STRATEGIC MANAGEMENT

Project Report

On

ROBOTS
IN SHOPPING MALL

Dilkap Research center and Institute of

Management Studies-Neral

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2010-2011
Dilkap Research Center and Institute of
Management Studies-Neral

Certificate
Certified that this Report Submitted by
APURV VILAS SHINDE

Student of the Course

Master In Management Studies as a project work
for subject

“Innovative Product”

And that I have instructed/Guided for the said work

from time to time & found to be satisfactorily
progressive.

Prof. Aslam Logade

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Place:
Date:
Signature

Declaration
I the students of MMS programme (3rd semester, 2nd year) of 2010-11 batch at the
Dilkap Research Center and Institute of Management Studies-Neral do here by declare that this
project report entitled “INNOVATIVE PRODUCT” have been carried out by me during this
semester under the guidance of Prof.Aslam Logade as per the norms prescribed by the University
of Mumbai , and the same work has not been copied from any source directly without
acknowledging for the part/section that has been adopted from published /non published work.

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Acknowledgement

I wish to acknowledge our thanks towards my project guide Prof. Aslam Logade whose
help and directions were invaluable in completion of my Project works.

I also wish to express my sincere gratitude to Prof. Aslam Logade for the Co-operation
extended in collecting the necessary information for my project work.

I also give my sincere thanks to all my friends whose direct – indirect help and
encouragement for enabled me to complete the project in time.

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Introduction
To explore possible robot tasks in daily life, developed a guide robot
for a shopping mall and conducted a field trial with it. The robot was
designed to interact naturally with customers and to affectively provide
shopping information. It was also designed to repeatedly interact with
people to build a rapport; since a shopping mall is a place people
repeatedly visit, it provides the chance to explicitly design a robot for
multiple interactions. The robot was semi-autonomous, partially
controlled by a human operator, to cope with the difficulty of speech
recognition in a real environment and to handle unexpected situations.

Recent progress in robotics has enabled us to start developing

humanoid robots that interact with people and support their daily
activities. We believe that humanoid robots will be suitable for
communicating with humans.

These features of humanoid robots might allow them to perform such

communicative tasks in human society as route guidance and to
explain exhibits. Since we are not yet sure what the communicative
tasks of robots will be like, many researchers have started to conduct
field trials to explore possible tasks. Such explorations are one
important research activity, since HRI remains a very young field where
few real social robots are working in daily environments. Field trials
enable us to envision the future scenes
of human-robot interaction and their accompanying problems that
must be solved so that robots can be accepted in daily life.

WORKING OF ROBOTS

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• The size of shopping malls continues to become larger and larger.

Sometimes people get lost in a mall and ask for directions. Even
though a mall has maps, many people still prefer to ask for help.
Some information is not shown on a map; thus, people ask
"where can I buy an umbrella?" or "where can I print a digital
camera? Here, a route guidance service is needed.

In above case we can put ROBOTS & switch over the work of mall employees

In contrast to a map or other facilities, a robot has unique

features:
a physical existence, it is co-located with people, and it is
equipped with human-like body properties. Thus, as shown in Fig.
a robot can naturally explain a route like humans by pointing to
it, looking in the same direction as the person is looking, and
using such reference terms as "this way."

• From the customer view, since a robot is one representative of

the mall, it needs to be friendly so that customers feel
comfortable. In addition, since a mall is a place that people

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repeatedly visit, a robot needs to naturally repeat interaction with

the same person; thus, a function that builds rapport with each
customer is useful.

Moreover, one future scenario in this direction is a function of

customer relationship management. Previously, this was done by
human

• From the mall’s point of view, advertising is one important device

or facility they need. For instance, posters and signs are placed
everywhere in malls. Recently, information technologies are
being used for such purposes as well. It shows a large screen
(about 5 m by 2.5 m) for providing shopping information to
customers, placed in the shopping mall where we conducted our
field trial. The screen shows such shop information as places in
the mall, product features of the shops, etc.
We believe that a robot can also be a powerful tool for this
purpose. Since a robot’s presence is novel, it can attract people’s
attention and redirect their interest to the information it provides.
In addition, it can provide information to people in a way people
talk together; for example, it can mention shops and products
from its first-person view.

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SWOT Analysis of TEA MIX

Strengths Opportunities

1. Required less 1. Can work 24 hour

manpower
2. To convince the mall &
2. Unique features
their employes
3. Convenience
4. Less cost

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Weaknesses Threats

1. Its machine require 1. copy

spare parts 2. substitute
3. perception of consumers
2. Funding
4. employees are oppose

Conclusion

Robots can save lot of manpower.

Robots can save lot of time

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