Escolar Documentos
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Cultura Documentos
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Imagine 1995
Which encyclopedia company would be
most successful by 2010?
Option A Option B
!! Well known company !! Not known at all
!! Well paid editors and !! Volunteer writers and
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writers compile editors, content costs
content nothing
!! Strong management to !! Available for free,
manage operations, online
timing and budget
!! Sold on CD Rom &
later online
What do you want innovation to do?
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Reward scope
Extrinsic
!!Financially – get paid
Non
more
Synergistic
!!Politically – get better
information & listen to
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them
Synergistic
!!Socially – spend more
time with them and treat
them as superior beings
!!Intrinsic
How successful are rewards?
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Motivating for Innovation
Evolution of Motivation
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typically suffered more heart disease
!! McGregor’s Theory X and Y where:
o! Theory X focused on the mediocrity of the masses,
that became the ceiling for possibility
o! Theory Y stating point had unlimited potential not
only for individuals, also for their companies.
!! Type X and Type I where Type X is motivated
by extrinsic rewards and Type I is motivated
by intrinsic rewards.
Type I
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run
!!Does not disdain money/ recognition
!!Is a renewable resource
!!Promotes greater physical and mental well
being
A model for motivation
Model for Innovation Reward
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Autonomy
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!!Results Only Work Environment:
o! Time
o! Task
o! Technique
o! Team
Mastery
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which leads to ”mastery” drive:
o! It’s a mindset
o! It is painful
o! It is an asymptote
Purpose
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!!“The goals of management are usually
described in words like efficiency,
advantage, superior, focus, differentiation.
As important as these are, they lack the
power to rouse human hearts”. Gary Hamel
Vision
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!!Clear strategic objectives & criteria for
innovation selection
!!Consistently communicate inspiring vision
Voice
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and information among
people
!!Listen – Political “reward” to
all
Value
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Vocational support
Measured
Objectives
System Structure
Rewards Process
Time Training
Change
Resources Communication
Man.
Funding Support
It’s only about the organisation… turning
potential into realised value is a reward in
itself
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What do you want innovation to do?
Theresa Amabile
Professor, Harvard University
THANK YOU!
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