The Michigan State of Social Media Advertising by Kimberly Jean Fricke

Social media advertising is one of the most important strategies to implement in your marketing mix.
Social media, like other Internet marketing strategies, go through various changes. Luckily, it is not as
dynamic as something like SEO because you are not necessarily subject to algorithm changes as much.
However, there are things that work better than others when it comes to social media advertising.
Below, we will be going over some of the strategies that are currently effective and the overall state of
social media advertising.

The Michigan State of Social Media Advertising:

1. Videos Advertising.

Videos continue to be very effective when you are looking to advertise on social media. According to
Kimberly Jean Fricke one of the main reasons videos are so effective is because they are easily digestible
content and they are extremely shareable. By creating a high-quality video, you should be able to
generate more of a response than you might a simply written post. Michigan people generally love
visual things and by providing them with videos, you should be able to get much better results from
social media. This is particularly true on the social media websites that are geared towards visual people
such as Instagram.

2. Influencer Marketing.

Another thing that is consistently growing in popularity is influencer marketing and advertising. This is
quickly gaining steam and is becoming the go-to option for those that are looking to really drive sales or
web traffic. With this type of marketing, you are effectively utilizing a core influencer in a particular
market and their influence over the market in order to advertise a product or service that will be
attractive to the said market. The reason it works so well is that influencers typically have a good
amount of trust between themselves and their audience. Because of this, if you are able to advertise
with an influencer, their base is likely to respond well to it. Also, it can be a very cost-effective way to
market and advertise a business on social media because it offers the ability to target to specific
customers while potentially paying less than other methods.

3. Photo Advertising.

Another good option to consider using when you are crafting advertising on social media would be
photos. Photos work much like videos because they are easily digestible and shareable. Therefore,
youshould be able to get a lot of eyes on your photos if you are willing and able to create high-quality
photos for your social media platforms. According to Kimberly Jean Fricke this will also allow you to
branch out and attract new followers that you can market to.

Overall, there are a lot of things that you can do to effectively advertise and market your business on
social media. By following the tips above, you should be able to market your business successfully on the
Internet. You want to focus on the most cost effective ways to advertise on social media and some of
the best ways to generate a lot of michigan traffic. The strategies above are what works right now and
they are not expected to stop working anytime soon.