.. The job requires you to be motivated by
the power of relationships and new opportunities. It also needs all the creativity, versatility,
confidence, positivity, proactivity, perseverance and leadership required in a young and rapidly
growing organisation.
ABOUT YOU
For this role we are looking for someone with significant experience of fundraising from
trusts and foundations and strong leadership potential. You need to be driven,
self-motivated and ambitious to succeed. We need someone who’ll be proud to fundraise for
The Cares Family. We also need you to be a self-starter: committed, tough, and focused
working alone as well as in teams; and someone who is passionate about developing and
improving our model over the coming years and in a challenging environment.

In return, you will be trusted to work dynamically and independently and you will be provided
with development challenges and opportunities, and professional support from our national
Director of Development, with four years’ experience in the organisation, and ever-growing
networks, to play a lasting role in the development of the “Cares” vision.

LOGISTICS

To apply please send a CV and covering letter telling us why you’re right for this role to
emily.quilter@thecaresfamily.org.uk.

● Applications should be received no later than 5pm on Wednesday 17th October 2018;

● First round interviews will take place during the week beginning 22nd October, with call
backs for second interviews during the week of 5th November and a start as soon as
possible thereafter.

Please read the full job description below for further information.

KEY RESPONSIBILITIES

Fundraising
● Supporting the Director of Development to achieve the fundraising goals of The Cares
Family;

● Working alongside the Director of Development on executing the fundraising strategy of
The Cares Family;

● Mobilising and supporting our Development Coordinators in each local branch to
achieve the fundraising strategy at a local level;

● Leading on the trust and foundation strategy for The Cares Family, submitting major
grant applications for £50,000 and above with the view to raising £250,000 in each
financial year by:
○ Researching potential funders;
○ Building strong relationships with key contacts;
○ Creating high quality, persuasive applications for The Cares Family, and on
behalf of each local branch;
○ Ensuring exceptional stewardship of grant and trust funders, providing timely
monitoring, reporting and evaluation;
○ Assembling budgets for your applications in line with the group and local
branches’ overall budgets;
○ Delegating smaller grant applications to our Development Coordinators, and
reviewing their applications and reports.

● Expressing the values, language, style and relational approach of The Cares Family in
all your work.

People management
● Recruiting, onboarding and managing our Development Coordinators at our four local
local branches and more as we grow, including through:
○ Regular catch-ups to offer support, challenge and motivation – both in person
and through phone, email and text communications;
○ Holding regular team meetings to ensure the local teams are adhering to the
national strategy and model;
○ Reviewing campaign prose, assets, designs, literature and social media plans;
○ Constantly analysing and improving our external communications, for example
our blast emails, blogs and social media;
○ Supporting your team with the execution of Community Fundraising events at
each of our local branches;
○ Helping our Development Coordinators to be self-starting, autonomous,
responsible for their budget lines and accountable;
○ Encouraging your team to be bold, to take risks and to innovate.

Communication
● Answering day-to-day queries from various types of supporters;

● Ensuring the websites at each of The Cares Family’s local charities are exciting,
relevant, in line with our communications guidelines and up-to-date;

● Speaking about The Cares Family at external events including during evenings and
weekends;

● Advocating for our work in written publications to help grow our networks and profile;

● Deputising for our Director of Development and Chief Executive (when required).

Finance
● Responsible for reviewing and monitoring income across North London Cares, South
London Cares, Manchester Cares, Liverpool Cares and any additional branches;

● Tracking fundraising expenditure across the four and more branches;

● Supporting our Director of Development with fundraising analysis and growth
forecasting across The Cares Family and each local branch.

ESSENTIAL SKILLS

● You have an established track record of raising new income for growing charities and
strong skills on all elements of achieving that – including prospecting, securing and
reporting on major grant funding from trusts and foundations;

● You are professionally agile, and able to adapt to the rapidly changing needs of a
growing organisation in a time of change;

● You have experience of managing a team successfully;

● You are a good team worker and have strong interpersonal skills and clear core values;

● You have excellent verbal and written communication skills;

● You are ambitious, innovative, self-motivated and target driven;

● You have the flexibility to work evenings and weekends in order to meet specific targets
(with time off in lieu);

● You are able to obtain a clear CRB/DBS certification (provided).

DESIRABLE SKILLS

● You have experience in creating or implementing strategic communications;

● You have high standards and aspirations for your life and career, and want to make a
lasting contribution to a rapidly growing organisation working on one of the defining
issues of our time;

● You have experience of using Salesforce or a similar CRM tool.

Head of Development - The Cares Family (Job Description)

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The Cares Family

Permanent, full time (40 hours) post

Salary range: £31-£34k (plus travel)

ABOUT THE CHARITIES

ABOUT THIS ROLE

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