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Q1) Which types of products do you buy from Adidas?

[Number in order of preferences 1 (most preferred) to 10 (least preferred)]

a) Running shoes ____ f) Tank Tops and Jackets ____

b) Casual Shoes ____ g) Pants ____
c) Basketball Shoes ____ h) Shorts ____
d) Football Shoes ____ i) Swimwear ____
e) Cross Training Shoes ____ j) T- Shirt ____

Q2) How often do you purchase from Adidas?

a) Monthly
b) Yearly
c) When needed

Q3) From where do you purchase Adidas products?

a) Sole dealers
b) Multi dealer shops
c) Online stores
d) Adidas website

Q4) Where did you see Adidas promotions?

a) TV
b) Internet
c) Magazine
d) Newspaper

Q5) On unavailability of a product , would you switch to the substitute brands?

a) Yes
b) No

Q6)What influences your purchasing decision? (choose more than one)

a) Discounts and offers e) Quality

b) Brand Ambassadors f) Price
c) Reference (word of mouth) g) Advertisements
d) Salesmanship

Q7) Are you satisfied with the brand’s advertisements?

a) Yes
b) No
Q8) What kind of improvement will attract you more?

a) Lower price e) More advertisements

b) Variety f) Rebranding of products
c) Free premium g) New Brand Ambassadors
d) Better Quality

Q9) Before purchasing from a brand , do you study the brand online?
a) Yes
b) No

Q10) Do you have brand loyalty towards Adidas?

a) Yes
b) No

Q11) What makes you prefer Adidas? Rate on a scale of 1-5, where 1- least important and 5- Extremely
important

SCALE
FACTOR 1 2 3 4 5

Quality

Price

Product Range

Discounts and offers

Affiliation to FIFA World Cup

Durability

Advertising and Sales

promotions

Q12) How would you rate Adidas on a scale of 1-5 (1- very poor and 5- excellent) amongst its
competitors like Nike , Puma , Reebok etc.

a) 1 (Very poor)
b) 2 (Poor)
c) 3 (Neutral)
d) 4 (Very good)
e) 5 (Excellent)
Q13) What is your perception of the Brand?
a) Unique sense of style
b) Variety
c) Comfortable
d) Quality
e) Affordable
f) Popular
g) Other ___________

Q14) Rate your shopping experience of Adidas from Multi and Sole dealer shops where 1- unsatisfied
and 5- Highly satisfied.

FACTORS MULTI DEALER SOLE DEALER

Communication control

Brand importance

Product range

Price

Salesman knowledge and

friendliness

Q15) How effective is Adidas’ digital communication?

a) Poor
b) Average
c) Neutral
d) Effective
e) Very effective

Q16) Do Multi-dealer shops provide you better prices and offers than Sole dealer shops?
a) Yes
b) No

Q17) How satisfactory are Adidas after sales service?

a) 1 (Unsatisfied)
b) 2 (Less satisfied)
c) 3 (Neutral)
d) 4 (Satisfactory)
e) 5 (Highly Satisfactory)

Q18) How informed are you about the Brand?

a) Not informed
b) Slightly informed
c) Neutral
d) Informed
e) Highly Informed